Iceland Reviews 

8,736
TrustScore 1.5 out of 5

1.6

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 1 out of 5 stars

Do not do online shopping at this shop, you only receive half your order & when you are more than £50 worth of shopping missing it is disgraceful !! You try to telephone the shop only for them to li... See more

Rated 1 out of 5 stars

Placed a order for£105 worth of shopping, £45 of it was not delivered on complaining and looking at my order I found more food that I did not have on my order. rang shop 3 times they put the phone dow... See more

Rated 1 out of 5 stars

Horrific customer service tried to buy a 3 for 10 myprotein gym meals which I have bought several times. There was a clear sign stating it was a 3 for 10 promotion. At the till after speaking to the... See more

Rated 5 out of 5 stars

I had 20 pounds in my account and couldn't afford my groceries but found out that Iceland accepted PayPal and it made the stress of not getting my food completely go. I got a slot for Saturday and eve... See more

Company details

  1. Supermarket

Information provided by various external sources

Iceland are experts in frozen food, delivering great ideas for busy, value conscious mums. Nationwide home delivery service.


Contact info

1.6

Bad

TrustScore 1.5 out of 5

9K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

1.6

All reviews

(8,736)

1,334 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 2 out of 5 stars

Rude and unhelpful deliver driver

I don't eat meat myself but order it from Iceland for my 2 rescue dogs. Today I ordered some meat and a box containig 60 sachets of cat food. Because I have mobility problems I asked the driver to reach in and place the cat food against the wall next to the front door. He refused saying he wasn't allowed to come inside the house . I never asked him to come inside. Since they have stopped providing carrier bags they usually send the meat in flimsy plastic bags. The didn't even do that this time. After he'd gone I rang their Customer Services to complain. I would have given them a one star but the lady I spoke to was lovely.

August 6, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

Home delivery yesterday afternoon went…

Home delivery yesterday afternoon went to make a cup of tea with my nice fresh Iceland 2 litre milk and on pouring the boiling water in the milk curdled. Have had milk delivered by them on a few occasions now and without fail it has every time gone off before bottle was empty. The use by date on yesterday’s milk is 7/8/26 so a full day before expiry it’s gone bad. When I rang to complain oddly enough mid call phone went dead and no call back

August 6, 2026
Unprompted review
Rated 1 out of 5 stars

Atrocious Iceland

Every time I have an Iceland delivery I say never again.
Today (5/8) I had a home delivery, 3 items were not available and 1 item was substituted.
When the driver arrived at my door he put the container in front of me and expected me to take the items out.
When I queried this with him he was more interested in telling me he was busy than helping me, in the end I got the items out myself. I don’t know why Iceland do not follow Ocado and charge for bags and then give 5p back for each returned to the driver next time, it makes so much sense. I am so fed up with Iceland I won’t be ordering with them again. I will stick with Ocado/ Waitrose who may be dearer but are more professional in the way they deal with their customers and items ordered are always available.

August 5, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

No discount,no customer service and no manners!…

Iceland on London road Derby gave me no 10% discount and treated me with no manners whatsoever. Yesterday as per usual I visited their London road Derby store to carry out my usual weekly shop. whilst checking out at 10.38 AM I politely asked the young girl on the till if she had applied my over 60 s 10% discount she assured me that she had. Today I returned to the store and requested to talk to the manager. I could not believe the attitude of this young woman who treated me as if I was a shop lifter and told me there was nothing Iceland could do about their emmployee,s failure in applying my credit this caused me great embarrassment. Who on earth do Iceland imagine I should take my legitimate complaint to apart from them. I was shown no customer service given no discount and worse of all shown complete disrespect, this was my first issue of any kind but I honestly cannot believe how I was treated P A Enright 5/8/2026

April 8, 2026
Unprompted review
Rated 1 out of 5 stars

Horrendous experience

Horrendous experience. Online delivery booked and hours before time received a message that due to ‘operational problems’ they would not be delivering, checked online and they were still offering same day delivery at a charge. They moved slot to five days later with the option to re-book another slot. Problem was my basket then increased by quite a lot due to expiring offers. Left at the slot they gave and it never arrived, later found out from so called Customer Care that this was a ‘dummy slot’!! So 3 lengthy phone calls to local depot and Customer Care, total of 14 emails to Customer Care and also CEO over a period of 9 days, no explanation.

July 28, 2026
Unprompted review
Rated 1 out of 5 stars

Would give zero stars if I could.

Would give zero stars if I could.! Never normally have a problem with Iceland but it was a last minute delivery for net day and they only had 7-9pm no problem until it decided to turn up gone 9 which is pretty crap when you have 3 kids and 1 being a newborn, little acknowledgment would have helped. When it finally came the ice cream was that melted it had leaked all over my kitchen floor and we gave it back and not been acknowledged about this. When putting the rest of the shopping away I found all but 2 frozen items were completely defrosted and now there refusing to refund me all because I threw it all in the bin as I refused to use any of it and make everyone poorly in the house. Absolutely disgrace and will never be using them again.

