Kitbag Reviews 8,088

TrustScore 3.5 out of 5

3.6

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Review summary

Created with AI, based on recent reviews

Looking at 307 reviews, most reviewers were somewhat happy with their experience overall. Many customers are pleased with the quick delivery of their orders, often receiving items sooner than expected. The quality of the products, including personalized items, is frequently praised, with many finding them to be in perfect condition and exactly as advertised. Reviewers also appreciate the ease of ordering through the website and the regular updates on their order status. However, some customers express significant dissatisfaction with customer service, citing unmonitored email inboxes, unhelpful live chat interactions, and a general lack of support when issues arise. There are also concerns regarding refunds, with some experiencing delays or incomplete refunds, and others reporting issues with product quality, such as misprints, incorrect sizing, or receiving non-authentic items. A few people also mentioned receiving incorrect items or missing components in their orders.

What people talk about most

Product

Consumers find product quality to be ambiguous, with some praising the amazing quality, efficient service,... See more

Order

People report ambiguous experiences with order, with many expressing significant frustration and... See more

Delivery service

Clients share ambiguous opinions on delivery service, with many praising fast and efficient delivery, often... See more

Refund

Customers had negative experiences with refund, with many reporting significant delays and difficulties in... See more

Customer service

Users describe negative interactions with customer service, with many reviewers reporting abysmal and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I read the reviews for this company sadly after I had ordered from them.The general consensus from trust pilot was that the firm was OK but sadly the individual reviews showed a severe lack of custo... See more

Rated 3 out of 5 stars

Poor customer service. No order status update, worse was never told when order had been dispatched or expected delivery date. It did arrive more information would have been nice.

Company replied

Rated 3 out of 5 stars

Decent website with a good choice, very fast delivery too. Unforntuantly my initial return didn’t get refunded so I had to call to ask them to get it sorted, the call cost me over £14 to contact them... See more

Company replied

Rated 3 out of 5 stars

Can't fault the service, very quick delivery but unfortunately the items we ordered didn't fit so had to be returned. Why only 3 stars then? The web site does state that refunds can take up to 14 da... See more

Company replied


Company details

  1. Sportswear Store

Written by the company

We feel your passion and aim to provide you with everything you need to follow the beautiful game. Kitbag is the home for football online - Your club's colours run through our veins. When you think football, think Kitbag - we've got you sorted. A globally-renowned football specialist and authority in our field, www.kitbag.com is home to a huge amount of official replica kit for English Premier League giants Arsenal, Chelsea, Everton, Liverpool, Manchester City, Manchester United, Tottenham Hotspur and others. We are happy to offer a huge range of player and custom printing, so whether you're a fan of Sergio Agüero, Philippe Coutinho, Cristiano Ronaldo, Eden Hazard, Harry Kane, Lionel Messi, Wayne Rooney, Alexis Sánchez or Neymar JR, Kitbag Online Store UK can help you show your player passion like never before. Our website is managed by Fanatics (International) Ltd. As the global leader in licensed sports merchandise, Fanatics delivers to over 180 countries, runs stores in over 12 languages and supports multi-lingual call centres incorporating 11 languages. Fanatics extended the reach of its licensed sports merchandise business by acquiring UK-based international sports e-commerce company, Kitbag Online Store UK on February 2nd 2016. It now supports and compliments Fanatics’ successful U.S. operation by focusing on partnerships with the biggest sporting teams and organisations around the world. Operating from its base in the UK’s sporting stronghold of Manchester, the international business provides online, retail and end-to-end event solutions for nearly 30 partners across various sports. Fanatics has relationships with globally recognised English Premier League, La Liga, Bundesliga, Ligue 1 and SPL football clubs, along with representation across all major US Sports Leagues, Golf, Rugby, F1 and Tennis. Internationally, Fanatics also delivers specific global leadership in event, city centre and in-venue retail; providing expertise at leading soccer, rugby and golfing venues. Fulfilment and service infrastructure has also expanded internationally, leveraging the historic expertise of Kitbag Online Store UK in international markets and integrating with the marketing and technology solutions traditionally used by Fanatics across its sites and partners in the U.S. Kitbag Online Store UK at www.kitbag.com is operated under licence by Fanatics.


