While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Based on reviews, created with AI

Most reviewers were let down by their experience overall. Many customers expressed dissatisfaction with the products, citing issues such as incorrect sizing, poor quality, and items arriving damaged or stained. Order fulfillment was a frequent concern, with people reporting missing items, incorrect deliveries, and extremely slow processing and shipping times, even when paying for delivery. The customer service was widely criticized for being unhelpful, difficult to reach, and providing inadequate support for issues. Reviewers also encountered significant problems with the delivery service, often mentioning lost parcels, delayed arrivals, and issues with the chosen courier. The return policy was a major source of frustration, with customers struggling to return items, facing unexpected return fees, and experiencing difficulties in receiving refunds. Conversely, a small portion of people felt satisfied with the quality of certain product lines, such as Pima cotton shirts, Premium Selection, and the atelier line, and some also praised specific in-store customer service experiences.

What people talk about most

Product

Reviewers highlight negative aspects of product quality and consistency. Many customers report receiving... See more

Order

Customers consistently note negative experiences with order. Many reviewers report issues such as orders not... See more

Customer service

Reviewers mention negative feedback about customer service, citing it as poor, unhelpful, and a nightmare.... See more

Delivery service

Customers had negative experiences with delivery services. Many reviewers report issues with delayed or lost... See more

Return policy

Users describe negative interactions with the return policy. Many customers report being charged for returns,... See more

Based on these reviews

Rated 1 out of 5 stars

I had a frustrating experience while shopping for jeans. The price tag clearly showed $29.99, but underneath the sticker I could see the original price was $27.99. When I asked for clarification, I... See more

Rated 1 out of 5 stars

DELETING THE APP AND NEVER SPENDING ANOTHER PENNY THERE. Just tried to return some items brought online at Xmas but informed that sale items only have a 14 day return window - buyers are notified in... See more

Rated 1 out of 5 stars

Pathetic refund services. No proper size guide. I haven't received my refund after return a couple of times. This is my last time ordering from H&M. No proper customer service. Robotic chatbox appears... See more

Rated 1 out of 5 stars

awful company, avoid at all costs ordered 3 shirts, they sent to my billing address rather than my shipping address. i noticed as soon as order was made tried to cancel but it wouldnt let me. spoke... See more


Company details

  1. Clothing Store
  2. Baby Clothing Store
  3. Bedroom Furniture Store
  4. Children's Clothing Store
  5. Fashion Accessories Store
  6. Shoe Store

Written by the company

H&M offers fashion and quality at the best price in a sustainable way for women, men, teenagers and children. The range includes everything from sparkling gala outfits and exclusive designer collaborations to everyday basics and high-performance yoga wear to help fashion fans across the world dress their personal style.


Contact info

1.5

Bad

TrustScore 1.5 out of 5

16K reviews

5-star
4-star
3-star
2-star
1-star

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Zero star if i could.

Zero star if i could.

Purchased a rug which stained my brand new carpet. H&M has taken zero accountability, in fact they have ghosted me. Raised in January 2026, chased many times...no response. Lies after lies when i call in. They claim to have called me, when i asked them to prove it, they can't!

Its clearly a product defect, the pattern of the rug has printed onto my plain cream carpet.

No sign of a refund, no compensation, no sign from H&M.Not even an apology!

Never will i purchase from H&M again! Worst service, poor products, beware who they use as suppliers!!!!

January 1, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

Possible the worst customer service

Possible the worst customer service . First to find the information to contact them is made incredibly difficult.

Then the person took 5 full minutes to get my orders up her screen and was extremely unhelpful.

Maybe attracted to H& M for their prices but they can kiss my account goodbye… never again.

April 25, 2026
Unprompted review
Rated 1 out of 5 stars

Never Again

Never Again. They use Door Dash for delivery. I ordered my items 10 days ago. I still don't have it. I called customer service. They were useless. I tried to track my items. It's been in Illinois since 4/16. I live in Boston. Use a trusted delivery service. Not Door Dash. This is raggedy.

April 23, 2026
Unprompted review
Rated 1 out of 5 stars

Next day delivery is THREE DAYS

Ordered for my holiday. I paid for NEXT DAY delivery! It arrived THREE DAYS later while I was on holiday! I paid £5.99 for delivery and you also had the cheek to charge me £2.99 to return it!! So your shocking service has cost me £9!! Never again would I shop with H&M. SHOCKING!!!

April 3, 2026
Unprompted review
Rated 1 out of 5 stars

HM customer service page don't work and…

HM customer service page don't work and all links that is supposed to lead you to help don't work.

No trace of an email adress anywhere in HM homepage.

After I tried for 14days to contact them via HM own customer service page I called them. Waited 50min and the woman told me they ONLY give out it's email after you called them.

I belive this is done to stop customers to get it's lost items returned or reimbursed.
And to save money so HM don't need to answer as many tickets for reimbursement.

It's an discrase that this happens in Sweden or anywhere for that matter.
HM web page for customer servive need alot of work.

April 22, 2026
Unprompted review
Advertisement
Rated 4 out of 5 stars

ordered online

lovely clothes and they fit amazing however my white linen trousers arrived with a brown stain at the bottom of them, got it out however that is not the point. are the clothes not being checked before being packaged ?

April 17, 2026
Unprompted review
Rated 1 out of 5 stars

Questionable pricing practices!!!

