Our experience was fantastic, we initially spoke to Pearl and she was very knowledgeable and helpful with figuring out which sofa we wanted. After speaking with her we told her we would come back and... See more
Company replied
Location
Switch locationForum Drive, Unit 25 Elliottâ Field Shopping Park, CV21 1SR Rugby, GB
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See what reviewers are saying
Customer Services was very informative about the product we wanted to purchase. Rebecca went through all the necessary procedures required when placing an order. She explained each step very professi... See more
Company replied
We were looking to browse. The staff welcomed us on arrival, but weren't pushy. We felt relaxed enough to take our time to choose the right sofa. When we asked a question or had a concern the staff w... See more
Company replied
Just been to DFS Rugby and had the best customer service, staff were so polite and welcoming, letting me look around at my own pace but ready to answer any questions. When choosing my sofa, they tal... See more
Company replied
Company details
- Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
- Upholstery Shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Forum Drive, Unit 25 Elliottâ Field Shopping Park, CV21 1SR, Rugby, United Kingdom
- 0333 999 9524
4.9
Excellent
2K reviews
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Very friendly and efficient
Very friendly, efficient and knowledgeable service received. Good prices too.
August 24, 2026
Reply from DFS Furniture - Rugby
Good Afternoon,
Thank you so much for taking the time to share your lovely review, it's much appreciated!
Kind Regards,
Jordan
DFS Customer Support
Reply from DFS Furniture - Rugby
Good Afternoon,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards,
Jordan
DFS Customer Support
DFS has a great choice of Recliners
DFS has an excellent choice of Recliner Chairs. We were greeted when we arrived and shown where the Recliners were. No pressure from Sales people. We found what we wanted and purchase was nice and easy.
August 23, 2026
Reply from DFS Furniture - Rugby
Hello,
We’re really grateful and appreciate you taking the time to share your experience with us. We look forward to seeing you again in the future!
Kind regards,
Holly M
DFS Customer Support
Friendly approachable staff
Friendly approachable staff
Maddi helped us with any questions we needed answered
August 23, 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you for your kind feedback.
Kind regards,
Holly M
DFS Customer Support
Thumbs up for Bob
Visited rugby dfs and purchased a three piece suite. Bob was very informative and efficient without being pushy .
August 23, 2026
Reply from DFS Furniture - Rugby
Hello,
We are really grateful for your kind words and for sharing your experience!
Kind regards,
Holly M
DFS Customer Support
Staff were very helpfull when asked about varius products…
Staff were very helpfull when asked about the available products which enabled me to make my desion on what to purchase.
They also read through my order with me to make sure it was correct.
They also advised on cleaning to keep product in good condition.
Customer service was excellent.
August 21, 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lia
DFS Customer Support
Reply from DFS Furniture - Rugby
Hello,
Thank you for your positive feedback.
Kind regards,
Holly M
DFS Customer Support
Good customer service experience
Bob, in your Rugby store was very helpful and covered all the aspects of our making the right decision for our purchase with yourselves!
August 22, 2026
Reply from DFS Furniture - Rugby
Hello,
We are really grateful for your kind words and for sharing your experience!
Kind regards,
Holly M
DFS Customer Support
Ellie was super helpful
Ellie was super helpful, offering additional assistance with the sofas to see the differences between firm and soft and offering alternative sofa options. Super helpful and friendly
August 22, 2026
Unprompted review
Reply from DFS Furniture - Rugby
Hello,
We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.
Kind regards,
Lorraine E
DFS Customer Support
Reply from DFS Furniture - Rugby
Hello,
We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!
Kind regards,
Lorraine E
DFS Customer Support
Great experience
We were looking to browse. The staff welcomed us on arrival, but weren't pushy. We felt relaxed enough to take our time to choose the right sofa. When we asked a question or had a concern the staff were very thorough and helpful. We enjoyed our experience and will use DFS again.
A great experience and lovely, professional staff
August 21, 2026
Reply from DFS Furniture - Rugby
Hello,
We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!
Kind regards,
Lorraine E
DFS Customer Support
Amazing Staff at Rugby DFS
The staff at the Rugby store were amazing friendly and exceptionally helpful.
August 19, 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you for sharing your great review with us.
Kind regards,
Holly M
DFS Customer Support
Fantastic service by Kate at the Rugby…
Fantastic service by Kate at the Rugby store! Everything was explained and the process was great.
August 19, 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you for sharing your lovely review with us.
Kind regards,
Holly M
DFS Customer Support
Great experience
Great experience at the weekend. Maddie was helpful but didn’t pressure us or follow us around which we’ve experienced in other stores. Made the order process simple and straight forward
August 16, 2026
Reply from DFS Furniture - Rugby
Hello,
It is really appreciated that you took the time out to share your kind words. We are glad to hear Maddie helped you make an informed choice on the furniture that best suits you. We hope you enjoy your furniture when it arrives!
Kind regards,
Lia
DFS Customer Support
Great experience
August 17, 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you for your lovely review.
Kind regards,
Holly M
DFS Customer Support
Reply from DFS Furniture - Rugby
Hello,
Thank you for your great review.
Kind regards
Holly M
DFS Customer Support
Reply from DFS Furniture - Rugby
Hello,
Thank you for your kind feedback.
Kind regards,
Holly M
DFS Customer Support
Very good Staff and service
August 5, 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you for your great review.
Kind Regards,
Holly M
DFS Customer Support
Good friendly staff
Good friendly staff
No pressure in buying
Would not let you buy something you didn't want 👍👍
January 30, 2026
Reply from DFS Furniture - Rugby
Hello Mr Thornicroft,
Thank you very much for sharing your experience, we love to hear your feedback about our friendly team!
Kind regards,
Lia
DFS Customer Support
Excellent service The member of staff that helped us…
The member of staff that helped us choose our new sofa was extremely knowledgeable and friendly .
We had a very positive experience visiting DFS
August 11, 2026
Reply from DFS Furniture - Rugby
Hello Spencer,
Your feedback is greatly appreciated, thank you for sharing your review with others and we look forward to you receiving your new furniture!
Kind regards,
Lia
DFS Customer Support
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