Imaginfires Reviews 

3,070
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Evaluating 362 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently praise the stunning design of the fireplaces and how effectively they heat up entire living spaces. Reviewers regularly mention the exceptionally fast delivery times and note that purchases arrive securely packaged without issues. Buyers consistently appreciate the very helpful assistance provided by the team when managing orders or selecting the right stove. However, some customers also noted occasional issues with unexpected delivery delays or receiving items that were damaged upon arrival. Others occasionally experienced missing parts or reported that communication regarding tracking and order updates could be improved.

What people talk about most

Product

Clients share positive opinions on product quality, frequently praising the beautiful design, impressive... See more

Delivery service

Customers consistently note positive experiences with delivery service, often highlighting fast shipping... See more

Quality

Customers had positive experiences with quality, expressing high satisfaction regarding the build, materials,... See more

Service

Consumers find service to be positive, highlighting quick, efficient, and exceptionally helpful support from... See more

Order

Reviewers mention positive feedback about order processes, highlighting quick and easy ordering options... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Excellent service. Arrived four days after ordering. Had a problem with fuel box as it was creating a mist and smell. Contacted Inaginfires and Brenda sent a replacement straight away arriving again f... See more

Company replied

Rated 5 out of 5 stars

Have always bought our fuel from this company Might be more expensive than elsewhere - haven't checked in too much detail as trust that their fuel keeps our fire in good service Excellent delivery... See more

Company replied

Rated 5 out of 5 stars

Oh my goodness, why didn’t I buy this fire before? Yes the fuel can be a little bit expensive but it really does heat up my conservatory, they are addicted to it and probably need to use it slightly l... See more

Company replied

Rated 5 out of 5 stars

Amazing company. Exceptional & faultless customer service. Brenda and team were so helpful with changing our order from the Burford Stove to the Howarth. This was processed and delivered within 5 day... See more

Company replied



Company details

  1. Fireplace Store

Information provided by various external sources

At ImaginFires we exclusively design and manufacture stylish Bio Ethanol fireplaces. Whether you require a contemporary or more traditional style fireplace, we have the solution for you. Our fireplaces are all compliant with the European Standard EN/BS 16647 and come with a one year warranty and free delivery as standard.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

3K reviews

5-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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4.7

All reviews

(3,070)

361 reviews in the last 12 months

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Rated 5 out of 5 stars

Excellent company

Excellent company. Fast service and delivery and very good back up service. Would definitely recommend their services for anyone thinking of purchasing a Bioethanol fire.

November 30, 2025
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Reply from Imaginfires

Thank you for the excellent review. We are delighted that you found our service and delivery to be prompt and our support team helpful. Your recommendation means a great deal to us.

Rated 5 out of 5 stars

It turned out to better than I expected…

It turned out to better than I expected the only downside is filling with fuel it would be better if it held more to last longer

November 30, 2025
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Reply from Imaginfires

"We are so glad you're happy with the product and our delivery service! Thank you for the feedback on the fuel capacity. While burner sizes are designed for safety and efficiency, you can often enjoy a longer burn by partially closing the flame slider once the room is warm. Your recommendation for those considering a bioethanol fire is much appreciate.

Rated 4 out of 5 stars

Unfortunate…

Unfortunately after ordering and paying for a fire I was notified that it was out of stock. However I was offered a range of options to resolve which I thought was very fair and chose an upgrade at no extra cost. On arrival the fire appeared fine but one of the decorative logs was damaged. On contacting the company I was told there was no stock until March 2026. Since using the fire this weekend I note that another one of the logs has split open.

November 22, 2025
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Reply from Imaginfires

Apologies for the damaged logs unfortunately we are out of stock of the Birch Logs till March. As soon as our new stock arrives we will send another set out to you as a priority

Rated 4 out of 5 stars

Compact fire

Good quality and stylish

November 23, 2025
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Reply from Imaginfires

Thank you for your feedback.

Rated 2 out of 5 stars

Great fire but delivery service was terrible

Happy with the final product, but the delivery and communication was terrible. I was told it would be delivered on a certain day. I can’t work from home so my mum had to take a day off to sit in all day for the delivery. We had no update or anyway to specifically track the parcel. It never came and no one told us anything. I had to keep ringing the next day to find out and they said the driver had run out of time but there was no communication at all.

