Golden Tours UK Sightseeing Reviews 

1,877
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Looking at 419 reviews, reviewers had a great experience with this company. Customers are really happy with the staff, frequently mentioning that tour guides and drivers are extremely knowledgeable, friendly, and keep everyone well entertained throughout the journey. People also love how well-organized the trips are, making it very easy to book online and enjoy smooth, comfortable rides to popular destinations. Some reviewers were not happy with unexpected delays and overall disorganization, mentioning long waits at stations and inaccurate timetables. A few other people also felt that staff could sometimes be unhelpful or that meeting points were rather difficult to locate in the city.

What people talk about most

Staff

People report positive experiences with staff, highlighting that tour guides and drivers are knowledgeable,... See more

Service

Reviewers mention ambiguous feedback about service, with many praising the well-organized tours and... See more

Location

Clients share ambiguous opinions on location, with some reviewers finding departure points at Victoria... See more

User experience

Consumers find user experience to be ambiguous, as customer opinions vary widely. Many reviewers describe... See more

Booking process

Users describe ambiguous interactions with booking_process, reflecting highly varied experiences among... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Overall: reliable but basic service. Reliable, mainly thanks to a good booking experience. Basic, when it comes to transportation: the bus drive was uncomfortable mainly due to the brisk driving style... See more

Company replied

Rated 5 out of 5 stars

Well organised and punctual! Abz was our driver, who was patient and capable, getting us there safely and back. Wei, our guide, was knowledgeable, friendly, and full of witty anecdotal stories. We fol... See more

Company replied

Rated 5 out of 5 stars

Booked the "Here we go again" afternoon tea bus for part of my besties 60th birthday. Very easily located and the bus was very clean and decorated beautifully. Reserved seats on the top deck and we we... See more

Company replied

Rated 5 out of 5 stars

Our guide (Stefan) is clearly very passionate! He made jokes and gave fun facts/pointed out interesting sights while also allowing plenty of time to relax or sleep on the way to each place. Enough... See more

Company replied


Company details

  1. Tour Operator
  2. Cultural Tours Provider
  3. Travel Agency

Written by the company

London Tours and Sightseeing Golden Tours specialise in London Sightseeing and UK tourism. Providing high quality London tours, attraction tickets and day trips to other incredible destinations in England, such as Stonehenge, Bath, Oxford and The Cotswolds. Book one of our guided tours or a hop-on-hop-off bus bus tour and learn more about the history and beauty of the United Kingdom and beyond.


Contact info

3.8

Great

TrustScore 4 out of 5

2K reviews

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No recent history of asking for reviews

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Replied to 73% of negative reviews

Typically replies within 1 week

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3.8

All reviews

(1,877)

434 reviews in the last 12 months

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Rated 5 out of 5 stars

We were very well looked after

We were very well looked after, staff were great, tour was great , food was great

May 2, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your lovely feedback. We are delighted to hear that you were well looked after and enjoyed the staff, tour, and food. We truly appreciate your kind words!

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Rated 1 out of 5 stars

Taylor Swift Afternoon Tea Tour Bus

I booked a Taylor Swift tour in London paid £118 through Golden Tours, specifically to bring my granddaughter down from Scotland for the experience. The tour was then cancelled, which is disappointing enough on its own, the time wasted looking into this and booking it is extremely frustrating, then the refund process or lack of it so far.... I have had to repeatedly chase for answers between Golden Tours and GetYourGuide, with no straightforward guidance or ownership from either side. This has wasted a significant amount of my time on top of the disruption already caused. Leaving customers to navigate a confusing and poorly communicated refund process is unacceptable. Based on this experience, I would be very cautious about booking through intermediaries where accountability is unclear.... shocking customer service which is still to be resolved!

May 2, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for taking the time to share your feedback.

We sincerely regret the disappointment caused by the cancellation of the tour and understand the inconvenience this may have created for your travel plans.

However, we would like to clarify that this booking was made through a reseller agent, GetYourGuide. In such cases, the payment is collected and held directly by the reseller, which means that all refund processing and financial resolutions must be handled through the original booking platform.

While we always aim to assist customers where possible, we are unfortunately unable to directly process refunds for bookings made via third-party agents, as we do not hold the customer’s payment details or funds in these instances.

We understand your frustration regarding the communication process, but the appropriate course of action is to continue coordinating with the reseller through whom the booking was made. They remain responsible for managing the refund process and customer payment resolution.

