Great service, what i like the best is everything was well thought out having break down and all the other extra things that was in place mean I did not have to search elsewhere
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Review summary
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With more features included as standard compared to rivals on the comparison websites and the so called cheapest ones , not on comparison sites . Dial Direct was considerably cheaper and also includ... See more
Company replied
I previously wrote a 1 star review for this company after they were unable to underwrite a new vehicle on my insurance policy which had six months remaining. Following this Dial Direct contacted me to... See more
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I've only just obtained insurance with Daildirect. However, so far I'm impressed with their customer service. And the ease in which I was able to purchase purchase the policy.
Company replied
Company details
Written by the company
Dial Direct has helped more than 1 million customers with their car, van, home, and life insurance needs. Partnering with leading insurers, we find policies designed to suit your individual needs and requirements with a range of optional additional products. Our fully trained staff are on hand and just a phone call away ready to offer information to our customers to help make an informed choice on the products and services they need. Offering immediate insurance cover whether you buy online or over the phone, Dial Direct can help with your insurance needs.
Contact info
Fusion House, Katharine Way, Bretton, PE3 8BG, Peterborough, United Kingdom
- 0344 412 2137
- socialresponders@bglgroup.co.uk
- www.dialdirect.co.uk
4.1
Great
26K reviews
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Excellent cover for excellent price.
Looking at the car insurance cover on offer was excellent. I found the whole experience 5*,
July 7, 2026
Reply from Dialdirect
Hi Anthony,
Thank you for your 5 star review and feedback. It's great to hear that you found our car insurance cover options to be excellent and that you had such a positive experience exploring what we have to offer.
Leanne
Very good experience
July 15, 2026
Reply from Dialdirect
Hello Dutu,
Thank you for your 5 star review!
We're delighted to hear that you had a very good experience with us.
We appreciate your feedback and thank you for choosing Dial Direct!
Kind Regards
Laura
Reply from Dialdirect
Hi R K,
Thank you for taking teh time to leave us your 5 star review. It's great to hear about your experience.
Rachel
Reply from Dialdirect
Hi Ben
Thank you for taking the time to leave us a review.
We're delighted to hear that your experience was efficient and that arranging your cover was a straightforward process. It's great to know we were able to provide the support you needed.
Karl
Reply from Dialdirect
Hi J S,
Thank you for taking the time to leave your review and feedback with ourselves. I'm sorry to hear you were unhappy with the service received from our customer services team. We will be in touch to see how we can help you further.
Kirsty
Absolutely terrible customer service
Absolutely terrible customer service. Spoke to multiple agents and they still could not give me a clear response. Response on the chat was incredibly slow. The agent on the telephone line was not very polite. None of the agents are knowledgable, service very poor. Awful company. I do not recommend.
July 11, 2026
Unprompted review
Reply from Dialdirect
Hi Prabha,
Thank you for taking the time to leave your review and feedback with ourselves. I'm sorry to hear you were unhappy with the communication received from our webchat and phone team. Please can you email your policy details over to socialresponders@bglgroup.co.uk and we can be in touch.
Kirsty
Easy to filling
Easy to filling, great cheapest price and I will to say greatly appreciate to them
July 11, 2026
Reply from Dialdirect
Hi Hamed
Thank you for taking the time to leave a review.
We're delighted to hear that you had a positive experience and felt you received excellent value when arranging your cover. Your appreciation means a lot to us.
Karl
Rusila one in a million
We all get greatly fustrated when calling customer services, but this experience was truly different. Rusila was amazing helping us towards resolving an error of our own making. Our issues required her to call us back the next day. She was patient, understanding and detailed. She is simply one in a million.
July 10, 2026
Unprompted review
Reply from Dialdirect
Hi R A,
Thank you for your 5 star review and feedback! It's fantastic to hear Rusila was amazing at helping you amend your policy details, we can't wait to share this with her!
Kirsty
High Cancellation Fees
All seems fine until you need to cancel. The cost for me to run the policy for the next 7 and bit months? £71.25. The cost me to to cancel the policy, through a very convoluted calculation which includes a cancellation fee of £60 and a share of the £45 ISF fee they don't cancel, guess what, it comes to £71.25. Ridiculous.
Edited to add: they explained the cancellation fee calculation (they cap it at the same amount as the remaining annual premium) and on request they cancelled a large portion of it, down to £19. The cancellation fees are in their terms, will teach me to read the terms clearly!
