D. M. Keith Ltd Reviews 

629
TrustScore 4 out of 5

3.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 161 reviews, reviewers had a great experience with this company. Customers frequently praise the staff for being friendly, helpful, and knowledgeable, making the buying process pleasant and straightforward. Many appreciate the excellent service and smooth user experience, often highlighting how sales executives go above and beyond to assist them without pressure. People consistently feel well-looked after, noting the clear explanations and efficient handling of their needs. However, some people experienced significant issues with after-sales service and product quality, reporting problems such as MOTs not being completed and vehicles needing repairs shortly after purchase. Additionally, some customers were dissatisfied with customer service, citing instances of being ghosted, having warranty claims refused, or encountering staff who were unhelpful or dismissive after the sale was finalized.

What people talk about most

Staff

Customers had positive experiences with staff, frequently describing them as friendly, helpful, and... See more

Service

People report ambiguous experiences with service, with many customers praising the excellent, professional,... See more

Product

Customers consistently note ambiguous experiences with product, with some expressing delight over their new... See more

Customer service

Users describe positive interactions with customer service, highlighting helpful, informative, and... See more

User experience

Clients share positive opinions on user experience, with many describing the process as seamless, easy, and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Car purchased from skoda york but was taken to DMKeith hunslet to check an intermittent warning light. Staff were friendly and helpful. Tech guy came out to explain how cruise control works to my fa... See more

Company replied

Rated 5 out of 5 stars

I recently purchased a Ford Kuga from Sales Executive James Adam at D. M. Keith Ford / Changan Bradford, BD1 4SR James is an excellent person with good knowledge and even better customer and sa... See more

Company replied

Rated 5 out of 5 stars

Very friendly and helpful staff especially Matthew who explained everything step by step and was so helpful i had no transport so Matthew drove from Huddersfield to Manchester airport to collect me... See more

Company replied

Rated 5 out of 5 stars

My father-in-law recently had an issue with his Ford Focus, where the air conditioning had stopped working. We spoke with Maria at Ford DM Keith Bradford, who was absolutely fantastic and a real c... See more

Company replied


Company details

  1. Motor Vehicle Dealer
  2. Ford Dealer
  3. Honda Dealer
  4. Kia Dealer
  5. SEAT dealer
  6. Skoda Dealer

Written by the company

Owned and run for 60 years, we have a reputation for friendly, personal service and great value. D. M. Keith is here for the lifetime of your motoring needs with thirteen locations across Yorkshire and Lincolnshire. Let our family look after you.


Contact info

3.9

Great

TrustScore 4 out of 5

629 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 90% of negative reviews

Typically replies within 48 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.9

All reviews

(629)

155 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

We asked the York branch 8 months ago…

We asked the York branch 8 months ago for a grill for a seat Ibiza , get the usual right noises but still waiting on a reply , get passed to services . Who in turn don’t get back . My son is due a new car in December , we will NOT be coming back there . Customer service is shocking

January 8, 2025
Unprompted review
D. M. Keith Ltd logo

Reply from D. M. Keith Ltd

Dear Nicola, I am sorry to read your comments. As a family run business our customers are at the heart of everything we do. It is for this reason I would like to pass your comments onto the relevant head of business so they can investigate further and contact you direct. Please could you forward me your registration number and contact details to feedback@dmkeith.com. Thank you in advance.
D. M. Keith Customer Care Team (AS)

Advertisement
Rated 5 out of 5 stars

Excellent Customer Service

I have been dealing with Matty in your Your Seat branch
with a view to purchasing a new Seat Arona.
Matty could not have been more helpful. Unlike a lot of salesmen that I have previously dealt with he was pleasant, mannerly and not in the slightest bit pushy. He took the time to listen to what I was looking for and provided me with different alternatives within my budget, never trying to encourage me to spend any more than I wanted.
Even at the end of the day when we decided not to make a purchase he understood and accepted our decision without any bad feeling or resentment.
He is a credit to your Company and I would have no hesitation in contacting him again if I needed another vehicle.