Contact info

3.6

Average

TrustScore 3.5 out of 5

8K reviews

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Rated 1 out of 5 stars

Ordered a football shirt on 25th of…

Ordered a football shirt on 25th of May, for it to be delivered before Saturday. (2 business day delivery), paid 6.99£ for the delivery. It’s 28th of May and the order is still “processing” I also emailed their customer service on 25th of May to ask about the order if I can upgrade the item but no response. I wouldn’t waste your time with them. Had to cancel the order and go elsewhere

May 28, 2026
Unprompted review
Kitbag logo

Reply from Kitbag

Hello Kamil, thank you for reaching out, and please accept our sincere apologies for the misunderstanding. To provide some clarity on what happened, when an order is placed for a customized item (such as one with a custom name, number, or patches), it requires additional time for production. We value your feedback and will use this experience to improve our response times and make our shipping and production terms even clearer for our customers. I hope you will give us another chance to provide you with the excellent service you deserve. I reviewed your order and followed up in a separate email regarding the efforts made today. Warm regards, Adrianna

Rated 3 out of 5 stars

I have received my order for the 2026…

I have received my order for the 2026 Arsenal kit with "Dowman 56" on the back. However after opening the packaging I had noticed the sizing of the numbers in particular are abnormally large. The proportion of the numbers to shirt are extremely large the numbers are surely for adult size shirts.

My son was so excited to receive the kits before the weekend and now he can't wear the shirt. This is very disappointing that staff at Kitbag can be so carelessly make such a critical error do the staff not take any pride in their work and the companies reputation?

It's frustrating that the staff member knowingly made the mistake and instead of taking accountability they continued with processing an incorrect order.

Do better Kitbag team, this is unacceptable.

Adrianna, You have really turned my perspective around on the company and after having you resolve my issue so promptly I would consider purchasing from kitbag again. I have upgraded my review due to your actions. I truly hope your company value you! Have a great day.

May 26, 2026
Unprompted review
Kitbag logo

Reply from Kitbag

Hello Athaur, Thank you for taking time out of your busy day to provide us with feedback and update your review. We are terribly sorry for the inconvenience. We have passed your experience along to the appropriate department, and it is being looked into. We wanted to reach out to you and apologize immensely for the troubles you have encountered. Please feel free to reach out to us if we can help you further in any way. Thanks, Sam

Rated 1 out of 5 stars

Ordered an Arsenal shirt from Kitbag…

Ordered an Arsenal shirt from Kitbag with express delivery specifically so it would arrive before the Arsenal parade. During checkout, I entered my postcode and selected my address from the lookup provided, as I normally do when ordering online.

A few days later, Royal Mail updated the tracking to say they could not identify the address and the parcel was being returned to sender because the address was incomplete/incorrect.

What I find unacceptable is that Kitbag still dispatched the order despite the shipping label apparently only containing my name and postcode. At no point was I contacted to confirm or correct the address before dispatch, even though this should have been an obvious issue. Most retailers have systems in place to validate incomplete addresses before sending parcels out — especially for express delivery orders.

Trying to contact customer service made the situation even worse. Every time I selected the option saying I had an issue with an existing order, the call would ring once and then leave me waiting with no answer. The only way I could actually get through to someone was by pretending I was calling to make a new order, which says everything about the level of customer support being offered.

To make matters worse, because this is the week Arsenal won the Premier League, the shirt is now sold out, so I can’t simply reorder it. Customer service have completely pushed the blame onto me and taken no responsibility whatsoever for sending a parcel with an apparently incomplete address.

This was supposed to be a great week celebrating Arsenal winning the league, and instead it’s been completely ruined by a genuinely awful customer experience. Really disappointing service from a company you’d expect to handle online orders properly

May 26, 2026
Unprompted review
Kitbag logo

Reply from Kitbag

Hello Jennifer, please accept our most sincere apologies. We completely understand how disappointing this is, especially during such an exciting week celebrating Arsenal winning the Premier League. This is absolutely not the standard of service we want to provide. Unfortunately, our ordering and dispatch systems are highly automated. The system automatically pulls and prints the exact details generated at the checkout, meaning we do not manually review or alter addresses before shipping. To help prevent this from happening in the future, we highly recommend checking your order confirmation email immediately after placing any order. If you notice that the address lookup tool omitted specific details, please contact us right away so we can manually correct it before the parcel enters the automated warehouse system. We are truly sorry for the trouble with both the delivery and your experience with our phone lines. Your feedback regarding the customer service queue has been passed directly to our management team to ensure we improve our communication channels. Thank you for your patience and understanding despite these difficult circumstances. I hope you might give us another chance to prove our worth. I reviewed your order and followed up in a separate email regarding the efforts made today. Warm regards, Adrianna

Rated 4 out of 5 stars

Amazing customer service from Facebook messenger

I purchased a Edmonton Oilers Mitchell & Ness Power Play Jersey 1979 Wayne Gretzky for my husband for christmas and the item arrived promptly and was a very well made and fantastic item. However it was too small and I had to send it back. What I went through to get any one to respond to me was crazy. It took me 6 months! But I must say that when I finally found someone they were amazing and I ended up with the correct sized item in the end. While i would not recommend their customer service through the email address , as I must have sent around 15 emails without receiving any respond, I would highly recommend the items they sell and their Facebook messenger customer service. The facebook customer service was outstanding, kind, and responsive. If you have any issues i would recommend this channel to get things moving. Thank you very much to Charlie and Ashton. What a great team!

