FOW Winsford Reviews 

12,452
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Looking at 1,625 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being knowledgeable, friendly, and helpful, often providing a non-pressured sales approach. Many people found the service efficient, professional, and smooth, appreciating the straightforward car-buying process with good communication. Consumers also enjoyed a positive user experience, noting the wide selection of vehicles and simple online processes. However, some customers also noted issues with the product, such as cars having oil leaks, defective wipers, or poor valeting upon collection. A few other people also felt that after-sales service was poor, mentioning long waiting times or communication difficulties.

What people talk about most

Staff

Consumers generally report positive experiences with staff, highlighting their friendliness, helpfulness, and... See more

Service

Customers consistently note positive experiences with service, praising the friendly, welcoming, and... See more

Product

Clients share ambiguous opinions on product, with many reviewers expressing satisfaction with the wide... See more

Customer service

Customers had ambiguous experiences with customer service, with many expressing significant dissatisfaction.... See more

User experience

Users describe positive interactions with the car buying experience, often highlighting a stress-free and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

So much choice, it was easy to find exactly what I wanted, and I couldn't find a better price anywhere else. Sales is very hands off which I appreciated at the start, but it may have been a bit too h... See more

Rated 4 out of 5 stars

I was left to look around at the car lot without being mytherd. The staff were very nice. The only downside was not being allowed to negociate any more then £100 off the price or negociate a l... See more

Rated 4 out of 5 stars

We were really impressed with FOW, Trafford Park. The staff were really helpful, knowledgeable and there was no hard sell. They had a vast range of cars including the model we bought. They arranged al... See more

Company replied

Rated 5 out of 5 stars

Very welcoming staff & sales personnel. Very wide range of all makes of vehicles presented to a high quantity of cleanliness both exteriors & interiors. My chosen vehicle, Ford Kuga Titanium X was i... See more


Company details

  1. Used Car Dealer
  2. Car Dealer
  3. Motor Vehicle Dealer

Written by the company

FOW is the original, multi-award winning Car Supermarket with two fantastic locations in Winsford, Cheshire and Trafford, Manchester. We were born in 1959 and have perfected the UK's easiest and most enjoyable car shopping experience with a focus on fantastic customer care and great prices - values that stay true to this day. To keep things nice and easy we launched FOW Perks to help make your car buying experience a great one! What does this mean? You can reserve any vehicle FREE for up to 48 hours (you won't find this elsewhere), buy online or instore with an expert handover and home delivery available, request a personalised video from home, arrange a test and even part exchange or sell your old car to us. To support this further, our technicians will prepare your new car to the highest standard using industry leading technology and processes. Every vehicle receives a PDI (Pre Delivery Inspection), PSI (Pre Sales Inspection) alongside quality control, multipoint photography process and final sold checks to ensure all aspects of your vehicle match the FOW quality standard. Chat to our team today, we'll help answer those all important questions and help you drive away in the car of your dreams - this is FOW.

FOW - Fords of Winsford

Written by the company

Reserve any car for FREE up to 24 hours
Peace of mind car shopping - reserve any car for FREE for up to 24 hours.
Enjoy an Award Winning Online Experience
Proud winners of the 2022 AM Awards - Online Consumer Experience of the Year.
FREE Transfers Between our 2 Locations
Enjoy the flexibility and freedom to view any vehicle at your leisure at the location nearest to you.
No Hidden Costs or Admin Fees
Simply the price you see is the price you pay.
Enjoy a Personalised Video of Your New Car
Our Product Specialists will showcase your new car in detail for you to enjoy from the comfort of your own home.
Buy Online - Click & Collect - Home Delivery
At FOW, you're in control. Enjoy the UK's most enjoyable car shopping experience, online or in-store with home delivery or click & collect available.
Multipoint Inspection
Every vehicle is prepared to the highest standard with a multipoint inspection completed by our technicians before you drive away.
HPI Check
Our complimentary HPI check is performed on every vehicle for your peace of mind - included at no extra cost.
Finance to Match all Budgets
PCP or HP? Our product specialists will discuss your options and help secure your dream car at a budget to suit.
Over 60 Years of Trust
Enjoy a completely hassle free and enjoyable car shopping experience built on solid foundations over 60 years ago.
Part Exchange or Sell Your Old Car
Quickly and easily part exchange or sell your old car with FOW today.

Great Service Time and Time Again

Why promise when we simply deliver

Why promise when we simply deliver
At FOW you'll enjoy award winning service alongside our commitment to: HPI check every vehicle, perform a multipoint inspection before you take delivery, price check all our vehicles daily - no nonsense, just great prices, quality control and re-clean every vehicle, photograph and video every vehicle so you can enjoy peace of mind car shopping and the option to part exchange or sell your old car. Car shopping made easy at FOW.

Contact info

4.3

Excellent

TrustScore 4.5 out of 5

12K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 96% of negative reviews

Typically replies within 1 week

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4.3

All reviews

(12,452)

1,552 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

The staff were so helpful and…

The staff were so helpful and accommodating

July 10, 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! We're glad our team could help you out. Come back anytime!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

My first experience of buying with FOW…

My first experience of buying with FOW was excellent. This is the biggest car supermarket I’ve seen and the cars were amazing. Loved the retro cars inside too! My sales advisor Ruby was fantastic- very efficient and friendly, sorted all the paperwork out for me there and then and was extremely accomodating given I was an hour late for vehicle pickup. All together, 10/10 from me!

