Golden Tours UK Sightseeing Reviews 

1,874
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Looking at 419 reviews, reviewers had a great experience with this company. Customers are really happy with the staff, frequently mentioning that tour guides and drivers are extremely knowledgeable, friendly, and keep everyone well entertained throughout the journey. People also love how well-organized the trips are, making it very easy to book online and enjoy smooth, comfortable rides to popular destinations. Some reviewers were not happy with unexpected delays and overall disorganization, mentioning long waits at stations and inaccurate timetables. A few other people also felt that staff could sometimes be unhelpful or that meeting points were rather difficult to locate in the city.

What people talk about most

Staff

People report positive experiences with staff, highlighting that tour guides and drivers are knowledgeable,... See more

Service

Reviewers mention ambiguous feedback about service, with many praising the well-organized tours and... See more

Location

Clients share ambiguous opinions on location, with some reviewers finding departure points at Victoria... See more

User experience

Consumers find user experience to be ambiguous, as customer opinions vary widely. Many reviewers describe... See more

Booking process

Users describe ambiguous interactions with booking_process, reflecting highly varied experiences among... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Overall: reliable but basic service. Reliable, mainly thanks to a good booking experience. Basic, when it comes to transportation: the bus drive was uncomfortable mainly due to the brisk driving style... See more

Company replied

Rated 5 out of 5 stars

Well organised and punctual! Abz was our driver, who was patient and capable, getting us there safely and back. Wei, our guide, was knowledgeable, friendly, and full of witty anecdotal stories. We fol... See more

Company replied

Rated 5 out of 5 stars

Booked the "Here we go again" afternoon tea bus for part of my besties 60th birthday. Very easily located and the bus was very clean and decorated beautifully. Reserved seats on the top deck and we we... See more

Company replied

Rated 5 out of 5 stars

Our guide (Stefan) is clearly very passionate! He made jokes and gave fun facts/pointed out interesting sights while also allowing plenty of time to relax or sleep on the way to each place. Enough... See more

Company replied


Company details

  1. Tour Operator
  2. Cultural Tours Provider
  3. Travel Agency

Written by the company

London Tours and Sightseeing Golden Tours specialise in London Sightseeing and UK tourism. Providing high quality London tours, attraction tickets and day trips to other incredible destinations in England, such as Stonehenge, Bath, Oxford and The Cotswolds. Book one of our guided tours or a hop-on-hop-off bus bus tour and learn more about the history and beauty of the United Kingdom and beyond.


Contact info

3.9

Great

TrustScore 4 out of 5

2K reviews

5-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 74% of negative reviews

Typically replies within 1 week

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3.9

All reviews

(1,874)

430 reviews in the last 12 months

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Rated 1 out of 5 stars

Upselling to elderly tourists

My in-laws who are elderly and only speaks a little English asked the ticket seller for a bus ticket only but he upsold them a bus ticket with a cruise, which they never wanted. I find it appalling that you prey on tourists who does not mater the language

May 15, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for sharing your feedback.

We are sorry to hear that your in-laws were disappointed with their experience. Our team always aims to explain the available ticket options and packages to customers so they can choose the experience that best suits their interests.

We would also like to clarify that all package inclusions and pricing are confirmed before payment is processed. We never intend to pressure or mislead any customer, and we take comments regarding communication very seriously, especially when language barriers may be involved.

Your feedback has been noted and will be shared internally with the relevant team for review and additional training where necessary.

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Rated 1 out of 5 stars

Rubbish company exploiting people

Rubbish form A to Z

May 11, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your feedback.

We are sorry to hear that you are unhappy with your experience. In order for us to properly investigate and resolve the issues you have raised, we kindly ask that you contact us directly at customerservices@goldentours.com with your booking reference and full details of your concerns.

This will allow our team to review the matter in full and work towards a resolution for you.

Rated 5 out of 5 stars

Driver is very nice and friendly

Driver is very nice and friendly. Great tour overall.

May 17, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you so much for your kind words!
We’re delighted to hear that you found your driver friendly and that you enjoyed the tour overall. Our team works hard to create memorable and comfortable experiences, so your feedback truly means a lot to us.
We hope to welcome you again for another great journey in the future!

Rated 5 out of 5 stars

A great one-day trip from London

Warwick castle, Stratford upon Avon, Cotswolds and Oxford tour is a great choice for a one-day trip from London. Traveling by the Golden Tours coach was comfortable as usual. Both the guide and driver were fantastic. Had a wonderful time exploring the castle, walking the streets of Oxford and visiting Shakespeare's birthplace.

May 16, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your wonderful review! We’re delighted you enjoyed the Warwick Castle, Stratford-upon-Avon, Cotswolds and Oxford tour, and that both the guide and driver helped make your day so special. It’s great to hear you had such a memorable time exploring each location, and we truly appreciate your kind words!