September 11, 2025
Unprompted review
D. M. Keith Ltd logo

Reply from D. M. Keith Ltd

Hi Iain, Thank you very much for your wonderful 5-star review. It's really nice to hear how pleased you were with the all-round service you received from Matty, your kind comments mean a lot, we'll be sure to share them. Here at D. M. Keith Ltd, we pride ourselves on providing great customer service and your kind words really do reassure us that our efforts are indeed paying off. Thanks again Iain, we appreciate your feedback and if there's anything further we can help or advise with in the future, please don't hesitate to get back in touch. All the best. D. M. Keith Customer Care Team (AS)

Rated 2 out of 5 stars

Labour costs have trebled?

My concerns are that the cost given for replacing the cambelt and water pump appears to have trebled since my service last year. They offered me a service plan 12 months ago, showing that the cost for this repair would be £610.36 this year. Shame I didn't accept it there and then!
So, today I booked my Ford car in online for it's 10 year service due in October and quickly received a call back. I was shocked to hear that the cost had increased to £2,000. I also have a Ringways Value card with the Leeds branch of DM.Keith and 9 years as a loyal customer. I asked them to look into it and they said they could reduce it to £1,800 and would give me 7 days to consider it.
After discussions with their management it was identified that a system error had given a generic price for a Skoda car, which was considerably cheaper than my Ford quote!
An apology for the confusion was finally received.
I would therefore recommend checking all costings on their service plan quotations, although they would have to honour any accepted plans...

September 10, 2025
Unprompted review
D. M. Keith Ltd logo

Reply from D. M. Keith Ltd

Dear Chris, Thank you for taking the time to leave a review. As a family run business our customers are at the heart of everything we do. It is for this reason I forwarded your feedback onto the relevant head of business who I believe has contacted you direct and given a full explanation. Thank you again Chris, we appreciate and welcome all feedback as this helps us improve the service we offer to our customers. We look forward to seeing you on Tuesday the 23rd of September. D. M. Keith Customer Care Team (AS)

Rated 4 out of 5 stars

The input of Megan into the purchase of…

The input of Megan into the purchase of my Seal U was like a breath of fresh air. She was courteous, very helpful, approachable but always professional. Always doing that which she promised in a timely and friendly manner made the end result of buying a car very satisfactory.

September 5, 2025
Unprompted review
D. M. Keith Ltd logo

Reply from D. M. Keith Ltd

Dear Gillian, Thank you very much for taking the time to share your thoughts with us. We're delighted to hear how pleased you were with your purchasing experience and we'll be sure to share your wonderful comments with Megan, they really do mean a lot. Thanks again Gillian, we value your feedback and we wish you many miles of safe and enjoyable motoring in your New BYD Seal U.
D. M. Keith Customer Care Team (AS)

Rated 5 out of 5 stars

Bought an Audi tt from Kyle at the ls11…

Bought an Audi tt from Kyle at the ls11 BYD DM KEITH leeds branch. What a credit to the company. He showed me round the TT and left me to have a look. Didn’t pressurise me at all , took his time to explain everything , was so helpful and the main thing for me was , when he said he would call he did . Super , great service , felt comfortable enough to go back and buy the TT and everything Kyle said he would do,ie:- service fix anything that needed fixing he did. So Thankyou to DM KEITH for employing a wonderful chap , give him a pat on the back. Thanks a lot Cheryl

September 3, 2025
Unprompted review
D. M. Keith Ltd logo

Reply from D. M. Keith Ltd

Dear Cheryl, Thank you very much for taking the time to share your thoughts with us and leave such a wonderful review. It's really nice to hear how pleased you were with your all-round purchasing experience, and we'll be sure to give Kyle, that well-earned "pat on the back". Thanks again Cheryl, we value your feedback and we wish you many years of enjoyable and unforgettable adventures in your Audi TT. D. M. Customer Care Team (AS)

Advertisement
Rated 4 out of 5 stars

I had problems with my Enyaq air…

I had problems with my Enyaq air conditioning in one of the hottest summers for years. Ok It took DM Keith 6 weeks to sort is out. I wasnt happy. Although top reward to Abbie Cooling in Huddersfield for customer care x

August 27, 2025
Unprompted review
D. M. Keith Ltd logo

Reply from D. M. Keith Ltd

Dear Paul, Thank you very much for your review. We're really pleased to hear the air conditioning is now sorted on your Skoda Enyaq and we'll be sure to share your kind "top reward" comments with Abbie. Thanks again Paul, we value and appreciate your feedback and we look forward to being of service to you again in the future. D. M. Keith Customer Care Team (AS)

Rated 4 out of 5 stars

Thank you

This is my second vehicle with DM Keith, the first vehicle was brilliant and despite some early concerns regarding a repair on my second brand new lease vehicle with DM Keith; I was able to get this fixed and the company were able to assist me financially thanks to Carly in corporate.

