Golden Tours UK Sightseeing Reviews 

1,874
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Looking at 419 reviews, reviewers had a great experience with this company. Customers are really happy with the staff, frequently mentioning that tour guides and drivers are extremely knowledgeable, friendly, and keep everyone well entertained throughout the journey. People also love how well-organized the trips are, making it very easy to book online and enjoy smooth, comfortable rides to popular destinations. Some reviewers were not happy with unexpected delays and overall disorganization, mentioning long waits at stations and inaccurate timetables. A few other people also felt that staff could sometimes be unhelpful or that meeting points were rather difficult to locate in the city.

What people talk about most

Staff

People report positive experiences with staff, highlighting that tour guides and drivers are knowledgeable,... See more

Service

Reviewers mention ambiguous feedback about service, with many praising the well-organized tours and... See more

Location

Clients share ambiguous opinions on location, with some reviewers finding departure points at Victoria... See more

User experience

Consumers find user experience to be ambiguous, as customer opinions vary widely. Many reviewers describe... See more

Booking process

Users describe ambiguous interactions with booking_process, reflecting highly varied experiences among... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Overall: reliable but basic service. Reliable, mainly thanks to a good booking experience. Basic, when it comes to transportation: the bus drive was uncomfortable mainly due to the brisk driving style... See more

Company replied

Rated 5 out of 5 stars

Well organised and punctual! Abz was our driver, who was patient and capable, getting us there safely and back. Wei, our guide, was knowledgeable, friendly, and full of witty anecdotal stories. We fol... See more

Company replied

Rated 5 out of 5 stars

Booked the "Here we go again" afternoon tea bus for part of my besties 60th birthday. Very easily located and the bus was very clean and decorated beautifully. Reserved seats on the top deck and we we... See more

Company replied

Rated 5 out of 5 stars

Our guide (Stefan) is clearly very passionate! He made jokes and gave fun facts/pointed out interesting sights while also allowing plenty of time to relax or sleep on the way to each place. Enough... See more

Company replied


Company details

  1. Tour Operator
  2. Cultural Tours Provider
  3. Travel Agency

Written by the company

London Tours and Sightseeing Golden Tours specialise in London Sightseeing and UK tourism. Providing high quality London tours, attraction tickets and day trips to other incredible destinations in England, such as Stonehenge, Bath, Oxford and The Cotswolds. Book one of our guided tours or a hop-on-hop-off bus bus tour and learn more about the history and beauty of the United Kingdom and beyond.


Contact info

3.9

Great

TrustScore 4 out of 5

2K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 74% of negative reviews

Typically replies within 1 week

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3.9

All reviews

(1,874)

430 reviews in the last 12 months

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Rated 1 out of 5 stars

Booked to go to Tower of London

Booked to go to Tower of London. Arrived to be told my tickets were not recognised and they had no record of my booking. Had to pay again on the day

March 3, 2026
Unprompted review
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

We’re very sorry to hear about your experience and sincerely apologise for the inconvenience caused when you arrived at the Tower of London.

We have since followed up with the venue regarding this issue, and they have informed us that there was a one-off ticketing glitch on the day which meant your booking was unfortunately not recognised in their system. We understand how frustrating this must have been, especially after already purchasing your tickets in advance.

A full refund has now been issued to you, and the venue has assured us that this was an isolated incident and that the issue has been resolved to prevent it from happening again.

Thank you for bringing this to our attention, and again we’re very sorry for the inconvenience caused.

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Rated 3 out of 5 stars

Knowledgeable

Knowledgeable, good amusing commentary. Good tour

Your company didn’t let us know our scheduled tour was cancelled. We had to wait an hour for the next bus . Bad service

February 27, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for taking the time to share your feedback.
We’re pleased to hear that you enjoyed the tour itself and found our guide’s commentary knowledgeable, amusing, and engaging.
We are, however, sorry to learn about the inconvenience you experienced before boarding. While we strive to communicate all schedule changes promptly, there are rare occasions where last‑minute operational adjustments can occur, and notifications may not reach all guests as quickly as intended. We sincerely regret that this affected your experience and appreciate your patience in waiting for the next available bus.
Your feedback is important to us, and we will review the situation internally to help ensure smoother communication in the future.
Thank you once again for your comments, and we hope to have the opportunity to welcome you back for a seamless experience next time.

Rated 5 out of 5 stars

Had a great trip with Bruce and…

Had a great trip with Bruce and ramando. Bruce was very informative.

February 28, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your lovely feedback!
We’re thrilled to hear you had a great trip with us. Bruce and Ramando will be delighted to know you found the tour enjoyable and appreciated Bruce’s informative guidance.
We truly value your review and hope to welcome you back on another tour soon.

