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See what reviewers are saying

Rated 1 out of 5 stars

I’ve been a Helium 10 customer for almost 10 years. Used to love it, but lately it's really gone downhill. They keep removing valuable features from my plan, and saying that if I want those features... See more

Rated 5 out of 5 stars

John is very friendly and responsive. The first customer support I've met who will tell me he's looking into a solution. He's also knowledgeable. And he uses screenshots to clarify steps for me to f... See more

Rated 1 out of 5 stars

I have been a customer of Helium 10 since 2019 and have loved their service until recently. They have more than doubled the cost to use their platform and have been removing features unless you pay ex... See more

Rated 1 out of 5 stars

Their follow up (product review automation) didn't work. They spent a whole week telling me they are fixing it but they haven't. Customer service is woeful different over seas agents each time who d... See more

Company details

  1. Software Company
  2. Business Development Service
  3. e-Commerce Solution Provider
  4. Online Marketing Agency
  5. Online Marketplace
  6. SEO Service

Written by the company

Helium 10 is a leading SaaS company that empowers e-commerce sellers, brands, and agencies to excel in the competitive worlds of Amazon, Walmart, and beyond. Helium 10's comprehensive suite of software solutions, with 30+ online tools, is crafted to cater to the unique needs of these marketplaces. Whether you are a seller, brand, or agency, Helium 10's wide array of powerful features, including advanced product research capabilities, keyword research tools, listing optimization & management tools, competitor analysis, and efficient inventory management solutions, equips you with the necessary resources to grow your e-commerce business and surpass your competition. By harnessing data-driven insights and offering a user-friendly interface, Helium 10 enables informed decision-making, improved visibility, and maximized sales potential. Join millions of sellers, brands, and agencies who have entrusted Helium 10 to elevate their Amazon and Walmart businesses. Helium 10 is always striving to provide the best software for their users, and launch new and improved tools regularly. Experience an unparalleled e-commerce journey and reach new heights with Helium 10.


Contact info

2.5

Poor

TrustScore 2.5 out of 5

695 reviews

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Hasn’t replied to negative reviews

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Rated 1 out of 5 stars

Customer support absolutely not worth the price paid

Their support is terrible.
For $99 a month, I expect top-notch support, but instead, they seem incompetent. In one of the worst cases, to set up the email where I receive invoices (the same one used for the account, so nothing unusual), they asked me for a copy of my passport. Unbelievable.

November 15, 2024
Unprompted review
Helium 10 logo

Reply from Helium 10

Hi Matteo,

Thank you for sharing your feedback, and I sincerely apologize for the frustration you've experienced. I completely understand your expectations for prompt and efficient support, especially when you're investing in a premium service like ours.

The request for a passport or other identification is part of our security measures to ensure the integrity and protection of your account, especially when dealing with sensitive details like billing information. However, I fully appreciate how this might have felt unnecessary for a simple email setup for your invoices, and I apologize if the reasoning for this process was not communicated clearly to you.

Your experience is important to us, and I’d like to personally ensure that any other concerns are addressed. Please don’t hesitate to reach out to support@helium10.com and with "Trustpilot Review" in your subject line to help you further.

Thank you again for your feedback—it's crucial in helping us enhance both our service and support processes.

Best regards,
Nada
Sr Manager Support

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Rated 1 out of 5 stars

Just an OK platform - MEH

Just an OK platform. Requested to cancel my subscription and got a run around for over a week via email about how they want to offer me future credits for their business to return at a later time and I declined multiple times. I just wanted to cancel my subscription. I was charged the $99 which I requested a refund for after the fact. I never got it. I had to call my bank. worst customer service on the planet!

January 2, 2025
Unprompted review
Helium 10 logo

Reply from Helium 10

Hi Catherine,

Thank you for sharing your experience. I understand the frustration you've had with the cancellation process and the follow-up you received. It's never our intention to make these matters more complicated, and I see how this could have been handled more efficiently and apologize for this experience.

In regards to your refund, we do have a standard process in place, but it seems there was a miscommunication along the way. If you haven’t yet resolved this, please reach out to support@helium10.com with "Trustpilot - Cancelation Review" in the subject line, and I’ll make sure we look into it.

