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Into The Blue Reviews 

837
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Evaluating 624 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the helpful and friendly staff members who consistently make interactions pleasant, welcoming, and entirely professional during every visit. People also appreciate the exceptional customer service and discover that booking various adventure experiences is usually very straightforward and seamless. However, some people mentioned that the online booking process could sometimes feel complicated and quite frustrating when navigating website issues. Reviewers specifically noted that promotional codes occasionally failed to work properly or that redeeming vouchers presented unexpected technical hurdles. Visitors found these specific website limitations disappointing before finally getting assistance from phone support agents.

What people talk about most

User experience

Consumers find user experience to be largely positive, highlighting clear website navigation and... See more

Booking process

People report ambiguous experiences with the booking process, with opinions sharply divided. While many... See more

Staff

Users describe positive interactions with staff, highlighting helpful and efficient service both on the phone... See more

Customer service

Reviewers highlight positive aspects of customer service, describing representatives as super helpful,... See more

Product

Clients share positive opinions on product quality, highlighting that items match their description.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Great choice of flying experiences, super helpful customer service. Web site really clear but for some reason the purchase process wouldn’t work on my iPad but it did work fine on my desktop Mac!

Company replied

Rated 5 out of 5 stars

I received a gift voucher for a flying lesson and booked it at Tibenham, Norfolk. Voucher was easy to use and booking with Steve at the flight school was excellent. The one hour flight, also with St... See more

Company replied

Rated 5 out of 5 stars

Having found booking a gift voucher very easy, i was dismayed to find that google pay had used an old dead email address to send me the voucher. Embarrassed I contacted Into the Blue customer service... See more

Company replied

Rated 5 out of 5 stars

A very short and productive conversation to book my flight, after an equally quick online search and payment. Friendly phone service and all done within a few minutes. Information received by email su... See more

Company replied


Company details

  1. Gift Shop

About Into The Blue

Written by the company

At Into The Blue, we specialise in creating unforgettable days out across the UK. From high-adrenaline adventures to relaxing getaways, we offer over 2,000 carefully curated experiences designed to inspire, excite and delight.

Whether you’re searching for the perfect birthday surprise, a unique anniversary gift, or a last-minute present that still feels thoughtful, our instant gift vouchers make giving effortless. With options ranging from supercar driving and flying lessons to spa days, afternoon teas and family activities, there truly is something for everyone.

Established for over 25 years, Into The Blue is proud to be one of the UK’s most trusted experience providers. We work closely with carefully selected venues and professional partners to ensure every experience meets high standards of quality, safety and enjoyment.

Our friendly UK-based team is always on hand to help with recommendations, bookings and any questions along the way, making the whole process simple and effortless.

At Into The Blue, we believe memories make the best gifts, and we’re here to help you create them.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

837 reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 88% of negative reviews

Typically replies within 1 week

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4.4

All reviews

(837)

631 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Thank you Rachel

Customer service very helpful in changing an experience

July 2, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are pleased to hear that Rachel went above and beyond in assisting you.

We hope that you enjoy your Weekday 'Supercar Five' Driving Experience.

Kind regards,
The Into The Blue Team

Rated 4 out of 5 stars

It's ease of obtaining the gift and…

It's ease of obtaining the gift and having the choice of electronic vouchers or printed ones

June 26, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We hope that you enjoy your Two Seater 60 Minute Flying Lesson.

Kind regards,
The Into The Blue Team

Rated 2 out of 5 stars

Disappointed that I went through the…

Disappointed that I went through the process of being registered as a key worker, got my code, went through all of the stages to get to check out and then there was no way to use my code. Feel like I’ve given all my personal details for nothing.

July 1, 2026
Unprompted review
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback

I am sorry to hear that you are disappointed. I am unable to see your order under this name. Please can you provide your voucher number in order that I can investigate this further for you.

Kind regards,
The Into The Blue Team

Rated 4 out of 5 stars

Used before so a returning customer

Used before so a returning customer! Plenty of choice of experiences only downside is the website is really slow

July 1, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

Please be assured we are actively working to improve our onsite experience.

We hope that you enjoy your Anytime Six Mile Porsche Driving Thrill & Hotlap.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Great company with excellent customer service

Booked an half hour flying lesson with this company for my husband. The website was easy to use and customer services were excellent whenever I had a query. Would definitely use Into the Blue again and would highly recommend them.