November 23, 2025
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Reply from Imaginfires

Apologies for the poor service you have received from the couriers it is not up to our usual standard. I have passed your comments onto the logistics teams.

Rated 2 out of 5 stars

Christmas smell

It burned ok but where was the Christmas smell? I was expecting cloves, cinnamon, ginger, mulled wine but there was nothing, very disappointing.

November 27, 2025
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Reply from Imaginfires

We're sorry to hear the scent didn't meet your expectations that's certainly disappointing especially for a Christmas fragrance. We really appreciate you sharing this as it helps us improve.

Rated 5 out of 5 stars

I love my Haworth Bioethanol Stove

I love my Haworth Bioethanol Stove.

I really adds to the atmosphere in my living room. Gives off so much heat I can turn off my central heating after it’s been lit for a while. It’s very well made great quality.

November 15, 2025
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Reply from Imaginfires

We are thrilled to hear the Howarth fire is keeping you warm and cosy.

Rated 3 out of 5 stars

Really like the fire and good customer…

Really like the fire and good customer service but 1 litre doesn't last more than couple of hours. It's a shame won't burn for longer or have a bigger tank to allow to add more fuel as nice to have on longer than 2 hours before having to wait to cool before can refuel.

November 20, 2025
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Reply from Imaginfires

Apologies you having problems with the burning time. Can you please email us with a photo of your set up to support@imaginfires.com

Rated 5 out of 5 stars

FIRST CLASS SERVICE AND FAST DELIVERY…

FIRST CLASS SERVICE AND FAST DELIVERY VERY HAPPY WITH THE ITEMS AND WOULD FULLY RECOMMEND THIS COMPANY

November 28, 2025
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Reply from Imaginfires

Delighted to hear you're happy with the product and service thank you.

Rated 5 out of 5 stars

Really good company to deal with

Really good company to deal with.
Delivery company damaged the first one in transit. They got it picked up and sent another out asap.
Would defo recommend, fire is great. Thanks

November 20, 2025
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Reply from Imaginfires

Glad we were able to sort out the problem quickly and you are enjoying your fire.

Rated 5 out of 5 stars

The fires from Imaginfires are amazing

The fires from Imaginfires are so well made and pack a real punch. They throw a lot of heat out and are very simple to control by opening or closing the vent. We have just bought some forest fruit fuel and it leaves a lovely scent. All orders are delivered promptly and safely.

November 27, 2025
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Reply from Imaginfires

Thank you for a glowing review! We're thrilled you're enjoying the look warmth and service.

Rated 5 out of 5 stars

Absolutely fantastic service

Absolutely fantastic service. We’d ordered a fire then realised it was going to be far too small. Contacted them via email (phone calls were unsuccessful) great communication and the bigger fire was delivered and the original collected for no extra charge. Fire is lovely and we are very very happy with it. Would highly recommend.

November 27, 2025
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Reply from Imaginfires

So glad our customer service team we're able to sort your exchange quickly and your fire is keeping you warm and cosy.

Rated 5 out of 5 stars

Your customer service team Brenda &…


Your customer service team Brenda & Mel has been very helpful and responsive with my order. Unfortunately the delivery service has been disappointing. The delays of my fires & delivery affected my overall experience. I hope this can be improved?
Would recommend imaginfires and Would purchase again from them.

November 19, 2025
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Reply from Imaginfires

Apologies for the poor service you received from the couriers. Glad we were able to get the fire to you. Thank you for recommending us.

Rated 5 out of 5 stars

Brilliant superb quick delivery and great customer care

Brilliant superb quick delivery. Very well packaged prevent any possibility of damage. I did have a broken log but a simple call to customer care and two days later a replacement. Great communication throughout.
Not tried using as yet but it looks amazing

November 26, 2025
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Reply from Imaginfires

Glad delivery was quick and we were able to solve the problem with the damaged log for you. Enjoy your fire.

Rated 1 out of 5 stars

I have not had my order

I have not had my order

November 24, 2025
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Reply from Imaginfires

Apologies you have not received your order can you please email us at
support@imaginfires.com and we will have a look for you.

Rated 5 out of 5 stars

incorrect order sent ...

incorrect order sent .... sorted out immediately with wonderful customer service actually got to speak to a person would definitely recommend... fire is amazing

November 19, 2025
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Reply from Imaginfires

Glad to hear our customer service team were able to help to solve your problem quickly. Thank you for the 5 star.

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