Your feedback is important to us, and we’ll use it to improve our approach moving forward.

Best regards,
Nada
Sr Support Manager

Rated 1 out of 5 stars

The best, but far from good

I see this for product research as the best software next to Junglescout, but it has way too many issues that make it a pain to use...
- The standard version is kind of useless and too limited. No keyword metrics. Go Platinum or you're wasting you're money
- Even on Platinum, they still only show you 200 products even when the same filters have 1,000s of matching products
- I have to turn off the extension because every page takes 5-10 seconds to load with my 32GB RAM PC

Instead of just giving 20 ecom tools you're never going to need, you should just focus on fixing the basics.

Update: Even worse now. Randomly starts giving blank columns for products where there first were revenue and review numbers.

January 5, 2025
Unprompted review
Helium 10 logo

Reply from Helium 10

Hi John,

Thank you for your detailed feedback. I appreciate you sharing your thoughts on the product and how we can improve. It’s great to hear that you see the value in Helium 10 for product research, but I completely understand your frustration with the issues you’ve mentioned.

Regarding the limitations of the standard version, we do recognize that it's designed as an entry-level option with certain limitations, and we’re constantly working to improve our features across all plans. As for the issue with displaying only 200 products in Platinum, I can see how that would be frustrating, especially when there is potential for more results that match your filters. I'll provide this feedback to our product team about this experience for the Platinum customer base to make the necessary improvements.

The slow loading times with the Chrome Extension tool and the blank columns issue in the updated version both sound like bugs you are experiencing in the tool. If you haven’t already, I recommend reaching out to my support team at support@helium10.com with screenshots and examples so we can take a closer look at the issues you are experiencing and identify the bug(s) to escalate further to our engineers for a fix.

Your feedback is extremely valuable to us, and we’re actively working on addressing these concerns to improve the overall experience. Thank you again for leaving your honest review, we look forward to hear from you to get your issues resolved.

Best regards,
Nada
Senior Support Manager

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Rated 1 out of 5 stars

Helium 10: Poor Service and Broken Promises

The customer service at Helium 10 leaves much to be desired and has been less than transparent. For instance, they claimed they "can’t refund previous payments," which is hard to believe. Most companies have the ability to process refunds when warranted, so this response feels dismissive and unhelpful. It’s disappointing to see such a lack of care for their users.

December 19, 2024
Unprompted review
Helium 10 logo

Reply from Helium 10

Hi there,

Thank you for your feedback. I sincerely apologize that you feel the support you received was not transparent or helpful. We always aim to provide clear and considerate assistance, and I'm sorry that your experience did not meet those standards.

Regarding your refund request, we do have established refund policies that are designed to be both fair and consistent. While we may not always be in a position to accommodate every request, we would be happy to review yours once more, provided it aligns with our policy criteria.

If you would like, please reach out to us at support@helium10.com with " Trustpilot Review - Refund Request" along with the details of your request, and we will carefully reassess if we are able to fulfill it.

We truly value your feedback, and I apologize again for any frustration this situation has caused.

Best regards,
Nada
Sr Support Manager

Rated 1 out of 5 stars

EU/UK Users Beware – Helium 10 Fails on VAT

The Profits app is fundamentally flawed for UK/EU users because Helium 10 doesn’t account for VAT correctly. Unlike in the USA, the final sale price in the UK/EU already includes VAT, yet the platform seems to have completely misunderstood this.

I first reported this issue back in August and was assured a fix would be implemented and that I’d receive compensation for the inconvenience.

Now, it’s December. The issue remains unresolved, and the "compensation" was nothing more than a 20% discount on future subscriptions. Seriously? Why would I pay for a service that doesn’t work and fails to meet the most basic needs of its users?

December 17, 2024
Unprompted review
Helium 10 logo

Reply from Helium 10

Hi Ben,

Thank you for sharing your concerns, and I’m sorry to hear about the ongoing issues you’ve encountered with the Profits tool. I understand how frustrating this situation must be, especially since the VAT handling for UK/EU users is crucial to your experience.

