FOW Winsford Reviews 

12,462
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Considering 1,626 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for being exceptionally helpful, friendly, and knowledgeable, ensuring there is no pressure to make a purchase. Consumers note that the overall buying process runs smoothly, featuring clear communication, a vast selection of vehicles, and straightforward paperwork. Some reviewers were not happy with vehicle preparation, noting that cars occasionally required additional cleaning or minor attention upon collection. A few other people also felt that the after-sales support could be significantly improved when addressing unexpected mechanical concerns or follow-up questions. Buyers appreciate the wide choice of cars available, though scheduling collection dates occasionally involves some waiting around.

What people talk about most

Staff

Clients share positive opinions on staff, consistently praising their helpful, friendly, and professional... See more

Service

People report positive experiences with service, highlighting knowledgeable and friendly staff who make the... See more

Product

Consumers find product to be ambiguous, with highly mixed feelings regarding their vehicle purchases. Many... See more

User experience

Customers consistently note positive experiences with user experience, highlighting a stress-free and... See more

Customer service

Users describe ambiguous interactions with customer_service, reflecting a wide split in experiences. While... See more

Reviews shaping this summary

Rated 4 out of 5 stars

No pressure to make a purchase or restrictions on viewing cars. Purchase process was slick Good price for trade in. We were forgotten about initially when we turned up for our prebooked test dri... See more

Company replied

Rated 4 out of 5 stars

I was left to look around at the car lot without being mytherd. The staff were very nice. The only downside was not being allowed to negociate any more then £100 off the price or negociate a l... See more

Company replied

Rated 4 out of 5 stars

So much choice, it was easy to find exactly what I wanted, and I couldn't find a better price anywhere else. Sales is very hands off which I appreciated at the start, but it may have been a bit too h... See more

Company replied

Rated 4 out of 5 stars

We were really impressed with FOW, Trafford Park. The staff were really helpful, knowledgeable and there was no hard sell. They had a vast range of cars including the model we bought. They arranged al... See more

Company replied


Company details

  1. Used Car Dealer
  2. Car Dealer
  3. Motor Vehicle Dealer

Written by the company

FOW is the original, multi-award winning Car Supermarket with two fantastic locations in Winsford, Cheshire and Trafford, Manchester. We were born in 1959 and have perfected the UK's easiest and most enjoyable car shopping experience with a focus on fantastic customer care and great prices - values that stay true to this day. To keep things nice and easy we launched FOW Perks to help make your car buying experience a great one! What does this mean? You can reserve any vehicle FREE for up to 48 hours (you won't find this elsewhere), buy online or instore with an expert handover and home delivery available, request a personalised video from home, arrange a test and even part exchange or sell your old car to us. To support this further, our technicians will prepare your new car to the highest standard using industry leading technology and processes. Every vehicle receives a PDI (Pre Delivery Inspection), PSI (Pre Sales Inspection) alongside quality control, multipoint photography process and final sold checks to ensure all aspects of your vehicle match the FOW quality standard. Chat to our team today, we'll help answer those all important questions and help you drive away in the car of your dreams - this is FOW.

FOW - Fords of Winsford

Written by the company

Reserve any car for FREE up to 24 hours
Peace of mind car shopping - reserve any car for FREE for up to 24 hours.
Enjoy an Award Winning Online Experience
Proud winners of the 2022 AM Awards - Online Consumer Experience of the Year.
FREE Transfers Between our 2 Locations
Enjoy the flexibility and freedom to view any vehicle at your leisure at the location nearest to you.
No Hidden Costs or Admin Fees
Simply the price you see is the price you pay.
Enjoy a Personalised Video of Your New Car
Our Product Specialists will showcase your new car in detail for you to enjoy from the comfort of your own home.
Buy Online - Click & Collect - Home Delivery
At FOW, you're in control. Enjoy the UK's most enjoyable car shopping experience, online or in-store with home delivery or click & collect available.
Multipoint Inspection
Every vehicle is prepared to the highest standard with a multipoint inspection completed by our technicians before you drive away.
HPI Check
Our complimentary HPI check is performed on every vehicle for your peace of mind - included at no extra cost.
Finance to Match all Budgets
PCP or HP? Our product specialists will discuss your options and help secure your dream car at a budget to suit.
Over 60 Years of Trust
Enjoy a completely hassle free and enjoyable car shopping experience built on solid foundations over 60 years ago.
Part Exchange or Sell Your Old Car
Quickly and easily part exchange or sell your old car with FOW today.

Great Service Time and Time Again

Why promise when we simply deliver

Why promise when we simply deliver
At FOW you'll enjoy award winning service alongside our commitment to: HPI check every vehicle, perform a multipoint inspection before you take delivery, price check all our vehicles daily - no nonsense, just great prices, quality control and re-clean every vehicle, photograph and video every vehicle so you can enjoy peace of mind car shopping and the option to part exchange or sell your old car. Car shopping made easy at FOW.