July 12, 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! We're thrilled to hear you had a great experience with Ruby and loved our selection. Hope you enjoy your new ride! 🚗✨

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Recent car purchase.... problem quickly sorted by FOW

Recent car purchase.. Jobs completed and car prepared excellently new Brake discs pads and Engine turbo unit .. delivered on time sold and helped throughout .. best of all .. only had this vehicle less than a week and had the front drivers side suspension break and snap whilst parking .. unbelievable .. contact immediate .. own repair at local garage MOT centre .. done .. later £ reimbursed in full by FOW without question .. fantastic

June 10, 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! We're thrilled to hear you had a great experience with your car purchase and that we could help you out without any hassle. If you need anything else, just let us know! Enjoy your ride!

Many Thanks,
FOW Customer Service Team

Rated 4 out of 5 stars

Well established company with good prices and a large choice .

Experienced staff with a great selection of well prepared , well priced cars .Have dealt with this company since they started in a farmers field and have never had a problem with the car or the company.

July 4, 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! We're thrilled to hear you’ve had such a positive experience with us since the beginning. It’s great to know you’re happy with our selection and service. We appreciate your support and look forward to seeing you again!

Many Thanks,
FOW Customer Service Team

Rated 4 out of 5 stars

Good choice of quality cars at…

Good choice of quality cars at competitive prices. Left alone to look at cars which I like.
However the sales staff spend too much time trying to sell you warranty or finance packages

July 7, 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the feedback; we really appreciate it! We're glad you liked our selection of quality cars. We understand the sales pitch can feel a bit much at times, and we’re always working on improving that balance. Hope to see you again soon!

Many Thanks,
FOW Customer Service Team

Rated 3 out of 5 stars

Ok, a couple of minor issues

Process was quick and easy. The sales person was great, friendly and helpful. However, the valeting of the car wasn’t as expected, it was clean but inside windows were dirty and it just wasn’t the best valet in terms of the hard surfaces and exterior. I was given a key and a spare, the spare battery was completely dead and the main key came up within hours as needing a new battery. The service book wasn’t stamped. Overall I am happy with the car so far! However I do think that the minor details need to be assessed and given more detail before releasing the cars.

July 10, 2026
FOW Winsford logo

Reply from FOW Winsford

Thank you for your feedback. We're glad to hear that the process was quick and that our salesperson made a positive impression. We apologize for the valeting issues and the key battery concerns you experienced. Your comments about the minor details are noted, and we will work on improving these aspects. We're happy you're enjoying your car!

Many Thanks,
FOW Customer Service Team

Rated 2 out of 5 stars

Good car very bad customer experience

I pre booked a part exchange evaluation followed by a test drive. On arrival I introduced myself and was given the keys to view the car I was interested in and handed over my keys for the value to be assessed. On returning to the desk my keys were returned without the assessment taking place. I then had to wait nearly 45 minutes before seeing a salesperson. Who then arranged the valuation a futher wait. No test drive was offered , however, I agreed with the sale and arranged to come back a week later to pick my new car up at 9.30 9/07/26. However, despite arriving on time I had to wait 45 minutes again to complete the sale. The sale felt rushed and after was told I would have to wait in the cafe until the valet was completed. The valet was not completed to a very high standard, rubbish in the passenger door pocket and smeary wing mirrors. I am happy with the car but your customer service needs a serious looking at and would suggest this is carried out by an external body.

July 9, 2026
FOW Winsford logo

Reply from FOW Winsford

Thank you for your feedback. We're sorry to hear about your experience and the delays you encountered during your visit. It's great to know you're happy with your new car, but we truly appreciate your comments on our customer service. We'll take your suggestions seriously and work on improving our processes. Your input is valuable to us.

Many Thanks,
FOW Customer Service Team

Rated 1 out of 5 stars

No, just no. Don't buy a car from these

Never again...bought a car that had some noise issues with it, mentioned it to the after sales team, advised to find a garage to look at it and they will pay the bill...why should I do the leg work??? Noise couldn't be sorted, had to swap the car. When I mentioned about any little mark I was just instantly shut down as 'wear and tear' nothing they can or will do about it. Then that car took over a week due to some other issues...on the day of purchase I had to sit and wait for over an hr to be seen by someone and then, no apologises for the mess around or anything, just left...so never again will I use FOW and I advise ANYONE reading this DO NOT use them...they don't care

July 10, 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thank you for your feedback. We're sorry to hear about your experience and appreciate you bringing this to our attention. Your concerns are important to us, and we strive to improve our service.

