FOW Winsford Reviews 

12,449
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Looking at 1,618 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, knowledge, and professional, non-pushy approach, making the buying process smooth. The overall service and user experience are frequently described as efficient, straightforward, and easy, with many appreciating quick processing and clear communication. People also value the wide selection of cars available. However, some customers noted issues with the product's condition upon collection, such as poor valeting, minor defects like paint chips, or even significant problems like an empty aircon. A few others felt that after-sales service was poor, experiencing slow replies, communication breakdowns, or pressure to buy additional packages.

What people talk about most

Staff

Customers had positive experiences with staff, frequently describing them as helpful, friendly, and... See more

Service

Reviewers mention positive feedback about service, with many customers praising the professionalism,... See more

Product

People report ambiguous experiences with product, with many expressing satisfaction with their new car,... See more

User experience

Reviewers highlight positive aspects of user experience, with many expressing satisfaction with the overall... See more

Customer service

Customers consistently note ambiguous experiences with customer service, with many praising individual staff... See more

Reviews shaping this summary

Rated 4 out of 5 stars

We were really impressed with FOW, Trafford Park. The staff were really helpful, knowledgeable and there was no hard sell. They had a vast range of cars including the model we bought. They arranged al... See more

Company replied

Rated 4 out of 5 stars

We found a car and was able to purchase it, however the time that it took to process everything and also feeling pressured into finance when we had cash was not a great experience. The guy we dealt wi... See more

Company replied

Rated 4 out of 5 stars

Wide range of cars to choose from, no aggressive sales or hassle when looking around. Fair pricing for part exchange of my old car, even increasing the value after inspecting its condition. Fast and e... See more

Company replied

Rated 5 out of 5 stars

Ewan Cartwright our sales associate was fantastic both at our initial viewing last week and today and pick up. He was very personable and professional, explaining everything we needed to know and not... See more

Company replied


Company details

  1. Used Car Dealer
  2. Car Dealer
  3. Motor Vehicle Dealer

Written by the company

FOW is the original, multi-award winning Car Supermarket with two fantastic locations in Winsford, Cheshire and Trafford, Manchester. We were born in 1959 and have perfected the UK's easiest and most enjoyable car shopping experience with a focus on fantastic customer care and great prices - values that stay true to this day. To keep things nice and easy we launched FOW Perks to help make your car buying experience a great one! What does this mean? You can reserve any vehicle FREE for up to 48 hours (you won't find this elsewhere), buy online or instore with an expert handover and home delivery available, request a personalised video from home, arrange a test and even part exchange or sell your old car to us. To support this further, our technicians will prepare your new car to the highest standard using industry leading technology and processes. Every vehicle receives a PDI (Pre Delivery Inspection), PSI (Pre Sales Inspection) alongside quality control, multipoint photography process and final sold checks to ensure all aspects of your vehicle match the FOW quality standard. Chat to our team today, we'll help answer those all important questions and help you drive away in the car of your dreams - this is FOW.

FOW - Fords of Winsford

Written by the company

Reserve any car for FREE up to 24 hours
Peace of mind car shopping - reserve any car for FREE for up to 24 hours.
Enjoy an Award Winning Online Experience
Proud winners of the 2022 AM Awards - Online Consumer Experience of the Year.
FREE Transfers Between our 2 Locations
Enjoy the flexibility and freedom to view any vehicle at your leisure at the location nearest to you.
No Hidden Costs or Admin Fees
Simply the price you see is the price you pay.
Enjoy a Personalised Video of Your New Car
Our Product Specialists will showcase your new car in detail for you to enjoy from the comfort of your own home.
Buy Online - Click & Collect - Home Delivery
At FOW, you're in control. Enjoy the UK's most enjoyable car shopping experience, online or in-store with home delivery or click & collect available.
Multipoint Inspection
Every vehicle is prepared to the highest standard with a multipoint inspection completed by our technicians before you drive away.
HPI Check
Our complimentary HPI check is performed on every vehicle for your peace of mind - included at no extra cost.
Finance to Match all Budgets
PCP or HP? Our product specialists will discuss your options and help secure your dream car at a budget to suit.
Over 60 Years of Trust
Enjoy a completely hassle free and enjoyable car shopping experience built on solid foundations over 60 years ago.
Part Exchange or Sell Your Old Car
Quickly and easily part exchange or sell your old car with FOW today.