May 13, 2026
Unprompted review
Rated 1 out of 5 stars

They sold me a fake arsenal shirt and…

They sent me the wrong size and they sold me a fake arsenal shirt and won't let me return it

May 23, 2026
Unprompted review
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Reply from Kitbag

Hello Sebastian, thank you for writing. You will shortly receive an email from me asking for more details. What's wrong with the product? I'll wait for more information:) Bart

Rated 1 out of 5 stars

Sold me a fake shirt! internal ticket code is fake IP8211

I recently ordered online a Juventus Third Shirt the authentic version with player printing on the bag. The shirt that arrived is quite clearly a fake/copy shirt! It is two sizes smaller than the advertised sizing, the product tag string has clearly been previously untied and retied again, and more telling the internal ticket product code reads IP8211 instead of KC3487. This is very disappointing for such a huge company to be selling knockoff shirts pretending they are the real authentic ones.

April 17, 2026
Unprompted review
Kitbag logo

Reply from Kitbag

Hi Jonathan,
I am very sorry you had some issues regarding your recent order. This is not the experience we want for our customers! I have contacted you via email to resolve these matters. I look forward to hearing back from you! -Sharon

Rated 1 out of 5 stars

Smashed item

Thanks for a broken in to many pieces cup kitbag . Item came smashed up . What a waste of money

April 18, 2026
Unprompted review
Kitbag logo

Reply from Kitbag

Hello Phil, thank you for letting us know. We're very sorry to hear that your mug arrived damaged. Most importantly, we hope you weren't hurt, your safety is our top priority. I hope that my actions help find a satisfactory solution for you. I reviewed your order and followed up in a separate email regarding the efforts made today. Warm regards, Adrianna

Rated 1 out of 5 stars

I received 2 fake Messi authentic…

I received 2 fake Messi authentic jerseys from kitbag
I have the authentic away purchased from adidas Australia
to compare
The 2 jerseys from kitbag are completely different
No hologram logo ,no product tag different material on 2 jerseys make sure you use PayPal with these guys.
There return portal was not eligible for return on this item
I have logged a refund from PayPal.
I Received a refund offer
if I return the jerseys
which I posted today
I then had pay $100 AUD out of pocket to return the jerseys to kitbag in 2 weeks
which postage has not been offered to be covered.
If I want to regain the majority or my money
I have to follow kitbag instructions and demands.
Regardless of the outcome or kitbag reply’s to this issue
If Kitbag sent legitimate jerseys in my order in the first place
I wouldn’t be out of pocket $100 AUD being "Penalised" for being a customer.
It very difficult for myself currently to understand and accept this return postage charge without being disappointed and unsatisfied with kitbag.

April 17, 2026
Unprompted review
Kitbag logo

Reply from Kitbag

Hello Paul, thank you for reaching out, and first and foremost we're truly sorry to hear about your experience. We'd like to investigate this matter further and make things right. Unfortunately, we weren't provided with your order number, so we’re currently unable to look into the specific details of your case. At your earliest convenience, please contact us at customerfirst@fanatics.com with your order number, and we will be happy to further review this for you. Best regards, Adrianna

Rated 1 out of 5 stars

Poor service all round

The shirt i received was screwed up and shoved in a bag, like it had been returned by someone else. When I opened it, it was the wrong shirt. I emailed customer service - no response. I phoned customer service and the shirt I wanted is out of stock. I presume they just sent this hoping I wouldn't notice. Customer service was also difficult, as I couldn't understand her and offered no apology.

April 14, 2026
Unprompted review
Kitbag logo

Reply from Kitbag

Hello Joe, I hope you’re doing well. I reviewed your message and am here to assist. I am truly sorry for the confusion and frustration, because you received the wrong item. We take our responsibility to deliver orders to our customers seriously, and we are disappointed to have fallen short in your case. I hope that my actions help find a satisfactory solution for you. I reviewed your order and followed up in a separate email regarding the efforts made today. Warm regards, Adrianna

Rated 1 out of 5 stars

Sent the white united shirts with blood…

Sent the white united shorts with blood stains on them. Tried to get in touch about returning the item and was completely ignored each time ! Wouldn't buy another thing from here

March 26, 2026
Unprompted review
Kitbag logo

Reply from Kitbag

Hello, thank you for your feedback. We understand your frustration with this situation. We strive to provide the best possible experience for our customers, and we appreciate you bringing this to our attention. I have just contacted you by email to resolve the issue you have encountered. We will be happy to assist you at any time. Sincerely, Joanna

Rated 5 out of 5 stars

Incredible Customer Service

At first I had received an error shirt, but after writing a review the company contacted me very quickly, and offered me either a free reship or full refund. Very much appreciated, I took the reship and could keep the error shirt too! Highly recommend👌🏻