Rated 5 out of 5 stars

Oxford Tour

Kelvin and Tyreece were both absolutely lovely! That was a great tour. We saw so much, and learned so much about the area and the sights. I would highly highly recommend this tour!! I would love to do more tours with Kelvin and Tyreece.

May 16, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your lovely review! We’re delighted to hear you had such a great time on the Oxford tour and that Kelvin and Tyreece made the experience so enjoyable. It’s wonderful that you saw and learned so much along the way. We really appreciate your recommendation and hope to welcome you on another tour soon!

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Rated 1 out of 5 stars

Buss company with our manage or customer care

They claim they are unable to plan or even adapt to changing situations in traffic, even though that is as sure as dead. They have delayed busses for hours and no contingency planning.

While they will leave if you are not there on time. They give you no option to cancel if they are more than an hour late to Harry Potter studio and no idea if you will be left with enough time. It is total chaos no one in the office have any idea of what is going on and there is no supervision onsite. The customer support by phone is rude and cannot do nothing.

They leave their customers with fees for missed dinner reservation in London as they cannot care. You have paid and you are looked in to their customer mismanagement.

May 16, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for sharing your feedback.

We are sorry to hear that your experience did not meet your expectations. However, we would like to clarify a few important points regarding the operation of our services.

The advertised bus frequency for our services is approximately every 30 minutes, although timings can vary depending on live London traffic conditions, roadworks, events, and other operational circumstances beyond our direct control. Unfortunately, delays can occasionally occur across the city transport network, particularly during busy periods.

We would also like to note that while delays may have impacted your onward plans, including your dinner reservation, Golden Tours cannot accept responsibility for personal arrangements made independently outside of the booked tour schedule.

Regarding your comments about customer support and onsite operations, our teams do work continuously to provide the latest available updates and assist passengers as efficiently as possible during changing traffic situations. We therefore do not agree with the suggestion that no assistance or supervision was provided.

In relation to the Warner Bros. Studio Tour timing, despite traffic delays, our operational teams always make every reasonable effort to ensure guests still receive the standard studio visiting time wherever possible.

While we regret that the experience was frustrating for you, we do feel that the situation described was heavily influenced by external traffic conditions rather than a failure to operate the service itself.

Rated 1 out of 5 stars

We waited at Victoria Station on the…

We waited at Victoria Station on the blue line on May 14th for almost an hour. Your man on site kept saying that someone was coming every fifteen minutes. Finally we took the red one in desperation and got on a dead boring ride with terrible canned music. Would never recommend your company. Mogens Vedel

May 14, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your feedback.

We would like to clarify that the advertised bus frequency is approximately every 30 minutes; however, timings may vary depending on live London traffic conditions and operational circumstances on the day.

We also understand that you chose to continue your journey on the Red Route after waiting at Victoria Station. Regarding your comments about the route experience and onboard music, we respectfully note that this is largely a matter of personal preference and individual opinion, as many guests do enjoy this route and its commentary experience.

While we regret that the service did not meet your expectations, we do feel our team onsite continued to provide updates based on the latest operational information available at the time.

Rated 5 out of 5 stars

Armando was a great driver

Armando was a great driver. His knowledge and humor made the ride to Stonehenge seem shorter. Anyone who comes to England should take this tour

May 15, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your kind review! We’re delighted to hear that Armando made your journey to Stonehenge so enjoyable with his knowledge and humour. We truly appreciate your recommendation and hope to welcome you on another tour soon!

Rated 5 out of 5 stars

Elvio was a great host

Elvio was a great host! We had so much fun listening to his narration of historic sites.

April 28, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your wonderful review. We’re delighted to hear you enjoyed the tour and Elvio’s engaging narration of the historic sites. We truly appreciate your kind words and hope to welcome you again soon!

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Rated 1 out of 5 stars

Oscar, the tour guide was so bad

I had Oscar as the tour guide for “ Oxford, Stratford, Cotswolds & Warwick Castle Tour from London”. He was incapable to handle the problem happened on the coach. My visit was unpleasant and very unsatisfying. I couldn’t enjoy the visit.

May 5, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

We are very sorry to learn that your experience on the “Oxford, Stratford, Cotswolds & Warwick Castle Tour from London” did not meet your expectations.

Oscar is one of our most highly regarded guides, and we have not received any similar feedback from this or previous tours. For this reason, we would appreciate the opportunity to investigate the matter further.

Please contact our Customer Services team at customerservices@goldentours.com with additional details regarding your experience, and we will review your concerns thoroughly. Thank you for bringing this to our attention.

Rated 5 out of 5 stars

Bruce and Romeo Were Great! Amazing Experience!

Bruce was a great tour guide and was very good with all his facts and knowledge. Super helpful and gave good tips of what sights to see at each destination. Romeo, the driver was great as well and got us to our destinations on time and we were even the first group for the Windsor Castle, so we didn’t have to wait long.