Great Service Time and Time Again

Why promise when we simply deliver

Why promise when we simply deliver
At FOW you'll enjoy award winning service alongside our commitment to: HPI check every vehicle, perform a multipoint inspection before you take delivery, price check all our vehicles daily - no nonsense, just great prices, quality control and re-clean every vehicle, photograph and video every vehicle so you can enjoy peace of mind car shopping and the option to part exchange or sell your old car. Car shopping made easy at FOW.

Contact info

4.3

Excellent

TrustScore 4.5 out of 5

12K reviews

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Asks customers to review

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Replied to 96% of negative reviews

Typically replies within 1 week

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4.3

All reviews

(12,449)

1,549 reviews in the last 12 months

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Rated 2 out of 5 stars

Problematic from start to finish

Problematic from start to finish, a very mixed experience buying a car from Fords of Winsford. First of all I would dealt with a lovely sales girl who helped me pick a car out. We identified a couple of problems with the car that were to be sorted before I was to pick up on the days leading up to picking up the vehicle. I had problems as my sales representative was off on holiday, calls between myself the finance company and Fords of Winsford were very frustrating. I was passed from pillar to post to every sales rep manager that works there the conversation always end this we will call you back not once did anybody? I’d go hours without a call and would chase up myself no lack of customer care at all, the third day after picking my Car the finance company were waiting for figures to be accepted from fords of Winsford. This was slowing the whole process down of me organising to pick up my vehicle sort insurance. I’m getting transport as I live an hour away from them to pick up my new car also one of the main issues with the two problems that needed to be fixed on the car one of which remains unfixed what’s after speaking with a manager he offered the Car to be delivered to me in return for the fault not being fixed, the car was delivered and the next day I found three more faults wrong with the car. The Aircon gas was empty no Cold air in the car at all & a crack in the windshield and on the silver trim underneath the bumper lots of scratches some were really deep as I rang them back. I was passed on to more colleagues after colleagues and didn’t seem to be getting the answers that I wanted in the ends. I have the inconvenience of taking the car to be re-gassed with Aircon and a Windscreen specialist is now coming out to fix the crack in the windscreen and also I have to drive back to Winsford to have scratches repaired and pick up a courtesy car. I never thought buying a car would be so difficult from start to finish. You should never drive away and find fault and then at the inconvenience of getting things repaired and taking time out to take the car back a very unsatisfied customer a week a half of phone calls and faults, the after care team I last spoke to did act more rapidly to deal with me but the damage of what should have been an extremely exciting time buying a new car was already ruined .

July 24, 2026
FOW Winsford logo

Reply from FOW Winsford

Thank you for sharing your experience. We apologize for the frustrations you faced during the car buying process, especially with communication and the unresolved issues with your vehicle. It's disappointing to hear that your excitement was overshadowed by these challenges. We appreciate your feedback, and we’re committed to improving our services.

Winsford aftersales ,

Customer service team

Rated 5 out of 5 stars

Excellent service

We recently purchased a used car from the Trafford branch of FOW. The whole experience was pleasant with a huge range of cars for sale and very nice staff. Mike Brown who handled our purchase was knowledgeable, efficient and very friendly. No pressure was applied and he was most helpful in what was a somewhat difficult situation for us as we had not bought a car for 27 years (a credit to Audi) !! Picked our car up within 2 days and are pleased with our purchase. Would recommend to anyone.

July 23, 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! We're thrilled to hear you had a great experience with Mike and found the perfect car. Enjoy your new ride! 🚗

Many thanks,
FOW customer service team

Rated 5 out of 5 stars

The sales staff weren't pushy they were…

The sales staff weren't pushy they were very courteous and helpful, Danny, Ruby and Mia just couldn't do enough for me. When I arrived to pick up my car Danny was busy with another customer so Ruby rolled up and completed the deal for Danny. Saving Danny and myself time an excellent service. Please pass on my thanks to Danny, Mia and Ruby for a great day they really are a credit to FOW please pass this on to their line manager as well.
Regards.
Jeff Lloyd.

July 25, 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks a ton for the awesome review, Jeff! We're so glad to hear that Danny, Ruby, and Mia took great care of you. We'll definitely pass on your thanks to them and their manager. Enjoy your new car!


Many thanks,
FOW customer service team

Rated 5 out of 5 stars

I have always bought my cars from here

I have always bought my cars from here. Its the aftercare customer service that does it for me. The staff from the start to finish Katie & Sean aftercare, spot on . Exceptional salesmanship from Huzafa keep it up guys. See you soon for the next one.

