First Thought Financial Reviews 

956
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Considering 187 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being brilliant, professional, and genuinely caring, making the process smooth and easy to understand. Many highlight the exceptional service, noting that advisors are knowledgeable, patient, and provide tailored advice without pressure. Reviewers appreciate the clear communication, efficiency, and the overall enjoyable user experience when dealing with their financial needs. However, some customers also mentioned that certain questions were repetitive, which unnecessarily prolonged the process. Conversely, a small portion of people reported issues with an advisor's conduct and the provision of policy documents after payment.

What people talk about most

Staff

Reviewers consistently express satisfaction with the staff, highlighting their knowledge, professionalism,... See more

Service

Clients share positive opinions on service, highlighting the professionalism, expertise, and helpfulness of... See more

Customer service

Users describe positive interactions with customer service, highlighting the helpfulness and professionalism... See more

User experience

Customers consistently note positive experiences with the user experience, often describing the process as... See more

Product

Reviewers highlight positive aspects of product, with many finding exactly what they were looking for and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Denise and Lewis were both brilliant from start to finish. There were a few bumps along the way, but they kept everything moving and pushed things over the line when it mattered. Communication w... See more

Rated 5 out of 5 stars

Ben Collins was incredible to work with when he sold me my life insurance policy. From the very first conversation, he made everything clear and easy to understand. He took the time to explain all my... See more

Rated 5 out of 5 stars

Virren Parmar is excellent! I contacted about 9 months ago and there was no annoying, constant sales calls, just clear communication and someone who is clearly incredible at their job. Ive now come ba... See more

Rated 5 out of 5 stars

Virren Parmar From First Thought Financial was great from the start to finish! He understood life sometimes gets in the way of these phone calls and was patient, took the time & remembered previous d... See more


Company details

  1. Mortgage Broker
  2. Financial Consultant
  3. Insurance Broker

Written by the company

We are here to guide you through the whole process, whether this is your mortgage or updating your protection for your business or loved ones. Here at First Thought Financial, we make the whole process simple and straightforward and by getting to know you we can really understand your individual situation to find you the most suitable solution. We can also help with many ways to protect your family and your standard of living when you need it most. There are various ways in which a family can protect itself, and because of the large range of products available, there is usually an appropriate policy for most circumstances, and most budgets. For a Free initial review or to arrange an appointment with one of our advisers, please call 01923 606 808 or visit www.firstthoughtfinancial.com


Contact info

4.9

Excellent

TrustScore 5 out of 5

956 reviews

5-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 33% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.9

All reviews

(956)

177 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Life insurance

I dealt with a young man named Savas Mert and would highly recommend him.
He was so polite, mannerly and had a wealth of knowledge in life insurance
Got me a fantastic deal with more coverage for less money than I was currently paying.

February 11, 2026
Unprompted review
Rated 5 out of 5 stars

Great agent/account manager

The person I spoke with (sadly I forgot his name) was very very helpful, thorough and communicated very well and made sure I understood everything. Truly impressed with the service he provided.

January 26, 2026
Rated 5 out of 5 stars

I had an outstanding experience with…

I had an outstanding experience with the life insurance service provided by Jordan Ramsden of First Thought Financial. He was extremely patient, explained every detail clearly, and made sure I fully understood my options. Jordan also followed up diligently on my refund, which showed his professionalism and genuine care for his clients. The entire process was smooth and reassuring. I highly recommend First Thought Financial to anyone looking for reliable and trustworthy life insurance service.

January 8, 2026
Unprompted review
Rated 5 out of 5 stars

I was happy with the call

I was happy with the call, everything was explained in detail so it was understandable. The service caller was pleasant and great help, I am now happy with my new policy.

December 18, 2025
Rated 5 out of 5 stars

Virren Parmar is excellent

Virren Parmar is excellent! I contacted about 9 months ago and there was no annoying, constant sales calls, just clear communication and someone who is clearly incredible at their job. Ive now come back and havent hesitated in choosing to work with Virren over the other companies, due to how he has treated me. Thank you.

December 16, 2025
Rated 1 out of 5 stars

Insane amount of calls

Filled in an online form to get quotes for income protection, which instead took me to a page that said someone will call me in 5 minutes with no way to opt out. From then on from 2pm to 6pm, I received 11 calls from different numbers, all flagged as spam. They've tried again today, calling several times, never leaving a message. I don't know if these calls are actually First Thought or if they've sold my number, but either is bad. Please stop calling me, I won't get anything from a company that calls me 11 times a day.

December 10, 2025
Unprompted review
First Thought Financial logo

Reply from First Thought Financial

Hi Tia,

Thank you for taking the time to share your feedback, and we’re very sorry to hear about your experience.

We’d like to clarify that First Thought Financial only makes outbound calls from our registered business numbers, which are linked directly to our Google listing. We also want to reassure you that we do not pass customers’ phone numbers to any third parties.

We take this feedback seriously and always aim to ensure our processes are clear and respectful of customer preferences.

We’re sorry for any confusion this may have caused.

Kind regards,
Customer Services Team
First Thought Financial

Rated 5 out of 5 stars

Excellent service! Thank you

Virren was excellent and calm as he talked me through all my options. Didn’t pressure sell me into any option and gave me time to review all options before progressing into my favoured project. Excellent service and I’d definitely recommend them.

December 9, 2025
Unprompted review
Rated 5 out of 5 stars

Virren Parmar From First Thought…

Virren Parmar From First Thought Financial was great from the start to finish! He understood life sometimes gets in the way of these phone calls and was patient, took the time & remembered previous details from previous phone calls. Even offered follow up support within the future. Will be using First thought financial again soon!

December 1, 2025
Unprompted review
Rated 5 out of 5 stars

Straight forward, pleasant communication

Really good communication, straight forward, kept it as simple as possible and actually really pleasant to talk to. Good listener too and got exactly what I was looking for at a reasonable rate with nice extra perks, without having to spend hours on meetings. Would definitely use them again.

December 1, 2025
Rated 5 out of 5 stars

Fantastic Service from Phil

Phil gave me the best insight as to what life insurance policy would be best for me as young person (29) as other brokers did not discuss what would be suitable for someone of my age. Phil not only spent the time to make me aware of what insurance policy would be suitable for me but also gave me insights on to what duration is recommended instead of paying it for a longer duration. In doing so he found me a quote 30 pounds cheaper than my current policy. Top service and would highly recommend!

November 24, 2025
Unprompted review

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