Iceland Reviews 

I purchased 4 x 1000g bags of your Qualiko frozen chicken .. upon cooking it, it became obvious that it had been pumped full of water to increase the weight… each fillet shrank by about half and after roasting for 40 mins, I still drained over 200ml of water from the pan.. an absolute con… I have just looked at the frozen on date… 15.09.2025 - that's almost a year ago!!!!!

I had a delivery and my twin pack of bacon was 1 pk was black
Called several times and after about 10 th call eventually got through to customer services
They sent me an email so I could attach a picture of the bacon and she apologise and says she will get back to me once she had a look at the bacon I sent her
Waited several hours no 1 called or emailed so I tried calling again several times still no answer just ringing out
Any time I call this shop never get an answer to my call
Not the first time I have had bad food or fruit from this store
The staff who do the delivery orders must walk round blind collecting ppls orders
Cause iam sure if they were doing shopping for them self they wouldn't pick up the bacon they sent me for them self
I have had bananas slit in half and black in the middle, tangerines that r squishy and soft with mould ,bread that's blue moulded from previous deliveries
I just wish I could do my on line shopping from the Paisley pizza center instead but iam disabled and butthead is my local delivery store
Very disappointed in this store no customer help at all
Only 1 star cause I couldn't write a review without giving stars

What sort of food company is this ???

Out of stock of margerine and milk, no substitute offered, last time I ever use this company, will now drive to sainsburys and buy what is need, every time I place an order they can't provide things, if you get a substitute it's always thier cheap own brand stuff of lower quality.

If I could give no stars I would, they didn't deliver what was ordered and when I rang to complain the lady at the other end of the line was very unhelpful, I had to ask her several times to please raise her voice , which she did for a few seconds then went back to whispering . Finally she ended by saying there was nothing she could help with .
I have since raised complaint and asked them to listen to the recording but they have refused to answer this basic request, I will not be buying on line from them ever again

Iceland are the most incompetent food shopping company out there.

My delivery arrived with pierced bottle of milk which leaked everywhere, greek yoghurt which also leaked. Didn't refund me correct amount for missing items so they just stole my money.

Absolutely useless. I've been sent gone off salad products that were slushy and brown. Previous order 3x4 pints of milk that were sour! With one day to go! And this is the last time I order. I decided to order bread from them, to save me a trip out. Spent the £40.00 and this morning, they have no bread! Customer service says they are sorry and that was it. No wonder they're closing shops. That CEO has ran that place into the ground, with his lack of understanding of how Iceland was once so successful. Should have listened to his Father. What a disappointment to the Man, to see his once thriving empire, slowly disintegrate, through lack of understanding Icelands business model.

If I could leave no stars I would. Their website is so clunky it’s almost unusable. Email voucher codes never work. The fresh food really is disappointing. Ask for a refund (of your own money) and they turn it into a performance of avoiding to repay you. Wish I’d checked on here before having anything to do with them.

Absolutely appalling service. The driver delivered my food to someone else’s address and it was left defrosting in someone else’s hallway. I have emailed them three times but the refuse to answer me but have put £1.85 into my back account which does not cover the cost of food that defrosted on one of the hottest days of the year. I am disabled and have autism/Asperger’s and Iceland have taken my food money and left me with defrosted goods.

Terrible Experience – Thieves and Liars
I would give no stars if I could!
My experience with Iceland has been appalling, and I will be taking my custom elsewhere. I used to do multiple shops a week and spend a lot of money here, but I cannot abide liars and thieves.

The delivery staff are dishonest and unacceptable. The driver stole items from my shopping and only took a photo of the top basket to cover himself. When I asked them to remove items that were missing, they lied and pretended they could not do anything. Another driver had previously removed milk that was leaking all over my shopping, but when I confronted him, he completely deleted the entire shop from the system so I couldn't claim a refund.

I had to jump through endless hoops just to get what I was owed:

* Contacting customer service to prove the items were on my bill.
* Proving the driver had removed them right on my doorstep.
* Waiting a full week for a refund, which only happened after I threatened to go to the CEO.
* Even then, the refund amount was incorrect because online deals never seem to go through properly, leaving you to pay full price.

Furthermore, their online deals are a trap, the staff promise to investigate missing items and never do, and customer service is a complete joke. They lie, steal, and pretend they know nothing about it. Save your money and go elsewhere.

