I can't rate this company highly enough, I sold 3 puppies through this website with no problems whatsoever. Their customer care is amazing as I accidentally deleted my advert before getting one buyers... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Hi advertised on forever puppy had a few enquiries but a lot of people say they are coming but don’t turn up. It is just common courtesy to let the buyer know when they can’t make it.
Company replied
Poor experience. Most adverts gain hundreds of views (pets4homes or Gumtree pets) however I have gained all of 20 views in a week!? Hopeless website - would not waste your money. Had absolutely no enq... See more
Company replied
Very straightforward and easy to use platform, uploaded photos and editing advert is easy to do within the app. I didn't have as many views as other platforms but I understand this is because it's a r... See more
Company details
Written by the company
Forever Puppy's aim is for all puppies and dogs on our site to find forever homes with loving, caring and responsible owners. We are fully committed to creating a community where genuine, responsible and ethical sellers can advertise their healthy, well-socialised puppies and dogs which have been bred in good welfare conditions. We know that choosing your new puppy is one of the most exciting things you will ever do but it is also an incredibly expensive and extremely important commitment for you and your family, and that is why our website is designed to make the process as simple and as stress-free as possible. The welfare of the puppies and dogs advertised on our website is of paramount importance to us and we believe this is reflected in how we operate. We fully uphold and agree to meet the government-approved minimum standards as laid down by PAAG (The Pet Advertising Advisory Group) which was set in 2001 to combat growing concerns regarding the irresponsible advertising of pets for sale. PAAG aims to raise public awareness of the need to act responsibly when looking to buy pets advertised on websites and the need to carry out research before making a purchase. To find out more about PAAG, visit www.paag.org.uk
Contact info
85 Great Portland Street, W1W 7LT, London, United Kingdom
- team@foreverpuppy.co.uk
- www.foreverpuppy.co.uk
3.5
Average
55 reviews
Replied to 75% of negative reviews
Typically takes over 1 month to reply
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Advertisement
I found it easy to place the add
I found it easy to place the add , and edit when I needed to. I haven’t had many enquiries from the advert and no sales as yet. The puppies I have sold have come through another advertising site. I don’t know what else you can do to make Forever Puppies a better place to advertise.
February 1, 2026
Unprompted review
Its very easy to use and the support is…
Its very easy to use and the support is there when you need it.
December 4, 2025
Unprompted review
Reply from Forever Puppy
Thanks Seeni, glad you had a good experience. Really appreciate you listing with us.
Regards
The Forever Puppy Team
Puppies
I got fabulous homes for two of my puppies from this advert. So pleased I placed an advert here.
November 1, 2025
Unprompted review
Reply from Forever Puppy
Hi Susan, thank you for the review. I am glad you were able to home your puppies through us.
Kind Regards
The Forever Puppy Team
Crap website do not waste your money…
Crap website do not waste your money advertising your pups for sale on here! You will not get any response It’s like paying for fresh air!
October 10, 2025
Unprompted review
Reply from Forever Puppy
Sorry you did not have a great experience Natalie, advert responses can vary based on the breed and quality of the advert, we always recommend following our advert posting guide on our site to maximise the chances of getting a high response rate.
Kind Regards
The Forever Puppy Team
Advertisement
100% recommend to sell your puppies.
I can't rate this company highly enough, I sold 3 puppies through this website with no problems whatsoever. Their customer care is amazing as I accidentally deleted my advert before getting one buyers contact details, they put my advert back up so I could contact them so quickly, enabling me to make contact. I would recommend them 100%.
October 10, 2025
Unprompted review
Reply from Forever Puppy
Thank you Alison, I am so glad you had a great experience with us and managed to home some of your puppies from our buyers.
It was a pleasure to offer our support and know we can help in the rehoming process even in only a small way.
Kind Regards
The Forever Puppy Team
We didnt really get any buyer's from…
We didnt really get any buyer's from this group
September 11, 2025
Unprompted review
Very straightforward and easy to use…
Very straightforward and easy to use platform, uploaded photos and editing advert is easy to do within the app. I didn't have as many views as other platforms but I understand this is because it's a relatively new site. Communication from buyers via the app was clear, and as a breeder I felt safe not giving out personal details until I knew the buyers were serious (puppy theft is a something to be careful about) I would use this site in the future as it felt very professional
July 25, 2025
Unprompted review
I liked the fact it was straight…
I liked the fact it was straight forward to post the add, not sure that it gets many views but overall I was pleased
August 1, 2025
Unprompted review
Advertisement
Not one enquiry
Not one enquiry. One puppy sold through the KC rest through Pets 4 Home
July 27, 2025
Unprompted review
were…mini dauchaunds
Wasn't very long before people were interested in my puppies would definitely use agaim
June 28, 2025
Unprompted review
Great service especially with boosts
June 19, 2025
Unprompted review
Reply from Forever Puppy
Thank you for taking the time to leave the review Mandy. Glad you had a good experience with the website.
Best Regards
The Forever Puppy Team
Easy to set up the advert and no delay…
Easy to set up the advert and no delay with the messaging service. Very good value for money.
May 10, 2025
Unprompted review
Reply from Forever Puppy
Thank you for taking the time to leave the review. Glad you had a good experience with us.
Advertisement
Did not sell via you but the site was…
Did not sell via you but the site was easy to access and easy to remove advert I had posted .
June 10, 2025
Unprompted review
I've had my 7week old puppies on site…
I've had my 7week old puppies on site now and had lots of views but no interest. I've gone word of mouth around my area and sold 4 puppies already never use this site again.