Contact info

4.3

Excellent

TrustScore 4.5 out of 5

12K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 98% of negative reviews

Typically replies within 1 week

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4.3

All reviews

(12,462)

1,565 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Excellent service from start to finish…

Excellent service from start to finish . Professional in all aspects. Geoff Rollins friendly, straight forward and very helpful.

July 19, 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks so much for the awesome review, Jed! We're thrilled to hear you had a great experience with us. Your kind words mean a lot!

Many Thanks,
FOW Customer Service Team

Rated 3 out of 5 stars

I didn’t get told my collection date…

I didn’t get told my collection date until I rang up to enquire. Now I have the car, there are two minor issues that need resolving. It’s a bit annoying to have these problems with a car that I thought would be great.

July 19, 2026
FOW Winsford logo

Reply from FOW Winsford

Thank you for your feedback. We're glad to hear you have your car, but we apologise for the communication issues regarding your collection date and the minor problems you're experiencing. Your concerns are important to us, and we’ll work to ensure a better experience moving forward.

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Great service throughout and in…

Great service throughout and in particular Sienna, Chris and Ryan. They made the experience so smooth and were extremely helpful and accommodating. Highly recommend!

July 21, 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! We're so glad Sienna, Chris, and Ryan made your experience smooth and enjoyable. We really appreciate your recommendation!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Found a car I liked but found that a…

Found a car I liked but found that a couple of cylinders needed replacing before I could test drive. They were fixed and the week after I test drove and everything was good with the car. Danny kept me informed of everything happening to the car to keep me at peace before purchasing.

July 22, 2026
Unprompted review
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Reply from FOW Winsford

Thanks for the awesome review! We're so glad you found a car you love and that Danny was able to keep you in the loop. Enjoy your new ride! 🚗💨

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Purchased a vehicle from FOW Manchester…

Purchased a vehicle from FOW Manchester can’t fault the staff, really helpful. Justin was really helpful sorting everything out and within a day we had the car. Really fast and reliable service. 10/10 recommend

July 21, 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks so much for the awesome review! We're thrilled to hear you had a great experience with Justin and the team. Enjoy your new ride! 🚗✨

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Fow…

Great staff great choice and no pressure at all Ryan was an absolute Gent he went the extra mile to help out
Absolutely brilliant experience.

July 20, 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks so much for the awesome feedback! We're thrilled to hear you had a brilliant experience with Ryan. He really is a gem! Come back anytime!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Great service from all the staff we met…

Great service from all the staff we met during our experience, particularly Di Singh who was really helpful in all the processes in buying our new car.

July 19, 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! We're so glad to hear you had a great experience and that Di could help you out. Enjoy your new car!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Nice people


So far so good… first day in my new to me, Car and I love it
I don’t know who the gentleman was that I saw today when he handed over the car, but he was absolutely brilliant
We both had a momentary concern and then laughed about it afterwards.

July 21, 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! So glad to hear you're loving your new car. We'll make sure to pass on the kind words about the handover. Enjoy the ride!

Many Thanks,
FOW Customer Service Team

Rated 4 out of 5 stars

After a not very good start (i went to…

After a not very good start (i went to see a car then got told it had been reserved when i got there, even though i'd been called that day to check i was still coming) i received a call from Rebecca, who helped me find the car i wanted. She was nothing but helpful, and never pushy. Picked my car up yesterday and really happy with it.

July 20, 2026
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Reply from FOW Winsford

Thanks for sharing your experience! We're glad to hear that Rebecca was able to help you find the right car and that you're happy with your purchase. We appreciate your understanding regarding the initial mix-up. Enjoy your new ride!

Many Thanks,
FOW Customer Service Team

Rated 4 out of 5 stars

Wide range of cars to choose from

Wide range of cars to choose from, no aggressive sales or hassle when looking around. Fair pricing for part exchange of my old car, even increasing the value after inspecting its condition. Fast and efficient customer service on the whole, a little bit slower upon collection of the vehicle. Overall I am happy with my experience and especially the car.

July 15, 2026
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Reply from FOW Winsford

Thanks for the great feedback, we really appreciate it! We're glad you enjoyed the wide range of cars and found our pricing fair. Sorry to hear about the slight delay during collection, but it's awesome to know you're happy with your new car. Enjoy the ride, and we hope to see you again!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Good deal on car and polite sales staff

Car was an excellent deal in comparison to the other similar models I viewed online, Ella Berry my saleswoman was polite and helpful, all around a good buying experience

July 19, 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome feedback! So glad you had a great experience with Ella and found a fantastic deal. Enjoy your new ride!