Many Thanks,
FOW Customer Service Team

Rated 1 out of 5 stars

Absolutely awful

Absolutely awful, I picked my new car up on the 7/7/26 & on the way home the steering wheel started to shake, but it was getting to 7pm & I knew they would be closing, so spoke to someone on 8/7 she said to take it to my nearest kwikfit which I did, basically to be told that one tyre was buckled, another tyre was just about legal but had a puncture, the last tyre was completely perished & hadn't been changed since 2018....... Kwikfit wouldn't let me drive it home & I leave about 2 miles away. I asked for a refund or exchange to which I was told NO I asked for 12 months warranty as compensation they said NO. So fow let that car out with illegal tyres, I was on my own & petrified, fow paid kwikfit on MY behalf...... I now have to drive a car I don't trust because fow won't help me. I've had it all of 4 days. I am thinking about trading standards but would it get me anywhere??? I'm not sure.
I'm absolutely gutted, I thought at least they would offer an exchange. Had to add a star to post, I'm now thinking about selling the car after only 4 days of owning it.

July 7, 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thank you for your feedback. We're truly sorry to hear about your experience and the issues you've faced. Your concerns are important to us, and we appreciate you bringing this to our attention.

Many Thanks,
FOW Customer Service Team

Rated 3 out of 5 stars

Collection arrangements disappointing

Initially our experience was great, we had a flawless sale and purchase process. However when we returned to collect the car it wasn’t ready. Despite having had an early call to confirm our collection time and having had at least 3 working days between purchase and collection. We had to wait for 2 hours on site before the car was ready for collection, which was especially frustrating having travelled some distance to collect the car and being with my 81 year old father who now owns the car. The car itself is exactly what we were looking for, however the excitement of owning a new car was tainted by what can only be described as poor service and communication between departments within FOW.

July 7, 2026
FOW Winsford logo

Reply from FOW Winsford

Thank you for your feedback, and I’m glad to hear that the sale and purchase process was initially great and that you found the car to be exactly what you were looking for. However, I sincerely apologise for the inconvenience you faced during the collection. Waiting for two hours, especially with your father, is not the experience we aim to provide. Your comments regarding service and communication will be addressed to prevent this from happening in the future. We appreciate your understanding and hope you enjoy your new car!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

New car

Fast and very easy transfer

July 8, 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! So glad to hear that the transfer was fast and easy for you!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Great friendly service.

Personal touch from Danny. Very helpful, went that extra mile. Made sure everything was right for the hand over.

July 7, 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! We're so glad Danny could help and make your experience great. Enjoy your new purchase!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Great experience

Great experience. Not hassled while looking around, then dealt with by a member of staff fairly quickly when we had selected a car. Everything was sorted smoothly and left feeling very happy

July 8, 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! So glad you had a great experience and felt well taken care of. Enjoy your new car!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

The FOW experience. Great customer service

Great customer service. Salesman was very knowledgeable, helpful and polite. Very happy customer. Thanks again.

July 7, 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks so much for your awesome review! We're thrilled to hear you had a great experience with our team. Come back anytime!

Many Thanks,
FOW Customer Service Team

Rated 3 out of 5 stars

There was 2 large dents on the roof

There was 2 large dents on the roof, that took over 2 weeks to repair. The valet was awful. Then when I got the car home only 1 of the key cards works and there is some trim damaged on the car. I have contacted FOW, but as yet I have had no response

July 8, 2026
FOW Winsford logo

Reply from FOW Winsford

Thank you for your feedback.

We're sorry to hear about the issues you experienced with the dents, the valet service, and the key cards. We appreciate you bringing these matters to our attention.

A member of our Aftersales team will be in touch with you shortly to gather some further information and discuss how we can assist in resolving these concerns.

Many thanks,

FOW Customer Service Team

Rated 5 out of 5 stars

Very easy and no hassle to buy a car

Very easy and no hassle to buy a car. Explains every detail and very polite

July 8, 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! We're thrilled to hear you had a hassle-free experience and found our team helpful. Enjoy your new ride!

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Very impressed with FOW

Very impressed with FOW, so efficient and well organised.
Special thanks to Ashley for sorting everything out for me.

July 9, 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! We're thrilled you had a great experience with us. Big shoutout to Ashley for helping you out! 😊

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

FOW Winsford have been excellent

FOW Winsford have been excellent, I dealt with Justin James who was brilliant to work with. We didn't physically view the car as we are over 150 miles away, so had to rely on Justin's trust alongside the pics and video he took on the condition. Justin kept me informed of progress with delivery times etc. The portal for contract signature etc was really simple. We had the car delivered by transporter, the company FOW contract with to provide this service was also excellent. Based on my experience would highly recommend this company. Big thank you.

July 9, 2026
Unprompted review
FOW Winsford logo

Reply from FOW Winsford

Thanks for the awesome review! We're so glad to hear you had a great experience with Justin and found everything easy. Your recommendation means a lot to us! Enjoy your new car! 🚗✨

Many Thanks,
FOW Customer Service Team

Rated 5 out of 5 stars

Buying new car from FOW

Excellent service from start to finish lots of help and advice from the staff who helped us with buying our new car also gave us a fair price part exchange great company to deal with

July 7, 2026
FOW Winsford logo

Reply from FOW Winsford

Thanks so much for the awesome review! We're thrilled to hear you had a great experience with our team and found the perfect car. Enjoy your new ride!

Many Thanks,
FOW Customer Service Team

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