Haven't needed to claim so limited dealings with them, however I am searching for new quotes ready to renew and I am unable to beat their renewal quote! I've searched across all comparison websites so... See more
Company replied
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Review summary
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Simple to navigate and edit all the options. Website ok if not a little clunky at times. Not all options and information transferred/translated well from the comparison website to the First Alternat... See more
Great cover for what I need a very reasonable price and it was easy to navigate around the bowser for what I needed. Once all the documents were sent to me it was very easy to find them and transparen... See more
Company replied
They answered the call within 5 minutes which is a big plus when dealing with ultra slow costumer services. They were clear, jargon free and didn't take too long to resolve my issue.
Company replied
Company details
Written by the company
First Alternative provides 5 Star Defaqto rated car and multicar insurance with a range of benefits and optional extras. Find out more and get a quote!
Contact info
Reigate, United Kingdom
- www.firstalternative.com
4.5
Excellent
2K reviews
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Easy to fill out
April 19, 2026
Reply from First Alternative
We are pleased to hear this Evelyn. Thank you for the kind review. Welcome to First Alternative!
For new customers great I took my…
For new customers great I took my initial insurance out in December 2025.
Changed my car, they wanted more than I paid initially for changing over for 8 months cover.
Going back ax as a new customer it’s much less and as expected for 12 months cover. I then cancelled my first policy. After they contacted me and asked why I was leaving they then after I asked removed the £67 cancellation fee prior to agreeing to my refund.
I doubt I will reinsure when due for renewal.
April 19, 2026
Reply from First Alternative
We’re sorry to hear this. We kindly ask, that you forward your review and policy details to us at, trustpilot.feedback@esure.com and we can assist you further. Thank you for taking the time to leave us feedback.
Lots of flexible options available and…
Lots of flexible options available and competitive on price
April 18, 2026
Reply from First Alternative
We are pleased to hear this Daniel. Thank you for the kind review. Welcome to First Alternative!
Reply from First Alternative
We are pleased to hear this Mohammed. Thank you for the kind review.
To get a quote in my name only after loosing my husband .
My daughter helped me because I am not too good at modern technology.. It seemed very straightforward and everything was easily understood .For my age since loosing my husband and having to get insurance in my name was proving to be quite difficult even though I have been driving for 50 years with only one very small accident to take into account so I was very pleased to get a quick and reasonably priced offer . .
April 18, 2026
Reply from First Alternative
We appreciate you sharing your experience. We're glad to hear that the process was straightforward and easy to understand. Welcome to First Alternative!
Easy to understand the offers
Easy to understand the offers. Quick response to payment. All documents in order.
April 19, 2026
Reply from First Alternative
We're happy to hear that the offers were clear, payments were quick, and documents were in order Denise. Thank you for your positive feedback. Welcome to First Alternative!
good thanks
April 19, 2026
Reply from First Alternative
We are pleased to hear this Robert. Thank you for the kind review. Welcome to First Alternative!
Reply from First Alternative
We are pleased to hear this Diane. Thank you for the kind review. Welcome to First Alternative!
It was fairly easy process of getting…
It was fairly easy process of getting good cover at a great price.
April 19, 2026
Reply from First Alternative
We are pleased to hear this Iain. Thank you for the kind review. Welcome to First Alternative!
Fast and efficient service ***
April 19, 2026
Reply from First Alternative
We are pleased to hear this David. Thank you for the kind review. Welcome to First Alternative!
Higher quote led us here
We had received a much higher quote from our existing car insurance provider so we began to shop around. Many other sites offered similar or higher quotes; however, we tried Go Compare & we're delighted when First Alternative came up with a like-for-like policy at a significantly reduced price. It was a no-brainer to switch to them & the entire application process was easy.
April 18, 2026
Reply from First Alternative
We're happy to hear that you found a suitable policy with us at a significantly reduced price through Go Compare Rob. We're glad the application process was easy for you, and we appreciate your positive feedback. Welcome to First Alternative!
Reply from First Alternative
We are pleased to hear this Luna. Thank you for the kind review. Welcome to First Alternative!
Easy to deal with excellent pricing
April 18, 2026
Reply from First Alternative
We are pleased to hear this Peter. Thank you for the kind review. Welcome to First Alternative!
Easy platform to use
Easy platform to use. Clear information on what the insurance covers Cost effective
April 18, 2026
Reply from First Alternative
We are pleased to hear this Carole. Thank you for the kind review. Welcome to First Alternative!
I switched to First Alternate Insurance…
I switched to First Alternate Insurance and got a much cheaper quote than my previous company. The customer service was also good and easy to deal with. Overall, a great experience.
April 18, 2026
Reply from First Alternative
We're happy to hear that you received a more affordable quote and had a positive experience with our customer service. Thank you for choosing First Alternative.
Very competitive price.
April 18, 2026
Reply from First Alternative
We are pleased to hear this Carole. Thank you for the kind review. Welcome to First Alternative!
Reply from First Alternative
We are pleased to hear this Joanna. Thank you for the kind review. Welcome to First Alternative!
Seamless
Seamless , compare the market selected these not the cheapest on my list but offered more services and most importantly
no follow up phone call trying to push the price up well not yet
April 17, 2026
Reply from First Alternative
We are pleased to hear this Mark. Thank you for the kind review. Welcome to First Alternative!
I had a great experience with this.
I had a great experience with this insurance provider. They offered a very competitive price for fully comprehensive cover, which was significantly better than other quotes I received. The process was straightforward, and making it easy to choose the right policy.
April 12, 2026
Reply from First Alternative
We're glad you found our comprehensive cover at a competitive price Ghazanfar. We appreciate that the straightforward process made it easy to choose the right policy. Thanks for your review. Welcome to First Alternative!
When purchasing a new car the online…
When purchasing a new car the online form was very easy to understand and fill out and insured in no time at all
Thanks
John Howell
April 16, 2026
Reply from First Alternative
We're happy to hear that our online form was easy to use when you purchased your new car John. We appreciate you taking the time to leave us this great feedback.
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