Rated 5 out of 5 stars

Great tour

Great tour, amazing guides = Bruce and Jhon

Everything was clear and direct, no confusions and great time management.

February 27, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your great feedback!
We’re delighted to hear you enjoyed the tour and that Bruce and Jhon provided clear guidance and excellent time management throughout. Your kind words mean a lot, and we’ll be sure to pass them on to the team.
We appreciate you taking the time to share your experience and hope to welcome you again soon.

Rated 5 out of 5 stars

I had a wonderful time on my trip…

I had a wonderful time on my trip visiting Bath, Stonehenge, and Windsor. My group was put in the care of Bruce and driven by Armando. Bruce is very knowledgeable and friendly, sharing many stories of years past and enlightening us with history. At every stop he made sure the group had a weather update, warned of anything we should watch out for, and gave a safety warning if one was needed. Armando delivered us smoothly to each destination and took care while driving.
Every destination is a unique experience and having excellent hosts allowed me to enjoy them to the fullest. I highly recommend taking this trip! Be sure to get fudge in Bath, enjoy a snack at Stonehenge, and take 500 photos in Windsor!

February 25, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your lovely review. We’re delighted to hear you had such a wonderful time visiting Bath, Stonehenge, and Windsor.

It’s fantastic to know Bruce’s knowledge and care, along with Armando’s smooth driving, helped make your day enjoyable and memorable. We truly appreciate your recommendation and hope to welcome you on another trip soon.

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Rated 3 out of 5 stars

Change of pick up place

We nearly missed the tour because nobody had informed us that the pick up point had changed, it was only when we rang up because nobody else was there we were told about the change, it wasn’t ideal because one person has a heart condition and can’t move that quickly, very stressful as we thought we were going to miss it.
I would show a copy of the ticket but it won’t let me paste, but the ticket definitely states pickup Belvedere Rd, SE17NA.
l: +44 (0)20 7630 2032 Website:
Booking Details
Name: Travel Date:
Product:
London by Night Open Top Bus Tour
Time:
07:00 PM
Barcode Ref:
Option
Depart & Return from The London Eye
:
Tickets:
2x Adult
Sat 21 Feb, 2026
Meeting Point:
Supplier Ref:
Product Code:
ECTF7QPV
208-V
London Eye, Belvedere Road, Tourist bus, London SE1 7NA.
Look out for Jubilee Park and Garden on Belvedere Road, which is in front of the London Eye.
This is where our blue buses will be waiting
Payment Details
Total paid: £60.00
Paid by:
Additional information and instructions
Please note:
Please arrive 15min prior to your departure time to allow time for boarding.
English Live Guide will be available on this tour.
Audio guides will be available in 11 languages (English, French, German, Italian, Spanish, Chinese, Russian,
Brazilian Portuguese, Indian, Japanese and Arabic)
To see our social distancing and health and safety policy, visit
Seating on the bus is on a first come first served basis. Downstairs seating is also available if preferred.
This is not a Hop-On Hop-Off bus tour and customers will need to remain on the bus for the full loop.
There will be no breaks during the tour.
No restrooms available on board.
No food will be provided on this tour.
Buses will be cleaned thoroughly after every tour.
During summer months the night tour will operate mainly in daylight.
**You can cancel your reservation for this product up to 48 hours before departure and get a refund in full.
Please note
1. This voucher / ticket is valid only for use on the date and time booked (if specified).
2. This ticket cannot be resold and is non transferable.
3. For full terms and conditions, please visit
4. Booked and payable by GoldenTours Ltd
Note to supplier: If applicable, please send this voucher to Golden Tours for payment unless oth

February 21, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your feedback. We’re very sorry to hear how stressful this situation was for you, especially considering the health concerns you mentioned.

For clarity, the meeting point is stated on the ticket as: “Until 20th April 2026: Bus Stop 17, Southbank Place, York Rd, Milverny Way, London SE1 7ND.” Guests can use the full postcode to reach the exact departure point. That said, we understand how upsetting it must have felt at the time, and we regret the worry this caused.

Rated 1 out of 5 stars

Shame

Some stop are closed, information is not clear on the website or the apply. We waited for one hour.
Buses don't respect hour, we had to run behind the bus ! Driver didn't stop at all stop
In the bus, some audio-guide were out of service.
It was not a good expérience.

February 21, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your feedback. We’re very sorry to hear that your experience did not meet expectations and that you faced long waits and issues during your journey.

We regularly update our website and app with information about which stops are not operating, and our Red and Orange route frequencies, which run every hour, are also clearly shown online on our website.

All of our vehicles are maintained to high standards, but on rare occasions technical or engineering issues can affect equipment such as the audio guide. We sincerely regret the inconvenience this caused and truly appreciate you taking the time to share your experience.