April 7, 2026
Unprompted review
Kitbag logo

Reply from Kitbag

Hello Owen, I appreciate you taking the time to get in touch. Thank you for reaching out to us, and I’m really sorry to hear about your experience. I completely understand how frustrating it must feel to receive an item with incorrect printing. We genuinely want to make this right for you. I reviewed your order and followed up in a separate email regarding the efforts made today. Warm regards, Adrianna

Rated 2 out of 5 stars

Ordered a large sweatshirt received a…

Ordered a large sweatshirt received a medium which is a small medium which is no good for the person will think twice about ordering again

April 2, 2026
Unprompted review
Kitbag logo

Reply from Kitbag

Hi J,
I am very sorry you had some issues regarding your recent order. This is not the experience we want for our customers! I have contacted you via email to resolve these matters. I look forward to hearing back from you! -Sharon

Rated 1 out of 5 stars

trying to send a return

trying to send a return, Kitbag don't send any information paperwork with items went on its portal, will not work sending item back, very poor service even spoke to AI help, very slow and the human element asked me to explain what too large was ?

March 28, 2026
Unprompted review
Kitbag logo

Reply from Kitbag

Hello James,

We regret you had issues returning your item and found our service unhelpful. We'll investigate the lack of return information and AI assistance quality to improve our processes. Thanks for your feedback.

Sincerely, Crystal

Rated 5 out of 5 stars

10 out of 10 service.

Best Bank in my opinion, over 30 years a customer, never any problems or disappointments, customer phone service is second to none, give them a go, you won't be disappointed.

March 24, 2026
Rated 5 out of 5 stars

Excellent, Excellent, Excellent

Excellent service, products and price.
After placing my order I read reviews that were unfavourable. Had I read the reviews before ordering I would not have made my order, however my order was dispatched the following day with tracking details and delivered 48hrs later as expected.
I ordered Manchester United football kit for my grandson, the price was unbelievably good so I worried that it would be fake, it is however the genuine kit.
I couldn’t be more pleased with this purchase and my experience of shopping with Kitbag.

March 19, 2026
Unprompted review
Rated 1 out of 5 stars

Item shown is different from item delivered.

Please, do not patronise this website. I bought 2 similar shirts of the same size label large. One was ridiculously larger than the other one. Also, one of the shirts delivered was different from what was ordered. Everytime you try to message customer service, it shows an error message and you get no response. When you send an email, you get no reply. Considering the amount paid for the shirts. Its better to buy elsewhere. If I had read these reviews, I would have avoided the website.

March 9, 2026
Unprompted review
Kitbag logo

Reply from Kitbag

Hello, Thank you for your feedback and we apologize for the confusion and inconvenience. I just contacted you to clarify the problem that occurred. Please check your mailbox. We look forward to your reply and hope that we will be able to compensate for the trouble caused. Best regards, Joanna

Rated 1 out of 5 stars

I ordered 3 tops ( i did not see these…

I ordered 3 tops ( i did not see these horrendous reviews) delivered by 19th March … now changed the delivery date by 10 working days!!!
Asked for a refund as will arve to late and advised NO REFUNDS!!!!!

WELL WE WILL SEE ABOUT THAT YOU BUNCH OF SCAMMERS!!!!

Tried rhe online chat and suddenly “an network error”.

WHEN A COMPANY WAS MORE 1 Stars than anything its time to AVOID AVOID AVOID AVOID!!!!

March 16, 2026
Unprompted review
Kitbag logo

Reply from Kitbag

Hello, I am very sorry to hear that you had a bad experience with us. Please contact us by e-mail at customerfirst@fanatics.com with your order number so that we can resolve your problem as quickly as possible. We look forward to your feedback!

Rated 1 out of 5 stars

Item arrived damaged

Item arrived damaged, was provided a free returns code and was told to get in contact once I had dropped the return off at the Royal Mail Drop off shop and the refund could be processed in advance as the usual timeframe of up to 14 working days would be unfair when a customer receives a damaged item. I’ve dropped the item off, got in touch, provided the proof of postage receipt, also a screenshot of the Royal Mail tracking page which shows the item has been dropped off and also provided the direct tracking link itself and apparently none of that is good enough for the refund to be processed all because their own return portal has not updated. Very poor.

UPDATE: yes I finally received a refund after much persistence from me. I am awaiting your response to my email.

March 16, 2026
Unprompted review
Kitbag logo

Reply from Kitbag

Hello Ellen, we are terribly sorry for the inconvenience. We have passed your experience along to the appropriate department, and it is being looked into. Since you have already received a refund, we wanted to reach out to you and apologize immensely for the troubles you have encountered. Please feel free to reach out to us if we can help you further in any way. Thanks, Sam

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