Kitbag Reviews 

8,533
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Considering 764 reviews, reviewers had a great experience with this company. Customers frequently praise the fast and efficient delivery, often noting items arrived sooner than expected. Many people also highlight the excellent product quality and great value for money. The ordering process is generally described as easy and straightforward, offering a good selection. However, some customers noted issues with product quality, such as damaged printing or peeling lettering, and items arriving dirty. Others found descriptions inaccurate, leading to incorrect sizing. Additionally, some reviewers experienced order fulfillment problems, including delays, out-of-stock items, or difficulties tracking purchases. Challenges with customer service and returns for faulty items were mentioned.

What people talk about most

Product

Customers consistently note ambiguous experiences with product quality and personalization. Many reviewers... See more

Delivery service

People report positive experiences with delivery service, frequently praising the quick and fast delivery... See more

Order

Reviewers mention ambiguous feedback about order experiences, with many expressing frustration over delays,... See more

Quality

Clients share positive opinions on quality, with many reviewers praising the excellent quality of items,... See more

Price

Users describe positive interactions with price, with many reviewers highlighting great prices, good value,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

To be fair, my last review wasn't positive..however Kitbag have since proved to be a very good online retailer, one that I will continue to use and trust. Customer service is excellent. Well don... See more

Rated 4 out of 5 stars

Kitbag are a new company to me and out of 2 items organsied I ahd mixed experience. First order was acknowledged and organised for delivery....then a month later it was out of stock ...ver disappointe... See more

Rated 4 out of 5 stars

*update I’ve had a reply and can now go collect my order from another location. Thanks kitbag Delivery not arrived although they say it’s been delivered, 2 emails sent without reply to customer se... See more

Company replied

Rated 4 out of 5 stars

Overall happy with the order but the name customisation on the back of the shirt isn’t centre and is a bit wonky. Other than that can’t complain


Company details

  1. Sportswear Store

Written by the company

We feel your passion and aim to provide you with everything you need to follow the beautiful game. Kitbag is the home for football online - Your club's colours run through our veins. When you think football, think Kitbag - we've got you sorted. A globally-renowned football specialist and authority in our field, www.kitbag.com is home to a huge amount of official replica kit for English Premier League giants Arsenal, Chelsea, Everton, Liverpool, Manchester City, Manchester United, Tottenham Hotspur and others. We are happy to offer a huge range of player and custom printing, so whether you're a fan of Sergio Agüero, Philippe Coutinho, Cristiano Ronaldo, Eden Hazard, Harry Kane, Lionel Messi, Wayne Rooney, Alexis Sánchez or Neymar JR, Kitbag Online Store UK can help you show your player passion like never before. Our website is managed by Fanatics (International) Ltd. As the global leader in licensed sports merchandise, Fanatics delivers to over 180 countries, runs stores in over 12 languages and supports multi-lingual call centres incorporating 11 languages. Fanatics extended the reach of its licensed sports merchandise business by acquiring UK-based international sports e-commerce company, Kitbag Online Store UK on February 2nd 2016. It now supports and compliments Fanatics’ successful U.S. operation by focusing on partnerships with the biggest sporting teams and organisations around the world. Operating from its base in the UK’s sporting stronghold of Manchester, the international business provides online, retail and end-to-end event solutions for nearly 30 partners across various sports. Fanatics has relationships with globally recognised English Premier League, La Liga, Bundesliga, Ligue 1 and SPL football clubs, along with representation across all major US Sports Leagues, Golf, Rugby, F1 and Tennis. Internationally, Fanatics also delivers specific global leadership in event, city centre and in-venue retail; providing expertise at leading soccer, rugby and golfing venues. Fulfilment and service infrastructure has also expanded internationally, leveraging the historic expertise of Kitbag Online Store UK in international markets and integrating with the marketing and technology solutions traditionally used by Fanatics across its sites and partners in the U.S. Kitbag Online Store UK at www.kitbag.com is operated under licence by Fanatics.


Contact info

3.9

Great

TrustScore 4 out of 5

9K reviews

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3.9

All reviews

(8,533)

794 reviews in the last 12 months

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Rated 5 out of 5 stars

Customer service impressive when there was a minor issue with the order.

Customer service were very responsive to resolve a minor issue with the order. Turned a frown upside down extremely quickly.