May 8, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your wonderful feedback. We’re delighted to hear that Bruce’s knowledge and recommendations made your tour so enjoyable, and that Romeo ensured a smooth and timely journey throughout the day.

We truly appreciate your kind comments and hope to welcome you on another tour again soon!

Rated 5 out of 5 stars

The trip was great

The trip was great, and Bruce was also an excellent guide

May 7, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your kind feedback. We’re delighted to hear that you enjoyed the trip and that Bruce made your experience even better with his excellent guidance.

We truly appreciate your comments and hope to welcome you again soon!

Rated 5 out of 5 stars

Armando is a great driver also an…

Armando is a great driver also an esplendid guide both clever and funny

May 7, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your kind feedback. We’re delighted to hear that Armando was both a great driver and an excellent guide. It’s wonderful to know his knowledge and sense of humour made the experience enjoyable for you.

We truly appreciate your comments and hope to welcome you again soon!

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Rated 1 out of 5 stars

Do not choose Golden bus tours in London Competitors are more honest

Sellers on the street do not inform sufficient
He only wants to make money and a deal
He says you can use a 24 hour ticket one time within 3 months valid from the first entering golden tour bus
When we started our trip 3 days after purchasing date , we were very unfriendly kicked off the bus
Thank you Mr Boris
You made great money with us
Better London guests use the competitive Hop on buses

May 4, 2026
Unprompted review
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

Thank you for your feedback, and please accept our apologies for the inconvenience caused.

We kindly request you to email us at customerservices@goldentours.com with your booking reference number and full details of your experience so that we can investigate this matter further.

We look forward to hearing from you.

Rated 5 out of 5 stars
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

Thank you for your wonderful feedback. We are delighted to hear that Bruce made your experience so enjoyable and informative. We truly appreciate your kind words about our team and are pleased that you found the tour to be value for money.

Rated 5 out of 5 stars

Wonderful day trip from London Windsor, Stonehenge and Bath

Wonderful day with Bruce, our guide, and Reg, our driver. Pleasant, knowledgeable and efficient. They know how to beat the crowds. Highly recommend.

May 4, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your wonderful feedback. We are delighted to hear that Bruce and Reg made your day trip enjoyable, efficient, and memorable. We truly appreciate your recommendation!

Rated 5 out of 5 stars

Loved Kelvin and his expansive…

Loved Kelvin and his expansive knowledge of the destinations! He was entertaining and made the experience engaging!

May 3, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your wonderful feedback. We are delighted to hear that Kelvin’s knowledge and entertaining approach made your experience so engaging and enjoyable!

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Rated 5 out of 5 stars

We were very well looked after

We were very well looked after, staff were great, tour was great , food was great

May 2, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your lovely feedback. We are delighted to hear that you were well looked after and enjoyed the staff, tour, and food. We truly appreciate your kind words!

Rated 1 out of 5 stars

Taylor Swift Afternoon Tea Tour Bus

I booked a Taylor Swift tour in London paid £118 through Golden Tours, specifically to bring my granddaughter down from Scotland for the experience. The tour was then cancelled, which is disappointing enough on its own, the time wasted looking into this and booking it is extremely frustrating, then the refund process or lack of it so far.... I have had to repeatedly chase for answers between Golden Tours and GetYourGuide, with no straightforward guidance or ownership from either side. This has wasted a significant amount of my time on top of the disruption already caused. Leaving customers to navigate a confusing and poorly communicated refund process is unacceptable. Based on this experience, I would be very cautious about booking through intermediaries where accountability is unclear.... shocking customer service which is still to be resolved!

May 2, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for taking the time to share your feedback.

We sincerely regret the disappointment caused by the cancellation of the tour and understand the inconvenience this may have created for your travel plans.

However, we would like to clarify that this booking was made through a reseller agent, GetYourGuide. In such cases, the payment is collected and held directly by the reseller, which means that all refund processing and financial resolutions must be handled through the original booking platform.

While we always aim to assist customers where possible, we are unfortunately unable to directly process refunds for bookings made via third-party agents, as we do not hold the customer’s payment details or funds in these instances.

We understand your frustration regarding the communication process, but the appropriate course of action is to continue coordinating with the reseller through whom the booking was made. They remain responsible for managing the refund process and customer payment resolution.

Rated 5 out of 5 stars

Bruce and Armando were awesome

Bruce and Armando were awesome. Very caring, knowledgeable and fun. The tour of Windsor, Stonehenge and Bath was tiring but made lively and much awesome by GoldenTours

May 1, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your wonderful feedback. We are delighted to hear that Bruce and Armando made your tour so enjoyable with their knowledge, care, and enthusiasm. We truly appreciate your kind words about the Windsor, Stonehenge, and Bath experience!

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