first direct Reviews 38,388

TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their extensive knowledge, helpfulness, and professional approach, making every interaction pleasant and efficient. The customer service is frequently highlighted as exceptional, with many people appreciating the personalized and understanding support they receive. The overall service is often described as excellent, with consumers noting the efficiency and ease of their banking experience, including a straightforward online platform. However, some customers also noted occasional issues, particularly concerning payment processes and account opening. A few people mentioned difficulties with setting up credit card payments or experienced unexplained rejections when trying to open a new account. There were also isolated reports of delays in receiving funds after cheque deposits and some dissatisfaction with the online messaging service.

What people talk about most

Customer service

Users describe positive interactions with customer service. Many customers consistently praise the... See more

Staff

Consumers consistently report positive experiences with staff, highlighting their helpfulness, patience, and... See more

Service

Clients share positive opinions on service, consistently praising its efficiency and promptness. Many... See more

User experience

Customers consistently note positive experiences with user experience. Many reviewers praise the ease of use... See more

Payment

Reviewers mention ambiguous feedback about payment. Some customers report positive experiences, such as quick... See more

Reviews shaping this summary

Rated 5 out of 5 stars

What makes this bank great it’s that everyone you speak to is knowledgeable, understanding and helpful. All queries are handled professionally and with upmost respect- whatever time of day or night yo... See more

Company replied

Rated 5 out of 5 stars

A simple switch process and brilliant customer services so far; We like the App and are happy with savings, credit card and our other account. We switched 2 months ago and have just been given our £17... See more

Company replied

Rated 5 out of 5 stars

Switching my account was seamless, excellent switch offer. Phone support which I used and had great customer service experience. Very good rates on savings account. Very good app. Clean and functional... See more

Company replied

Rated 5 out of 5 stars

Amazing customer service. Straight through to a friendly and helpful First Direct staff member within minutes. My query was answered quickly and efficiently. I’ve been with this bank for 3 decades and... See more

Company replied


Company details

  1. Bank

About first direct

Information provided by various external sources

At first direct, banking’s done with you in mind. You can keep track of your money on your mobile app, or Online Banking. We’re the bank that’s never closed, you can talk to us about your money day or night, 365 days of the year. We’re here to give you everything you need to make the right decisions for your money.
Download the first direct mobile app for iOS
Download the first direct mobile app for Android
App Store is a service mark of Apple Inc., registered in the U.S. and other countries. Google Play and the Google Play logo are trademarks of Google LLC.

Contact info

4.5

Excellent

TrustScore 4.5 out of 5

38K reviews

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Replied to 90% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Agent was superb helpful and extremely…

Agent was superb helpful and extremely quick to take my call no hanging on for what often feels an eternity. My problem was quickly addressed.

April 15, 2026
Unprompted review
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Reply from first direct

Hi Adrian. I'm so happy you received such great service during your recent call with us. We'll always aim to help as quickly as we can! Thanks for taking the time to review us today. -Sean

Rated 5 out of 5 stars

Great service

Telephone answered promptly
A professional employee resolved query efficiently and quickly

April 20, 2026
Unprompted review
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Reply from first direct

Hello Brenda, thanks for taking the time to share this with your five-star review! -Stuart

Rated 5 out of 5 stars

Excellent service

Excellent service, highly recommend First Direct

April 20, 2026
Unprompted review
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Reply from first direct

Hi Iain, thanks for recommending us and for sharing this with your review! -Stuart

Rated 5 out of 5 stars

first direct...Why bank anywhere else...first direct.

I have had an account with First Direct since March 1992. I have seen them grow from 24hrs telephone banking ( great for shift working) to where they are today. Always available, always helpful, and provide products that are competitive. Not once have I missed there not being one single high street branch. Being available 24/7 was far sighted of them back in the day. I had a query about opening a new ISA and after a short telephone call I established that I can simply add to the existing ISA, doesn't need a new one each financial year. I know how long that would have taken to get from any other bank.

April 16, 2026
Unprompted review
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Reply from first direct

Hello Dixie, thank you for the five-star review! That's amazing to hear that you've been with us since the early 90s, and that you've continued to bank with us over the years. We really appreciate your kind words, and we're really glad to hear about your positive experience when querying about your ISA. Many thanks again Dixie, all the best! -Stuart

Rated 5 out of 5 stars

As always, amazing service from FD

I was having issues with the online app and had to call (which I never do as the app is amazing) and the problem was sorted very promptly

April 18, 2026
Unprompted review
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Reply from first direct

Hi Joffrey! Sorry to hear about the issues with the App, but that's great to hear that we were able to help resolve the problem quickly. We appreciate you taking the time to share this with your five-star review, thank you! -Stuart

Rated 1 out of 5 stars

I have been a customer for at least 20…

I have been a customer for at least 20 years and am disgusted how my feed keeps changing.I can no longer connect on my laptop and have called to sort the problem with no help at all.Fortunately,I can still connect on my I-Pad but it is highly inconvenient.
I am seriously thinking of moving to another bank,but would do so reluctantly if you cannot resolve my issue.

April 19, 2026
Unprompted review
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Reply from first direct

Hi Phillip, we're really sorry to hear about your recent experience and to see that you have given us a one-star review. While we can't help with this directly through Trustpilot, if you do need to speak to our Digital Team to help resolve this, please feel free to contact us on 03 456 100 100. Thank you -Stuart

Rated 5 out of 5 stars

After having my phone die and getting a…

After having my phone die and getting a new handset I had trouble logging into the First Direct app, person I spoke to was so helpful got everything sorted quickly without fuss.