July 10, 2026
Unprompted review
Reply from Dialdirect
Hi Philip,
We're sorry to hear you're unhappy with your experience and understand your frustration regarding the cancellation costs.
We appreciate that our cancellation calculations can seem complex, and we're sorry if this wasn't as clear as it should have been. We'd like the opportunity to review your policy and the charges that have been applied to ensure everything has been calculated correctly.
A member of our team will be in touch with you shortly to discuss your concerns in more detail and answer any questions you may have.
Thank you for taking the time to share your feedback.
Vicky
I am having such a nightmare with them
I am having such a nightmare with them, went to do a change of car, insurance doubled, asked for a manager or supervisor said they would call back within 48hours, they didn't. I needed insurance so had to go with another company. I went to their chat box, emailed no response, then threatening letters 3 together. I rang them spoke to customer services said he would put me through to complaint team waiting 18 minutes then cut off. Since more threats. This has been the worst experience and customer service and I am now speaking to the ombudsman as I have proof of all.
July 10, 2026
Unprompted review
Reply from Dialdirect
Hi Grace,
I am sorry to hear about your experience. It sounds incredibly stressful, and I completely understand why you're so frustrated.
You should never have been promised a callback only to be left waiting, let alone cut off after holding. We want to make things right.
We want to investigate this for you straight away. So we can look into this for you, please email your policy details to socialresponders@bglgroup.co.uk.
Leanne
Reply from Dialdirect
Hi Odette,
Thanks for your 5 star review and feedback! I'm pleased to hear you found the customer service excellent and very helpful!
Kirsty
Excellent service with these guys…
Excellent service with these guys straight forward when getting a quote and setting the insurance up
July 1, 2026
Reply from Dialdirect
Hi David,
It's fantastic to hear you found the service excellent and the process of getting a quote straightforward!
Kirsty
Great quote
July 6, 2026
Reply from Dialdirect
Hi Douglas,
Thanks for leaving a review! It is great to hear that you got a great quote with us.
Leanne
Pleasant helpful lady
July 4, 2026
Reply from Dialdirect
Hi Terence,
Thank you for sharing your feedback. We’re so glad to hear that you found our team member pleasant and helpful.
Leanne
Reply from Dialdirect
Hi Aaron,
I am sorry to hear you feel this way. We always want to provide a great experience, and it is clear we have let you down.
We take all feedback seriously, and we will be in touch with you to see how we can help make things right.
Leanne
Dreadful experience
Dreadful experience. 400% increase and multiple charges to change address to an area lower on official car crime stats.
Another typical example of insurers ripping off their customers.
Cheap on first look but as always expect the worst.
July 4, 2026
Unprompted review
Reply from Dialdirect
Hi David,
I’m sorry to hear about your experience, as this sounds incredibly frustrating.
While car crime is a major factor in how premiums are calculated, insurers also look at many other local variables, like traffic density, accident history, and the cost of claims in the area. However, we want to make sure your new premium and any change fees have been calculated correctly.
So we can look into this for you, please email your policy details to socialresponders@bglgroup.co.uk.
Leanne
Super easy to set up my insurance…
Super easy to set up my insurance policy & i paid a very low price,with all the added extras.
June 25, 2026
Reply from Dialdirect
Hi Mark,
Thank you for taking the time to leave us your fab five-star review!
Vicky
The service was quick and easy to use
The service was quick and easy to use, within minutes I was insured,and the cheapest quote I got, excellent service
June 19, 2026
Reply from Dialdirect
Hi James,
It's fantastic to hear you found the service was quick and easy to use!
Kirsty
What's l know everything is fine …
What's l know everything is fine Excellent service, they'll let me know about the policy of the after that the service is fine thanks
June 30, 2026
Reply from Dialdirect
Hi Albert,
It's fantastic to hear you found the service excellent!
Kirsty
Dial Direct poor service
I had an insurance policy for a year, without problem, but when I decided to not renew, they said it would take 5-7 days. Seven days later, still no refund so I ring only to be told that there had been a systems failure so I'd have to wait another 7 days for a refund. Apparently, if I ring before 11am, they may be able to do it the same day. Now, I have to find time during my morning, when I should be teaching to ring them again. The fact that I was told their finance department closes at 11, is unbelievable.
They took my money quick enough, but the time I have to wait for it back is ridiculous.
June 30, 2026
Unprompted review
Reply from Dialdirect
Hi Amanda,
We're sorry to hear you were unhappy with the time taken to receive your refund. Please can you email your policy details over to socialresponders@bglgroup.co.uk so we can look into this further for you.
Kirsty
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