Hi I am writing here to inform many that Iceland frozen food has gone down hill with regards products , I did on a regular basis buy The Atlantic cod ,10+ packs a month, they changed it to cod fillets that come from China , and is truly disgusting, out of 6 packs that cost me £40+ as they have raised the price £7 a pack I have managed two decent pieces the rest is not fit for consumption in my opinion , I cooked some at the weekend and after following the cooking instructions to the letter. What I was left with was a mixture of greenish brown rubbish no white flakes, I have also encountered fish so rubbery that it was not suitable to eat. I am considering contacting the food standards about this issue.

Aggressive intimidating unhelpful delivery driver. Delivery scattered all over my drive haphazardly as far as 6 feet from my front door. I get they wouldn't fit on doorstep as they were cans of pop and bottles of water. I asked if he could just put them in the hall by the front door. He grumbled that he'd already had to load them in and out of the van. Then picked them up and literally threw them across the hall on to my wooden floor again in a very haphazard manner. As a senior lady recovering from major surgery I found the experience quite frightening and I would be quite worried about ordering from Iceland again.
I put in a complaint to customer services but heard nothing

Bagless service. Degrading. I still don't know how you are allowed to do this to people. It should be optional. The amount of disabled customers you have discouraged from ordering is ridiculous, but the bosses don't even care. Im all for saving the environment but to make things so difficult for disabled people is disgusting. Picking on the vulnerable is a vile move.

I visited Iceland in Wednesbury I was on a mobility scooter and I had a basket full of food I got to the checkout and before I could unload my shopping a man behind me who had a trolley said I would do that for you I thanked him for his kindness and help the cashier packed my bag and then the man behind me not realising it was the manager lifted my bag down onto my scooter for me I thanked him again and he said that’s what they are there for I’ve never been shown kindness like that in other shops I have to ask in other shops so I wanted to make sure the manager got a good review and to thank him at the same time. Here’s a shoutout to Wednesbury Iceland and thanks again

I recieved my online order with no bags and was brought to my house as a delivery, it was all scattered around my doorstep. We still paid for the shopping, shouldn't we atleast get bags with it??

I had been waiting for a delivery which was a little late but was OK with that. The phone rang on answering it was the driver who said to me can I bring bags out to him as I had a lot of shopping I reply to bring it to the door as normal. He replied that I was rude. So I was rude for asking him to do the job he gets paid for. I do not have home delivery's because I am to lazy it is because I am in a wheelchair. I am so sorry that I am disabled and have to order food for your diver to have a job and receives money for doing his job. I had been a customer of Iceland for many years but now I am going to tesco who are happy to do their job plus more they help to put it away. More then one level of customer service

Have been ordering from Iceland for years and haven't had much issue. I had an order for delivery today by 16:30. At 16:40 the website said that the order had been delivered (it hadn't). I called the support number and they said that there had been a delay and the order was going to be delivered at 18:17 (nearly 2 hours late).
I understand that sometimes things go wrong. My issues are as follows:
1) why does the website show an incorrect delivery status? Seems like that should be fixed.
2) why didn’t anyone contact me to say that it was going to be late?
3) the order tracking on the website didn't show an estimated delivery time

Placed an order for delivery. Was due between 11:00 and 13:30. They say they delivered at 12:45 but I haven't received anything. I have emailed them, to which their response was:

"I am sorry to hear that you have not received your order. I would like to thank you for bringing this to our attention.

Upon looking into this, your order was delivered on 15/08/2026 at 12:44:06; therefore, I am unable to assist with a refund."

I then called them up and was told "We can't get through to the store so we can't confirm if it was delivered or not, you'll just have to wait until the store checks their emails and they'll contact you directly"

That is absolutely unacceptable service. If I do not hear anything by tomorrow I'll just be raising a dispute with my bank to get my money back. I will never be ordering through Iceland again.

I am an Italian living in London and I used to love the old Iceland Pepperoni pizza. It was the best frozen pizza on the market. Recently, you changed the recipe for both Iceland Pepperoni and Iceland Double Pepperoni. The new dough is awful, it has no leavening at all. The center feels like wet, raw rubber and it makes you want to vomit. I bought 15 pizzas, ate 2 and had to throw 13 in the bin. I do not want a refund, I just want you to bring back the old recipe because this new one is impossible to eat.

Substituted my 24 cans of pepsi with individual cases of 8 cans x 4. Was told I had to pay extra. Even though I was told it won't cost more by the driver. Contacted customer service and they gave me a stupid response. You don't get this issue Iceland or Tesco even.

Probably the worst customer service ever!