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Into The Blue Reviews 

837
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Evaluating 624 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the helpful and friendly staff members who consistently make interactions pleasant, welcoming, and entirely professional during every visit. People also appreciate the exceptional customer service and discover that booking various adventure experiences is usually very straightforward and seamless. However, some people mentioned that the online booking process could sometimes feel complicated and quite frustrating when navigating website issues. Reviewers specifically noted that promotional codes occasionally failed to work properly or that redeeming vouchers presented unexpected technical hurdles. Visitors found these specific website limitations disappointing before finally getting assistance from phone support agents.

What people talk about most

User experience

Consumers find user experience to be largely positive, highlighting clear website navigation and... See more

Booking process

People report ambiguous experiences with the booking process, with opinions sharply divided. While many... See more

Staff

Users describe positive interactions with staff, highlighting helpful and efficient service both on the phone... See more

Customer service

Reviewers highlight positive aspects of customer service, describing representatives as super helpful,... See more

Product

Clients share positive opinions on product quality, highlighting that items match their description.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Great choice of flying experiences, super helpful customer service. Web site really clear but for some reason the purchase process wouldn’t work on my iPad but it did work fine on my desktop Mac!

Company replied

Rated 5 out of 5 stars

I received a gift voucher for a flying lesson and booked it at Tibenham, Norfolk. Voucher was easy to use and booking with Steve at the flight school was excellent. The one hour flight, also with St... See more

Company replied

Rated 5 out of 5 stars

Having found booking a gift voucher very easy, i was dismayed to find that google pay had used an old dead email address to send me the voucher. Embarrassed I contacted Into the Blue customer service... See more

Company replied

Rated 5 out of 5 stars

A very short and productive conversation to book my flight, after an equally quick online search and payment. Friendly phone service and all done within a few minutes. Information received by email su... See more

Company replied


Company details

  1. Gift Shop

About Into The Blue

Written by the company

At Into The Blue, we specialise in creating unforgettable days out across the UK. From high-adrenaline adventures to relaxing getaways, we offer over 2,000 carefully curated experiences designed to inspire, excite and delight.

Whether you’re searching for the perfect birthday surprise, a unique anniversary gift, or a last-minute present that still feels thoughtful, our instant gift vouchers make giving effortless. With options ranging from supercar driving and flying lessons to spa days, afternoon teas and family activities, there truly is something for everyone.

Established for over 25 years, Into The Blue is proud to be one of the UK’s most trusted experience providers. We work closely with carefully selected venues and professional partners to ensure every experience meets high standards of quality, safety and enjoyment.

Our friendly UK-based team is always on hand to help with recommendations, bookings and any questions along the way, making the whole process simple and effortless.

At Into The Blue, we believe memories make the best gifts, and we’re here to help you create them.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

837 reviews

5-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 88% of negative reviews

Typically replies within 1 week

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4.4

All reviews

(837)

631 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are delighted to hear that you found ordering your voucher quick and simple.

We hope that you enjoy your 30 Minute Two Seater Flying Lesson.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

To be able to talk to a fellow human…

To be able to talk to a fellow human being as opposed to a machine or going on line.

August 17, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are pleased to hear that our customer services team were able to assist you.

We hope that you enjoy your Wingwalking Experience.

Kind regards,
The Into The Blue Team

Rated 1 out of 5 stars

As an old person I found it quite hard…

As an old person I found it quite hard to navigate the online booking system, after a while and pleased with myself I am still waiting for a confirmation reply from hospitality booking, they must think I can wait a few days to get confirmation😬

August 12, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are disappointed to hear this.

Please be assured that our customer services team have contacted the operator to send over your confirmation so please keep an eye on your inbox.

We hope that you enjoy your Sparkling Afternoon Tea.

Kind regards,
The Into The Blue Team

Rated 1 out of 5 stars

I cannot recommend these vouchers

I cannot recommend these vouchers. I spent hours trying to activate, emailing 7/8 times and phoning 2/3 times, then thought Id done it with confirmed on screen. Turned up on my birthday, I had missed a message saying it had not been processed and not go, but Ive never received the confirmation from Into the Blue. Big SCAM imo.