Rated 5 out of 5 stars

Bruce and Armando were awesome

Bruce and Armando were awesome. Very caring, knowledgeable and fun. The tour of Windsor, Stonehenge and Bath was tiring but made lively and much awesome by GoldenTours

May 1, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your wonderful feedback. We are delighted to hear that Bruce and Armando made your tour so enjoyable with their knowledge, care, and enthusiasm. We truly appreciate your kind words about the Windsor, Stonehenge, and Bath experience!

Rated 1 out of 5 stars

AVOID AVOID AVOID Golden Tours

AVOID AVOID AVOID Golden Tours – SCAM overpriced and unreliable

Terrible experience from start to finish. We were sold tickets at a kiosk for almost double the online price. During the Tube strikes, we tried to use the buses but they were heavily delayed, and when one finally arrived, the driver often went on break. We ended up walking most of the time because it was faster.
Customer service was just as bad — no refund offered despite the poor service. We were sent in circles by the people running this between the kiosk, phone number, and email support, who even did not speak much English only to be refused and offered a ticket for another day (which was useless to us).

Overall: overpriced, unreliable, and frustrating. Avoid and spend your money elsewhere

April 25, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your feedback. We’re sorry to hear about your experience and any frustration caused on the day.

Our bus frequencies typically range from 20 to 30 minutes depending on the route chosen. However, on this occasion there was significantly more traffic than usual due to the Tube strikes, which unfortunately may have impacted journey times. We sincerely apologise for any inconvenience this may have caused.

If you would like us to review your case further, please email customerservices@goldentours.com addressed to the Guest Relations Manager so your concerns can be looked into directly.

We look forward to hearing from you.

Rated 1 out of 5 stars

Horrible customer service / following the reply from Golden Tours as per below, they have not actually given us a full refund, but told us to take it up with a 3rd party, who apparently we bought the tickets from. So I need to do that now.

Horrible uncaring customer service
We bought tickets for Legoland, unfortunately our 4yr old granddaughter was hospitalised 2 days before the visit.
We sent hospital letter, but Golden Tours refuse refund or credit note
As we did not give 7 days notice.
How would this be possible with a sick person.
They clearly care more about their profits than the customer.
Will never use again. Avoid at all costs

March 23, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your message, and we are very sorry to hear about your granddaughter’s hospitalisation and the distress this situation has caused.

As we do not directly operate this product, we needed to contact the supplier and review the supporting documentation you provided before we could authorise any exception to the standard terms and conditions.

We are pleased to confirm that, following this review, a full refund has now been actioned for your booking.

Thank you for your understanding and patience while we worked with the supplier to resolve this matter. We sincerely hope your granddaughter is recovering well.

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Rated 3 out of 5 stars

London hop on hop off

Overall the hop on hop off bus was good, down point we thought there wasn't much talking about placing going around. We mainly used the red route and a little of the orange route to get out to Kensington which was good.

April 24, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your feedback. We’re pleased to hear you enjoyed using the hop on hop off service and found the red route helpful, as well as the orange route for getting to Kensington.

We also offer live guides on select blue routes, which many guests enjoy for a more in depth commentary during their journey. That said, we really appreciate your comments as they help us continue to improve the experience.

We hope to welcome you again soon in London!

Rated 1 out of 5 stars

Tour aborted!

Unfortunately we were unable to undertake the tour of the Churchill war rooms on Friday April 24th.
Basically London was in the throes of a tube strike and just getting from A to B was a nightmare. Also, when you are not confident about getting around the city we had to make the decision of missing the tour and concentrate on getting back to King's Cross.
I tried to see if we could rearrange the date, but the Cardiff number given on the site was permanently engaged. I tried over 120 times.
I had not protected the booking as I knew we would be in London that day. Lessons learnt.

April 24, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for taking the time to share your experience. We’re sorry to hear that your plans were disrupted on the day and understand how challenging travel around London can be during major transport strikes.

We appreciate that you made a difficult decision in the circumstances, and we’re sorry you were unable to reach us despite your repeated attempts.

If you contact us at customerservices@goldentours.com with your booking reference, we would be happy to offer you a rebooking with a 50 percent discount as a gesture of goodwill.

We hope this will give you the opportunity to enjoy the Churchill War Rooms tour under better conditions in the future.

Rated 5 out of 5 stars

Worth the Journey

We took the tour to Windsor, Stonehenge, & Bath on our honeymoon. Our tour guide was Bruce and our driver was Eddie. Eddie got us around safely and efficiently on a very long journey. Bruce was very knowledgeable, friendly, and helpful. He even went through the bus on the return journey and offered personalized help to each party in getting back to their hotel. I would absolutely recommend them!

