FOW Winsford Reviews 

12,447
TrustScore 4.5 out of 5

4.3

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 1,618 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, knowledge, and professional, non-pushy approach, making the buying process smooth. The overall service and user experience are frequently described as efficient, straightforward, and easy, with many appreciating quick processing and clear communication. People also value the wide selection of cars available. However, some customers noted issues with the product's condition upon collection, such as poor valeting, minor defects like paint chips, or even significant problems like an empty aircon. A few others felt that after-sales service was poor, experiencing slow replies, communication breakdowns, or pressure to buy additional packages.

What people talk about most

Staff

Customers had positive experiences with staff, frequently describing them as helpful, friendly, and... See more

Service

Reviewers mention positive feedback about service, with many customers praising the professionalism,... See more

Product

People report ambiguous experiences with product, with many expressing satisfaction with their new car,... See more

User experience

Reviewers highlight positive aspects of user experience, with many expressing satisfaction with the overall... See more

Customer service

Customers consistently note ambiguous experiences with customer service, with many praising individual staff... See more

Reviews shaping this summary

Rated 4 out of 5 stars

We were really impressed with FOW, Trafford Park. The staff were really helpful, knowledgeable and there was no hard sell. They had a vast range of cars including the model we bought. They arranged al... See more

Company replied

Rated 4 out of 5 stars

We found a car and was able to purchase it, however the time that it took to process everything and also feeling pressured into finance when we had cash was not a great experience. The guy we dealt wi... See more

Company replied

Rated 4 out of 5 stars

Wide range of cars to choose from, no aggressive sales or hassle when looking around. Fair pricing for part exchange of my old car, even increasing the value after inspecting its condition. Fast and e... See more

Company replied

Rated 5 out of 5 stars

Ewan Cartwright our sales associate was fantastic both at our initial viewing last week and today and pick up. He was very personable and professional, explaining everything we needed to know and not... See more

Company replied


Company details

  1. Used Car Dealer
  2. Car Dealer
  3. Motor Vehicle Dealer

Written by the company

FOW is the original, multi-award winning Car Supermarket with two fantastic locations in Winsford, Cheshire and Trafford, Manchester. We were born in 1959 and have perfected the UK's easiest and most enjoyable car shopping experience with a focus on fantastic customer care and great prices - values that stay true to this day. To keep things nice and easy we launched FOW Perks to help make your car buying experience a great one! What does this mean? You can reserve any vehicle FREE for up to 48 hours (you won't find this elsewhere), buy online or instore with an expert handover and home delivery available, request a personalised video from home, arrange a test and even part exchange or sell your old car to us. To support this further, our technicians will prepare your new car to the highest standard using industry leading technology and processes. Every vehicle receives a PDI (Pre Delivery Inspection), PSI (Pre Sales Inspection) alongside quality control, multipoint photography process and final sold checks to ensure all aspects of your vehicle match the FOW quality standard. Chat to our team today, we'll help answer those all important questions and help you drive away in the car of your dreams - this is FOW.

FOW - Fords of Winsford

Written by the company

Reserve any car for FREE up to 24 hours
Peace of mind car shopping - reserve any car for FREE for up to 24 hours.
Enjoy an Award Winning Online Experience
Proud winners of the 2022 AM Awards - Online Consumer Experience of the Year.
FREE Transfers Between our 2 Locations
Enjoy the flexibility and freedom to view any vehicle at your leisure at the location nearest to you.
No Hidden Costs or Admin Fees
Simply the price you see is the price you pay.
Enjoy a Personalised Video of Your New Car
Our Product Specialists will showcase your new car in detail for you to enjoy from the comfort of your own home.
Buy Online - Click & Collect - Home Delivery
At FOW, you're in control. Enjoy the UK's most enjoyable car shopping experience, online or in-store with home delivery or click & collect available.
Multipoint Inspection
Every vehicle is prepared to the highest standard with a multipoint inspection completed by our technicians before you drive away.
HPI Check
Our complimentary HPI check is performed on every vehicle for your peace of mind - included at no extra cost.
Finance to Match all Budgets
PCP or HP? Our product specialists will discuss your options and help secure your dream car at a budget to suit.
Over 60 Years of Trust
Enjoy a completely hassle free and enjoyable car shopping experience built on solid foundations over 60 years ago.
Part Exchange or Sell Your Old Car
Quickly and easily part exchange or sell your old car with FOW today.

Great Service Time and Time Again

Why promise when we simply deliver

Why promise when we simply deliver
At FOW you'll enjoy award winning service alongside our commitment to: HPI check every vehicle, perform a multipoint inspection before you take delivery, price check all our vehicles daily - no nonsense, just great prices, quality control and re-clean every vehicle, photograph and video every vehicle so you can enjoy peace of mind car shopping and the option to part exchange or sell your old car. Car shopping made easy at FOW.