May 14, 2025
Unprompted review
Reply from Forever Puppy
Thanks for the feedback Sharon, sorry you feel you did not get a good level of interest from the site, even though you had plenty of views.
We would always recommend reviewing our guide on writing an advert to attract more buyers, there is lots of competition out there and the best adverts will always stand out.
Glad you had some success with word of mouth in your local area.
Thanks
The Forever Puppy Team
Don't waist your time advertising on this site
I advertised on this site, and there were only 140 views in 2 weeks! For the same period, Pets 4 Home had 4000 views.
Also, just total clowns and time-wasters. One guy asked if I would swap one of my pups for his!!!
May 24, 2025
Unprompted review
Reply from Forever Puppy
Sorry to hear about your experience Stephen. We do get 1000's of messages between buyers and sellers each month and on the whole we understand them to be positive, it is a shame this has not been your experience. Please report buyers to us if you feel they are acting with bad intent.
With Advert views, although they can be important, our focus is on driving high intent buyers through direct marketing activities which leads to 100's joining the platform each week. This means although we get less viewers, we have a high number of active buyers on the site.
I see your advert still has some outstanding messages from potential buyers, hopefully one of these will be more serious in their search. Best of luck with the remaining puppies for sale.
Kind regards,
The Forever Puppy Team
Forever Puppy appears at the top of a…
Forever Puppy appears at the top of a Google search so myself and breeder friends have advertised there over the last year. Forever puppy is more expensive than other platforms.
Between us we have advertised Border Collies, Labradoodles, Dachshund and Jackapoos and we have never ever recieved one enquiry, even when the price is less than 500 pounds for a puppy there has been no response. Whereas Freeads, Pets4homes and Preloved we get lots of enquiries.
Why is this? What are Forever Puppy doing wrong?
We don't plan to advertise with you again.
If I could give one star I would.
Sellers beware. Listen to the bad reviews. Likely the good ones are written by staff or friends of Forever Puppy.
My breeder friends and I all opted to do our own boosts rather than automatic but these were done without us anyway we lost money because Forever Puppy boosted the adverts day by day and not every week as we would have done.
Useless dog selling platform. Steer clear and don't waste your money.
This is a genuine (very cross) breeder review warning other breeders not to advertise here. You'll regret it if you do, as we have done.
March 22, 2025
Unprompted review
Reply from Forever Puppy
Hi Mary. We are sorry you, and fellow breeders, were disappointed with the response from your adverts. It is of high importance to us to provide the best possible experience for our users and we value your comments.
Forever Puppy is a relatively new and fast-growing platform, and our aims are to provide an easy-to-use site that is free of third-party adverts and is competitively priced. We do have lots of customers who sell quickly and who have messages and interest after listing. Thank you again for your feedback which will only help us improve our service.
Advertisement
This is not a good value for money
Go and pay premium somewhere else, in all the time to my promoted advert i had one enquiry and 150 views, which are, in comparison to other sites where there was a steady traffic, are just simply not worse your efforts nor money. Go somewhere else.
February 17, 2025
Unprompted review
Reply from Forever Puppy
Hi Elena,
Thank you for taking the time to leave us a review. We are sorry to hear you were disappointed with the response to your advert. It's important to us to provide the best possible experience for our users and we value your comments.
We are a relatively new and fast-growing platform, and we aim to provide a competitively priced site free of third-party adverts. We have lots of customers who regularly sell quickly, and we can only apologise that this wasn't the case in your experience.
We do really appreciate you giving us feedback. If you change your mind and would like to try us again in the future, please do contact us at team@foreverpuppy.co.uk - we'd be more than happy to help.
Thank you again for your feedback.
Kind regards,
The Forever Puppy Team
Poor website - zero enquiries
Poor experience. Most adverts gain hundreds of views (pets4homes or Gumtree pets) however I have gained all of 20 views in a week!? Hopeless website - would not waste your money. Had absolutely no enquiries for a top quality litter. Also I opted out of automatic boost as I wanted to boost it in a weeks time (not days) and it did it automatically anyway trying to get you to pay for more. BOGUS!
January 11, 2025
Unprompted review
Reply from Forever Puppy
Hi Charlotte,
Thank you for taking the time to leave us a review. We are sorry to hear you were disappointed with the response to your advert. It's important to us to provide the best possible experience for our users and we value your comments.
We are a relatively new and fast-growing platform, and we aim to provide a competitively priced site free of third-party adverts. We have lots of customers who regularly sell quickly, and we can only apologise that this wasn't the case in your experience. We are most certainly not bogus!
We do really appreciate you giving us feedback. We can see you had 1 puppy for sale and your complaint follows just 3 days of advertising with us, perhaps you didn't give us enough of a chance. If you change your mind and would like to try us again in the future, please do contact us at team@foreverpuppy.co.uk - we'd be more than happy to help.
Thank you again for your feedback.
Kind regards,
The Forever Puppy Team
Terrible website only 60 views in 8…
Terrible website only 60 views in 8 days and not 1 message absolute waste of money will never advertise on this page again.
November 2, 2024
Unprompted review
Reply from Forever Puppy
Hi Sandra,
Thank you for taking the time to leave us a review. We are sorry to hear you were disappointed with the response to your advert. It's important to us to provide the best possible experience for our users and we value your comments.
We are a relatively new and fast-growing platform, and we aim to provide a competitively priced site free of third-party adverts. We have lots of customers who regularly sell quickly, and we can only apologise that this wasn't the case in your experience.
We do really appreciate you giving us feedback. If you change your mind and would like to try us again in the future, please do contact us at team@foreverpuppy.co.uk - we'd be more than happy to help.
Thank you again for your feedback.
Kind regards,
The Forever Puppy Team
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.