April 24, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you so much for sharing this wonderful review! We’re honored you chose this tour as part of your honeymoon. Bruce and Eddie will be delighted to hear your kind words. We’re so glad Bruce’s knowledge and personal care, along with Eddie’s safe driving, helped make your journey so memorable. We truly appreciate your recommendation and hope to welcome you again on another adventure!

Rated 5 out of 5 stars

Bruce was amazing!!

Bruce was amazing!!! Best tour guide I've ever had. He is super organised, stays on top of things and we were the first group in every location because Bruce kept us efficient and clearly communicated with us. Of course none of it would've been possible without our lovely driver . They were both super friendly and extremely knowledgeable and experienced especially Bruce! Had a blast!!

April 23, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you so much for your kind words. We are thrilled to hear you had such a great experience with Bruce and your driver. It is wonderful to know their organisation, knowledge, and friendly approach made your tour so enjoyable. We hope to welcome you again soon for another fantastic trip.

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Rated 1 out of 5 stars

Special occasions

For those wanting a celebrate or even tour London, with a little something to make it special, Afternoon Tea on a tour bus is not the way to do it.
As a party of 3 celebrating a special occassion, we were expecting and paid for a top deck view experience, with panoramic views, this was not the case. We had conflicting accounts of what happened to/where the glass top bus was. If possible let customer(s) know in advance or don't advertise it as if it is the norm if it pot luck on the day. you haven't got it for all trips.
Our group of 3 was spilt, on a normal day not a problem, but for a special occasion, it put a downer on the whole occasion. Have something on your website that customers can request to be seated together, because it is a special occasion and try to make it a memorable experience for the customer(s). At least you can say you tried.
The plastic flute glasses were grimmy. The windows smeared with what, I don't know and made it not a nice experience to look out and enjoy the sites. Suggest better washing up utilities and a window check and wipe down inbetween trips if necessary.

April 18, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for taking the time to share your feedback. We are very sorry to hear that your experience did not meet your expectations, particularly as it was a special occasion.

We understand how disappointing it can be when seating arrangements are not as expected. As outlined in our terms and conditions, due to the shared nature of the experience, groups may be seated separately if a private table is not booked. Customers do have the option to purchase a private table for up to four passengers, which guarantees that they are seated together throughout the experience.

That said, we sincerely apologise for any inconvenience caused on the day. If you would like us to look into this further, please email us at customerservices@goldentours.com with your booking reference, and our team will be happy to assist you.

Thank you again for your feedback.

Rated 5 out of 5 stars

Luxury to have a driver from the hotel…

Luxury to have a driver from the hotel to the studio. Recommend to come early!

April 20, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your kind feedback. We’re delighted to hear that you enjoyed the convenience of the hotel pickup service and appreciate your recommendation to arrive early to make the most of the experience.

We hope to welcome you again soon!

Rated 5 out of 5 stars

Excellent tour

Excellent tour. Bruce was a great guide. Gave lots of interesting and helpful information and also had a wonderful sense of humor. Kiran was an amazing driver and was also very personable.
Highly recommend.

April 20, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your wonderful feedback. We’re delighted to hear that you had an excellent tour and that Bruce and Kiran made such a positive impression with their knowledge, professionalism, and sense of humour.

We truly appreciate the recommendation and hope to welcome you again soon.

Rated 5 out of 5 stars

Fantastic day on the Afternoon Tea Bus with Panoramic Views

Went on the Afternoon Tea Bus with Panoramic Tour of London. All the staff were amazing and the trip was really fun. We sat at the front so I feel we had the best view and experience. Food lovely, gorgeous sunny day so got fab photos, but again I cannot fault the staff, Chris deserves as extra mention but they were all great. I honestly cannot recommend this highly enough. A real must ! I am thinking of doing it again !

April 19, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your fantastic feedback. We are delighted to hear that you had such an enjoyable experience on the Afternoon Tea Bus and that you were able to make the most of the panoramic views on a beautiful day.

It is wonderful to know that the team made such a positive impression. Chris will be especially pleased to receive your kind mention and we are glad you enjoyed the food and overall experience.

We truly appreciate your recommendation and would be thrilled to welcome you on board again soon.

