Diamonds Factory Reviews 

7,042
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Evaluating 746 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the knowledgeable staff for providing helpful guidance and making custom ring consultations an absolute breeze. Buyers often mention how exceptionally smooth the ordering process is and how wonderful the final pieces look. Consumers are deeply satisfied with the stunning jewelry and the regular email updates received throughout production. Some reviewers were not happy with the customer service, noting frustrating difficulties in getting timely responses when trying to resolve issues. A few other people also felt that certain products failed prematurely, frequently describing unexpected damage shortly after purchase.

What people talk about most

Product

Reviewers highlight positive aspects of product quality, often describing their jewelry as gorgeous, sparkly,... See more

Staff

Customers consistently note positive experiences with staff, highlighting their helpful, patient, and... See more

Quality

Consumers find quality to be positive, regularly expressing satisfaction with the stunning and sparkly... See more

Service

Reviewers mention positive feedback about service, highlighting a relaxed, professional, and genuinely... See more

Customer service

Customers had ambiguous experiences with customer service, reflecting a wide split in reviewer opinions.... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Beautiful diamond ring at a fantastic price. Very quick turnaround from order to dispatch. Lost one star due to delivery which was meant to be next day guaranteed but instead took 3 days.

Rated 5 out of 5 stars

I was nervous and unsure as buying an engagement ring is a big deal, Kerry Glasgow argyle) was the best help I could’ve asked for, walked me through the diamond shapes, sizes, metal of the band etc,... See more

Rated 5 out of 5 stars

Mahel in Hatton Garden was so helpful. He really went above and beyond for us, even sourced an IGI certificate for us and helped to arrange delivery to the Dublin store as we were leaving London. He w... See more

Company replied

Rated 5 out of 5 stars

So much choice from the diamond factory. I ordered a half eternity ring for my 25th wedding anniversary. It arrived sooner than expected, I was updated regularly throughout the process and the ring is... See more


Company details

  1. Jewelry Store
  2. Jewelry Designer
  3. Jewellery Manufacturer

About Diamonds Factory

Written by the company


Shop Engagement Rings

Shop Wedding Rings

Shop Diamond Earrings

Shop Gemstones

Our Story

Contact Us


Here at Diamonds Factory, our core goal and mission is all about making those all important milestones matter with luxury, affordable jewellery pieces. With over 15 years experience in the industry, Diamonds Factory was created from the simple idea that luxury products shouldn’t cost the earth - and that mission still stands firm now.

From the highest quality diamonds to unique gemstones and beyond, we offer an extensive range of incredible luxury jewellery pieces, specialising in engagement rings that make that ‘I Do’ moment one they’ll never forget.

Happy customers are at the heart of everything we do, which is why we offer around the clock real-human customer care. We’re always on hand to answer any queries or questions to make sure our customer satisfaction stays at an exceptional level, which can be seen clearly in our high calibre of outstanding reviews.

Our Promise

Written by the company

Superb Value & Quality
Superb value matched with exceptional quality is what sets us apart from high street jewellers. Every design is handcrafted by our expert craftsmen using high-quality, ethically sourced materials. As each design is sent direct from the makers, cutting out the middleman, you pay up to 78% less than you would on the high street.
Visit Us
You can visit us in the world-famous Hatton Garden in London, Birmingham, Liverpool, Leeds, Manchester, Sheffield, Nottingham, Glasgow, Edinburgh, Newcastle & Belfast. Our team members are always happy to help and are on hand to give their expert advice on buying diamonds. If internet shopping is more your style, you can also visit us online.
Custom Jewellery & Bespoke Service
All of our jewellery designs can be beautifully customised, by selecting your metal type and diamond specifications, to create the piece you envisaged. If you prefer a completely unique design, you can also take advantage of our bespoke service.
Our Heritage
With four generations of expertise guiding us, a team of expert craftsmen and knowledgeable diamond experts, we've grown into one of the most trusted jewellers in the world.

Contact info

4.3

Excellent

TrustScore 4.5 out of 5

7K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 87% of negative reviews

Typically replies within 1 week

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4.3

All reviews

(7,042)

751 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

From start to finish the whole…

From start to finish the whole experience was incredible! I was kept updated along every step of the way and the final product exceeded my expectations! It is truly beautiful

May 31, 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello Susan,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

Ordering online was easy

Ordering online was easy. Item arrived and I am so pleased with it! Delivery was fast, courier was really helpful ringing in advance to make sure I was home. 5 star service!