June 27, 2026
Unprompted review
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

It is great to read that our customer services team were able to assist you with your query.

We hope that your husband enojys his Half an Hour Flying Lesson.

Kind regards,
The Into The Blue Team.

Rated 5 out of 5 stars

Easy peasy booking.

A very short and productive conversation to book my flight, after an equally quick online search and payment. Friendly phone service and all done within a few minutes. Information received by email subsequently also useful.

June 29, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

It is good to read that you found purchasing and booking your voucher simple and straightforward.

We hope that you enjoy your 2000ft Aerotow Glider Flight.

Kind regards,
The Into The Blue Team

Rated 4 out of 5 stars

Ended up taking order over the phone as…

Ended up taking order over the phone as phone number box wouldn’t accept mobile number in any format
But lady was pleasant and helpful

June 29, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are happy that our customer services team were able to assist you in purchasing your voucher.

We hope that you enjoy your Swinton Park 'Simply Spa' Visit.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are delighted to hear that you found ordering your voucher simple and straight forward.

We hope the recipient enjoys their Coasteering Experience.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Very good choice of experiences and…

Very good choice of experiences and variety of prices. Easy to book

June 28, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are pleased to hear that you found ordering your voucher simple.

We hope that the recipient enjoys his MkIX Spitfire Simulator Session.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are delighted to hear that you enjoyed your York City Sightseeing Cruise.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Found the perfect gift

Found the perfect gift for myself and my friend. Selection and payment was easy. It was a bit of a faff downloading and registering the voucher. Now waiting for the details to book our experience.

June 28, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are happy to hear that you found purchasing your voucher simple.

We hope that you and your friend enjoy your One Hour Horse Drawn Carriage Ride & Afternoon Tea.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Looks good so far

Looks good so far , ive read quite a few reviews. Easy to navigate on the website . I hope the actual experience is too notch

June 27, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We hope that you enjoy your 90 Minute Fighter Pilot Simulator.

Kind regards,
The Into The Blue Team

Rated 1 out of 5 stars

Not a seamless process

Not a seamless process. The voucher has a very short expiry date and I have to email the provider to book a date. This is a very clunky process and I wouldn't use them again.

June 26, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

The voucher is valid for a standard 12 months, and while some experiences can be booked directly online, some providers prefer to handle their own bookings with customers to ensure availability and smooth coordination.

Thank you for sharing your thoughts on our voucher process - your feedback helps us keep improving.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Easy to get things sorted over the phone

Easy to get things sorted with them on the phone when the subsidiary company I had bought a voucher for went bust. They let me change the voucher no problem. Thank you

November 19, 2025
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are delighted to hear that our customer services team were able to exchnage your voucher.

We hope that you enjoy your 30 Minute Trial Flying Lesson.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

I talk with a speech impediment and the…

I talk with a speech impediment and the young lady was very patient with me

June 26, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are pleased to hear that our customer services team were able to assist you.

We hope that you enjoy your Extended HGV Driving Experience.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

This was my first time using Into The…

This was my first time using Into The Blue hence I can only comment on the online service which was very easy to use and very professional.

June 25, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

It is great to hear that you found ordering your voucher simple.

We hope that you enjoy your 45 Minute Gyroplane Flight.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

very easy to book and to print off the…

very easy to book and to print off the information we bought this for our Grandson as a present for his 30th Birthday and he was delighted to receive it obviously as jet he hasn't used it but will let you know how went when he has used it

June 16, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

It is good to read that you found ordering your voucher simple.

We hope that your grandson enjoys your 60 Minute Two seater Flying Lesson.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Very helpful lady who processed the…

Very helpful lady who processed the order on the phone explaining everything very clearly.

June 25, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are happy to hear that our customer services team were able to assist you.

We hope that you enjoy your Steam Train Ticket for Churnet Valley Railway.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

The lady that dealt with my purchase…

The lady that dealt with my purchase was so helpful, polite and understanding.

June 24, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are delighted to hear that our customer services team were helpful.

We hope that you enjoy your A Pig Meet & Greet Experience.

Kind regards,
The Into The Blue Team

Rated 4 out of 5 stars

People very helpful on the phone

People very helpful on the phone, however only had to call in due to website not working properly, would not allow to input address and therefore could not complete?

June 19, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are pleased that our customer services team were able to assist you.

We hope that you enjoy your A 13,000ft Tandem Skydive.

Kind regards,
The Into The Blue Team

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