Just been to DFS Rugby and had the best customer service, staff were so polite and welcoming, letting me look around at my own pace but ready to answer any questions. When choosing my sofa, they tal... See more
Company replied
Location
Switch locationForum Drive, Unit 25 Elliottâ Field Shopping Park, CV21 1SR Rugby, GB
•While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Made 2 previous visits to look for 2 sofas and ordered swatches. On both occasions staff were very helpful. My last visit was to ask a few questions before making a decision. The sales lady was able... See more
Company replied
We went into the Rugby store and we were greeted by Georgia , she was brilliant and not at all pushy but answered all our questions professional. We also had to return later as I needed help to ge... See more
Company replied
Visited the DFS rugby store to buy a sofa. We were very happy with the selection of sofas and the staff were very helpful and friendly. We found a sofa that was in the sale which was a bonus. We were... See more
Company replied
Company details
- Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
- Upholstery Shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Forum Drive, Unit 25 Elliottâ Field Shopping Park, CV21 1SR, Rugby, United Kingdom
- 0333 999 9524
4.9
Excellent
2K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Sofa purchase
We went into the Rugby store and we were greeted by Georgia , she was brilliant and not at all pushy but answered all our questions professional.
We also had to return later as I needed help to get into the documents. she again helped me through the process.
Once again a big thank you to Georgia.
July 29, 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!
Kind regards,
Lorraine E
DFS Customer Support
Visited the DFS rugby store to buy a…
Visited the DFS rugby store to buy a sofa. We were very happy with the selection of sofas and the staff were very helpful and friendly. We found a sofa that was in the sale which was a bonus. We were served by Maddie who was very helpful and she went through the ordering process which was very easy and straightforward. She made sure we understood everything and that we had a good service from her, which included not being rushed which I was very grateful for.
This is our third purchase from DFS and wouldn’t hesitate to shop there again and would recommend Maddie to anyone to help them.
July 27, 2026
Reply from DFS Furniture - Rugby
Hello Lisa,
Thank you so much for sharing this lovely 5* review with us. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store and we hope you love your furniture when it arrives!
Kind regards,
Lia
DFS Customer Support
Ms Brown was positive throughout the…
Ms Brown was positive throughout the process. She clearly explained and clarified any questions asked. She was very experienced and knowledgeable about the products and Company. She appeared open and interested in my purchase. I would definitely recommend dfs based on my experience.
July 27, 2026
Reply from DFS Furniture - Rugby
Hello Jacqui,
Thank you so much for taking the time to write us a 5* review, your feedback is always appreciated. We are really happy to hear that you had a great experience in store with Ms Brown.
Kind regards,
Lia
DFS Customer Support
Friendly staff.
July 23, 2026
Reply from DFS Furniture - Rugby
Hello,
We’re really grateful and appreciate you taking the time to share your experience with us. We look forward to seeing you again in the future!
Kind regards,
Lorraine A
DFS Central Customer Support
Great from start to finish
July 27, 2026
Reply from DFS Furniture - Rugby
Hello,
Amazing review, we really appreciate it!
Kind regards,
Lia
DFS Customer Support
Helpful and knowledgeable
Very excited to receive my sofa and foot stool. Service was excellent without being too sales-y.
July 21, 2026
Reply from DFS Furniture - Rugby
Hello,
We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.
Kind regards,
Lorraine A
DFS Customer Support
Sofa purchase
Made 2 previous visits to look for 2 sofas and ordered swatches. On both occasions staff were very helpful. My last visit was to ask a few questions before making a decision. The sales lady was able to answer all of my questions, plus giving me a few more details. I ordered 2 sofa and await their delivery.
July 26, 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards
Lorraine A DFS Customer Support
Reply from DFS Furniture - Rugby
Hello,
Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!
Kind regards,
Lorraine A
DFS Customer Support
Very helpful with lots of knowledge of…
Very helpful with lots of knowledge of the sofa we bought and very friendly
July 14, 2026
Reply from DFS Furniture - Rugby
Good Morning,
Thank you so much for taking the time to share your lovely review, it's much appreciated!
Kind Regards,
Jordan
DFS Customer Support
Great service
Just been to DFS Rugby and had the best customer service, staff were so polite and welcoming, letting me look around at my own pace but ready to answer any questions.
When choosing my sofa, they talked me through all my options and made sure I understood everything. Would highly recommend, thank you so much Deborah.
July 24, 2026
Reply from DFS Furniture - Rugby
Good Morning,
Thank you for leaving us a 5* review, we appreciate you sharing this lovely feedback with others. We’re happy we met your expectations in store and we hope you enjoy your furniture when it arrives!
Kind Regards,
Jordan
DFS Customer Support
Sales person who help us Ellie was very…
Sales person who help us Ellie was very helpful and she gave us much more information.
July 23, 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!
Kind regards,
Lorraine A
DFS Customer Support
Reply from DFS Furniture - Rugby
Hello,
Thank you for your kind review.
Kind Regards,
Holly M
DFS Customer Support
The lady I dealt with was wonderful she…
The lady I dealt with was wonderful she was not over bearing and answered all my questions and was a pleasurable experience ☺️
July 21, 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards
Lorraine A DFS Customer Support
Helpful service.
Great friendly service good help from Maddie Great understanding of our needs and requirements. Thankyou for helping us with our order.
July 20, 2026
Reply from DFS Furniture - Rugby
Hello,
We are really grateful for your kind words and for sharing your experience!
Kind regards,
Holly M
DFS Customer Support
Elly was amazing
Elly was amazing. Very friendly and helpful and very thankful for everything she did for us
July 20, 2026
Reply from DFS Furniture - Rugby
Good Afternoon,
Thank you for your feedback. We are happy to hear that you had a great experience placing your order with Elly.
Kind Regards,
Jordan
DFS Customer Support
Megan was very pleasant and helpful and not too overpowering
Megan was very pleasant and helpful but not too overpowering
July 19, 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you so much for taking the time to share your lovely review, it's much appreciated!
Kind regards,
Lorraine A
DFS Customer Support
Reply from DFS Furniture - Rugby
Hello Lisa,
Amazing review, we really appreciate it!
Kind regards,
Lia
DFS Customer Support
Reply from DFS Furniture - Rugby
Hello,
Thank you for sharing your kind review with us.
Kind Regards,
Holly M
DFS Customer Support
Excellent customer service
We had Maddie help us with our choice of sofa and she was so helpful in making of purchase so smooth
July 13, 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you for sharing your lovely feedback with us.
Kind regards
Holly M
DFS Customer Support
I was very happy with what I found at…
I was very happy with what I found at DFS furniture Rugby, the staff were helpful, patient and professional. Many thanks to the person who helped to make the right choice,(Bob).
July 12, 2026
Reply from DFS Furniture - Rugby
Hello,
We are really grateful for your kind words and for sharing your experience!
Kind regards,
Holly M
DFS Customer Support
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.