Iceland Reviews 

Appalling service, cancelled delivery without notice, takes over an hour on the phone, never written back despite saying so. Still awaiting letter, ignored emails since May.

Ordered delivery and part of what I received mouldy tomatoes in both sets of salad packs and what once was 2 cucumbers and what did customer service say when I called 10 minutes after delivery “send photos” so obviously don’t believe you when you complain. So I’m posting it here to make everyone aware that there are no checks on what goes out from stores. So be careful to check everything. I couldn’t add photos here or I would have.

I purchased on several occasions the 'buy 3 items for the price of 2' online and Iceland keep stating they are out of stock so I end up paying the full price for several items. I could not get my money back. The customer services have gone down the tubes and Iceland is not what it was. I have been shopping with them for years. It is so sad.

Shocking customer service when I have multiple missed items in my delivery the onus is on me all my chilled items missing 🤷 may I suggest that this is a delivery problem 🤦 As a disabled customer that relies on deliveries I’m shocked by the lack of customer service will not be using them again!!!

thank you to the young man who served me to night in icelands scarborough he pack my bags and while awaiting for taxi he brought me a chair to sit on he is a credit to your staff butdont know his name helps only one on the tills about5 30 time

Shocking!!!! not only did my delivery not turn up the customer service calls were just as disappointing they clearly don’t care they stillcan’t get through to the store so I have to call back another day for refund I will never use Iceland again awful

I called iceland.co.uk as im unable get on my online account suffer with memory loss give my name dob old email address theh asked me for my old tell no from about 6 years ago i told here about my memlry lost no iff cant tell us you old telephone no then canthelp you iff you got memory loss or alzimers then dont shop iceland

Fantastic delivery he couldn't find some of my items so came back with them when he found them he deserves a pay rise

The 2 stars are for the delivery driver who was lovely!Missing item,told it was replaced and it wasnt!Ordered 2 chickens extra tasty,out of stock so sent me 2 must cheaper ones,items refunded that weren't in stock.All together I advise,unless you are rolling in money,Do not use Iceland online!

I just wan’t a vegetarian filter on the website so you stop being time thieves. You go on, for example, ‘offers’ and you get chicken, chicken, chicken and it goes on and on. It’s not like it’s a new thing; same with all supermarkets!

Brought the 8 for £10 but staff had put other items in wrong freezer so instead of £10 items cost £20
E mailed Iceland ( out of principal ) and told that I should go back to store and take pictures of freezer and signs up advertising goods for 8 for £10
I emailed receipt showing goods but they aren’t interested
Shameful customer service and third Rate undersized food anyway
Yes il travel 30 miles to do your job for you ha ha
Go to Lidl or Aldi and buy better quality goods for less money not this company who needs to use second rate tele so called celebs to convince you to buy halal meat and cheap frozen foods

Worst customer service over the phone.

You get asked for your order number then address, full name & email.
Yet I get over the phone they are just doing there job but as a paying customer once I give my order number and with most companies thats how they track your order.

Whats the purpose for asking all these questions after giving your order number its common sense.
Its absolutely ridiculous because if im out in public I do not want others people ear dropping in my conversation listening to my personal information.

Perhaps iceland need to take that into consideration.

Also when a customer buys something STOP giving alternatives and just give them a refund as I ordered particular item I do not want a simular or another item I want what I bought.
This is how you loose customers monthly shop I spend around £240 here and I will happily give my custom else where as I have given so many chances I get rude drivers, rude sarcasm customer service from Africa then to top it i don't get what i ordered and I have to go out of my way spend money to get to the store to get a refund so im out of pocket.
I pay for a service packing and picking yet they've gone bagless also.

I really am unsatisfied with icelands service its beyond a ducking joke!

I don't eat meat myself but order it from Iceland for my 2 rescue dogs. Today I ordered some meat and a box containig 60 sachets of cat food. Because I have mobility problems I asked the driver to reach in and place the cat food against the wall next to the front door. He refused saying he wasn't allowed to come inside the house . I never asked him to come inside. Since they have stopped providing carrier bags they usually send the meat in flimsy plastic bags. The didn't even do that this time. After he'd gone I rang their Customer Services to complain. I would have given them a one star but the lady I spoke to was lovely.

Home delivery yesterday afternoon went to make a cup of tea with my nice fresh Iceland 2 litre milk and on pouring the boiling water in the milk curdled. Have had milk delivered by them on a few occasions now and without fail it has every time gone off before bottle was empty. The use by date on yesterday’s milk is 7/8/26 so a full day before expiry it’s gone bad. When I rang to complain oddly enough mid call phone went dead and no call back

Sam from Iceland Catford delivery, was great! Really chilled, polite, and handled everything with care. Proper five‑star service.

Every time I have an Iceland delivery I say never again.
Today (5/8) I had a home delivery, 3 items were not available and 1 item was substituted.
When the driver arrived at my door he put the container in front of me and expected me to take the items out.
When I queried this with him he was more interested in telling me he was busy than helping me, in the end I got the items out myself. I don’t know why Iceland do not follow Ocado and charge for bags and then give 5p back for each returned to the driver next time, it makes so much sense. I am so fed up with Iceland I won’t be ordering with them again. I will stick with Ocado/ Waitrose who may be dearer but are more professional in the way they deal with their customers and items ordered are always available.

The egg prices just keeps going up and the Greek yogurt is too liquidy.

Iceland on London road Derby gave me no 10% discount and treated me with no manners whatsoever. Yesterday as per usual I visited their London road Derby store to carry out my usual weekly shop. whilst checking out at 10.38 AM I politely asked the young girl on the till if she had applied my over 60 s 10% discount she assured me that she had. Today I returned to the store and requested to talk to the manager. I could not believe the attitude of this young woman who treated me as if I was a shop lifter and told me there was nothing Iceland could do about their emmployee,s failure in applying my credit this caused me great embarrassment. Who on earth do Iceland imagine I should take my legitimate complaint to apart from them. I was shown no customer service given no discount and worse of all shown complete disrespect, this was my first issue of any kind but I honestly cannot believe how I was treated P A Enright 5/8/2026

Horrendous experience. Online delivery booked and hours before time received a message that due to ‘operational problems’ they would not be delivering, checked online and they were still offering same day delivery at a charge. They moved slot to five days later with the option to re-book another slot. Problem was my basket then increased by quite a lot due to expiring offers. Left at the slot they gave and it never arrived, later found out from so called Customer Care that this was a ‘dummy slot’!! So 3 lengthy phone calls to local depot and Customer Care, total of 14 emails to Customer Care and also CEO over a period of 9 days, no explanation.

Problem with some milk that had curdled but still in date customer service extremely unhelpful