First Alternative Reviews 2,409

TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 2,196 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the company for its competitive pricing and excellent value for money, often finding it to be the most affordable option compared to other providers. Many people highlight the user-friendly and intuitive website, making the process of obtaining insurance quick, easy, and straightforward. The service provided is frequently described as efficient and hassle-free. However, some customers mentioned occasional issues with the website, describing it as clunky at times or having difficulty transferring information from comparison sites. A few people also noted that certain options or information did not appear correctly, and some experienced delays or difficulties when trying to make changes to their policies.

What people talk about most

Price

Reviewers highlight positive aspects of price, with many finding the pricing to be very competitive and... See more

User experience

Customers consistently note positive experiences with user experience. Many reviewers found the website and... See more

Website

People report positive experiences with the website, finding it user-friendly, simple to navigate, and easy... See more

Service

Reviewers mention positive feedback about service. Many customers praise the quick, efficient, and... See more

Value for money

Clients share positive opinions on value for money. Many reviewers highlight the good prices, affordability,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Haven't needed to claim so limited dealings with them, however I am searching for new quotes ready to renew and I am unable to beat their renewal quote! I've searched across all comparison websites so... See more

Company replied

Rated 4 out of 5 stars

Simple to navigate and edit all the options. Website ok if not a little clunky at times. Not all options and information transferred/translated well from the comparison website to the First Alternat... See more

Rated 5 out of 5 stars

Great cover for what I need a very reasonable price and it was easy to navigate around the bowser for what I needed. Once all the documents were sent to me it was very easy to find them and transparen... See more

Company replied

Rated 5 out of 5 stars

They answered the call within 5 minutes which is a big plus when dealing with ultra slow costumer services. They were clear, jargon free and didn't take too long to resolve my issue.

Company replied


Company details

  1. Insurance Agency
  2. Auto Insurance Agency
  3. Insurance Broker
  4. Insurance Company

Written by the company

First Alternative provides 5 Star Defaqto rated car and multicar insurance with a range of benefits and optional extras. Find out more and get a quote!


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

2K reviews

5-star
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1-star

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Rated 1 out of 5 stars

No resolution and no accountability.

I’ve had an ongoing motor claim with this insurer for 9 months, and there is still no liability decision.

Despite the circumstances being straightforward (a third party emerging from a side road and colliding with the side of my vehicle), I’ve repeatedly been told that the other insurer is “still gathering evidence.”

After nearly a year, they have not even obtained the other driver’s version of events. There has been no meaningful progress, no clear timeline, and very little proactive communication. Each update feels like delay rather than action.

At this stage, the handling of this claim has been extremely disappointing. I would strongly question whether this insurer is capable of managing straightforward liability disputes efficiently.

April 23, 2026
Unprompted review
First Alternative logo

Reply from First Alternative

We are sorry you have been left feeling this way, we would ask that you email your review and policy details to us at, trustpilot.feedback@esure.com and we can raise this with the relevant team. Thank you for taking the time to leave us a review.

Rated 1 out of 5 stars

Coming up to 14days to this policy and…

Coming up to 14days to this policy and suddenly out of blue” we are canceling due to fraudulent claim” absolute bizarre. Have a phone number-which doesn’t ring,and all the emails come with cyber security alerts,don’t wanna return refund,but yet class themselves as a “legit” company? Make quite you avoid them and report to action fraud if ever come across. 22 days past and still haven’t received my deposit payment back. What a “service “

April 10, 2026
First Alternative logo

Reply from First Alternative

We’re sorry to hear this. We kindly ask, that you forward your review and policy details to us at, trustpilot.feedback@esure.com and we can assist you further. Thank you for taking the time to leave us feedback.

Rated 5 out of 5 stars

Easy & informative process

Easy & informative process , the price & cover was exactly what I required .

April 23, 2026
First Alternative logo

Reply from First Alternative

We are pleased to hear this Roy. Thank you for the kind review. Welcome to First Alternative!

