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Into The Blue Reviews 

835
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Evaluating 624 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the helpful and friendly staff members who consistently make interactions pleasant, welcoming, and entirely professional during every visit. People also appreciate the exceptional customer service and discover that booking various adventure experiences is usually very straightforward and seamless. However, some people mentioned that the online booking process could sometimes feel complicated and quite frustrating when navigating website issues. Reviewers specifically noted that promotional codes occasionally failed to work properly or that redeeming vouchers presented unexpected technical hurdles. Visitors found these specific website limitations disappointing before finally getting assistance from phone support agents.

What people talk about most

User experience

Consumers find user experience to be largely positive, highlighting clear website navigation and... See more

Booking process

People report ambiguous experiences with the booking process, with opinions sharply divided. While many... See more

Staff

Users describe positive interactions with staff, highlighting helpful and efficient service both on the phone... See more

Customer service

Reviewers highlight positive aspects of customer service, describing representatives as super helpful,... See more

Product

Clients share positive opinions on product quality, highlighting that items match their description.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Great choice of flying experiences, super helpful customer service. Web site really clear but for some reason the purchase process wouldn’t work on my iPad but it did work fine on my desktop Mac!

Company replied

Rated 5 out of 5 stars

I received a gift voucher for a flying lesson and booked it at Tibenham, Norfolk. Voucher was easy to use and booking with Steve at the flight school was excellent. The one hour flight, also with St... See more

Company replied

Rated 5 out of 5 stars

Having found booking a gift voucher very easy, i was dismayed to find that google pay had used an old dead email address to send me the voucher. Embarrassed I contacted Into the Blue customer service... See more

Company replied

Rated 5 out of 5 stars

A very short and productive conversation to book my flight, after an equally quick online search and payment. Friendly phone service and all done within a few minutes. Information received by email su... See more

Company replied


Company details

  1. Gift Shop

About Into The Blue

Written by the company

At Into The Blue, we specialise in creating unforgettable days out across the UK. From high-adrenaline adventures to relaxing getaways, we offer over 2,000 carefully curated experiences designed to inspire, excite and delight.

Whether you’re searching for the perfect birthday surprise, a unique anniversary gift, or a last-minute present that still feels thoughtful, our instant gift vouchers make giving effortless. With options ranging from supercar driving and flying lessons to spa days, afternoon teas and family activities, there truly is something for everyone.

Established for over 25 years, Into The Blue is proud to be one of the UK’s most trusted experience providers. We work closely with carefully selected venues and professional partners to ensure every experience meets high standards of quality, safety and enjoyment.

Our friendly UK-based team is always on hand to help with recommendations, bookings and any questions along the way, making the whole process simple and effortless.

At Into The Blue, we believe memories make the best gifts, and we’re here to help you create them.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

835 reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 88% of negative reviews

Typically replies within 1 week

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4.4

All reviews

(835)

631 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Easy to book and good value for money.

Easy to book and good value for money.

August 11, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

It is good to read that you found purchasing your voucher easy.

We hope that you enjoy your iFLY Indoor Skydive.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Excellent response and help given when…

Excellent response and help given when I mistakenly made a double purchase because no evoucher arrived after my first attempt.
I delayed my review until my refund was processed but all sorted now so thank you very much.

August 5, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are happy to hear that our customer services team were able to asisst you.

We hope that you enjoy your Nationwide 60-minute Flying Lesson.

Kind regards,
The Into the Blue Team

Rated 5 out of 5 stars

Pleasant well knowledgeable staff…

Pleasant well knowledgeable staff helpful plenty of choice for dates of experience no pressure when answering questions

July 29, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are pleased to hear that you found our customer services team helpful.

We hope that you enjoy your 30-minute Junior Flying Lesson.

Kind regards,
The Into TheBlue

Rated 5 out of 5 stars

Booked an hour young driver session for…

Booked an hour young driver session for my great niece 16th birthday, the booking was very easy and hopefully she will have a great experience.

August 10, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

It is great to read that you found orderingyour voucher simple.

We hope that your great niece enjoys her 60-minute Young Driver Experience.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

9 year old pilot

My 9 year old grandson did the flight simulator experience. The whole experience was perfect from start to finish. The instructor was amazing, making my grandson feel very comfortable. Would definitely recommend

August 10, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

It is good to read that your grandson enjoyed his 20-minute Boeing 747-400 Junior Simulator Session.

Kind regards,
The Into The Blue

Rated 5 out of 5 stars

Customer service was great

Customer service was great, our tour date and time was booked with ease. Clear instructions on where to board given.

The boat company was great, provided clear instructions.

August 5, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are happy to hear that our customers services team were able to assist you.