June 5, 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 3 out of 5 stars

MISLEADING PRICES…

Why do they advertise DISCOUNTED PRICES when they are higher than previously. Isn’t that illegal

Whilst they claim prices fluctuate, which is fine, but making false claims of big discounts is illegal. Perhaps they need training in the laws around false advertising!

February 5, 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello Michelle,

Thank you for taking the time to leave your review with us.

Unfortunately within the jewellery industry, prices can fluctuate over time due to factors outside our control, including changes in the cost of precious metals, gemstones and etc. which can change on a daily basis as it is a live market.

We recognise that this can be frustrating which we understand and appreciate you taking the time to raise your concerns.

Thank you again,

The Diamonds Factory Team

Rated 5 out of 5 stars

Great experience

Process was nice and easy and well communicated

June 5, 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our Manchester team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

Great price.

I wanted a platinum, emerald and diamond ring for my 70th birthday. I found exactly what I was looking for on the Diamonds Factory web site. The ordering process was easy and the ring arrived within 4 weeks from order.
This is my second time using DF, I ordered diamond earrings which were also exactly as requested. Will use them again.

June 4, 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello Janine,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

Really impressed with the ring

Really impressed with the ring.

Worth the wait. Craftsmanship is outstanding!

Fiancé is very happy!

June 4, 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello Steve,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

From start to finish it was a first…

From start to finish it was a first class service.
Joanne was very professional throughout.

May 25, 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello Alan,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our Glasgow team, especially Joanne!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

Used for both engagement rings and…

Used for both engagement rings and wedding bands. The Glasgow staff were excellent and fully supported us in making choices that worked for us rather than pushing products they wanted to sell. They were also very inclusive and demonstrated excellent customer service around LGBTQ+ making us feel very comfortable.

June 4, 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello Jennifer,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our Glasgow team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

Excellent support

Samantha and Ashley from Diamonds Factory Glasgow were excellent throughout in helping me choose the perfect engagement ring for my now fiance!

May 21, 2026
Rated 5 out of 5 stars

Outstanding service and breathtaking…

Outstanding service and breathtaking quality!I cannot thank Diamonds Factory enough for their incredible support throughout the entire process of ordering an engagement ring. They were extremely kind, professional, and professional. Most importantly, they went above and beyond to accommodate an earlier delivery date so that the ring would arrive in time for my special occasion. The ring itself is of unique, exceptional quality and looks absolutely stunning. I highly recommend them with both hands!

June 5, 2026
Unprompted review
Rated 5 out of 5 stars

Great experience!

Am really happy with my purchase as is my now fiancé. Love the amount you can change and taylor to your wants and price point. Fast delivery too. Overall great.

May 24, 2026
Rated 1 out of 5 stars

Total lack of response to my query.

Total lack of response to my query.
Very disappointing!!!!

May 28, 2026
Diamonds Factory logo

Reply from Diamonds Factory

Dear Dave,

At Diamonds Factory we pride ourselves on offering the highest level of customer service and highest quality items, unfortunately you have mentioned on this occasion we’ve fallen below our usually high standards.



We apologise for this experience with response. We cam confirm a member of our team have now responded to help resolve you query.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

We visited the offices in Leeds and…

We visited the offices in Leeds and felt very welcome and felt no pressure in regards to sales… I was able to choose and design my ring and even though I was not able to really see how this may look once made… when my ring arrived 4 weeks later… just wow 🤩 it is more beautiful than I could imagine… 💍💍💍 thank you ☺️

May 31, 2026
Rated 3 out of 5 stars

I paid more than the advertised price…

I paid more than the advertised price and when I contacted customer service they didn’t even respond, let alone give me back the difference.

May 30, 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello,

At Diamonds Factory we pride ourselves on offering the highest level of customer service and highest quality items, unfortunately you have mentioned on this occasion we’ve fallen below our usually high standards.


We’re sorry to hear that your experience and apologise for this frustration & disappointment.

The Diamonds Factory Team

Rated 4 out of 5 stars

Beautiful ring however the returns took…

Beautiful ring however the returns took a very long time and multiple of my chaser emails and messages were unanswered. I believe the returns wouldve taken even longer if not my multiple emails and messages via their website!

May 15, 2026
Unprompted review

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