Rated 5 out of 5 stars

Incredible tour

Bruce is an incredible guide, he’s very kind, funny, approachable and makes the tour very interesting.

Zaw is a great and thoughtful driver. Overall an organised trip that we enjoyed tremendously.

February 21, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you so much for your wonderful feedback. We’re thrilled to hear you had such an incredible tour and that Bruce made the experience engaging, fun, and memorable.

We’re also glad Zaw’s thoughtful driving helped make the trip smooth and comfortable. Your kind words mean a lot to our team, and we truly appreciate you choosing to tour with us. We hope to welcome you on another adventure soon.

Rated 5 out of 5 stars

Great experience

Everything was perfect, friendly staff and the bag with food is very much appreciated

February 15, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your kind words. We’re so glad to hear everything was perfect and that our team made you feel welcome.

It means a lot to know the food bag was appreciated as well. We truly enjoy taking care of our guests and are grateful you chose us. We look forward to welcoming you back again soon.

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Rated 2 out of 5 stars

Difficult to navigate

My kids were so excited to go on an open bus tour. We had a hop on hop off ticket, and assumed we'd be able to do just that. The problem was that after we got off we couldn't find the bus we needed to get back on! They have an interactive map on the app which we used, but it doesn't indicate how long the wait is at each bus stop, or even which direction the buses are going in from which particular stop. We spent around an hour trying to find a bus to take us in a particular direction before I messaged golden tours only to be told the stop we were at was not in use. When I asked why this information wasn't on the service updates within the app, I was informed they can't be expected to keep it up to date with every change. Everyone we spoke to on the day seemed really unwilling to help to the point of being unfriendly. There wasn't much audio info on the bus anyway - it was about 90% music - so we may as well have just got regular London buses. I wish we had done this and saved the money.

February 17, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for sharing your experience, and we’re sorry to hear about the difficulties you faced on the day.

In order for us to carry out a detailed investigation, could you please email us at customerservices@goldentours.com
with the following details:

Your booking reference number

The intended route/direction you were planning to take

The bus stop number where you were waiting

The approximate time you were at that stop

Once we receive this information, we’ll review the service logs and get back to you with a proper update.

Rated 5 out of 5 stars

The driver

The driver, Armando, was very very nice. He tells us all funny fact about london and keep us entertained. Very nice and beautiful experience, I really recommend

February 12, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your lovely feedback.

We are delighted to hear that Armando made your journey enjoyable with his engaging commentary and friendly approach. We are glad you had a pleasant experience and truly appreciate your recommendation.

We look forward to welcoming you on board again in the future.

Rated 5 out of 5 stars

Great experience!

Had a great time and the servers were professional and friendly!

February 6, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your wonderful feedback. We’re delighted to hear you had a great time and found our team professional and friendly.

We truly appreciate your support and hope to see you again soon.

Rated 5 out of 5 stars

Great experience

Great experience, friendly guides and business drivers

February 7, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your lovely feedback. We’re delighted to hear you had a great experience and found our guides and drivers friendly and professional.

We hope to welcome you again soon.

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Rated 4 out of 5 stars

Very good giude and chauffeur....

Very good giude and chauffeur....
The only thing we where not happy about was windsor castle.
You where not allowed to make foto's.
If we had know that we would not have vised there.
That is the reason we would Never reconmend going there.
Stonehege was very nice olso was Bath.

February 6, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your kind words about the guide and chauffeur. We’re very pleased to hear you enjoyed Stonehenge and Bath.

Regarding Windsor Castle, photography in certain areas is restricted by the Castle authorities. These rules are set and enforced by the venue itself and apply to all visitors, regardless of how they book their tickets.

We understand that this may have been disappointing, especially if you were hoping to take photos inside. Your feedback is appreciated, and we’re glad the rest of the tour met your expectations.

Rated 5 out of 5 stars

The buses are full, get early for a good spot

It was really nice

February 5, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for your feedback. We’re glad to hear you had a really nice experience.

As our buses can be busy, especially during peak times, arriving early is always a great tip to secure your preferred seat. We appreciate your support and hope to welcome you again soon.

Rated 2 out of 5 stars

Not worth it

The bus stopp was not easy to find, there was no „welcome on board“ or anything that made it feel special,
when everyone got on their seat, the front row upstairs was reserved but no one sat there, my monitor did not work, there was no air conditioning so we couldn’t see anything through the windows, 4 h timeslot for visiting the studio tour was too short. And because of these reasons it was way to expensive.
I was very disappointed and should have taken the tube + free shuttle.

February 2, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for sharing your feedback. We’re sorry to hear that the experience did not meet your expectations.

The full meeting point address, including the postcode, is clearly stated on the ticket confirmation, and it is generally easy to locate. In case of any difficulty, we also provide a 24/7 contact number so our team can assist guests immediately.