We hope that you enjoy your Self-drive Boat Hire.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Very helpful staff changed the expiry…

Very helpful staff changed the expiry date on my voucher due to unforeseen circumstances. Paid the difference and the e booking was in my inbox straight away . Very efficient helpful staff . Highly recommend.

August 10, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are delighted to hear that our customer services team were able to assist you in extending and exchanging your voucher.

We hope that you enjoy your Pontcysyllte Aqueduct Open Canoe Trip.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars
Into The Blue logo

Reply from Into The Blue

Thank you forr the feedback.

We are pleased to hear that our customer services team were able to assist you.

We hope that you enjoy your 20 Minute Tigermoth Flight.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Easy to use service

Easy to use service, plenty of locations to chose from and straightforward booking system

August 4, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

It is great to read that you found ordering your voucher simple.

We hope that you enjoy your 60 Minute Microlight Experience.

Kind regards,
The Into The Blue Team

Rated 1 out of 5 stars

I booked wing walk and I paid £485…

I booked wing walk and I paid £485 later I find out on official Paige charging only £420 so I ring before yesterday to ask what’s the difference and pay u charge me that much n lady just we third party so we charge this so I ask can cancel n I book for the official website she just disconnect call n later n call again I was on hold for 25 minutes n no one answer my call all I just want to if you charge me £485 n I booked location in Swansea which is 18 September so can i rebooked n change location n get early i literally paid £65 extra so i deserve good service which clearly they don’t give a shit n even I don’t get call my regarding my service

August 3, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

I can see that our Customer Services team has been in touch and are working on a resolution for you.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Very clear and efficient gift package…

Very clear and efficient gift package arrived on time great service thank you

August 3, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are happy to hear that your voucher arrived promptly.

We hope that the recipient enjoys their Anytime 15,000ft Tandem Skydive.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Had to have my voucher extended due to…

Had to have my voucher extended due to health issues. The lady on the phone was really sympathetic and helpful. Made me feel better, as i thought we had lost the voucher due to it expiring in December. Thank you for your help and support

August 6, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are deighted to hear that our customer services team were able to assist you in extending your voucher.

We hope that you enjoy your Moorlander Steam Train Lunch on the Churnet Valley Railway.

Kind regards,
The Into The Blue Team

Rated 1 out of 5 stars

The staff on the phone are excellent…

The staff on the phone are excellent but the waiting times to get through to speak to them are 15-30 minutes and if there is a query to be resolved there may be several of these calls.
The process of transferring a voucher from the original booking to another event is extremely complicated and cynically, it seems to be designed so as discourage transfers so the purchaser gives up and loses the money paid.

August 6, 2026
Unprompted review
Rated 5 out of 5 stars

Into The Blue

I've used Into the Blue a couple of times now. Easy to use website, great experiences and prices are very reasonable compared to other companies offering these experiences.

August 6, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We hope that you enjoy your 30 Minute Two Seater Flying Lesson.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

An easy process to provide a unique…

An easy process to provide a unique gift at a reasonable price.

August 5, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are pleased to hear that you found ordering your voucher simple.

We hope that the recipient enjoys their 60 Minute Young Driver Experience.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Really easy to use booking and good…

Really easy to use booking and good value

August 5, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are delighted to hear that you found purchasing your voucher.

We hope that youenjoy your Half-day Falconry Experience.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

I have booked 2 experiences

I have booked 2 experiences. The first booking process took me about an hour as I was very nervous and was double checking myself. The second booking took about 10 minutes. The venue were so very helpful. Had to phone them rather than book online but all went smoothly. I would have every confidence to use into the blue again.

August 3, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We hope that you enjoy your One-car Luxury Classic Drive with Exhibition Entry Ticket.

Kind regards,
The Into The Blue Team

Rated 3 out of 5 stars

All is not clear

The experience that had been brought for me as a gift, was cancelled inside of three days Twice, leaving me to contact into the blue to sort it out, they were helpful, on booking another experience it had a lot of add ones take the cost to over another hundred pounds, it also had a lot of terms and conditions, the whole experience has meant a lot more in money and even greater stress.

July 31, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

It is good to read that our customer services team were able to assist you in exchanging your experience.

We hope that you enjoyed your Two Car Supercar Blast.

Kind regards,
The Into The Blue Team

Rated 5 out of 5 stars

Excellent customer servicr…

Such a helpful representative who booked my experience for me over the phone when I was experiencing on-line difficulties. Nothing was too much trouble.
So many great experiences to choose from. I will definitely book through this company again.

August 5, 2026
Into The Blue logo

Reply from Into The Blue

Thank you for the feedback.

We are pleased to hear that our customer services team were able to assist you.

We hope that you enjoy your Half-day Falconry Experience.

Kind reagrds,
The Into The Blue Team

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