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Into The Blue Reviews 

835
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Evaluating 624 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the helpful and friendly staff members who consistently make interactions pleasant, welcoming, and entirely professional during every visit. People also appreciate the exceptional customer service and discover that booking various adventure experiences is usually very straightforward and seamless. However, some people mentioned that the online booking process could sometimes feel complicated and quite frustrating when navigating website issues. Reviewers specifically noted that promotional codes occasionally failed to work properly or that redeeming vouchers presented unexpected technical hurdles. Visitors found these specific website limitations disappointing before finally getting assistance from phone support agents.

What people talk about most

User experience

Consumers find user experience to be largely positive, highlighting clear website navigation and... See more

Booking process

People report ambiguous experiences with the booking process, with opinions sharply divided. While many... See more

Staff

Users describe positive interactions with staff, highlighting helpful and efficient service both on the phone... See more

Customer service

Reviewers highlight positive aspects of customer service, describing representatives as super helpful,... See more

Product

Clients share positive opinions on product quality, highlighting that items match their description.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Great choice of flying experiences, super helpful customer service. Web site really clear but for some reason the purchase process wouldn’t work on my iPad but it did work fine on my desktop Mac!

Company replied

Rated 5 out of 5 stars

I received a gift voucher for a flying lesson and booked it at Tibenham, Norfolk. Voucher was easy to use and booking with Steve at the flight school was excellent. The one hour flight, also with St... See more

Company replied

Rated 5 out of 5 stars

Having found booking a gift voucher very easy, i was dismayed to find that google pay had used an old dead email address to send me the voucher. Embarrassed I contacted Into the Blue customer service... See more

Company replied

Rated 5 out of 5 stars

A very short and productive conversation to book my flight, after an equally quick online search and payment. Friendly phone service and all done within a few minutes. Information received by email su... See more

Company replied


Company details

  1. Gift Shop

About Into The Blue

Written by the company

At Into The Blue, we specialise in creating unforgettable days out across the UK. From high-adrenaline adventures to relaxing getaways, we offer over 2,000 carefully curated experiences designed to inspire, excite and delight.

Whether you’re searching for the perfect birthday surprise, a unique anniversary gift, or a last-minute present that still feels thoughtful, our instant gift vouchers make giving effortless. With options ranging from supercar driving and flying lessons to spa days, afternoon teas and family activities, there truly is something for everyone.

Established for over 25 years, Into The Blue is proud to be one of the UK’s most trusted experience providers. We work closely with carefully selected venues and professional partners to ensure every experience meets high standards of quality, safety and enjoyment.

Our friendly UK-based team is always on hand to help with recommendations, bookings and any questions along the way, making the whole process simple and effortless.

At Into The Blue, we believe memories make the best gifts, and we’re here to help you create them.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

835 reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 88% of negative reviews

Typically replies within 1 week

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4.4

All reviews

(835)

631 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 3 out of 5 stars

On ordering the process is fast and the…

On ordering the process is fast and the voucher well presented in the box. I bought two vouchers, one each for my grandchildren for Christmas however the booking process for both of them was stupidly ridiculous. It took so long to get a response via email for date confirmation that my granddaughter missed the original date booked and had to choose another date. I have used other companies with a much easier booking system and a slightly cheaper cost. I used this company as they were top of the Google search list for children's experiences but after the trouble we had with booking I won't use them again. I must say that this review has no reflection whatsoever on the actual experience, only the company's booking system.

June 6, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are disappointed to hear that you had difficulties in booking your experience.

We understand how frustrating this can be.

Please be assured we are actively working to improve our onsite booking experience.

We hope that your grandchid enjoyed their Six Mile Triple Supercar Ride Experience.

Kind regards,
The Into The Blue Team

Rated 1 out of 5 stars

Misleading be careful

Very poor communication very poor information and misleading. The venues don’t exist and dates are limited to about 4 over the year.

June 22, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We understand how frustrating it can be when venue options or dates don’t meet expectations.

Our venues are subject to availability and can change from time to time, and we update them regularly to reflect the most accurate options

We hope that you enjoy your Three Mile Junior Bumblebee Drive.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Quick and easy and fast response via…

Quick and easy and fast response via email question

June 17, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are delighted to hear that our customer services team were able to assist you.

We hope you enjoy your Co-Pilot Helicopter Adventure.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Great selection of experiences on…

Great selection of experiences on offer, with very helpful customer services, nothing is to much bother.

June 17, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are pleased to hear that our customer services team were ale to assist you.

We hope enjoy your 30-minute Premium Trial Flying Lesson.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

The staff are brilliant

The staff are brilliant, their customer service is outstanding.

June 22, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

It is great to read that you find our customer services team outstanding.

We hope that you enjoy your 60-minute, flex-wing Microlight Flight.

Kind regards,
The Into The Blue Team

Rated 2 out of 5 stars

Overly complex booking system to get a…

Overly complex booking system to get a single nights stay in a hotel

June 16, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are disappointed to hear that you had difficulties in booking your experience.

We understand how frustrating this can be.

Please be assured we are actively working to improve our onsite booking experience.

