I’m very happy with my pair of Persol sunglasses that I bought from Frames Direct. I’ve been looking for this particular style for a while. As I have bought several pairs of eyewear directly from Pers... See more
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Exceptional Quality Prescription Eyeglasses
Frames Direct was founded in 1996 by doctors who pioneered the online eyewear industry as the first to offer prescription glasses. Our founders made a pledge to sell only the lenses they would wear themselves, so you can expect the highest quality prescription lenses in the eyewear you buy from us. Each Rx lens undergoes a rigorous six-step quality assurance process and verification using innovative digital lens technology, resulting in total accuracy and lenses free of scratching, distortion, and defects—guaranteed. And we add a scratch-resistant coating to every prescription lens at no charge.
FramesDirect Offers the Widest Selection of Authentic Brand-Name Eyewear
Explore Frames Direct to find an impressive variety of genuine designer eyeglasses, sunglasses, prescription sunglasses, and goggles for men, women, and kids. We offer a wide array of throwback, contemporary, and current frame styles from favorite brands and the newest designer labels. Our inventory includes over 100,000 products and 500 authentic designer brands, from Ray-Ban, Burberry, and Persol, to Versace, Dolce & Gabbana, and many others. We offer a multitude of options in performance and task-specific eyeglasses and sunglasses from Oakley, Costa, Maui Jim, Wiley X, and more. You’ll also find contact lenses from the brands you trust, including Bausch + Lomb, Ciba Vision, CooperVision, and Vistakon—browse disposable contact lenses in single-vision options to correct near- or farsightedness, toric contacts to correct astigmatism, bifocal, or multifocal contact lenses.
Superior Customer Service
Excellent customer service is the cornerstone of Frames Direct. Our staff of highly trained and friendly opticians—most with more than 20 years of experience—is available to assist you by phone, online chat, or email. They’ll help you enter your prescription information correctly, determine your correct frame size, recommend the best lens material for your eyeglasses or prescription sunglasses, and they’ll gladly point you to the best frame options for your face shape and lifestyle. We want you to feel confident the eyewear you order from us is exactly what you need.
We offer fair prices, with savings of as much as $150 or more on prescription eyewear and many designer sunglass lines. Our prescription lenses cost about half the price you would pay at most retail optical chains. And if you find sunglasses or eyeglasses frames—in the same color and style number—on another website for less, we’ll match that price.
501 E Corporate Drive, 75057, Lewisville, United States
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Found that the person that I spoke with to be very knowledgeable and answered all of my questions and addressed a few concerns.

Reply from Frames Direct
This is the third pair of glasses I've ordered from them. The first two were fine. Different story with the latest pair. After only a month, the coating or film started to come off one of the lenses. Things got worse and the other lens started to exhibit the same problem in the next month. I contacted Frames Direct. In response to their request, I sent them two clear photos of the lens and what appears to be an obvious defect. They once again insisted I return the glasses to them to verify the problem. Despite explaining to them that I need the glasses to drive and can't return them without a replacement pair, they insisted I send them back anyway. When I asked what I should do for glasses if I return my one pair, the person replied that I "should buy a second pair from us." Are you serious? Is this what they refer to as "easy and worry-free exchanges"? Be forewarned: they're good to deal with until you have a problem.

Reply from Frames Direct
This is the third pair of frames I have bought from Frames Direct. The have fast service, great selection and good prices. Customer service has always been wonderful.

Reply from Frames Direct
First time buying here. I got the best deal from all over the internet. I even got it cheaper than those posted used in poshmark. Great genuine quality with all of its accesories and they offer great insurance for an extra $35 to add peace of mind on your item. Thank you guys!

Reply from Frames Direct
The order process was easy and I received my frames within about 10 days. I never received a notice that the frames were shipped or a tracking number. When I logged into my account, I could see that the frames were shipped but no tracking number or status updates were provided. The link to check the shipping status did not work. it would have been nice to know when the order was shipped and to be able to track it.

Reply from Frames Direct
I got these for my husband go valentine day. He loves them. I’m thinking about getting me a pair.

