Diamond Brothers Reviews 

168
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Evaluating 70 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the team for their outstanding knowledge, helpfulness, and professional approach during every single transaction. Consumers note that the staff consistently goes above and beyond to ensure a smooth, transparent, and welcoming purchasing process from start to finish. Though some customers felt initially nervous or unsure about buying expensive luxury timepieces online, they quickly discovered that the team's video calls and detailed guidance successfully put their minds at ease. People also deeply appreciate the remarkably fast communication, quick shipping, and the pristine condition of the gorgeous watches received.

What people talk about most

Staff

People report overwhelmingly positive experiences with staff, describing them as genuine, welcoming, and... See more

Product

Reviewers highlight positive aspects of product quality, describing watches as top quality and exactly as... See more

Service

Users describe positive interactions with service, highlighting the friendly, trustworthy, and professional... See more

User experience

Clients share positive opinions on user experience, highlighting an easy and trustworthy process from start... See more

Customer service

Customers consistently note positive experiences with customer service, praising the welcoming atmosphere and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Pleasure doing business with diamond brothers! All questions answered straight away and even after purchase! give measurements of wrist to have links taken out of watch to fit correctly which they did... See more

Rated 5 out of 5 stars

I stumbled upon the Diamond Brothers whilst up in London looking for my next watch to save up for. I was admiring the beautiful timepieces in their window when I was beckoned in. Ben and Charlie w... See more

Rated 5 out of 5 stars

Bought my first Rolex from these guys, they’ve been professional, amazing and helpful from the start. So happy with my purchase from them, Ben in particular has been great, they go over and above. Can... See more

Rated 5 out of 5 stars

Great service from very knowledgeable Guys, Charlie and Ben, when purchasing items as a watch the most important things are the people and trust, here you have booth in abundance, Buy with confid... See more


Company details

  1. Jeweler
  2. Jewelry Store
  3. Watch Repair Service
  4. Watch Store

Written by the company

Jewellery and Watch Retailer. We specialise in luxury watches, fine jewellery, bespoke jewellery & watches repairs including servicing and polishing.


Contact info

4.9

Excellent

TrustScore 5 out of 5

168 reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

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4.9

All reviews

(168)

69 reviews in the last 12 months

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Rated 5 out of 5 stars

Best Rolex Reseller in London

Such a pleasure buying my beautiful Rolex at Diamond Brothers. Charlie and Ben are absolutely lovely and so knowledgable. Had such a great time chatting with them that I didn’t even want to leave the store. Have already recommended Diamond Brothers to my friends. Will be stopping by again soon! Thanks again.

May 5, 2026
Unprompted review
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Rated 5 out of 5 stars

Professional, trusting, and with no pressures.

First contacted Diamond Brothers through their Snapchat about a watch they had advertised, which I was then contacted through WhatsApp so that I could be sent more photos and a video. Their professional opinion and advice was purely for my benefit and I did not feel pressured into making any deals. I opted for the platinum yachtmaster, which was serviced and polished before posting. The watch is a beautiful piece for the price tag, and the experience was very relaxed. I would recommend anyone buy a watch from Diamond Brothers as their level of service and respect for me was top tier, and this was all through online and phone calls, so I can only imagine what they would be like for a walk in customer. Thank you guys, it’s been a pleasure.

May 13, 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic service from both Ben &…

Fantastic service from both Ben & Charlie in their new beautiful store. The range of stock they have is incredible, and for a very central location in the heart of London, it still felt extremely relaxed and peaceful, allowing me to have a wonderful experience purchasing my first luxury watch.

May 14, 2026
Unprompted review
Rated 5 out of 5 stars

Amazing company and service

Amazing company and service. Sold a watch and got a fair price with an instant payout.
Had another watch polished and was ready within 24 hours and it came out perfect! Thank you so much lads. Will definitely use again.

May 5, 2026
Unprompted review
Diamond Brothers logo

Reply from Diamond Brothers

Thank you for the review Stelios, glad you were happy with the service.

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Rated 5 out of 5 stars

First class experience 10/10

First class experience 10/10. Ben and Charlie were very knowledgeable, helpful and accommodating. I would highly recomend anyone looking to buy a luxury timepiece to deal with Diamond Brothers

May 4, 2026
Unprompted review
Rated 5 out of 5 stars

Fantastic experience

Super happy to support this business - the guys spent plenty of time with me and made the whole transaction incredibly straight forward. They have a great selection and will only go from strength to strength. Highly recommended

April 18, 2026
Unprompted review
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Rated 5 out of 5 stars

Diamond brothers is without a doubt my…

Diamond brothers is without a doubt my favourite jewellers in London they’ve helped me build my collection over the years and every time I visit I have a great experience. I would highly recommend them to anyone looking for their next purchase.

March 30, 2026
Unprompted review
Rated 5 out of 5 stars

Top Level Service and Gents

It’s truly special what the diamond brothers have achieved. I bought my first Rolex from them in a tiny little store in Hatton Garden. It was a very high level top tier experience and I knew they’d go far…their customer service, patience and above all their knowledge of the market is second to none.
From there…I knew they’d be successful and now they’re on Bond Street!
Absolutely amazing. I am going to buy my next watch from their new store soon.

Top lads, top products, top knowledge, top experience

That deserves a BOSH

February 11, 2026
Unprompted review
Rated 5 out of 5 stars

Thank you to the team and Charlie at…

Thank you to the team and Charlie at Diamond brothers. Have bought my daughters Rolex from the guys and very happy with service and watch provided and will be coming back again for sure. Also had my Rolex recently serviced which was done promptly and competitively priced. Thank you for all the help so
Far. michael from
Geology ltd.

March 30, 2026
Unprompted review
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Rated 5 out of 5 stars

Always a pleasure doing business

Met Charlie when he had his first shop in Hatton garden, he has looked after me for many years. Great guy to do business with, reliable and honest. 10/10 would recommend for buying or selling watches from.

March 30, 2026
Unprompted review
Rated 5 out of 5 stars

Absolutely excellent customer service

I went into Diamond Brothers’s new store in Mayfair and brought my new datejust. They were so helpful and a pleasure to deal with will definitely be going back for second time piece

February 28, 2026
Unprompted review

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