July 31, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

Icelands is going downhill

for about 4 weeks i have tried to buy the £1.75 ham and pineapple pizza to which every time i go to icelands food warehouse is never in stock.
they can use the lame excuses like ukraine war or the straits of humous or what ever its called.
even staff state they dont even know what they are going to get in.
Iceland is going down hill

August 4, 2026
Unprompted review
Rated 1 out of 5 stars

Out of date item

I received an item that was out of date. I got a refund for the item after ringing customer service and sending them a photo. The delivery driver was miserable, the customer service agent was miserable. Looks like it will be the last time I’ll be ordering from them

August 4, 2026
Unprompted review
Rated 1 out of 5 stars

Always delivers food defrosted.

How a shop that is meant to specialise in frozen products, still deliver every single time, the products defrosted and the chilled things warm. Other supermarkets manage yet you can't. Think you need to get some advice of them as its beyond ridiculous now.

August 4, 2026
Unprompted review
Rated 1 out of 5 stars

Hit and run

I sent an email regarding one of their delivery drivers smashing into my car and driving off. Heard nothing. Rang the customer support number 08003280800 and my call kept getting cut off. Im very disgusted
This incident happened on Friday 31st July at 6pm at my address. Van registration is PF21 DZX. I want this resolved. I will be checking my camera

August 3, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

No delivery, no notification, no refund

I can't believe a company can provide service like this in 2026.

I placed an online grocery order and paid extra for a scheduled delivery slot. I waited for hours, but nothing arrived. Eventually, I discovered that my delivery had been rescheduled to a different date without my knowledge or consent—a date that was completely unsuitable for me.

The worst part? There was absolutely no notification—no email, no text message, no phone call. Why ask for customers' contact details if you don't use them to inform us when you change a delivery?

I then contacted customer service, and that was an even worse experience. The representative (I believe her name was Shibasha) was rude, dismissive, and completely unhelpful. Her only solution was to cancel my order and tell me I'd have to wait 7–10 working days for a refund. So not only was I left without my shopping, but I was also expected to be without my money for up to two weeks.

Well, here I am 13 working days later, and I still haven't received my refund. I submitted a formal complaint, which has been completely ignored.

At this point, I'm seriously considering asking my bank to raise a chargeback because it's the only way I may finally get my money back.

Absolutely and utterly disgraceful service from start to finish. This was, without question, the worst online shopping experience I've ever had. The only reason this review is 1 star is because Trustpilot doesn't allow 0 stars.

July 11, 2026
Unprompted review
Rated 1 out of 5 stars

Sneaky and verging on dishonesty

Dishonest sneaky and deceitful. They conveniently (for them) fail to make it clear that the various juices they sell are almost all WATER. Also when a refund is due they stick it on to your bonus card - so no refund at all, forcing you to make more purchases: SNEAKY

August 2, 2026
Unprompted review
Rated 1 out of 5 stars

Not worth bothering with customer services

Iceland’s customer services are a complete waste of time. I contacted them a week ago with a simple query, explaining that I had tried dealing directly with my local store but their phone number is not working.

After explaining my query to several different customer service agents (none of whom seemed to have any idea what I’d told the others) I was finally told to sort it out for myself by phoning the local branch… and yes, the number they gave me to ring was the one I had already told them was unavailable!!

July 31, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

If I could give 0 stars I would waited…

If I could give 0 stars I would waited for delivery to come didn't turn up but when checking status they changed it at 21.00 saying delivered nothing was delivered. I find it difficult to get my daughter to go out but haven to get my 9 year old daughter dressed and haven to go out at night to get something that we needed was not happy at all and caused her meltdown.
If they was not coming why change it to delivered all details was correct I have never had problem before but I will definitely not be using them again.

July 31, 2026
Unprompted review
Rated 1 out of 5 stars

The attitude of the staff is really…

The attitude of the staff is really bad. I'm sure if it is just here or if it is common in all their stores but if they went into a store they would not appreciate being treated in the same way. It is not just one member of staff either so i don't why all the staff would treat a person to such unfriendly treatment. I am glad to get out of a place with so much negativity. I rarely go in there if I can help it.
It is not worth it. Life is hard enough as it is without having to endure prejudice or whatever problem they have with their choice of customers!

July 31, 2026
Unprompted review
Rated 1 out of 5 stars

I went into Iceland on Waterloo Road…

I went into Iceland on Waterloo Road today Blackpool and saw a deal labelled 3 for £2.70. At the till it scanned as £2.70 each, which is misleading. When I mentioned it, the older man serving didn’t smile, didn’t apologise, and just shrugged with a rude attitude. Even when I said it might have been my mistake, he still didn’t show any professionalism.

This store has been the same for a long time. The staff look miserable, never smile, and act like customers are bothering them. If you ask where something is, they just say “around the corner” and walk off. They don’t help, they don’t care, and they don’t even try. The place is always quiet, and it’s obvious why. The staff here seriously need replacing because none of them seem suited for customer-facing roles.

July 31, 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look