The bikini looks really beautiful and the fabric feels nice and high quality. Unfortunately, I was disappointed after washing it. I washed the bikini at 30°C on a delicate cycle, and afterwards th... See more
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Review summary
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Reviews shaping this summary
Good Service, thank you. The Swimsuit did not fit at all unfortunally…
After having my eye on Lilja the Label’s bikinis for quite a while, I finally treated myself to a few pieces during their sale a few weeks ago and my experience has been amazing in every way. The... See more
The swimsuit is beautiful and fits perfectly. I really like the adjustable straps and it feels high quality. They had much information about sizes etc on the website which helped me choose the right... See more
Company replied
Company details
Written by the company
Lilja the Label is a sustainable Finnish swimwear brand established in 2016. Our aim is to create high-quality swimwear both ethically and sustainably. We don’t believe in seasonality and make products that are meant to last both time and use: these are pieces you will love for a long time. Wear them throughout your winter swims and throughout your warmest beach days. The well-being of the planet and the people are our utmost priorities. We believe that a business can only thrive when everyone and everything involved in the product chain is also thriving. Our collections consist of earthy and timeless colours paired with graphic and minimalistic prints that mix together elements from the nature and vintage influences from seasons past. These items are intended to bring you joy for a long time and stay as your swim staples for seasons to come.
Contact info
Fredrikinkatu 25, 00120, Helsinki, Finland
- info@liljathelabel.com
- www.liljathelabel.com
4.6
Excellent
124 reviews
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This company invites their customers to review, whether positive or negative
Replied to 60% of negative reviews
Typically replies within 48 hours
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Everything perfect
Service an products are just great! Quality is very good and shipping was fast. I can only recommend it!
November 10, 2025
Reply from Lilja the Label
Thank you so much for your feedback and taking the time to share your experience, it really means a lot! 💙
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exceeded my expectations in every way
After having my eye on Lilja the Label’s bikinis for quite a while, I finally treated myself to a few pieces during their sale a few weeks ago and my experience has been amazing in every way. The quality and fit of the bikinis are truly great, and in my opinion, you can really feel the difference compared to fast fashion brands.
What impressed me the most, though, was the exceptionally kind customer service. There was an issue with the first shipment (which wasn’t Lilja’s fault), but it was handled very quickly and professionally. Later, when I reached out again because I needed a few items in a different size, I was once more treated with friendly and caring support. I especially appreciated having the same contact person, Mimosa, throughout the process. It made communication much easier and more personal.
Overall, I’m truly satisfied, both with the products and the service and highly recommend Lilja the Label!
October 29, 2025
Unprompted review
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I have received my drawstring bikini…
I have received my drawstring bikini and am extremely satisfied. Service and communication are top notch and the bikini fits perfectly and is really good quality🙏🏻🙏🏻
June 14, 2025
Unprompted review
Reply from Lilja the Label
Thank you so much for taking the time to leave this review - it really means a lot! 💙🥹
I’ve experienced extremely good…
I’ve experienced extremely good customer service from Lilja the Label. They were quick to reply and eager to help. I was ordering to Denmark. Furthermore the products were beautiful and comfortable <3
April 14, 2025
Unprompted review
Reply from Lilja the Label
Thank you so much for taking the time to review us! This made our day 🥹 So happy to hear you loved both our customer service and the swimwear :) Laura
Cute bikini - awful service
Cute bikini, but very disappointing customer experience
The bikini itself is cute, but the overall experience was frustrating—especially in Germany. I had to walk a long way just to pick up the parcel, and I had to pay for the return shipping myself. To make matters worse, I will never get a full refund because of a tiny stain on one of the returned items. For such an expensive brand, I expected much better service. Unfortunately, I won’t be buying from them again.
June 2, 2025
Unprompted review
Reply from Lilja the Label
Hi Lara,
Thank you so much for your review, and apologies in getting back to it so late on this channel. 💙
Unfortunately as a small brand, we aren't able to offer completely free returns. However, we do offer free exchanges in case a customer wishes to change sizes, or even the style completely. This is communicated on our website, but I do understand how frustrating it is when something doesn't fit perfectly when shopping online - and therefore, we still offer the free exchange of size/style as an option :)
When it comes to swimwear, we need to be very strict about the condition of returned items, as it's a hygiene product. I'm so sorry to hear you didn't have the best experience with our service, and if there is ever something I could do to make your experience better, I'd be more than happy to! If you feel there is sill something open with your order, I'm here for you at info@liljathelabel.com.
Kindly,
Laura
perfect quality and lovely , nice design
I love it! you pay a little more for these bikinis but its worth it! the quality is amazing, good and soft, stretches good around the butt and bust. the design and colours varies- would be very happy if all your designs can be ordered in all your colours.
I have a small waist and bigger boobs - this is a rare shop where I have found swimwear that fits soft and true to size and looks very pretty!
July 23, 2023
Unprompted review
Reply from Lilja the Label
Thank you so much for taking the time to leave such a thoughtful and helpful review! 💙 This really made our day!
Laura
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Everything was good
Found out about Lilja the Label through an instagram ad and ordered the Olivia Classic Onepiece. I used the ´Calculate My Size´ option on their website and worked just fine to fit my body. The color is a little brighter than the photos but I still like it :) and I think it was a good price for a beautiful sustainable swimsuit.
February 19, 2023
Unprompted review
Reply from Lilja the Label
Thank you for such a lovely review, Cristina! This really means a lot to us :)
Beautiful set of bikinis
Beautiful swimsuit, true to size and pictures. Smooth delivery and well packed in a small package. No extra trash in packaging.
January 24, 2023
Reply from Lilja the Label
Thank you so much for such a lovely review, really means a lot to us! x
Size chart
In my opinion products arent true to size, altough the swimwear is very beautiful and big plus for sustainability
January 25, 2023
Reply from Lilja the Label
Thank you for such a helpful review, really means a lot to us and helps us develop our sizing and product information! 💙
Bikini i orderer was pretty much perfect, loved it!
The delivery was quick, and i loved that the product was also good for the enviroment.
February 5, 2023
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Lovely swimwear, lovely company
Lovely, well-made product. Arrived super fast. Customer service replied promptly to enquiries and were friendly and helpful.
December 28, 2022
The sizes were spot on and I was able…
The sizes were spot on and I was able to choose the right size remotely. Their return and exchange policy was a nice surprise.
Love the colours and the quality!
November 16, 2022
Products and service
November 18, 2022
Reply from Lilja the Label
Thank you for such a lovely review, Sanna 💙
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A great and sustainable brand
Great materials and I appreciate the transparency with the production. The quality of the products and their designs are great!
November 16, 2022
Reply from Lilja the Label
Thank you for the amazing review, we really appreciate you taking the time to write this! 💙
Reply from Lilja the Label
Thank you for the beautiful review, Amber! We are so happy you loved your order. 🤍
Quick delivery of a beautiful product
I received the package so much quicker than expected, and it was beautifully and thoughtfully packaged. The swimwear was of such high quality, I cannot wait to wear it!
November 1, 2022
Reply from Lilja the Label
Thank you for the review, it really means a lot! So happy to hear you love your purchase 🤍
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