Thank you Carly!

August 22, 2025
Unprompted review
D. M. Keith Ltd logo

Reply from D. M. Keith Ltd

Dear Liam, Thank you for your feedback and we are pleased to hear that we were able to assist you. We will pass your feedback onto Carly and the team. Happy motoring D. M. Customer Care Team (cw)

Rated 5 out of 5 stars

Friendly and hospitable

All staff at the Huddersfield branch were friendly and hospitable. I greatly appreciated Luke’s help in particular regarding finding a suitable car and being very kind and accommodating throughout. Thank you.

August 18, 2025
Unprompted review
D. M. Keith Ltd logo

Reply from D. M. Keith Ltd

Thank you for your kind feedback and we are super pleased you are happy with the service you received from our staff. We will pass this onto the team.
D. M. Keith Customer Care Team (cw)

Rated 5 out of 5 stars

Exceptional Customer Care from Suzuki Ashton

Barrie Bridges and Manager Bengie Ashton under Lyne Suzuki.

Domestic emergency - I'll spare you the details - Barrie and team stepped in with very little notice to keep me mobile.

This why our last 5 cars have been Suzuki and have come from Appleyard / DM Keith.

Thank you

August 14, 2025
Unprompted review
D. M. Keith Ltd logo

Reply from D. M. Keith Ltd

Dear Martin, Many thanks for your kind words, we really appreciate you taking the time to leave a review. We will pass your kind words onto the team in Ashton. Regards D. M. Keith Customer Care Team (cw)

Advertisement
Rated 5 out of 5 stars

D.M. Keith, Kia Leeds excellent experience

D.M. Keith Kia
Leeds
I was interested in part exchanging to an electric car and saw a car I liked on the DM Keith website. I was called by Simon who asked a couple of questions and we organised a meeting the following day, to have a look at the part exchange information and test drive the car. He suggested I reserve the car (paying a standard refundable £99) so no one can buy it in the mean time. At this point there was no pressure or hard sell.

The following day I test drove the car, asked a load of questions and started the paperwork to buy the car. Again there was never a point where there was a hard sell. He went through all the 'extras' that could be bought (GAAP and a range of covers for various parts of the car). I couldn't be flexible with monthly PCP payment so I left it with Simon to have a look at the numbers again. Again there was no pressure from him and we were able to agree on the numbers. I collected the car next day.

I've always found car buying stressful but this was easy. Even the part where there's a back and forth between buyer and sales man, with costs/cover etc

Simon, thank you for being so easy to work with. This is by far my best experience with a car dealer.

August 8, 2025
Unprompted review
D. M. Keith Ltd logo

Reply from D. M. Keith Ltd

Dear Natasha, Thank you very much for your wonderful 5-star review. It's really nice to know how pleased you were with your all-round purchasing experience, we'll be sure to share your kind comments with Simon. Our teams at D. M. Keith are dedicated to providing the best possible experience for our customers and your feedback really does confirm we're on the right track. Thanks again Natasha, we appreciate your feedback, enjoy your Kia E-NIRO and we look forward to providing you with the same great service in the future. D. M. Keith Customer Care Team (AS)

Rated 1 out of 5 stars

Bought my Byd from the Hull Depo never…

Bought my Byd from the Hull Depo never again wanted a pcp ended up on HP without my knowledge.
Orderd the car 12 weeks in advance of needing it was told it would be ready to collect on that date. Surprise surprise it did not arrive for another 8 weeks
There was no car handover (until I complained) non of what was promised on ordering the car was factual the full tank of petrol the full charge

All in all I'd never buy a car from Hull DM Keith again quiet possibly the worst car dealer in the UK