Contact info

4.3

Excellent

TrustScore 4.5 out of 5

12K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 96% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.3

All reviews

(12,447)

1,549 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 2 out of 5 stars

Very disappointed with the after…

I'm very disappointed with the after sales service. A faulty part on the car I purchased nearly 4 weeks ago had not been replaced when I collected the car and I was promised a part would be ordered and sent to me but I have heard nothing. It feels like once you had taken my money, you aren't interested any more. I still have a faulty part and no time scale of when it will be sorted.

July 5, 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thank you for your feedback. I'm sorry to hear about your experience with the after-sales service and the delay in addressing the faulty part. We appreciate your patience and will work to resolve this issue promptly. Your concern is important to us, and we are committed to improving our service.

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Great selection of cars no pushy sales…

Great selection of cars no pushy sales staff just free to browse

July 29, 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! We're glad you enjoyed our selection and the relaxed vibe. Come back anytime!

Many Thanks,
FOW Customer Service Team

Rated 4 out of 5 stars

Fantastic service all done online

Fantastic service all done online! Very impressive, have used before to buy a car and will certainly use again.

July 30, 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! We're thrilled to hear you enjoyed our online service and that you chose us again for your car purchase. Looking forward to helping you out next time!

Many thanks,
FOW customer service team

Rated 5 out of 5 stars

JJ and Ibrahim were great

JJ and Ibrahim were great

July 27, 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome shoutout! We're thrilled you had a great experience with JJ and Ibrahim!

Many thanks ,
FOW customer service

Rated 5 out of 5 stars

Maya was absolutely fantastic

Maya was absolutely fantastic, and went above and beyond to help us find and finance a new car to absorb the negative equity of our old one.

July 26, 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review, we really appreciate it! So glad Maya could help you find the perfect car. Enjoy your new ride!

Many thanks ,
FOW customer service team

Rated 5 out of 5 stars

Sienna made the deal smooth

Sienna made the deal smooth
From start to finish the contact from her was prompt which gives you confidence in returning to buy again
Highly recommend

July 29, 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks so much for the awesome review! We're glad Sienna made your experience smooth and enjoyable. Looking forward to seeing you again!

Many thanks ,
FOW customer service team

Rated 4 out of 5 stars

Rowan was very helpful and friendly

Rowan was very helpful and friendly. The FoW organisation was very efficient. I would have given 5 stars but there was a long delay on collecting the car as valeting had not been completed.

July 28, 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the feedback, Rowan! We're glad to hear that you found our team helpful and efficient. We apologize for the delay with the car collection and appreciate your understanding. We’ll work on improving that process. Hope to see you again soon!

Many thanks,
FOW customer service

Rated 5 out of 5 stars

It was my first time at fow and I would…

It was my first time at fow and I would go again ,the hole process was easy from being to end

July 25, 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! We're so glad you had a great first experience at FOW Winsford. Can't wait to see you again!

Many thanks ,
FOW customer service team

Rated 5 out of 5 stars

Cupra leon

Great service thanks for everything

July 28, 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks so much for the awesome review! We're glad you had a great experience!

Many thanks,
FOW customer service team

Rated 5 out of 5 stars

Amazing choice

Amazing choice! Something for everyone. Pleasant, well informed staff. My contact was extremely helpful and have great advice, keeping me fully appraised every step of the way.

July 27, 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks so much for the awesome review! We're thrilled you found something you loved and that our team could help you out. Come back anytime!


Many thanks ,
FOW customer service team

Rated 5 out of 5 stars

Recently purchased an Audi A5.

Recently purchased an Audi A5.
I was introduced to Callum on sales who went through all the options of purchase and told a collection date but through nobody’s fault there was a few issues found on the car which put back my collection. Neil in the work shop kept me fully up to date with the work being carried out and gave me a time scale for new collection.
Day of collection I was introduced to Ella who sorted out all necessary paperwork and the handing over of the car to me at the collection point.
Everyone involved from the sale to the handover including workshop staff…. Thank you.

July 24, 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! We're so glad to hear you had a great experience with Callum, Neil, and Ella. Enjoy your new Audi A5! 🚗✨


Many thanks,
FOW customer service team

Rated 5 out of 5 stars

Very good customer service helpful…

Very good customer service helpful staff over all very good experience

July 27, 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! So glad you had a great experience with our team. We appreciate your support!


Many thanks,
FOW customer service team

Rated 5 out of 5 stars

Lana was ver helpful and the whole of F…

Lana was ver helpful and the whole of F O W have a great variety of vehicles and very pleased with my purchase

July 24, 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks, Roy ! So glad to hear you had a great experience and found the perfect vehicle. Enjoy your purchase! 🚗✨


Many thanks,
FOW customer service team

Rated 5 out of 5 stars

Very helpful

The staff were very helpful

July 26, 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! We're glad you found our staff helpful. Hope to see you again soon!


