Beautiful diamond ring at a fantastic price. Very quick turnaround from order to dispatch. Lost one star due to delivery which was meant to be next day guaranteed but instead took 3 days.
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Review summary
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Reviews shaping this summary
So much choice from the diamond factory. I ordered a half eternity ring for my 25th wedding anniversary. It arrived sooner than expected, I was updated regularly throughout the process and the ring is... See more
Plenty of choice and easy to use website. Fair prices. Images of products realistic. Easy to place order. Description of products very useful. Updated with delivery good. The ring we purchased was... See more
Company replied
Have bought off Diamonds factory before we used online to look at the rings and ordered we liked the price and the ability to change size of diamonds. I did choose one, did have to speak to cust... See more
Company details
About Diamonds Factory
Written by the company
Here at Diamonds Factory, our core goal and mission is all about making those all important milestones matter with luxury, affordable jewellery pieces. With over 15 years experience in the industry, Diamonds Factory was created from the simple idea that luxury products shouldn’t cost the earth - and that mission still stands firm now.
From the highest quality diamonds to unique gemstones and beyond, we offer an extensive range of incredible luxury jewellery pieces, specialising in engagement rings that make that ‘I Do’ moment one they’ll never forget.
Happy customers are at the heart of everything we do, which is why we offer around the clock real-human customer care. We’re always on hand to answer any queries or questions to make sure our customer satisfaction stays at an exceptional level, which can be seen clearly in our high calibre of outstanding reviews.
Our Promise
Written by the company
- Superb Value & Quality
- Superb value matched with exceptional quality is what sets us apart from high street jewellers. Every design is handcrafted by our expert craftsmen using high-quality, ethically sourced materials. As each design is sent direct from the makers, cutting out the middleman, you pay up to 78% less than you would on the high street.
- Visit Us
- You can visit us in the world-famous Hatton Garden in London, Birmingham, Liverpool, Leeds, Manchester, Sheffield, Nottingham, Glasgow, Edinburgh, Newcastle & Belfast. Our team members are always happy to help and are on hand to give their expert advice on buying diamonds. If internet shopping is more your style, you can also visit us online.
- Custom Jewellery & Bespoke Service
- All of our jewellery designs can be beautifully customised, by selecting your metal type and diamond specifications, to create the piece you envisaged. If you prefer a completely unique design, you can also take advantage of our bespoke service.
- Our Heritage
- With four generations of expertise guiding us, a team of expert craftsmen and knowledgeable diamond experts, we've grown into one of the most trusted jewellers in the world.
Contact info
7 Hatton Garden, EC1N 8AD, London, United Kingdom
- 0207 138 3672
- service@diamondsfactory.co.uk
- www.diamondsfactory.co.uk
4.3
Excellent
7K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 87% of negative reviews
Typically replies within 1 week
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I paid more than the advertised price…
I paid more than the advertised price and when I contacted customer service they didn’t even respond, let alone give me back the difference.
May 30, 2026
Reply from Diamonds Factory
Hello,
At Diamonds Factory we pride ourselves on offering the highest level of customer service and highest quality items, unfortunately you have mentioned on this occasion we’ve fallen below our usually high standards.
We’re sorry to hear that your experience and apologise for this frustration & disappointment.
The Diamonds Factory Team
Beautiful ring however the returns took…
Beautiful ring however the returns took a very long time and multiple of my chaser emails and messages were unanswered. I believe the returns wouldve taken even longer if not my multiple emails and messages via their website!
May 15, 2026
Unprompted review
Great friendly staff first time picking…
Great friendly staff first time picking a diamond ring and they were really helpful 🙂
May 29, 2026
Fantastic customer service and even better product
Fantastic customer service and quality of diamond ring was exceptional
May 21, 2026
My go to diamonds
My second pair of earrings and they are absolutely stunning! This company is very reliable, you get updates every time there is progress with your order and they arrive perfectly packaged.
May 21, 2026
Extremely helpful service from Harman!
Extremely helpful customer service from Harman!
Just to arrange pick up on an engagement ring sooner, and Harman was super helpful with the process and organising the appointment!
June 4, 2026
Unprompted review
Manchester Store
I was attended to by Aaisha in the Manchester store, who was extremely helpful and informative. Looking forward to receiving my purchase!
May 18, 2026
Unprompted review
Knowledgeable and helpful staff
Helpful, knowledgeable and provided very good support when choosing my ring
August 11, 2025
Great customer experience and service…
Great customer experience and service at your Brighton branch. The service we received from Maria was very good and we are very happy with our purchase.
April 4, 2026
Superb website and in store experience
Superb website and in store experience. Sam in Glasgow was really helpful
Was able to design exactly what I wanted including the three C’s.
Very pleased with the result. This is the second piece I have purchased and it will not be the last 💕
May 24, 2026
Just received my wedding ring and it’s…
Just received my wedding ring and it’s perfect. My engagement ring was also purchased from here. Great communication throughout
May 24, 2026
Far too many spam emails
Far too many spam emails, without any real value to them, continued miss information. For example about to be delivered, when it had already been delivered. Just expect a bit better here.
Online order.
May 24, 2026
Reply from Diamonds Factory
Hello,
At Diamonds Factory we pride ourselves on offering the highest level of customer service and highest quality items, unfortunately you have mentioned on this occasion we’ve fallen below our usually high standards.
We sincerely apologise for this confusion and appreciate your feedback concerning this as we review this.
Kindest regards,
The Diamonds Factory Team
All that I did not expect after…
All that I did not expect after ordering, they kept me informed at every stage of my order from purchase, build and delivery. I will return for another gift for my wife and I have recommended them to friends and family. Well done all round.
May 22, 2026
My ring is beautiful
My ring is beautiful. Xx will buy again- maybe a matching bracelet next time cx
May 22, 2026
Quick and easy
Quick and easy, found the ring the wife loved, delivered quick as well which is surprise, and hassle free
May 15, 2026
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