I see that you mentioned you have experienced this issue since August, and I sincerely apologize that this matter has yet to be resolved. We’re actively working on addressing the VAT issue as it is more complex than a simple hotfix or patch, I’ll be sure to follow up with our technical support and engineering team on the latest update and if there is an ETA for a fix.

Regarding the compensation, I understand your disappointment. We can only offer compensation that falls within our policies, but we’d be happy to look into your original ticket and see if there’s anything more we can do to address your situation.
Please reach out to us at support@helium10.com, with "Trustpilot Profis Review" in the subject line, and include your Helium 10 account email so we can look up your original ticket to investigate further and a technical support agent will provide you with an update.

We value your feedback and are committed to improving the service, I appreciate your patience as the engineers work to find a final resolution of this issue.

Best regards,
Nada
Sr Manager of Support

Rated 1 out of 5 stars

MRS managed refund service is a scam

MRS managed refund service is a scam. They made an audit and said they will recover couple of thousands $ a month. In reality they were recovering 200$ a month which costed me 1800$ a month! In addition, they wanted to include old cases that I myself had opened in recent years among the recovered items. And for that they wanted to receive an additional 25% commission! Fortunately, after a long time I managed to explain to them that it was not them who had recovered those amounts, but me. Now they are pushing this buggy software into the standard plan, but don't be fooled.

December 1, 2024
Unprompted review
Helium 10 logo

Reply from Helium 10

Hi Steven,

Thank you for your feedback. I’m sorry to hear that your experience with our MRS Managed Refund Service didn’t meet your expectations.

We understand you may have been hoping for higher recovery amounts, and we work hard to provide transparency about the potential outcomes. While we strive to recover as much as possible, the final result can depend on several factors, including the types of claims we’re able to address. To clarify, we do not include previously recovered cases in our audits, as we can only pursue refunds for charges that fall within our scope.

Regarding the 25% service fee you mentioned, I’d like to clarify that this is a service fee of the total funds successfully recovered by MRS, not a commission. I want to also clarify that for Diamond customers, this service fee is 15%, and our customers are seeing immediate value of this service.

We’re also aware that, like any software system, occasional bugs can occur. Our team is actively working on updates to improve performance and fix any issues that arise and we thank you for your patience if you experienced any issues during our beta phase of this service.

If you'd like to discuss your experience in more detail or have any further concerns, please don’t hesitate to reach out to us directly at support@helium10.com with the subject line “Trustpilot MRS Review,” and we’ll be happy to look into it further.

We appreciate your feedback and remain committed to continuously improving the service.

Best regards,
Nada
Sr Support Manager

Rated 2 out of 5 stars

There's better PPC software out there..

If you're looking for PPC automation, then this software really isn't going to be your best bet. This software mostly excels in product research tools to find new product opportunities to list on Amazon. It's not great if you are looking for something that can help with your ads. Adtomic is horrible to use and largely ineffective. Their algorithm is just a basic ACOS target, its as plain featured as you can get.

If you're looking a PPC automation software, try other ones first before you commit to Helium10. Some decent ones out there include Teikametrics, Perpetua, and my personal favorite, Astra by Sellrbox. My sales has accelerated a lot using it, which is hardly something I can say about Helium10's Adtomic software.

December 4, 2024
Unprompted review
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Rated 4 out of 5 stars

Helium 10 is a great tool if you're…

Helium 10 is a great tool if you're selling on Amazon. I'm still learning all the functions but so far so good. I'm hoping to really learn all the ins and outs so I can get the best value. The only small con I see so far is I wish it was a little cheaper.

December 10, 2024
Unprompted review
Rated 5 out of 5 stars

Helium 10- A Must-Have for Amazon…

Helium 10- A Must-Have for Amazon Sellers

Helium 10 has transformed how I run my Amazon business. Tools like Cerebro, Magnet, and Black Box make product and keyword research incredibly efficient, while the Listing Builder ensures my listings are optimized for maximum conversions.

The Profits Dashboard provides clear insights into revenue and expenses, and the included Freedom Ticket course is invaluable for both new and seasoned sellers. Helium 10 saves time, boosts confidence, and delivers results. If you’re serious about scaling your Amazon business, this is the tool you need!