Many thanks ,
FOW customer service

Rated 5 out of 5 stars

This is not the first time we have used…

This is not the first time we have used FOW this is our third car from them.
Just wanted to say that Ruby was brilliant today She helped us so much and we really appreciated it. The whole experience was great with all the team ready to help and answer any questions
Thank you

July 19, 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thanks so much for the kind words! We're thrilled to hear Ruby and the team made your experience awesome. Enjoy your new car, and we can't wait to help you again!

Many Thanks,
FOW Customer Service Team

Rated 4 out of 5 stars

Generally a good experience

Generally a good experience, although I would have appreciated more time with the sales adviser to help familiarise me with settings and the controls of my new car.

July 13, 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for your feedback! We're glad to hear you had a good experience overall. We totally understand the importance of getting to know your new car better, and we appreciate your suggestion. We'll make sure to keep that in mind for the future. Enjoy your new ride!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

I found the car online

I found the car online, they gave me what they said they would give me for my old car, picked up my new car, drove away, very easy, would definitely use them again 😁

July 18, 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! We're so glad you had a smooth experience, and we can't wait to help you again in the future! 😊

Many Thanks,
FOW Customer Service Team

Rated 4 out of 5 stars

Lana was really helpful the whole…

Lana was really helpful the whole process. Very straight forward and very clear on the process

July 19, 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thanks for the great feedback, and we're thrilled to hear that Lana made your experience smooth and clear! Your support means a lot to us. If there's anything we can do to make your next visit even better, just let us know!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

No pressure so relaxed in to way we had.

No pressure so relaxed in to way we had time to look at the stock of cars and make our decision on which car to finally look at.

July 17, 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! We're so glad you felt relaxed and had time to explore our cars. Enjoy your new ride!

Many Thanks,
FOW Customer Service Team

Rated 4 out of 5 stars

I had an issue come up on my car which…

I had an issue come up on my car which I had bought less than 30 days ago. The engine light had come on. The online forms and chat I got no response from however I called up the next day and Kady got me in for diagnosis in my chosen garage the same day. She followed up with them to get the quote etc and get me booked in for repair. Yes it took a little while but I believe that was the garage rather than FoW. Big shout out to Kady for being so helpful and getting the issue sorted quickly!

4* for not getting responses from the online forms

July 7, 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thanks for your feedback! We're glad to hear Kady was able to help you get your car sorted out quickly. We appreciate your patience with the online forms and will definitely work on improving that response time. Your shout-out to Kady is much appreciated!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Went to FOW because they had a large…

Went to FOW because they had a large choice of cars on their website, once i got the hang of the layout i easily found the cars on my list to look at. Went inside and got the keys to 2 i had narrowed down, so i could have a look inside. Test drove the one i wanted to try first.
Sales person Lukas was great, he was chatty but not pushy, i never felt forced to buy a car, or warranty, it was a relaxed experience and im happy with the car i chose

July 8, 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! We're thrilled you had a great experience with Lukas and found the perfect car. Enjoy your ride! 🚗

Many Thanks,
FOW Customer Service Team

Rated 1 out of 5 stars

Very poor experience

We found the car we wanted on autotrader and it happened to be at FOW. We were happy with the price we paid, and what we got for trading in our car. However, the overall customer service and customer experience was very poor and we would not recommend.

Firstly we booked a test drive, we even received a call 1 hour before our test drive checking we were coming. On arrival however, there was no record of our appointment and we waited 45 minutes to be seen, in a boiling hot room, without even being offered a glass of water.

Similarly, when we arrived to pick up the car, we waited half an hour, despite having an appointment made.

We had purchased the ‘gardx’ package which should be £400, for a discount. This is meant to seal the vehicle paint and protect the interior fabrics. However on collection it was clear the car hadn’t even been cleaned. The outside of the car was dirty and the interior still had some easily removed marks on it, that we’d seen when we test drove it a few days earlier. Gardx says applyling the interior treatment requires ‘massaging a specialist protective cream’ into the fabric- there was no way this was done, as the fabric was not clean.

We went back in to query this, and without question or inspection of the car we were refunded. Demonstrating that the sales team and manager clearly didn’t doubt that the gardx hadn’t been applied, yet they would have happily let us walk away had we not questioned this.

Once home, a damp cloth removed the marks we’d seen on the car interior whilst test driving it. Further demonstrating that the car had not been cleaned nor had the gardx treatment applied.

Very poor experience.

July 17, 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thank you for your feedback, and I'm sorry to hear about your experience. We appreciate your comments and will work to improve our customer service. Your concerns regarding the car's condition and the service you received are noted.

Many Thanks,
FOW Customer Service Team

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