August 16, 2026
Unprompted review
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

I have requested further details so I can investigate this further.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are happy to hear that you found ordering your voucher simple.

We hope that you enjoy your 60 Minute Two Seater Flying Lesson.

Kind regards,
The Into The Blue Team

Rated 1 out of 5 stars

Said 15% discount but apps not fir…

Said 15% discount but apps not fir what I booked Outrageous considering what I paid !!!

August 12, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

Our discount codes apply only to products up to £500, and the experience you chose is a non‑discountable product, which is why the code didn’t apply.

We apologise for any confusion.

We hope that you enjoy your 'Weald of Kent' Two Seater Spitfire Flight.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

4x4 off road experience

I had the 4x4 off road experience with Angus near Perthshire & it was brilliant.
Not only did he make sure I was completely comfortable, he was knowledgeable, friendly & made sure I enjoyed it. I’d highly recommend and will definitely return.

August 15, 2026
Unprompted review
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are delighted to hear that you enjoyed your 4x4 Off Roading Experience.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Brilliant

Brilliant. Good discount on an awesome experience. Good communication.

February 26, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We hope that you enjoy your 2 Hour Sealife Safari.

Kind regards,
The Into The Blue Team

Rated 4 out of 5 stars

Fun gift ideas

Site easy to navigate.
Able to purchase a fun gift.

August 10, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are pleased to hear that you found ordering your voucher simple.

We hope that the recipient enjoys their Lorry Driving Experience.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Excellent easy process from start to…

Excellent easy process from start to finish.

August 1, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

It is great to read that your found purchasing and booking your voucher simple and straightforward.

We hope that you enjoyed your Castle & Menai Straits Helicopter Tour.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Singing experience

Easy to order, ordered Thursday arrived Saturday
Hopefully the actual experience, which is a singing experience, will be straightforward to organise

August 13, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

It is good to read that you found ordering your voucher simple and that it arrived promptly.

We hope that you enjoy your 'Gold' Superstar Recording Studio Experience.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Easy to book.

August 14, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are happy to hear that you found ordering your voucher simple.

We hope that you enjoy your Double Distance 'Mad Max' 4x4 Driving Experience.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Great service

The website was incredibly slow today not sure why that was so timed out on payment refusing my card, so I phoned up and was greeted by a delightful young lady who apologised and was incredibly helpful completing my order with ease

August 14, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are delighted to hear that our customer services team were able to assist you.

Please be assured that we are imporving our onsite experience.

We hope that you enjoy your Extended Lorry Driving Experience.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Good customer service experience

Good customer service experience when I needed to change an order

August 14, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are pleased to hear that our customer services team were able to assist you in exchanging your voucher.

We hope the recipient enjoys their 30 Minute Lake District Helicopter Tour.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Flying experience

Easy to purchase no problem

August 13, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are happy to hear that you found ordering your voucher simple.

We hope that you enjoy your 30-minute Trial Flying Lesson.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

I did find booking a difficult as I got…

I did find booking a difficult as I got thrown out but then done with the email you sent me.

August 13, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We hopethat you enjoy your 'Air Commodore' Spitfire Experience Day.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Highly recommend

Highly recommend

August 8, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedack.

We hope that you enjoy your 30-minute Trial Flying Lesson.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

It was very easy to buy a voucher and…

It was very easy to buy a voucher and the lady I spoke to was very friendly and helpful

August 13, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are delighted to hear that our customer services team were able to help you.

We hope that you enjoy your Moorlander Steam Train Lunch on the Churnet Valley Railway.

Kind regards,
The Into The Blue Team

Rated 2 out of 5 stars

Poor availability

Poor availability. Should have made me aware of it before booking

August 13, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We apologise that your preferred date was unavailable. Due to the seasonality of this experience we do advise in the experience details that due to the popularity of this experience, dates must be booked well in advance to avoid disappointment.

We hope that you enjoy your Spartan Tank Driving Experience.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Great

Easy to find what I wanted, and the buying process was easy too. Thank you

August 13, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are pleased to hear that you found ordering your voucher simple.

We hope that you enjoy your Owl Encounter experience.

Kind regards,
The Into The Blue Team

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