April 17, 2026
Unprompted review
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Reply from first direct

Hello, thanks for sharing this with your five-star review! We're really glad to hear we were able to help you get back into your accounts on our Mobile App. Cheers -Stuart

Rated 5 out of 5 stars

Easy to use app and online banking

Easy to use app and online banking. Excellent customer service, Very helpful.

April 22, 2026
Unprompted review
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Reply from first direct

Hi Sadie, thank you for your kind words and for sharing this with your amazing review! -Stuart

Rated 5 out of 5 stars

The absolute best service

I've been with First Direct since 1995 and have always received the absolute best service whether its been regarding my cheque account or a savings account. They're the friendliest account handlers of any company, an absolute delight to speak to no matter what the subject.

April 15, 2026
Unprompted review
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Reply from first direct

Hi A Jamieson, that's amazing to hear that you've been with us over the years, and thanks for continuing to bank with us! We really appreciate the kind words and for taking the time to share this with your review today. -Stuart

Rated 5 out of 5 stars

Very professional and friendly

Quick to answer and best of all being able to talk to a human straight away without having to go through loads of press 1 for this press 2 for that etc . The lady I spoke to was extremely polite and very helpful, I would not hesitate in recommending them.

April 15, 2026
Unprompted review
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Reply from first direct

Hello Carolyn. Thanks for taking the time to share this with your review, that's great to hear we were able to help and thanks for recommending us! -Stuart

Rated 5 out of 5 stars

Problems connecting to online banking

I was having problems connecting to my online banking account and was put through to Ross in the technical department who was of great help. Although he was not able to correct the problem there and then he was quite confident the problem would be resolved. He took my details and assured me it would be fixed quite quickly. I don't know what he did but I tried to access my online banking a little later and the problem was corrected.

April 19, 2026
Unprompted review
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Reply from first direct

Hello Graham. Sorry to hear about the issues connecting to our Online Banking, but we are glad to hear that Ross was able to help with resolving this shortly after. We appreciate you taking the time to share this with your review, and if you have any other issues or need any further help please feel free to contact us. -Stuart

Rated 5 out of 5 stars

We have been with first direct for many…

We have been with first direct for many years. Always had first class service.

April 22, 2026
Unprompted review
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Reply from first direct

Hey John, we really appreciate you banking with us over the years and for sharing this with your five-star review! -Stuart

Rated 5 out of 5 stars

Best bank by far…

I have used a couple of different banks but First Direct are the very best. Have banked with them for over 30 years and have only ever had positive comments for them. Customers service is excellent and that is something you can’t say for many services nowadays. Thank you First Direct!

April 14, 2026
Unprompted review
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Reply from first direct

Hello, you're very welcome! We're really glad to hear your comments about our customer service, we'll do our best to keep this up going forward. We appreciate you sharing this with your five-star review. -Stuart

Rated 5 out of 5 stars

First class service

First class service, always easy to get things sorted 👍

April 20, 2026
Unprompted review
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Reply from first direct

Hi Mark, we really appreciate you sharing this with your five-star review! -Stuart

Rated 5 out of 5 stars

I was treated with courtesy and did not…

I was treated with courtesy and did not feel rushed. I felt valued. My query was sorted efficiently and effectively. Well done. Delightful staff members.

April 19, 2026
Unprompted review
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Reply from first direct

Hi Janice, we're really glad to hear about your recent experience and that we were able to help resolve your query. We appreciate the kind words, and thanks for taking the time to share this with your review! -Stuart

Rated 5 out of 5 stars

First Direct is a great bank

First Direct is a great bank ! Always there on the other end of the phone for advice and reassurance I’ve not had any cause to complain and wo recommend to anyone ! 🤩🤩🤩

April 18, 2026
Unprompted review
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Reply from first direct

Hi Joules, thanks for the amazing review. We really appreciate your kind words, and thank you for recommending us! -Stuart

Rated 5 out of 5 stars

Brilliant service

The expertise and knowledge shown to solve a problem I had was exceptional. Thank you First Direct.

April 13, 2026
Unprompted review
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Reply from first direct

Hello, thank you for sharing this with your review today. We're really glad to hear that we were able to help resolve the problem you were having, you're very welcome! -Stuart

Rated 5 out of 5 stars

Great service yet again!

As usual - information and service relating to opening savings accounts was clear and efficient! Excellent!

April 17, 2026
Unprompted review
first direct logo

Reply from first direct

Hi John, this is great to hear and thank you for sharing this with your five-star review! -Stuart

Rated 5 out of 5 stars

Great help

I was recently the victim of a scam. I had paid for goods via my FD Mastercard. Following correspondence with the company in question with no luck I contacted FD. Spoke to an advisor straight away without going through endless menus. I explained what had happened and was put in touch with the fraud dept. The advisor there was very helpful. We went though some questions and answers and she put my dispute forward to the investigation team.
Within a couple of hours she had deposited me a dispute payment of the amount I had lost. I had to keep this in my account until the investigations were resolved. Following the investigations I received my full refund from the company in question. I didn’t really think I had much chance of a result but I am so pleased I got in touch with FD. Now I am not £150 out of pocket thanks to the lovely helpful advisor and FD.

April 2, 2026
Unprompted review
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Reply from first direct

Hi Lynn. Sorry to hear about the situation with the company, and that you had to resort to raising a dispute. That's great that we were able to help with getting a refund though! Many thanks for taking the time to share this with your five-star review. -Stuart

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