I had a frustrating experience while shopping for jeans. The price tag clearly showed $29.99, but underneath the sticker I could see the original price was $27.99. When I asked for clarification, I was told the higher price was correct because the item was “white stickered,” meaning it had been marked up.

It feels misleading to cover a lower price with a higher one and not be transparent about the change. Pricing should be clear and honest, not confusing or deceptive. This definitely left a bad impression and made me question the store’s pricing practices.

April 21, 2026
Unprompted review
Rated 1 out of 5 stars

Worst customer service

Worst customer service
They are no polite , they are so rude and tough
This last time i will do order from H.m i lost my money and i no got order i just got message my order delivered while i no got it !!!! They no have any prove for delivery!!

April 21, 2026
Unprompted review
Rated 1 out of 5 stars

I will never shop at H&M again the…

I will never shop at H&M again the quality of their clothes are poor. I received a final sale item that was damaged and had a hole in it. They refused to exchange it and or refund it. I will never shop at another H&M. also the customer service is poor and the corporate office will not help. They only respond by email and will put a person on the phone if you have an issue.

April 20, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

H&M blocked my bad review

I ordered a green bolster pillow that looked beautiful online, but it arrived with highly visible marks right out of the box. Even without the damage, the overall quality is poor—the stitching looks cheap, and the fabric shouldn't be advertised as velvet because it isn't plush at all.
When I tried to return this faulty item, H&M’s customer service was a nightmare. I was given completely contradictory information by in-store staff, phone support, and email reps. One email representative explicitly agreed in writing that the item was faulty, yet they still refused to process the refund I was promised over the phone. To top it off, when I tried to leave an honest review about this item on their website, they blocked it from being posted, while still allowing reviews on other items. Save your money!

April 18, 2026
Unprompted review
Advertisement
Rated 5 out of 5 stars

Huge thank you to Jamal at H&M Kids Kingston Brunch

Huge thank you to Jamal at H&M Kids, , Bentall Shopping Centre, Kingston!

I came in to pick up my online order, and it was really awkward and uncomfortable to carry. Even though it was close to closing time, Jamal was so kind and immediately offered a great solution. He took the time to help sort everything out and made it much easier for me to carry.

He was friendly, smiley, and genuinely happy to help. His service really went above and beyond regular customer service, and I truly appreciated the extra effort he made for me.

Excellent service from start to finish — thank you again, Jamal!

April 16, 2026
Unprompted review
Rated 1 out of 5 stars

Awful, they have stolen £60 from me

Awful. I have been a customer for many years but I will never make another order or buy anything from them again. They have stolen £60 from me. I returned items, their warehouse did not process my return properly but instead of rectifying and amending my refund amount, they said they would not do it and sorry I have to pay for items, items that were returned. I went through their customer services and now I’m having to go through my bank to try and get my money. I will never order from them again.

April 16, 2026
Unprompted review
Rated 1 out of 5 stars

Lack of communication

Phoned up customer serve about a complaint of a item I brought as they won't exchange it as it didn't fit they said I should of tried it on in the shop.When I rang up I couldn't understand a word they said on the phone they need to be able to speak English I asked if I could speak to someone else she just ignored me and kept waffling on in her own language. Waste of time put the phone down in the end shocking.

April 16, 2026
Unprompted review
Rated 1 out of 5 stars

I had an absolutely awful experience at…

I had an absolutely awful experience at the H&M store in Bluewater and will never return.
The staff were shockingly rude, with one manager in particular standing out for all the wrong reasons. Their attitude was patronising, aggressive, and completely unprofessional. It made what should have been a normal shopping trip incredibly uncomfortable.

While I was in the changing room, it was clear the staff were more interested in closing early, before 8.30pm than helping customers. They were arguing amongst themselves and rushing people out. At one point, they refused to let anyone else into the changing rooms. A man politely asked if he could quickly try something on, saying he’d only be two minutes, and they were unnecessarily rude to him. When he decided to leave the clothes there instead, staff shouted at him to go back and put them away himself.
It didn’t stop there. They were openly mocking customers, mimicking people, and complaining loudly about how much they “hated” the public. Myself and several others overheard this and felt so uncomfortable that we had to speak up about how unacceptable it was.

To make matters worse, I witnessed them marching a woman out of the shop. The manager’s behaviour throughout was completely unacceptable, obnoxious, rude, and dripping with sarcasm. She repeatedly called me and others “darling” and “sweetheart” in a way that was clearly meant to belittle rather than be polite.

This was one of the worst retail experiences I’ve ever had. Completely unprofessional and disrespectful from start to finish. I will never shop at H&M Bluewater again.

April 15, 2026
Unprompted review
Advertisement
Rated 4 out of 5 stars

It's not the best in terms of material…

It's not the best in terms of material quality, but if you look out for their Pima cotton shirt, Premium Selection, and their atelier line, you will find some high-quality clothes. H&M is like a trove; you might get some useless junk and occasionally a gem.

April 15, 2026
Unprompted review
Rated 1 out of 5 stars

I bought several work pants and had…

I bought several work pants and had them altered for them just to fade after washing them. I called the customer service line where they refused to give me gift cards or replace the pants. That was a lot of wasted money for these pants to fade color. I will never purchase anything else from them plus I plan to do a review in my YouTube channel. I’ve bought clothing before but never experienced fading like this plus these were worth clothing so I needed them. They lost a customer and I will spread the word how they treated me.

March 10, 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look