Many thanks,
FOW customer service team

Rated 5 out of 5 stars

Dealt with Darrell again after a good…

Dealt with Darrell again after a good few years and the service was just as good if not better! Thank you so much!

July 26, 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks so much for the awesome review! We're thrilled to hear you had a great experience with Darrell again. Come back anytime!


Many thanks,
FOW customer service team

Rated 5 out of 5 stars

We have just used Ford of winsford to buy our sons first car…

We have just used Ford of winsford to help our son buy his first car. Our sales person was Ash and what a credit to the branch he really is. Our son has autism and Ash took all the time that our son needed to explain carefully and with such a lovely manner, patience and understanding that I can't commend him enough.

July 27, 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thanks so much for the awesome review! We're thrilled to hear that Ash made your son's first car buying experience so special. We really appreciate your kind words and are glad we could help!


Many thanks,
FOW customer service team

Rated 5 out of 5 stars

Amazing experience getting a new car…

Amazing experience getting a new car Diana norkiene helped me massively on the way and was so welcoming with my whole experience would definitely reccomend

July 27, 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thanks so much for the awesome review, Diana! We're thrilled to hear you had a great experience and that our team could help you out. Enjoy your new car! 🚗💨


Many thanks,
FOW customer service team

Rated 2 out of 5 stars

Problematic from start to finish

Problematic from start to finish, a very mixed experience buying a car from Fords of Winsford. First of all I would dealt with a lovely sales girl who helped me pick a car out. We identified a couple of problems with the car that were to be sorted before I was to pick up on the days leading up to picking up the vehicle. I had problems as my sales representative was off on holiday, calls between myself the finance company and Fords of Winsford were very frustrating. I was passed from pillar to post to every sales rep manager that works there the conversation always end this we will call you back not once did anybody? I’d go hours without a call and would chase up myself no lack of customer care at all, the third day after picking my Car the finance company were waiting for figures to be accepted from fords of Winsford. This was slowing the whole process down of me organising to pick up my vehicle sort insurance. I’m getting transport as I live an hour away from them to pick up my new car also one of the main issues with the two problems that needed to be fixed on the car one of which remains unfixed what’s after speaking with a manager he offered the Car to be delivered to me in return for the fault not being fixed, the car was delivered and the next day I found three more faults wrong with the car. The Aircon gas was empty no Cold air in the car at all & a crack in the windshield and on the silver trim underneath the bumper lots of scratches some were really deep as I rang them back. I was passed on to more colleagues after colleagues and didn’t seem to be getting the answers that I wanted in the ends. I have the inconvenience of taking the car to be re-gassed with Aircon and a Windscreen specialist is now coming out to fix the crack in the windscreen and also I have to drive back to Winsford to have scratches repaired and pick up a courtesy car. I never thought buying a car would be so difficult from start to finish. You should never drive away and find fault and then at the inconvenience of getting things repaired and taking time out to take the car back a very unsatisfied customer a week a half of phone calls and faults, the after care team I last spoke to did act more rapidly to deal with me but the damage of what should have been an extremely exciting time buying a new car was already ruined .

July 24, 2026
FOW Winsford logo

Reply from FOW Winsford

Thank you for sharing your experience. We apologize for the frustrations you faced during the car buying process, especially with communication and the unresolved issues with your vehicle. It's disappointing to hear that your excitement was overshadowed by these challenges. We appreciate your feedback, and we’re committed to improving our services.

Winsford aftersales ,

Customer service team

Rated 5 out of 5 stars

Excellent service

We recently purchased a used car from the Trafford branch of FOW. The whole experience was pleasant with a huge range of cars for sale and very nice staff. Mike Brown who handled our purchase was knowledgeable, efficient and very friendly. No pressure was applied and he was most helpful in what was a somewhat difficult situation for us as we had not bought a car for 27 years (a credit to Audi) !! Picked our car up within 2 days and are pleased with our purchase. Would recommend to anyone.

July 23, 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! We're thrilled to hear you had a great experience with Mike and found the perfect car. Enjoy your new ride! 🚗

Many thanks,
FOW customer service team

Rated 5 out of 5 stars

The sales staff weren't pushy they were…

The sales staff weren't pushy they were very courteous and helpful, Danny, Ruby and Mia just couldn't do enough for me. When I arrived to pick up my car Danny was busy with another customer so Ruby rolled up and completed the deal for Danny. Saving Danny and myself time an excellent service. Please pass on my thanks to Danny, Mia and Ruby for a great day they really are a credit to FOW please pass this on to their line manager as well.
Regards.
Jeff Lloyd.

July 25, 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks a ton for the awesome review, Jeff! We're so glad to hear that Danny, Ruby, and Mia took great care of you. We'll definitely pass on your thanks to them and their manager. Enjoy your new car!


Many thanks,
FOW customer service team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look