Ember Reviews 

160
TrustScore 4 out of 5

4.0

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Review summary

Created with AI, based on recent reviews

Considering 129 reviews, reviewers had a great experience with this company. Customers frequently praise the staff for their friendliness, helpfulness, and professional conduct, making journeys pleasant. The service is often described as brilliant, with many appreciating the comfortable, clean, and spacious buses. People also found the online booking process easy and convenient, contributing to an efficient overall experience. However, some customers also noted that buses were occasionally late, leading to missed connections or extended waiting times. Additionally, a few reviewers expressed dissatisfaction with some staff members, citing unhelpful attitudes or concerns regarding operational aspects.

What people talk about most

Service

Reviewers mention ambiguous feedback about service, with many praising the excellent facilities, smooth... See more

Staff

Customers had positive experiences with staff, frequently praising drivers for being helpful, friendly, and... See more

Location

Consumers find location to be ambiguous, with many reviewers highlighting issues with bus stops in rural... See more

Delivery service

Clients share ambiguous opinions on delivery service, with some praising the ease of booking, live tracking,... See more

Booking process

People report ambiguous experiences with the booking process, with many finding the online booking system... See more

Reviews shaping this summary

Rated 5 out of 5 stars

First coach journey for years, from Edinburgh (Corstorphine) to Perth, and it was a joy from booking online (so simple) to the journey itself (friendly driver, good seats, easy-to-connect-to wifi). T... See more

Rated 5 out of 5 stars

Brilliant service, will definitely use again! I recently took a trip with them from Glasgow to Inverarnan to do a section of the West Highland Way. The online booking service was super easy and... See more

Rated 5 out of 5 stars

Took ember to Glasgow and back with bike today. Driver on 8.40 bus explained so well that road was blocked by an accident and we all had to transfer to train at Stirling. Because he explained so well... See more

Rated 3 out of 5 stars

I took the bus from Aberdeen City Centre to Edinburgh Airport and vice versa. No complaints about the bus, the price, the communication and the driver. All good. However I had to get off at Aberdeen... See more


Company details

  1. Bus and Coach Company
  2. Bus Company
  3. Taxi Service
  4. Transportation Service

Written by the company

We're building the future of public transport — convenient, affordable, connected and zero-emission. Our goal is to make it easier and more enjoyable to get from A to B with Ember than it is with your own car.


Contact info

4.0

Great

TrustScore 4 out of 5

160 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 35% of negative reviews

Typically replies within 2 weeks

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4.0

All reviews

(160)

131 reviews in the last 12 months

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Rated 2 out of 5 stars

Standards are Slipping

Went on a bus today from Forfar to Dundee. An elderly couple with sticks were in front of us. The front seat double seats were occupied by a woman, looked able bodied, and her bag and the a guy training the driver. None of whom gave up their seats !

May 5, 2026
Unprompted review
Ember logo

Reply from Ember

Hi there - we're sorry to hear of this issue. Not all disabilities are visible, of course, but our driver and trainer certainly should have found space in the front row for these passengers if they had needed it. If you could email more details to ride@ember.to we can look into this in more detail and follow up as needed.

Rated 2 out of 5 stars

going downhill by adding far too many…

going downhill by adding far too many stops on the route. why on earth does it need to stop in kintore? also why blackburn?surely its well enough connected. stop adding so many stops! it used to be 2.5 hours now its 3 plus. this bus was due in at 17.10 it is 17.35 at time of writing this and i have hardly any time as it is for the 7.50 to Alicante now im going to be rushing. stop adding pointless stops!!

May 5, 2026
Unprompted review
Ember logo

Reply from Ember

Hi Mr Bain - these stops have always been on this route and the trip times have always been a similar length. Ember runs a demand responsive service, meaning we only call into a stop where someone is booked to get on or off. This allows us to run more efficiently and save wasted time, and probably explains why you may not have stopped in Kintore or Blackburn when on previous E7 trips.

Rated 5 out of 5 stars

Great bus service.

Perfect choice of locations in Montrose to board the bus to Dundee. Dropped off at Slessor Gardens and the driver was very helpful in explaining where we would get the return bus.
Both buses were on time. They are comfortable, modern and spotlessly clean...my ' no bus' husband, is now converted. Well done Ember.

May 4, 2026
Unprompted review
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Rated 1 out of 5 stars

Lack of Safety and No Intervention from Driver

I usually have a good experience with this bus service, but this time the journey was awful. A group of drunk men got on the bus and were shouting loudly the entire time. They were kicking and shaking the seats, teasing my dog, and being rude to passengers who asked them to behave more quietly. They made it impossible to travel in peace.

What made it even worse is that the driver did not intervene or say anything to them at all. It felt unsafe and very uncomfortable. I really hope the company takes this seriously, because this kind of behaviour should not be ignored.

May 3, 2026
Unprompted review
Ember logo

Reply from Ember

Hi Yelyzaveta - we're sorry to hear of this experience. Our conditions of carriage do have certain restrictions in place, and we explicitly state 'Having an alcoholic drink onboard is ok but being drunk is not.'

Unfortunately, it's not always easy for the driver to judge based on a quick interaction when the passenger is checking in. If you could email some more details to ride@ember.to we'd like to look into this particular example, and see if there's more we can do to prevent this in future.

We love having dogs on board, and other passengers teasing them is totally unacceptable. If we can identify the passengers in question, we will follow up directly. We hope to see both you and your dog on board again at a much calmer time, and we're confident you'll enjoy that journey. If you email ride@ember.to with details, we'll get some compensatory credit added to your account so that your next trips are on us.