December 4, 2024
Unprompted review
Rated 5 out of 5 stars

I attribute my company's 1st year success to Helium 10

I joined Helium 10 about a year ago to start doing research for a start up company to shortly after launching my first product on Amazon! Between the research, sales analytics, email marketing follow ups, training, to the customer service I have been unbelievably impressed with this platform. I attribute the success in my company over the last year to the information Helium 10 has provided me with that has lead me to make informed decisions on products and advertising for my company and I have forever grateful for this platform for helping my first year of business (even with only 2 launched Amazon products) we've have had a huge 5 figure successful year

December 4, 2024
Unprompted review
Rated 1 out of 5 stars

Terrible

This is terrible work Helium!! I used the program for one month, after a while they started to write off money from me!!! The subscription was activated without any warning!! I contacted the support service, they said that the money will not be returned. They wrote off for 2 months. I do not view my expenses and saw this only after 1.5 months. I could not have noticed this at all! What surprised me most was that I asked to unlink my card from my account, they told me that they can not do this, since this will interfere with smooth operation!!! Are you serious??? Am I a prisoner?? I can not delete my card, what if you start writing off my money again. I will have to change the card at the bank. This is terrible!! 😱

December 4, 2024
Unprompted review
Helium 10 logo

Reply from Helium 10

Dear Yuliya,

Thank you for your feedback, and I’m sorry for the frustration this has caused. After reviewing your case, it appears there was some confusion regarding your subscription. You had paused your account for six months, and when it automatically resumed, the charges were applied. Since the subscription wasn’t canceled before reactivation, this led to the charges you noticed.

Our support team worked to clarify this misunderstanding, and while we were unable to issue a refund, we did offer credits for future use. I understand you declined this offer, but please know it remains available should you change your mind.

Regarding your request to unlink your card, we are unable to remove it from an active account, but we can assist once the account is canceled. Since you disputed the charge, our billing team couldn’t make any changes during the dispute process, as this could interfere with it.

I hope this clears up any confusion. We appreciate your understanding, and we’re here to assist if you need further support.

Sincerely,
Nada
Sr. Manager of Support

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Rated 1 out of 5 stars

Disappointed by Customer Support

I had been considering reactivating my Helium10 subscription in the coming months and potentially using it for an extended period. However, a recent experience has completely changed my perspective. I was charged for a month without taking any action on my part, and when I reached out to their support team, they refused to issue a refund or offer any commercial gesture to resolve the issue.

While the tool itself is good, this lack of flexibility and customer care has made me reconsider. Unfortunately, they’ve lost a customer, and I’ll be exploring alternatives. Good tools are important, but great customer support is equally crucial.

November 28, 2024
Unprompted review
Helium 10 logo

Reply from Helium 10

Hi Ahmed,

Thank you for taking the time to share your feedback. I’m sorry to hear about the frustration you experienced with your billing request. I completely understand how disappointing it can be when things don’t go as expected, especially when you’re looking forward to using a service long-term.

When pausing a Helium 10 subscription, reactivation occurs at the end of the paused period selected. The date of reactivation is shown on the plans and billing page of your Helium 10 account and email reminders are sent 30 and 7 days before your account is reactivated.

I’ve revisited your support ticket, we truly tried to offer flexibility by providing credits to resolve your request, and I’m sorry that the credit offered was not the solution you were hoping for. We always aim to support our customers as best as we can.

Your feedback is incredibly valuable and will be taken into consideration to make improvements to better serve our customers. If you ever reconsider or need assistance, my team and I are here to help and support you.



Thank you,
Nada
Senior Manager of Support

Rated 1 out of 5 stars

Scam

Just find another tool with superior customer care to save yourself the headache.
Because of their terms and conditions, this company isn't worthy of any stars. Even if you are a minute late to stop a subscription's auto renewal, they won't give you a refund.

November 21, 2024
Unprompted review
Helium 10 logo

Reply from Helium 10

Hi Simms,

Thank you for sharing your feedback. We're sorry to hear about your frustration with our service and apologize if our terms and conditions didn’t meet your expectations. I’ll personally review your case with our billing team to ensure it aligns with our refund policy.

I couldn’t locate your account with the details provided. To help us investigate further, please email support@helium10.com with “Billing Request - Review” in the subject line and the email associated with your account.