May 23, 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thanks so much for the awesome review! We're thrilled to hear that you love our aftercare and that Katie, Sean, and Huzafa made your experience exceptional. We can't wait to see you for your next car!

Many thanks,
FOW customer service

Rated 4 out of 5 stars

Would have given 4.5 stars if I could

Would have given 4.5 stars if I could. Had a couple of issues getting dealer to email me information. Face to face was perfect.

July 25, 2026
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Reply from FOW Winsford

Thanks for the feedback, we really appreciate it! Glad to hear your face-to-face experience was great. Sorry about the hiccup with the email communication; we'll work on that. Hope to see you again soon!

Many thanks,
FOW customer service

Rated 5 out of 5 stars

Thank you after sales team

After recently buying a car from FOW, I reached out to the after sales team for help regarding a small issue with the car. Olivia from the after sales team was amazing and extremely helpful.
The team always responded promptly to any questions and I would definitely recommend anyone to buy a car from FOW.
Thank you!

July 24, 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thanks so much for the awesome review! We're thrilled to hear Olivia and the team took great care of you. Your recommendation means a lot to us! Enjoy your new car!

Many thanks ,
FOW customer service team

Rated 5 out of 5 stars

Harry Hughes’s was an absolute dream to…

Harry Hughes’s was an absolute dream to deal with. Looking forward to the new car experience.

July 26, 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review, Russell ! We're excited for you and can’t wait for you to enjoy your new car experience! 🚗✨

Many thanks ,
FOW customer service

Rated 5 out of 5 stars

The sales executive Harry we had was…

The sales executive Harry we had was very patient and very helpful which mean't alot as we were older buyers and not used to the process.

July 25, 2026
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Reply from FOW Winsford

Thanks for the awesome review! We're so glad Harry was able to help you through the process. Your feedback means a lot to us!

Many thanks ,
FOW customer service

Rated 5 out of 5 stars

Ibrahim was excellent

Ibrahim was excellent, from start to finish, with excellent customer service and zero pressure. Fully explained everything about our new car and all the processes.
Only thing that let it down was the very disappointing valet, with finger prints on windows, smudges on bodywork and general poor quality of the finish.

July 25, 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review, and shoutout to Ibrahim for his great service! Sorry to hear about the valet issues – we'll definitely look into that. We appreciate your feedback!

Many thanks,
FOW customer service team

Rated 4 out of 5 stars

We were really impressed with FOW

We were really impressed with FOW, Trafford Park. The staff were really helpful, knowledgeable and there was no hard sell. They had a vast range of cars including the model we bought. They arranged all the paperwork efficiently, professionally and explained the process which ran smoothly. The garage took my old car in part exchange and gave us a figure we were happy with. We collected the car the next day with a months warranty and drove away a happy customer.

July 23, 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the great review! It’s awesome to hear that you had such a positive experience with our team at FOW Winsford. We’re glad you found the perfect car and that everything went smoothly with the paperwork. Enjoy your new ride, and we hope to see you again!

Many thanks,
FOW customer service team

Rated 5 out of 5 stars

Purchased car today 24/07/26

Purchased car today 24/07/26, love the car , fell in love with it last week having had a test drive , picked it up today , everything went really smooth , bank transfer, lots of email communication beforehand , paper work straightforward when we got there , all good .
Only disappointment was car ,wasn’t as clean as expected , windows were awful , finger marks all over them , dirty handprints on doors handles of boot . Clean to the eye inside , but once we looked properly, could have been better . Still I’m made up with the car . Once we got home we found reading booklet how to set everything up , plus what each button was for !!! Many thanks

July 24, 2026
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Reply from FOW Winsford

Thanks for the awesome review! We're thrilled you love your new car and that the process went smoothly for you. Sorry to hear about the cleanliness issues; we appreciate the feedback and will work on that. Enjoy your new ride!

Many thanks,
FOW customer service team

Rated 5 out of 5 stars

Excellent service provided by Lana - great car

Excellent service provided by Lana. From viewing the car, there was no pressure to buy- to picking it up. We are really pleased with the car, excellent condition, low mileage. We ticked every box and the ‘paperwork’ was sent by email, which we were advised it would be. Would definitely consider them again for future purchases. They have an excellent range of vehicles.

July 25, 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! So glad to hear you had a great experience with Lana and found the perfect car. We appreciate your support and can’t wait to help you again in the future!