We hope that you enjoy your One-Night Hotel Break.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

The people i spoke to where helpful and…

The people i spoke to where helpful and friendly to help me book and organise my experience

June 16, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

It is good to read that our customer services team were able to assist you.

We hope that you enjoy your 30-minute Tiger Moth Flight

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Great service

I was so grateful that we were able to extend the expiry date as my partner has been ill and unable to use the original voucher.

June 16, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are delighted to hear that our customer services team were able to assist you in extending your voucher.

We hope that you enjoy your One-night Hotel Break.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Great

Very easy to buy website is helpful

June 15, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are delighted to hear that you found ordering your voucher simple.

We hope that you enjoy your Rally Driving Taster.

Kind regards
The Into The Blue Team

Rated 3 out of 5 stars

Finding it difficult to see the…

Finding it difficult to see the messages. I have to. Are it Large. Not sure why?!

June 19, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are disappointed you where unable to read the text on your voucher.

I have resent your evoucher to your email address provided when purchasing.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Bought for a gift

Bought for a gift, easy to book & enquiries sorted quickly on the phone.
Looking forward to their trip.

June 14, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are pleased to hear that you found ordering your voucher simple.

We hope that you enjoy your 30 Minute Helicopter Sightseeing Tour of Dorset.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Prompt and polite customer services …

The NHS discount code I was provided with didn’t work, so i called customer services and my issue was resolved promptly and politely.

June 19, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We hope that you enjoy your 18 Mile Helicopter Flight.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Always had a great experience

Always had a great experience, returning customer

June 13, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We hope that you enjoy your 12 Mile Adventure Helicopter Pleasure Flight.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Into the wild blue yonder.....

We have just made a booking for an upcoming birthday present. The booking experience was seamless and straightforward. We're very much looking forward to the flights.

June 18, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

It is great to hear that you found purchasing your voucher simple.

We hope that you enjoy your 2000ft Aerotow Gliding Experience.

Kind reards,
The Into The Blue Team

Rated 1 out of 5 stars

Received the email but the vouchers…

Received the email but the vouchers don't work to get the codes. Customer service isnt helping.

June 13, 2026
Into The Blue logo

Reply from Into The Blue

We are disappointed to hear that you are unable to access your vouchers.

We understand how frustrating this could be.

Our customer services team have resent your vouhcers to your email address provided when purchasing.

We hope that you enjoy your Wing Walking Experiences.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

It was very easy to buy a voucher for a…

It was very easy to buy a voucher for a flight experience when it hadn't arrived the lady I spoke to was very helpful and explained it takes 3 to 5 days to arrive it arrived the day after she said if I had any more problems to get in touch good customer service

June 12, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

It is good to hear that our customer services team were able to assist you.

We hope that you enjoy our 60 Minute Flight Simulator Experience.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Fantastic Lancaster Bomber Simulator Experience

I had an absolutely brilliant time at the Lancaster Bomber Flight Simulator at Shoreham Airport. From the moment I arrived, the staff were welcoming, knowledgeable, and clearly passionate about aviation history. The simulator itself is incredibly immersive, with a detailed replica cockpit, realistic visuals, and authentic sounds that really make you feel like you’re flying a Lancaster bomber. The experience includes one-to-one instruction, making it enjoyable whether you’re an aviation enthusiast or a complete beginner. The chance to fly challenging routes and attempt historic-style missions adds to the excitement and gives you a real appreciation for the skill and bravery of WWII Lancaster crews. The simulator is based at Brighton City (Shoreham) Airport and is designed to recreate the feel of operating one of Britain’s most iconic wartime aircraft.

A special mention goes to the instructor Fozzie, who was friendly, patient, and made the whole experience both informative and fun. It was fascinating to learn about the history of the Lancaster while actually getting hands-on with the controls. The whole session was well organised and left my other half wanting to come back for longer.

I would highly recommend this to anyone interested in aviation, military history, or simply looking for a unique and memorable experience. An outstanding day out and excellent value for money.

May 23, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are happy to hear that you enjoyed your 60 Minute Phantom Simulator Experience.

Kind regards,
The Into The Blue Team

Rated 4 out of 5 stars

Haven't had the experience yet so…

Haven't had the experience yet so cannot comment. Only just been relieved of my payment!!
Everything positive so far!

June 17, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We hope that you enjoy your Nationwide 60 Minute Flying Lesson.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Very easy site to book from

Very easy site to book from

June 17, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are delighted to hear that you found ordering your voucher easy.

We hope that you enjoy your One Hour Quad Trek.

Kind regards,
The Into The Blue Team

Rated 4 out of 5 stars

My son hasn’t had his exsperance yet…

My son hasn’t had his exsperance yet but we have brought him a 60 min flight lesion for his 13th birthday to book it was easier enough but I received the e voutcher then tney email to say it’s stil in my basket so had to call if I hadn’t of called they would of took out another £250 plus on top of that they say they need more info n when u go to give it they charge u extra £20 admin fee x

June 16, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We hope that your son enjoys his 60 Minute Two Seater Flying Lesson.

Kind regards,
The Into The Blue Team

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