Emma Willis Reviews 

740
TrustScore 5 out of 5

4.8

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 232 reviews, reviewers overwhelmingly had a great experience with this company, praising the outstanding overall value. Customers enthusiastically praise the exceptional quality of the clothing, highlighting the comfortable materials, timeless designs, and beautiful traditional craftsmanship. Reviewers also frequently mention the incredibly helpful and attentive staff, noting that the overall service provided is consistently polite and professional. However, some people mentioned occasional issues, noting specific challenges such as inconsistencies in product details, unexpected sizing changes after washing, or frustrating ordering limitations. A few consumers also described feeling uncomfortable due to unhelpful in-store interactions or encountering minor communication hurdles during their physical visits.

What people talk about most

Product

Customers had positive experiences with product, frequently praising the stunning quality, beautiful finish,... See more

Quality

Consumers find quality to be a source of great satisfaction, frequently praising the exceptional... See more

Service

Clients share satisfaction on service, frequently highlighting the friendly, professional, and knowledgeable... See more

Staff

Users describe positive interactions with staff, frequently highlighting the warm, courteous, and... See more

Delivery service

People report positive experiences with delivery service, frequently praising prompt arrival times and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I’m an old customer. I have ordered fully bespoke shirts as well as bought some in the Jermyn Street shop & online. My latest purchase was online & I wanted to collect it myself. The machine then said... See more

Rated 5 out of 5 stars

You are all just fabulous. It was Monday, and I needed a shirt for a formal event on Saturday, but I wanted a single cuff and only a double cuff was available. Rather than ending the conversation... See more

Rated 5 out of 5 stars

Wonderful shop! Very helpful and informed staff. Upbeat. Great products is the focus. Perhaps my favorite shopping spot in London. Appreciate owner’s focus on a smart great charity that uses her... See more

Rated 5 out of 5 stars

excelllent quality from a bygone age of real skills in shirt-making. lovely prople to deal with which is an added bonus compared to the usual experience of buying clothes from standard retailers. Wo... See more


Company details

  1. Men's Clothing Store

Written by the company

Emma Willis is the quintessentially British brand, making all their clothing in England, cutting by hand and sewing, adhering to traditional techniques passed down through generations. The elegant London boutique, on the corner of St. James’s Street and Jermyn Street, specialises in bespoke and ready-to-wear shirt-making and has become a world-renowned shopping destination for the discerning. The company’s philosophy is to design and make timeless, luxury clothing worth investing in, using the highest quality, sustainably produced cottons and linens from Switzerland and Italy.


Contact info

4.8

Excellent

TrustScore 5 out of 5

740 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 25% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.8

All reviews

(740)

231 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

It was a great experience all round

It was a great experience all round - from the first step into the shop and through to the box arriving at my door a week earlier than expected. Would highly recommend the quality and service merit the price point.

August 27, 2026
Rated 5 out of 5 stars

Exceptional quality comfort and style

I asked the company to make a shirt I dreamed about and they were able to produce it in less than two weeks. The shirt looked and fit beautifully. It is comfortable and fashionable. Truly an amazing company.

August 4, 2026

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look