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Rated 1 out of 5 stars

Afternoon Tea Bus Tour

We booked the tour to celebrate our friends milestone birthday, specifically looking forward to the afternoon tea experience, but unfortunately, it was a huge disappointment from start to finish.
​The issues began with the transportation; the bus was not at all what was advertised or what we were expecting based on the tour description. It did not have a glassed domed top deck!!!To make matters worse, our group was split up, which completely defeated the purpose of booking a social experience together.
​As for the "highlight" of the day—the afternoon tea—the food was mediocre at best and certainly didn't live up to the premium feel we were promised. Hot drinks served in plastic reusable cups! Between the seating arrangements and the lack of quality, the whole experience felt disorganised and undervalued. Sadly, I wouldn't recommend this tour if you're looking for a seamless or high-quality day out.

April 18, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for taking the time to share your feedback. We are very sorry to hear that your tour did not meet your expectations.

We understand how disappointing it can be when seating arrangements are not as expected. Customers do have the option to select a private table for up to 4 passengers to ensure they are seated together. As outlined in our terms and conditions, if this option is not selected, there is a possibility that groups may be seated separately due to the shared nature of the experience.

That said, we are very sorry for any inconvenience this caused on the day. If you would like us to look into this further, please email us at customerservices@goldentours.com
with your booking reference, and our team will be happy to assist you.

Thank you again for your feedback.

Rated 5 out of 5 stars

Windsor, Stonehenge and bath

Bruce and Kee are the best! We had a wonderful trip and experience. Bruce is very knowledgeable of the history and cities, he made sure everyone in the tour felt comfortable and had a great time.

April 16, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your kind words! We are so glad you had a wonderful experience. Bruce and Kee will be thrilled to hear your feedback. It means a lot that you felt comfortable and enjoyed the tour!

Rated 5 out of 5 stars

Truly enjoyable

The food was delicious on the Afternoon Tea Bus. The seats comfortable. Abi and Aneesh were great hosts. A great outing!

March 26, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your lovely feedback! We’re delighted you enjoyed the delicious afternoon tea and found the seating comfortable. Abi and Aneesh will be so pleased to hear your kind words, they’ll really appreciate the shoutout. We’re glad you had a great outing and hope to welcome you again soon!

Rated 5 out of 5 stars

Great tour guide

I went on a day trip to Stonehenge, Windsor castle, and Oxford. Phenomenal. My guide, Dan Xia, she did awesome keeping everyone together and told us a ton of stuff about the places we were to. After getting off the bus and explaining the area she let us go explore for a bit. No food is provided but you do get time to get lunch. The driver, Kulvinder got us everywhere on time.

April 13, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your fantastic review! We’re so glad you had a phenomenal day visiting Stonehenge, Windsor Castle, and Oxford. Danxia will be delighted to hear your kind words, it’s great to know she kept everything running smoothly while sharing so much interesting information.

We’re also pleased to hear Kulvinder got you to each stop on time. Thanks again for your recommendation, we hope to welcome you on another tour soon!

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Rated 1 out of 5 stars

Awful

Awful! Don't go with them. Their sales man caught us coming off the train. We got on the first bus, got off and never saw a bus from them again. Their driver didn't put the audio on until asked, stops were impossible to find. Called their call centre and they were so rude, basically if I didn't like it I should email them. Not supportive or helpful. Disgusting!

February 6, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Dear Carly,

Thank you for your feedback, and we are truly sorry to hear about your experience.

We would recommend using our app, which allows you to live track buses as well as provides directions and images of all our stops to make your journey easier and more seamless.

We would kindly ask you to contact us at customerservices@goldentours.com with your booking reference so we can investigate this matter further and ensure it is properly addressed.

Thank you for bringing this to our attention, and we do hope we can have the opportunity to restore your confidence in the future.

Rated 5 out of 5 stars

Right choice to enhance your experience

Perfect organisation. The personnel was very kind. The bus transportation was optimal. Highly recommended.

April 11, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your kind review! We are so pleased you found everything well organised and enjoyed the service from our team. It is great to hear the transport was comfortable and met your expectations. We really appreciate your recommendation and hope to welcome you again soon!

Rated 5 out of 5 stars

Windsor, Stonehenge and Bath

Great day seeing many things. Tour guide, Bruce was knowledgeable and entertaining! He made sure we were first in line and told us how to get to what we wanted to see. Ashley, the bus driver was great and reliable, got us there on time or early safely.

April 11, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your lovely review! We are so pleased you had a great day exploring Windsor, Stonehenge and Bath. It is wonderful to hear Bruce was knowledgeable and entertaining, and that Ashley ensured a safe and timely journey throughout. We really appreciate your kind words and hope to welcome you again soon!

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