Rated 5 out of 5 stars

All instructions & guidance was clear…

All instructions & guidance was clear on website. Nothing complicated like other compettitors.....

April 23, 2026
First Alternative logo

Reply from First Alternative

We're happy to hear that our website's instructions and guidance were clear for you. We appreciate your positive feedback. Welcome to First Alternative!

Rated 5 out of 5 stars

Best Price For My Car Insurance This…

Best Price For My Car Insurance This Year

April 17, 2026
First Alternative logo

Reply from First Alternative

We're happy to hear that you found a great price for your car insurance this year Paul. Thank you for sharing your positive experience with us. Welcome to First Alternative!

Rated 5 out of 5 stars

it was so easy online to complete my…

it was so easy online to complete my quote an setting everything up, well recommend this provider to my family and friends, thanks

April 23, 2026
First Alternative logo

Reply from First Alternative

We're happy to hear that you found the online process easy when setting up your quote Anthony. Thank you for recommending us to your family and friends. Welcome to First Alternative!

Rated 1 out of 5 stars

Almost impossible to get hold of…

Almost impossible to get hold of customer service.

I called at 1pm and was told that no one will be able to answer me before 5pm and my call was disconnected

April 18, 2026
First Alternative logo

Reply from First Alternative

We’re sorry to hear this. We kindly ask, that you forward your review and policy details to us at, trustpilot.feedback@esure.com and we can assist you further. Thank you for taking the time to leave us feedback.

Rated 5 out of 5 stars

Easy to navigate

Straight forward, easy service.

April 22, 2026
First Alternative logo

Reply from First Alternative

We are pleased to hear this Richard. Thank you for the kind review. Welcome to First Alternative!

Rated 5 out of 5 stars

wonderful

good price. easy to get the insurance.

April 18, 2026
First Alternative logo

Reply from First Alternative

We are pleased to hear this Mohammad. Thank you for the kind review. Welcome to First Alternative!

Rated 4 out of 5 stars

very good site

very good site , so easy to use , and a fast responce ,
very impressive.

April 22, 2026
First Alternative logo

Reply from First Alternative

We appreciate your review and are so glad that our site was easy to use and provided a fast response for you.

Rated 4 out of 5 stars

First Alternative car insurance was a…

First Alternative car insurance was a very competitive price through a comparison site. The website was easy to use until I wanted to use my email address that I also use for my home insurance, which is through Esure ( First Alternative and Esure are part of the same company). After setting up the account, I spoke to someone and tried to change the email address but was told this is not possible due to having already used this email address for my home insurance. My husband tried to use his email address but that had also been used previously for another of Esure's products. I am, therefore, not sure that if I take another of their products in the future I will need another email address. I am currently waiting for a technician to call me back to see if he can assist with the issue. As with most insurance reviews, I have no experience as to whether they will be good when I need to call on it.

April 22, 2026
First Alternative logo

Reply from First Alternative

Thank you very much for the review. We appreciate the feedback. We understand the email situation and this is definitely something we are looking into as we are aware that most people only have one email address. Hopefully, we have a fix for this at some point. Welcome to First Alternative!

Rated 4 out of 5 stars

Very good price.

Very good price.

April 22, 2026
First Alternative logo

Reply from First Alternative

Thank you very much for the review. We appreciate the feedback. Welcome to First Alternative!

Rated 5 out of 5 stars

Only just signed with them so cam only…

Only just signed with them so cam only go off the little bit of experience I have, very easy to do cheap monthly payment and cheap upfront price.

April 22, 2026
First Alternative logo

Reply from First Alternative

We're happy to hear that your initial experience has been easy and affordable Leanne. Welcome to First Alternative!

Rated 5 out of 5 stars

perfect

Helpful faster thanks

April 22, 2026
First Alternative logo

Reply from First Alternative

We are pleased to hear this Naeem. Thank you for the kind review. Welcome to First Alternative!

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