June 22, 2025
Unprompted review
D. M. Keith Ltd logo

Reply from D. M. Keith Ltd

Dear Mr Wilkinson, thank you for your review. We are truly sorry you are not happy with the experience at our Hull branch. The Dealer Principal will call you today to discuss and see if he can resolve any problems. Regards D. M. Keith Customer Care Team (cw)

Rated 5 out of 5 stars

Really good company to deal with

Really good company to deal with. Chris Varley at the Bradford branch assisted me to buy a new Skoda Fabia. He was excellent throughout. When I first enquired, he got back to me immediately and spoke to his manager about sourcing another car in the same range which he managed to arrange the same day. Chris kept me updated about the delivery of the car and the other practical steps related to the purchase. If I called or emailed, he would always reply within the hour. When the car arrived, he did a video walkround for me which was assuring. Angelika Jankowska then dealt with the formalities on the handover day ie payment, registration and car tax etc. She also set me up on the Skoda App and explained all the car's functions. She was really efficient, friendly and helpful.

August 6, 2025
Unprompted review
D. M. Keith Ltd logo

Reply from D. M. Keith Ltd

Thank you for your kind words. We will pass these on to the team. Happy Motoring :-) D. M. Keith Customer Care team (cw)

Rated 5 out of 5 stars

Excellent Customer Service

Excellent Customer Service – Visit on Saturday 26th July

Dear BYD Bradford Team,

I wanted to express my sincere thanks and appreciation for the outstanding service I received during my visit to your showroom on Saturday, 27th July AM. I believe the gentleman who assisted us was named Jake (apologies if I have the name slightly wrong).

He was extremely helpful, professional, and knowledgeable. He answered all of my questions – including some quite challenging ones – with clarity and patience. He helped to resolve all my doubts regarding both the Sealion 7 and the Seal models.

What impressed me most was his professionalism and genuine willingness to help, even after I explained that I would be placing my BYD order through a leasing company, meaning he wouldn't directly benefit from the sale. Despite that, he remained supportive, friendly, and informative throughout the entire conversation.

Thanks to the information and reassurance he provided, I’ve now placed an order for the BYD Sealion 7 and I’m excited to start this new experience.

Please pass on my thanks to this gentleman, and congratulations to BYD for having such excellent, customer-focused staff.

July 26, 2025
Unprompted review
D. M. Keith Ltd logo

Reply from D. M. Keith Ltd

Dear Anna, Thank you very much for your kind review, we will pass this onto our BYD Bradford team members. Best Regards D. M. Keith Customer Care Team (cw)

Advertisement
Rated 1 out of 5 stars

Very poor delivery of Lease vehicle

Hi, My son took delivery of a lease vehicle supplied by this garage on Friday 18th July. The delivery driver was extremely poor in all aspects.
I have leased many vehicles previously but never met anyone so poor.
He contacted my son at around 3pm that day and said the vehicle would be delivered at 5.30pm. We waited and waited and at 6.15pm my son rang him and was told he was still en route to collect the car, some 90 mile away from us! Apparently the delivery driver spoke extremely poor English and was hard to understand. He didn't apologise.
The car turned up at 7.50pm.
The driver was indeed very hard to understand, never apologised for being late, and couldn't explain why he didn't ring and keep my son informed of delays.
The remains of whatever he had been eating were still on the drivers seat. He had zero inter- personal skills.
He had no knowledge of the vehicle controls etc and made no attempt to try to explain.
He had no idea what was in the package in the boot-First Aid kit.
I have no idea why you would employ someone like this to represent you and this one experience would stop me from ever doing business with you again.
A terrible experience.
Complaint sent to garage with the usual we will get back to you. A week later and no one ever did.

July 18, 2025
Unprompted review
Rated 5 out of 5 stars

Fantastic customer service

We just got our new Skoda elroq from the Leeds brand Andy who was our sales person was brilliant from start to finish and we wish him the best if your thinking of getting a Skoda this branch was amazing always keeping us updated on the status of our new car thank you d m Keith !

