Ember Reviews 

160
TrustScore 4 out of 5

4.0

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Review summary

Created with AI, based on recent reviews

Considering 129 reviews, reviewers had a great experience with this company. Customers frequently praise the staff for their friendliness, helpfulness, and professional conduct, making journeys pleasant. The service is often described as brilliant, with many appreciating the comfortable, clean, and spacious buses. People also found the online booking process easy and convenient, contributing to an efficient overall experience. However, some customers also noted that buses were occasionally late, leading to missed connections or extended waiting times. Additionally, a few reviewers expressed dissatisfaction with some staff members, citing unhelpful attitudes or concerns regarding operational aspects.

What people talk about most

Service

Reviewers mention ambiguous feedback about service, with many praising the excellent facilities, smooth... See more

Staff

Customers had positive experiences with staff, frequently praising drivers for being helpful, friendly, and... See more

Location

Consumers find location to be ambiguous, with many reviewers highlighting issues with bus stops in rural... See more

Delivery service

Clients share ambiguous opinions on delivery service, with some praising the ease of booking, live tracking,... See more

Booking process

People report ambiguous experiences with the booking process, with many finding the online booking system... See more

Reviews shaping this summary

Rated 5 out of 5 stars

First coach journey for years, from Edinburgh (Corstorphine) to Perth, and it was a joy from booking online (so simple) to the journey itself (friendly driver, good seats, easy-to-connect-to wifi). T... See more

Rated 5 out of 5 stars

Brilliant service, will definitely use again! I recently took a trip with them from Glasgow to Inverarnan to do a section of the West Highland Way. The online booking service was super easy and... See more

Rated 5 out of 5 stars

Took ember to Glasgow and back with bike today. Driver on 8.40 bus explained so well that road was blocked by an accident and we all had to transfer to train at Stirling. Because he explained so well... See more

Rated 3 out of 5 stars

I took the bus from Aberdeen City Centre to Edinburgh Airport and vice versa. No complaints about the bus, the price, the communication and the driver. All good. However I had to get off at Aberdeen... See more


Company details

  1. Bus and Coach Company
  2. Bus Company
  3. Taxi Service
  4. Transportation Service

Written by the company

We're building the future of public transport — convenient, affordable, connected and zero-emission. Our goal is to make it easier and more enjoyable to get from A to B with Ember than it is with your own car.


Contact info

4.0

Great

TrustScore 4 out of 5

160 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 35% of negative reviews

Typically replies within 2 weeks

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4.0

All reviews

(160)

131 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

First time on Ember for me

First time on Ember for me. Although the service was late tracker allowed us to go to the bus stop at the right time. There was an incident on the bus but the driver Kevin dealt with it quickly.

March 26, 2026
Unprompted review
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Rated 5 out of 5 stars

Another great journey with Ember

Travelled on the 14.10 direct from Glasgow to Pitlochry. The journey was smooth and relaxing. The seats were very comfortable and the surroundings spotless. The wireless charging points work - not something that always happens with other bus companies - especially important when travelling all day. I have used Ember buses several times before and each time I have enjoyed the experience. My thanks to Rob, the driver, who was friendly, professional and courteous.

March 24, 2026
Unprompted review
Rated 5 out of 5 stars

Ember is the way to travel!

Our journey started off by a text message telling us they were running 10 minutes late which was fine and that's when it arrived with another apology from a very friendly driver. The Bus was very clean and comfy and we arrived at our destination on time.
We will be booking again soon. Thank you.

March 20, 2026
Unprompted review
Rated 5 out of 5 stars

Arrived late at Buchanan bus station…

Arrived late at Buchanan bus station last evening having missed two buses. Needed to get to Broxden in Perth where our car was. Noticed an Ember bus to Inverness. It was departing approx 20.30. The driver Steve was so helpful and polite. We hadn’t booked but that was no problem there were plenty of seats. The relief was immense. We are a pair of oaps who love travelling by bus and did not fancy being stranded in Glasgow. The trip was very smooth and comfortable. Thank you

March 20, 2026
Unprompted review
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Rated 5 out of 5 stars

Genuinely the best bus company I have…

Genuinely the best bus company I have ever used. Drivers are friendly, they have a good route network and are honest and helpful. Their app is really good for tracking buses. They also refunded my ticket because there was a slight delay in departure time which was a really nice thing to do.

March 19, 2026
Unprompted review
Rated 5 out of 5 stars

I can't fault ember buses

I can't fault ember buses. By far the best long distance coach/bus service in Scotland. So reasonably priced for a reliable and comfortable service. Toilets are always clean, seats are always comfy. They are on time or early more often a than any other service and will refund you if they are late, no hassle or trying to prove how late you were just refunded straight to your account. Honestly will never use another service to get around Scotland.

March 1, 2026
Unprompted review
Rated 5 out of 5 stars

Love your drivers always brighten our days

Took ember to Glasgow and back with bike today. Driver on 8.40 bus explained so well that road was blocked by an accident and we all had to transfer to train at Stirling. Because he explained so well none was angry. And on way back - Gary, a new driver was great fun, had everyone laughing and educated us about ostrich farming. Altogether a wonderful ember day AGAIN…. Thank you all so much

March 3, 2026
Unprompted review
Rated 1 out of 5 stars

An Insulting Experience for a Pensioner on an Ember bus in the dark!

