Dialdirect Reviews 

Very simple to register and explanations given plus very competitive price.

Dial direct is great on price
Excellent customer service so polite & most helpful

My husband tried to change my surname and they have asked us to pay just under £2400 premium PLUS £25 amendment fee. How can they ask for that much just to change surname?! The insurance was no where near that price in the first place.

Thank you so much

Great service, what i like the best is everything was well thought out having break down and all the other extra things that was in place mean I did not have to search elsewhere

Online account service or phone line unavailable to change the vehicle type, so had to arrange cover from another provider. Following feedback from my initial review, Dial Direct very kindly offered to waive an amendment fee. Many thanks.

Really bad customer service.

I was trying to renew my insurance and initially contacted customer service through their online chat. The problem is that customers are only given 2 minutes to reply, yet the agent kept me waiting for long periods. On one occasion, while I was still typing my response, the chat was simply ended without any warning.

After that, I received an email asking me to call their customer service team. When I phoned, the experience was even worse. The email suggested that there might be some flexibility regarding the renewal price, so I called to discuss it. However, the representative was rude and dismissive, telling me that there was no negotiation and that I should simply “buy it or don’t buy it.”

The attitude throughout the entire process was unprofessional and unhelpful. I understand that not every request can be accommodated, but there is a respectful way to communicate with customers. This was honestly one of the worst customer service experiences I have ever had.

I will be looking elsewhere for my insurance renewal.

Frustrating is an understatement, been trying to reset password and constantly says there's a technical hitch

Absolutely appalling experience with Dial Direct.

On 16 May 2026, I arranged a car insurance policy with Dial Direct (Policy No. 139268383 01) which was due to start on 30 May 2026. The agreed premium was approximately £73 per month.

On 20 May, I was contacted by Dial Direct and told that my premium would increase to around £150 per month because I had allegedly failed to disclose a claim. I explained that I had never made a claim. The incident they were referring to was simply a notification made to my previous insurer regarding a minor scratch. No claim was made by me, no claim was made by the third party, and the third party compensated me directly. I informed my insurer only because I am legally required to report incidents.

Despite explaining this, Dial Direct insisted on increasing the premium. As I was still within the cooling-off period and the policy had not yet started, I requested cancellation and a full refund on 22 May.

I was told the refund would be processed within 6–7 days.

When I called again on 28 May because I had not received the money, a customer service representative told me that the refund had been issued on 22 May and that I should receive it within a few more days.

I called again on 5 June as the money was still not in my account. This time, I was told something completely different: that the refund had actually been issued on 28 May and that their system showed the transfer as completed. I asked the representative to verify my bank details, and she confirmed they were correct.

So which version is true?

• On 28 May I was told the refund had been issued on 22 May and was simply taking time to arrive.
• On 5 June I was told the refund had actually been issued on 28 May.

The contradictory information from different representatives is unacceptable. My policy never started, I cancelled within the cooling-off period, yet I am still chasing money that should have been refunded weeks ago.

The lack of consistency, poor communication, and delays in returning customer funds have caused unnecessary stress and wasted a significant amount of my time.

Based on my experience, I would strongly advise potential customers to think carefully before taking out a policy with Dial Direct. If you value clear communication and efficient customer service, you may wish to consider other insurers.

Very competitive insurance quote. Excellent service so easy ,totally hassle free. Got the cover i need at a great price. 👍

Very easy to deal with very good deal

Terrible service, terrible customer service and just general all round incompetence.

Asking for photo driving licence front back, v5 5 pages, proof of employment, utility bills, none of this you need nor do I have to provide

Very greatest

Very cooperative, does not have to wait long to talk over the phone.