Many thanks,
FOW customer service team

Rated 3 out of 5 stars

buying process was fine and…

buying process was fine and informative, if not a little pushy due to companys turn around policy, but everything went okay. Picked up the car and a tyre pressure warning was on the dash, despite best efforts and new tyres it still remains on, the light was defiantly on before collection and cleared prior to my pick up it comes on too quickly for someone to of been unaware of it, I live so far away and had to get back so at the time I just assumed it was due to new tyres on the rear, this has not been the case, main dealer has been unable to rectify the situation

June 26, 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thank you for your feedback. We're glad to hear that you found the buying process informative, but we apologize for the pushy experience and the ongoing tyre pressure warning issue. It's concerning that this wasn't resolved before your collection, and we appreciate you bringing it to our attention. I will advice a member of our aftercare team to call you regarding this.

Many thanks ,
FOW customer service team

Rated 1 out of 5 stars

Your after sales is absolutely…

Your after sales is absolutely atrocious. I have never experienced anything as bad after just spending £20K on a vehicle.

Steve

July 18, 2026
FOW Winsford logo

Reply from FOW Winsford

Thank you for your feedback, Steve. We sincerely apologise for your experience and appreciate you bringing this to our attention.

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Plenty of options

Great experience. Easy and simple process.
There are so many cars to choose from. The sales person was knowledgeable and friendly.

July 24, 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! We're thrilled you had a great experience and found the perfect car. Come back anytime!

Many thanks ,
FOW customer service team

Rated 1 out of 5 stars

I am very pleased with the vehicle

I am very pleased with the vehicle, but the interior was very dirty and the top of the engine had not been cleaned at all. I am not happy about that. Thank you.

July 2, 2026
FOW Winsford logo

Reply from FOW Winsford

Thank you for your feedback. We appreciate your satisfaction with the vehicle and apologize for the cleanliness issues you encountered. Your concerns will be addressed. If you email our aftersales team @traffordaftersales@fow.co.uk they should be able to help.

Many thanks ,
FOW customer service team

Rated 1 out of 5 stars

Extremely disappointing experience…

Extremely disappointing experience purchasing my 2017 Audi A1. We agreed a number of safety-related repairs before collection, including new rear brake discs, brake pads, four tyres and a service, but when we arrived none of the agreed work had been completed. The car also had a fresh paint chip, masking tape left on the bumper and hadn’t even been properly valeted. We were later informed the vehicle wasn’t roadworthy despite being told it was ready to collect.

Although the dealership eventually fitted four new tyres, they were budget tyres on what is marketed as a premium vehicle. Within a day, they had already developed cuts and bulges after encountering normal potholes, leaving me questioning their quality and durability.

Communication throughout was poor and I constantly had to chase for updates. Even after the car was delivered, the rear brake discs still hadn’t been replaced and both key fob batteries were low. The delays left me without transport, forcing me to miss work and lose income.

I appreciate Sophie Hewitt’s efforts in helping resolve some of the issues, but the overall service fell well below expectations. I cannot recommend this dealership based on my experience.

July 21, 2026
Rated 5 out of 5 stars

No hard sell

No hard sell, fair price vast amount of cars on Winsford site. I would definitely use again.

March 27, 2026
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Reply from FOW Winsford

Thanks for the awesome review! We're glad you had a great experience with us and appreciate your support. Looking forward to helping you again!

Many thanks ,
FOW customer service team

Rated 1 out of 5 stars

When I picked up the car they hadn't…

When I picked up the car they hadn't done a very good job of valeting the car I did bring it to the attention of the salesman but all he offered to do is go and give it a wipe with a rag if I didn't need the car at the weekend I would of refused it

July 23, 2026
FOW Winsford logo

Reply from FOW Winsford

Thank you for your feedback. We're sorry to hear about your experience with the valeting. Your concerns are important to us, and we appreciate you bringing them to our attention. If you email our aftersales team at aftersales@fow.co.uk we can look into this issue further.

Many thanks ,
FOW customer service

Rated 5 out of 5 stars

Pre delivery work could be better

Salesman Harry was excellent but let down by other departments.
Petrol flap fell off a mile from FOW.
Low pressure tyre warning displayed on collection.
Remote tailgate opening not working although as there appear to be 2 new fobs, I think it may just be they are incorrect fobs and the remote opening is not a feature on this model.
Reasonable valet let down by poor window cleaning, especially inside.

July 23, 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the feedback! We're glad to hear Harry made a great impression. Sorry to hear about the issues with the petrol flap and the other departments. We appreciate you bringing this to our attention and will work on improving those areas. Hope you're enjoying your new ride!

Many thanks ,
FOW customer service

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