Thank you for taking the time to leave a review. We appreciate your feedback and are always working to improve our service.

Best regards,

Nada

Sr. Manager of Support

Rated 1 out of 5 stars

WARNINGG!! SCAMMERS



Helium 10 is a big scam and some dumb faces sitting on their billing support. This girl ANA JOY, don't even know what IP is and just sent me a copy paste message that multiple accounts requesting refund from same IP which is a BIG LIE.

When I asked them to give me a proof and they then talk illogical and never give you any proof because they don't have proof.

Helim10 14 days free trial is a completely fraud. H10 is a big fraud. 

Never use it.

November 15, 2024
Unprompted review
Helium 10 logo

Reply from Helium 10

Hello Rebin,


Thank you for sharing your feedback. We’re sorry to hear that your experience with Helium 10 wasn’t a positive one, and we appreciate the opportunity to address your concerns. We strive to provide clear and helpful support and apologize that we fell short. I’ll personally review your support case with our billing manager to ensure it aligns with our terms and refund policy.


I couldn’t locate your ticket or account with the name provided, but please reach out to support@helium10.com with “Billing Request - Review” in the subject line, along with the email linked to your account. This will help us look into it more efficiently and after we revisit your request, we will follow up with you directly.


Your feedback is valuable to us and helps improve our service. Thank you again for taking the time to write your review and look forward to a solution. 


Best regards,

Nada

Sr. Manager of Support

Rated 1 out of 5 stars

Overpriced amateur hour

EDIT: As of January 2025 there is still no resolution, and they won't respond. On January 5th "Kaye Barsalote" wrote me back to say "Please allow us up to 24 hours for an update". It's now January 25th, still no response. I even 'bumped' the ticket 3x. WtAf is wrong with these people?!?!?

ORIGINAL: There have been multiple problems through the years. Here's what I'm dealing with right now that's driving me to finally leave the review... If you move your child asin to a new parent you need to MANUALLY move/duplicate all your keyword tracking to the new parent. Here's the kicker, in 2024 I started using the notes/tags features so I can know the relevant changes I've made and see how it affects rankings. These lovely amateurs never thought to make it possible to move/duplicate/export your tags/notes. I'm not happy about having to do it manually, but in theory you can duplicate the keywords to the new parent, and then go back and manually add all your notes/tags. But there's a catch, this requires DOUBLE the amount of keyword allotment space, which I do not have because I already use my whole plan. They want me to PAY to upgrade because their 💩 coding does not have a copy/duplicate/export feature. It is peak Christmas season and I have 677 keywords that are not tracking AT ALL (even though I have PAID for them), because currently they're stuck under the old parent that no longer exists. And instead of Helium just simply adding 677 keywords to my plan for a couple days, I am now here writing this. I even told them they can take the keywords off after a couple days so I can have a chance to manually duplicate all the notes/tags myself. That would just be too logical and sensible. I guess yet another 1-star review is what they'd rather have.

November 13, 2024
Unprompted review
Helium 10 logo

Reply from Helium 10

Hi Stephanie,

Thank you for sharing your detailed feedback, and I’m truly sorry to hear about the challenges you’ve been facing with Helium 10’s Keyword Tracker. I understand how frustrating this situation must be, especially during such a busy season.


I’ve located your support ticket and escalated it to Raphael from our technical support team. He specializes in complex issues and will work with our engineers to address your concerns about keyword tracking, historical data, and tags/notes duplication for your new parent ASIN. He’ll be reaching out shortly to assist you further in working towards a resolution.

Raphel will be responding to your open support ticket, please keep an eye out for his response!


We genuinely appreciate your patience as we look into this matter and strive to improve our support service.

Best regards,
Nada

Sr. Manager of Support

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Rated 5 out of 5 stars

Great for amazon sellers

Great for amazon sellers. Have used competitors like jungle scout before, however, the features that helium 10 provide such a cerebro and keyword magnet have been very helpful.

June 30, 2024
Unprompted review
Rated 5 out of 5 stars

I use H10 daily

I use H10 daily! It's a great tool. There are lots of training tools available and I've found customer service to be responsive.

October 18, 2024
Unprompted review

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