July 24, 2025
Unprompted review
D. M. Keith Ltd logo

Reply from D. M. Keith Ltd

Good evening Laura,
Thank you for your feedback. We will make sure Andy is recognised for his continued customer service. We wish you many happy miles of motoring in your new Elroq!

Rated 1 out of 5 stars

Poor service and missleading sales of a maintenance plan

I have a call from a lady from the site today (Skoda Wakfield) telling me that my Brake fluid change was due and kept trying to book the vehicle in.

1. When I purchased the fixed price service plan from you last year there was no mention that this would be excluded.
2. When I had the car serviced there was no mention that this was required.
3. The lady said that it would have been noted on my post service video, which was never provided.
4. The only feedback that I received post service was to check my tracking as there was some excessive wear on the front tyres, but no offer to complete this.

So in summary;

1. Poor selling of the maintenance plan. How it is a fixed price service plan if items are excluded, by age and the number of services included it was always going to fall due with the time.
2. Appalling safety miss when the car was in for service.
3. Then just an attempt to get me booked in again and give you more money for your mistakes.

I will not be back.

July 24, 2025
Unprompted review
D. M. Keith Ltd logo

Reply from D. M. Keith Ltd

Dear Mervyn, thank you for your review and for emailing feedback@dmkeith.com with your concern. I believe this has been picked up by Allison in our Customer Care Team and passed to the Manager of our Wakefield site who will contact you. Service plans can include, or exclude several items depending on what type of plan you take out, not all plans include everything. They are flexible depending on how much customers would like to pay monthly. We can see that the brake fluid on your vehicle was due at the end of June so we have an obligation to call you as part of our duty of care to our customers. I will follow up with the Manager to make sure he has successfully connected with you and to find a resolution as quickly as possible. Thank you once again for your feedback. Best Regards D. M. Keith Customer Care Team.

Rated 4 out of 5 stars

skoda enyaq 3 days after delivery…

issue resolved regarding dash warning

July 22, 2025
Unprompted review
D. M. Keith Ltd logo

Reply from D. M. Keith Ltd

Dear Mr Walker, I am pleased that we have resolved your issue and would like to thank you for providing your feedback. This has allowed us to not only resolve your issue but help us to avoid this happening in the future. Thank you again.

Advertisement
Rated 5 out of 5 stars

We recently bought a BYD Atto design…

We recently bought a BYD Atto design from the Grimsby branch and wanted to acknowledge the great service we had from Nathan, Jake and Mike. Very welcoming, courteous and friendly throughout. We specified the type and a car was located quickly to our specifications. There was no high pressure sales, the part ex deal was carried out with no problem and we are very pleased with the results. We have no hesitation in recommending them.

July 18, 2025
Unprompted review
D. M. Keith Ltd logo

Reply from D. M. Keith Ltd

Thank you for your kind words, we are so pleased to know that our team were able to help you and that you had a good experience, happy motoring from the D. M. Keith Customer Care team (cw)

Rated 5 out of 5 stars

D.M KEITH BYD GRIMSBY

D.M. Keith BYD Grimsby
A SPECIAL THANKS TO NATHAN SIMPSON
I have got to tell you that this has been the smoothest and pleasurable car buying experience I've ever encountered.
My husband phoned to enquire about a car he was interested in. He spoke to Nathan who made arrangements for us to view the car. On the day the car stood out as it sat there in a prominent clear position looking immaculate and clean inside aswell as out. We didn't have to look for Nathan as he greeted us both like he knew us. He showed us around the car and all the points of interest followed by a test drive which my husband was really pleased with.
Following a call later from Nathan we returned for a longer test drive this time deciding to buy the car.
Nathan has been friendly and professional throughout and didnt forget anything about us. He was like an old friend! We have to mention that all the staff at BYD were friendly too and very smartly dressed.
The handover experience was thorough and controls explained.
Great old fashioned friendly service. I'd highly recommend this dealership.
The final surprise was a large bouquet of flowers presented to us from Nathan and Jake
Thank you all so very much 💐

July 18, 2025
Unprompted review
D. M. Keith Ltd logo

Reply from D. M. Keith Ltd

Dear Christina, thank you for your kind comments and 5-star review. We appreciate the time taken to comment on our team. I have passed your comments over to Nathan. Happy Motoring :-)

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look