Rated 2 out of 5 stars

Unreliable service and nightmare conditions

I booked a return bus service from Aberdeen to Edinburgh airport. Both legs of the journey were in the early hours of the morning. For both trips the bus was full of severely inebriated passengers that were causing chaos including throwing up on board. On the way back the bus was 50 minutes late which is very bad for any airport transfer but to make matters worse it was FULL of drunk young people shouting, blasting music and being antisocial etc and someone kept constantly throwing up, the bus REEKED of vomit and was an absolute nightmare to be in for the 3.5 hours back, especially since there's no windows to open to air it out. The driver just ignored it all and kept going. Please stop drunk people from boarding at the first instance because it's unsafe for the rest of us!. Unfortunately won't be using again due to unreliability and horrendous conditions.

May 3, 2026
Unprompted review
Ember logo

Reply from Ember

Hi there - we're sorry to hear of this experience. Our conditions of carriage do have certain restrictions in place, and we explicitly state 'Having an alcoholic drink onboard is ok but being drunk is not.'

Unfortunately, it's not always easy for the driver to judge based on a quick interaction when the passenger is checking in. Your experience came on a bank holiday weekend, which is when Scotland's roads are at their busiest for Ember and all other operators, and is often also when people have slightly over-indulged. We don't present that as an excuse - these things should not happen - but we do believe that this is not at all typical of an Ember journey. We hope to see you on board again at a much calmer time, and we're confident you'll enjoy that journey. If you email ride@ember.to with details, we'll get some compensatory credit added to your account so that your next trips are on us.

Rated 5 out of 5 stars

Fantastic service

Fantastic service. Buses are clean and comfortable and the rides are very smooth. Good value too. Love the app where you can check on status. However by far and away the best thing about this company are the incredibly friendly and helpful drivers they have all been in my experience exceptional.

April 28, 2026
Unprompted review
Rated 3 out of 5 stars

Nice for price but its too hot in buses

Honestly for the price its nice but the only problem is that its too hot in the buses.

April 19, 2026
Unprompted review
Ember logo

Reply from Ember

Hi Maksymilian - this is a tricky one to get just right. We sometimes get different passengers on the very same bus asking us to change the temperature both up and down. If you're ever uncomfortable, please just ask the driver to adjust the air conditioning (or, contact us via the live chat on www.ember.to and we can ask the driver for you).

We hope that you enjoy your next trips with Ember.

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Rated 1 out of 5 stars

bad experience

missed our connection at aberdeen to edinburgh due to the bus being late,first they blamed the weather then roadworks,both were not true,had to get a taxi as no other buses to edinburgh that time of night.coming home a week later bus from edinburgh airport,no help with luggage,i have diabetes and othe disabilities,people were scrambling to get onboard and could not get a seat together,i need my partner at all times to watch me,single people sitting with bags on there spare seats,not even offering you a seat,finally got a seat together after dundee,they shoul have seats for people like me reserved but you cant reserve seats.when we got home,told them about our experienceand they offered me £10 for what happened,taxi cost £330!,was not expecting them to pay it,just asked for a wee bit of compensation so felt insulted with there offer and told them to keep it,would i use them again,maybe on a shorter journey but they have many improvements to work on before i could give them more stars

April 4, 2026
Unprompted review
Rated 5 out of 5 stars

Nice buses - excellent customer service

Lovely buses that were bang on time today. Where they excelled though was with the whole team from the drivers to the customer services helping to get my phone back which I left on the bus between Dalwhinnie and Newtonmore. They couldn't have been more responsive and helpful.

April 14, 2026
Unprompted review
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Rated 5 out of 5 stars

Great ride!

We travelled to Inverness and back from Fort William and what a pleasurable experience. Such polite and welcoming drivers. Our first time on a bus whilst holidaying, but won't hesitate to book again.

April 6, 2026
Unprompted review
Rated 1 out of 5 stars

Unreliable

Unreliable. People are giving this service good reviews due to its partial refund policy and the fact it's electric. In reality it is rarely on time and often cancels services. If your plans can cope with delay and/or last minute cancellations, then this is good value. If you appreciate arriving on time, this is not the company for you.

April 3, 2026
Unprompted review
Ember logo

Reply from Ember

Hi - we're sorry to hear that's been your experience. Cancellations can happen, due to things like bad weather or late-notice driver sickness, but we believe our cancellation rate is among the best in the industry. If you could drop us an email to ride@ember.to we'll be able to look into your experience and provide some more specific feedback

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Rated 5 out of 5 stars

Travelled today with Ember to and from Dundee

Travelled today with Ember from Newtonhill to Dundee return. Super driver, very helpful and pleasant to customers. We were lucky to get the same driver on the way back. We liked the very informative notications inside on the board giving timings, destination arrival times etc. That is so helpful. Last but not least these buses are so comfortable it’s a pleasure to travel with Ember.

March 31, 2026
Unprompted review
Rated 5 out of 5 stars

Ember bus is the superior way to travel

First experience of Ember this weekend, amazing service, wonderful drivers and the buses are superb. Really a superior bus service for Scotland.
We were caught up in the traffic issues tonight on the A9 alongside having a flat tyre and our driver, Stephen Kyle was incredible.
We were so well looked after and we really felt passenger safety and well-being was the highest priority for Ember. Well done

March 27, 2026
Unprompted review

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