June 18, 2026
Kitbag logo

Reply from Kitbag

Hello Peter, Thank you for your feedback. I am sorry to hear some of your order arrived damaged. This is not the experience we want for you and I have reached out to you directly via email to further address this order. We hope to hear from you soon. Best, Courtney

Rated 1 out of 5 stars

Faulty items and zero customer service

Faulty items delivered, shirt numbers are wonky and peeling. Customer service is non existent, phone number is unmanned, email address is unmanned.
Live chat works sporadically but mostly doesn’t. Really poor service. Replacement sent, waited a week and the same issues on the shirts, even worse than the first batch. No way of contacting anyone again. Only option is to contact payment provider. Strongly advise anyone to avoid. One star review is flattering!

June 22, 2026
Kitbag logo

Reply from Kitbag

Hello JR,
We sincerely regret the issues you've experienced with the faulty items and the difficulties reaching our support team. We are actively investigating these communication breakdowns and product quality concerns to prevent recurrence. Your feedback is invaluable as we work to improve. We have been communicating directly via email and we are still here to assist. Sincerely, Crystal

Rated 2 out of 5 stars

Ordered Mexico shirt that was in stock…

Ordered Mexico shirt that was in stock when I order it . Then I had email after email of delays on the shirt . Finally decided to cancel the order and get a refund . Poor show to be honest and waste of time

June 22, 2026
Unprompted review
Kitbag logo

Reply from Kitbag

Hello, Neil. We are very sorry this happened, and we greatly appreciate your feedback regarding this matter. We have reached out to you via email and hope to hear from you soon. Sincerely, Morgan

Rated 1 out of 5 stars

Delivery was split and not received.

Delivery was split; the second item reported as delivered but it wasn’t. Emailed to customer service has gone unanswered, then I was asked to leave a review 😳.

June 16, 2026
Kitbag logo

Reply from Kitbag

Hello Ryan, Thanks for bringing this to our attention — I’m ready to take a closer look. I hope you're doing well. I've looked into your concern, and I'm sorry to hear that one of your items was not delivered to you, even though it was marked as delivered by the shipping carrier. I have reviewed your order and sent you an email to the email address that was on the order. We apologize again for the inconvenience, and we hope to hear from you soon. Sincerely, Sam

Rated 5 out of 5 stars

Quick delivery

Quick delivery, able to track all the way. Purchases packed very well & all, as usual, excellent quality.

June 19, 2026
Rated 1 out of 5 stars

Complete scam - do not buy anything via Kitbag!

The order was the wrong size - this would normally not be an issue for most businesses, as you'd be able to return it and be sent a new item of the correct size.

However, it appears Kitbag have completely shut down all customer service options. The form to issue a return via their website doesn't work. The contact form to reach out to their support team on the website also does not work. The customer service number is closed and sends you back to their broken website.

This was a birthday gift I spent over £70 on and now have completely wasted this money. Because of Kitbag's lack of customer support - I feel that this is a scam operation and would encourage anyone reading this to not buy anything from them, if you have any issues with your order you will not be able to get any help for it!

June 11, 2026
Kitbag logo

Reply from Kitbag

Hello, Jamie. We are very sorry for this experience with receiving the incorrect size. We have emailed you and hope to hear from you soon. Sincerely, Morgan

Rated 5 out of 5 stars

Argentina Messi top

Package arrived promptly and with great care well packaged have bought from kitbag many times and been pleased each time. Was easy to order and was great value .

June 19, 2026
Rated 1 out of 5 stars

No way to contact Kitbag with issue

Ordered x2 England kits from Kitbag. One item was a pre-order item and one was not.

Non pre-order item was meant to be shipped 4 days ago however my status is still processing.

I've tried to call customer services, their contact centre is closed and I called during the opening times advertised.

I then emailed customer services, received an email back saying the inbox is not monitored and that I should fill out the contact form.

Tried to fill out the contact form and there is an error with the form.

Last resort I tried to speak to an agent via live chat, but nothing happens. I was just left waiting with no agent entering the chat.

Shocking service all around, there seems literally no way of contacting Kitbag if there's an issue. Probably going to have to do a chargeback and won't have my items which is pretty disappointing.

June 22, 2026
Unprompted review
Kitbag logo

Reply from Kitbag

Hello Sharelle, Let’s take a closer look together. I hope you're doing well. I've looked into your concern, and I'm sorry to hear your order has not yet shipped. I have reviewed your order and sent you an email to the email address that was on the order. We apologize again for the inconvenience, and we hope to hear from you soon. Sincerely, Sam

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