Admittedly, I missed the earlier bus from Elgin - by minutes. My fault! Resigned to the later bus which was delayed by more than 20 minutes. Due 20:45 Elgin Rail Station travelling to Aberdeen. Caught the bus. But the delay necessitated a visit to the loo. Buffeted in the toilet, I wondered if the bus had been in collision. It had not but persons of my own age e.g. 73 years, might have been discomfited. Absorbed in writing a review, I missed the designated stop. Stagecoach M96 alerts passengers of stops. Eventually, away from my iPhone, I recognised the surroundings. I questioned Oscar, the driver, and he said he’d waited at my designated stop but he’s not obliged to say anything. I wasn’t particularly happy but was about to leave the bus and walk the extra distance when an offensive word was heard. Trustpilot won’t approve printing the wordI declined to leave the bus and invited the passenger who slandered me to apologise. No apology was forthcoming. Indeed, one passenger asserted that others on the bus would agree with the comment. I asserted that was a matter for police and justice to decide - not a slanderous passenger.At that point, I invited Oscar, the driver, to summon Police Scotland. As a pensioner and law-abiding citizen, I’m not prepared to tolerate this infantile abuse. I may have made a mistake but I am by no means a person who might be likened unto the orifice by which one defecates. If Ember condones this type of abuse they do not deserve to serve the people of Scotland. The slanderer relented. He apologised twice and shook my hand twice. I left the bus. A horrendous Ember experience.

February 25, 2026
Unprompted review
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Rated 1 out of 5 stars

Do not trust this service

Do not use this service. I was supposed to travel from Edinburgh to Aberdeen at 3:20am. I arrived 30 minutes early because that was the only connection I had to reach the city centre and walk to the stop. I waited, but no bus stopped at the bus stop, so I unnecessarily booked a ticket for a service that never arrived, believing I would reach Aberdeen before 8:00.

As a result, I had to buy a much more expensive train ticket and I was also late. If you want to use a responsible and reliable company, do not use Ember. Buy a ticket for a train, FlixBus, or another similar company instead.

February 20, 2026
Unprompted review
Rated 5 out of 5 stars

I am so impressed with this new bus…

I am so impressed with this new bus service. They have really thought about the timetable and how to provide more options for travellers from the Highlands to reach the airports for example. The buses are comfortable and bonus that they are electric and I love the tracking service.

February 19, 2026
Unprompted review
Rated 4 out of 5 stars

Excellent? But the heating needs reviewing.

Excellent from Fort William to Edinburgh. Scottish winter. But going going down, more than a bit chilly. TBH, rather cold. Back up, -- fkn freezing. No heat under the seats. Seriously cold from bus frame, and windows. Driver put the heat up from above. Nice try. I think your service is good, very good, but please do something about the heating in a Scottish winter. Body-warmer and bunnet the next time.

February 12, 2026
Unprompted review
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Rated 5 out of 5 stars

Excellent bus experience

We used the Ember bus for the first time to travel to and from Edinburgh airport. This month. What a fantastic service.
It left on time from Inverness city centre and got us straight to the airport in under three and a half hours. Lovely friendly driver.
It was brilliant to come out of the airport terminal in the early hours on our return to have a bus right outside the door. Snowy conditions on way up but again a lovely driver dealing with what must have been a difficult drive.
Comfy bus with reclining seats made for a good journey.
If you haven’t used them yet, I’d strongly recommend you do, first class.

February 15, 2026
Unprompted review
Rated 1 out of 5 stars

Bus to the airport delayed by 1 hour

Horrible experience. Bus to the airport delayed by 1 hour! Information updated on website 5 min before the start of journey. Thank you very much, waited at the bus stop all this time. I will let you decide if this service worth choosing. Personally - never again, so that refund in credit doesn’t do anything for me.

February 14, 2026
Unprompted review
Rated 5 out of 5 stars

Comfortable and good experience

Comfortable and good experience - very popular and good for the environment. Only issue I found was lack of phone charging points.

January 29, 2026
Unprompted review
Ember logo

Reply from Ember

Hi Michael - thanks for the kind words and we're glad you enjoyed your trip!

Every Ember seat has charging points, we're glad to say. They're located in the rear of the seat in front, or if you are in the very front row of seats, they're down beneath the seat at the front, near your knees when seated. That may be why they were tricky to find.

Hope to see you again soon.

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Rated 5 out of 5 stars

How all bus journeys should be.

We use Megabus occasionally but tried Ember for a change. We’ll now stick with Ember. Quiet, no rattling, smooth, clean and comfortable, Ember takes bus travel to a new, higher level. My car might be left at home more often now.

February 8, 2026
Unprompted review
Rated 3 out of 5 stars

Cold… Fort William to Glasgow return

Cold… Fort William to Glasgow return, on both journeys I was cold, I could feel cold air blowing. Which made the journeys uncomfortable. Other than that, the bus was comfortable with good facilities

February 7, 2026
Unprompted review
Ember logo

Reply from Ember

Hi Victoria - sorry to hear this. It's tricky to get the temperature just right and to the preference of everyone on board. In future, please do just ask the driver to adjust it and they will be happy to.

We're glad that you otherwise enjoyed your trip with Ember.

Rated 5 out of 5 stars

I had a very positive experience with…

I had a very positive experience with Ember Bus. The bus was delayed by around 90 minutes due to the A9 being closed, which obviously wasn’t ideal. However, what really impressed me was the customer service. Even in the middle of the night, they responded immediately, clearly explained the situation, contacted the driver, and called me back to confirm the updated arrival time. They then sent me a live tracking link so I could follow the bus in real time.
On top of that, they refunded my ticket straight away without me even asking. In times when contacting customer service is usually a nightmare, it was genuinely refreshing to see how smoothly and professionally everything was handled.
The bus itself was clean and comfortable, and it’s great to finally have a direct connection from Inverness to early morning flights at Edinburgh Airport. I really hope Ember stays around for a long time — this service is a game changer

February 5, 2026
Unprompted review

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