Reply from Frames Direct
I live in a state that exempts prescription eyewear from sales tax. Glasses I buy locally and from other online retailers have never been charged sales tax. I started an order on framesdirect.com and only at the final step of the checkout do they add sales tax and shipping charge. Previous to checking out neither charge is shown in the shopping cart. I emailed them asking about the sales tax, wondering why nobody else charges it but them and got a terse canned response basically telling me to take it or leave it. I also checked their BBB complaints and a common complaint is that they list frames as in stock but when an order is actually placed things suddenly become unavailable or backordered. But more disturbing is if you dare to dispute a charge with your bank or credit card they will summarily and gleefully cancel your account and refuse to even talk to you about any issue. I get a very scammy vibe especially from the BBB complaints. They don't like it when people complain, and they expect you to just accept their scammy practices without question.
Update 2/25/26: As you can see, Framesdirect responded to my review. However they did not actually address my main issue. Here is the releveant Tennessee statute that clearly says sales tax cannot be charged to the patient purchasing prescription eyeglasses:
Tennessee Code Title 67. Taxes and Licenses § 67-6-316
Current as of January 02, 2024 | Updated by Findlaw Staff
(a) An optometrist, optician or ophthalmologist shall be considered the user and consumer of the tangible personal property used in the practice of the optometrist's, optician's or ophthalmologist's profession, and the tax levied under this chapter is not applicable to all or any part of the charge made by such persons to their patients.
Directly from the statute:
"the tax levied under this chapter is not applicable to all or any part of the charge made by such persons to their patients."
That is why when I buy prescription glasses from my local CostCo and WalMart in Tennessee, targetoptical.com and glasses.com, I've never been charged sales tax. It's also very interesting that TargetOptical.com and Glasses.com, like Framesdirect.com, are owned by EssilorLuxottica. Maybe Framesdirect should consult with their corporate brethren (or EssilorLuxottica) to understand why they abide by the laws of Tennessee and DON'T charge sales tax to customers in Tennessee. I would also think that EssilorLuxottica would be concerned that one of their companies is violating the law. Framesdirect is fraudulently passing sales tax on to the patient/customer that is expressly forbidden by the statute. This is clearly illegal. Don't bother to respond any further. Between the fraudulent sales tax and selling products they don't actually have in stock, I will never buy from Framesdirect anyway. I'm just trying to warn people about them.

Reply from Frames Direct
I’m very happy with my pair of Persol sunglasses that I bought from Frames Direct. I’ve been looking for this particular style for a while. As I have bought several pairs of eyewear directly from Persol I can assure anyone who has concerns about the authenticity of the product can be assured they’re getting the real deal. 2171127

Reply from Frames Direct
Very happy with my experience with Frames Direct. They take care of government employees. Shipping was fast and their prices were incredible. I'm very happy with my new sunglasses. Thanks Frames Direct!

Reply from Frames Direct
Affordable, quality, name brand prescription sunglasses. Only issue was the frames need a slight adjustment.

Reply from Frames Direct
Quick, easy, and shipped on time. I just bought the frames (discontinued model) and had my local eye center full the prescription.

Reply from Frames Direct
Jessica with Frames Direct was awesome! I had an issue with completing my order online and had to call in. Jessica was so pleasant and helpful with getting my order placed and I really appreciated the kind service. This was my first time placing a prescription eyewear order with Frames Direct and I would highly recommend them.

Reply from Frames Direct
I ordered oakley frogskins which was really hard to find since its older model, the price is great for the original glasses. Definitely will buy again from them

Reply from Frames Direct
Frames direct had the best price for the specific frames I was searching for! They also were the only site that had the specific color way I wanted in stock! I was very happy with my experience.

Reply from Frames Direct

Reply from Frames Direct
02/17/26 I ordered new frames because my eye doctor's office no longer carried the frames I have used for a least 5 years. The frames were easy to order and arrived as indicated by the confirmation email. They fit just fine.

Reply from Frames Direct
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