Haven't needed to claim so limited dealings with them, however I am searching for new quotes ready to renew and I am unable to beat their renewal quote! I've searched across all comparison websites so... See more
Company replied
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Review summary
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Simple to navigate and edit all the options. Website ok if not a little clunky at times. Not all options and information transferred/translated well from the comparison website to the First Alternat... See more
Great cover for what I need a very reasonable price and it was easy to navigate around the bowser for what I needed. Once all the documents were sent to me it was very easy to find them and transparen... See more
Company replied
They answered the call within 5 minutes which is a big plus when dealing with ultra slow costumer services. They were clear, jargon free and didn't take too long to resolve my issue.
Company replied
Company details
Written by the company
First Alternative provides 5 Star Defaqto rated car and multicar insurance with a range of benefits and optional extras. Find out more and get a quote!
Contact info
Reigate, United Kingdom
- www.firstalternative.com
4.5
Excellent
2K reviews
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Great service
Great cover for what I need a very reasonable price and it was easy to navigate around the bowser for what I needed. Once all the documents were sent to me it was very easy to find them and transparent in explanation. So far so good, highly recommend
April 21, 2026
Reply from First Alternative
We appreciate you taking the time to leave us such a fantastic review John. We're so glad to hear that you found our website easy to use and the documents clear and accessible. Welcome to First Alternative!
I went on Go Compare they promoted your…
I went on Go Compare they promoted your company.
The only thing I will find difficult because I am in my 80's I have to download all the details of the policy, other companies have been able to send hard copies through the post! is it possible for you to do this for me please.
April 21, 2026
Reply from First Alternative
Thank you for the feedback. If you contact us via the telephone or live chat option on the website Angela. We would be more than happy to get your documents posted. Welcome to First Alternative!
Competertive price
April 21, 2026
Reply from First Alternative
We are pleased to hear this David. Thank you for the kind review. Welcome to First Alternative!
Reply from First Alternative
We are pleased to hear this Debra. Thank you for the kind review. Welcome to First Alternative!
Everything quick and easy also no…
Everything quick and easy also no password too remember
April 21, 2026
Reply from First Alternative
We are pleased to hear this Lynnette. Thank you for the kind review. Welcome to First Alternative!
Money saver
Easy to use everything was straight forward done in next to no time couldn't fault the process.price I was given was good service Great very satisfied.
April 21, 2026
Reply from First Alternative
We are pleased to hear this Derek. Thank you for the kind review. Welcome to First Alternative!
quick and easy
April 21, 2026
Reply from First Alternative
We are pleased to hear this Martin. Thank you for the kind review. Welcome to First Alternative!
They beat Direct Line on price by almost half
I arrived to them through a comparation website (compare the market or confused, I don't remember). It popped-up as the most convenient by far. It was easy to follow all the steps. I hope I can use them for a long time. They even beat the Direct Line price for almost 50%. Therefore I switched from DL to them.
Edit: they do not offer the suspension of the car policy, therefore I reduced the overall score to three stars. I might reduce it further if I have to cancel it and they will not refund me the remaining months of the policy
January 22, 2026
Reply from First Alternative
Thank you so much for the lovely review Nicola. Welcome to First Alternative!
Reply from First Alternative
Thank you very much for the review Christopher. We appreciate the feedback. Welcome to First Alternative!
No complications from the app
April 20, 2026
Reply from First Alternative
We are pleased to hear this Jim. Thank you for the kind review. Welcome to First Alternative!
Good price
Just start my new policy.
Everything go fast and without any delay. Best price in the market
April 20, 2026
Reply from First Alternative
We are pleased to hear this Kamil. Thank you for the kind review. Welcome to First Alternative!
Reply from First Alternative
We are pleased to hear this Petros. Thank you for the kind review. Welcome to First Alternative!
Renewal price is the lowest I can find!
Haven't needed to claim so limited dealings with them, however I am searching for new quotes ready to renew and I am unable to beat their renewal quote! I've searched across all comparison websites so very impressed and looks like I will be sticking with them for another year :)
April 20, 2026
Unprompted review
Reply from First Alternative
We appreciate you taking the time to share your experience. We're happy to hear that you've had a positive experience and found our renewal quote competitive Lisa. We're glad you'll be staying with us for another year!
Easy way to get car insurance
The whole process was ever so simple. Why would you do it any other way. Very clear to understand everything and few clicks and bam you are sorted.
April 20, 2026
Reply from First Alternative
We are pleased to hear this Andrew. Thank you for the kind review. Welcome to First Alternative!
Quick and easy to sign up
Quick and easy to sign up. Prices across the board are high but these were cheapest
April 1, 2026
Reply from First Alternative
Thank you for your review - we really appreciate it. Welcome to First Alternative!
Reply from First Alternative
We're happy to hear that you found our quote good and the price competitive Craig. We appreciate your feedback on our service and application. Welcome to First Alternative!
Reply from First Alternative
Thank you for your review - we really appreciate it. Welcome to First Alternative!
Easy to use
First Alternarive car insurance..
The App was easy to use with clear instructions.
The response was exellent and the price structure good.
I think my car and myself will be in safe hands and with a 5 star rating.
April 18, 2026
Reply from First Alternative
We are happy that our app was easy to use and the instructions were clear. We appreciate your feedback regarding our response and price structure. Welcome to First Alternative!
I needed confirmation of my NCB as I…
I needed confirmation of my NCB as I didn't receive a pdf of it via e-mail when I cancelled my policy due to selling my vehicle. The customer representative, Lukho who I spoke to via online chat promptly helped me with this!
Lukho is what all customer service advisors should be like, able to assess the query and handle it in a quickly and timely manner.
April 20, 2026
Unprompted review
Reply from First Alternative
We're happy to hear that you received prompt assistance regarding your NCB confirmation. We appreciate your positive feedback about the efficient and timely support you received. Thank you for sharing your experience.
So far I am pleased
So far I am pleased, simple user friendly process, payment and access to most important documents. Overall pleased.
I would have liked to see easier access to breakdown and admin, claims contacts and emails to ease burden on live support.
April 20, 2026
Reply from First Alternative
We're glad you found the process user-friendly and appreciate your feedback Helena. We'll explore ways to improve access to important contacts and information to reduce the burden on live support. Welcome to First Alternative!
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