Regarding the coach, we maintain our buses to a professional operating standard and regularly service them. If there was a technical issue such as a monitor not functioning properly, we do apologise for that inconvenience.

For the studio visit, the 4-hour allocation is part of a structured itinerary. This ensures that return transfers operate smoothly and that different time-slot passengers are not mixed. Guests are welcome to spend more than 4 hours inside the studio if they wish; however, in that case, they would need to arrange their own return travel back to London.

We appreciate your comments, as they help us review and improve the overall guest experience.

Rated 4 out of 5 stars

Overall everything worked well except…

Overall everything worked well except for the fact that tvs and earphones were not working on neither of the buses.

February 1, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

Thank you for sharing your experience with us. We’re glad to hear that most aspects of your journey went smoothly, but we sincerely apologize for the inconvenience caused by the non‑functional TVs and earphones on both buses.

We’ve already forwarded this feedback to our maintenance team to ensure the issue is addressed immediately so future travelers don’t face the same inconvenience. Your comfort matters to us, and we truly appreciate you bringing this to our attention.

We hope to serve you again with a much improved experience. If there’s anything more you’d like to share, we’re always here to help.

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Rated 1 out of 5 stars

Disappointing New Year's Eve Celestial Cruise – Not as Advertised

We booked the New Year's Eve on the Celestial Cruise through Golden Tours for our family (including our 12-year-old son), excited for his dream of seeing the London fireworks from a boat on the Thames. The voucher and promotions promised a deluxe individual basket (with champagne/Prosecco, bagels, and snacks), live music, smart casual dress code (no jeans/trainers), comfortable seating, boarding from 9:00 PM, and return around 1:00 AM.
Unfortunately, none of that matched the reality:

No deluxe baskets or meals were provided (staff were confused when asked and dismissed it).
No soft drinks for our child.
We waited over an hour in the cold outside (arrived on time but boarding delayed until nearly 10:00 PM).
Dress code ignored (lots of jeans/trainers), no proper seating/tables available, and some inappropriate staff behavior/music by the end.
Returned late (~1:30 AM).

It ruined what should have been a special family night. Golden Tours apologised for the missing basket and other issues, and after several emails, they agreed to a 50% refund—which we've accepted to close the matter. However, the experience was far from what was sold, and the whole process was frustrating.
I hope sharing this helps other families avoid similar disappointment or get fair resolution if things go wrong.
Date of experience: December 31, 2025
Visited: New Year's Eve Celestial Cruise (via Golden Tours)

December 31, 2025
Unprompted review
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

Thank you for taking the time to share your detailed feedback. We were very sorry to learn that your New Year’s Eve experience did not meet your expectations, particularly on such a meaningful occasion for you and your family.

We would like to note that Golden Tours did not operate this cruise and acted as a reseller for the event. Even so, we take your concerns seriously. After you contacted us directly, we conducted a full investigation with the cruise suppliers. Although some of their findings contradict certain points raised in your account, we fully recognise your disappointment and sincerely apologise for the negative impact this had on your evening. Ultimately, your experience is what matters most, and we regret that the event fell short of what you expected.

Your feedback is invaluable, as it enables us to work more closely with our partners to avoid similar issues in the future and to ensure greater accuracy and consistency in the experiences we offer.

Thank you once again for sharing your comments—they help us improve our service and better support our customers moving forward.

Rated 1 out of 5 stars

Unfortunately there were protests…

Unfortunately there were protests around Trafalgar Square, so diversions were in place. We were not advised when we booked (the same day) buses did not run at correct times, there was no commentary, & we constantly were told by the drivers to get on another bus, & then had to wait whilst the new bus driver had a break (35 minutes, twice) considering we paid almost £110 for 4 tickets it was not worth it at all.

January 31, 2026
Unprompted review
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Reply from Golden Tours UK Sightseeing

We sincerely apologise for the inconvenience you experienced. We had updated our website and app regarding the affected stops, but we’re sorry if you didn’t see these notifications. For the most up-to-date information on routes, stop closures, or diversions, we recommend downloading our app and turning on notifications. Thank you for your understanding, and we’re sorry your experience was disrupted.

Rated 5 out of 5 stars

Excellent organisation

We booked the Harry Potter studio tour with bus service from King’s Cross. Communication was clear, the bus staff were friendly and the bus was clean and comfortable. Our tickets were waiting for us on arrival and we had clear instructions how to get our coach back into London. Excellent organisation.

January 31, 2026
Unprompted review
Golden Tours UK Sightseeing logo

Reply from Golden Tours UK Sightseeing

Thank you for your wonderful review! We’re delighted to hear that the Harry Potter Studio tour and bus service went smoothly, with clear communication and a comfortable, friendly experience. We appreciate your feedback and are glad everything was well organized for you!

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