The London Pass Reviews 24,140

TrustScore 4.5 out of 5

4.4

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the excellent value for money, noting significant savings compared to purchasing individual tickets for attractions. Many appreciate the ease of use and the convenience of accessing numerous sights, often skipping queues and streamlining their visits. People also praise the wide selection of attractions available, encouraging them to explore places they might not have otherwise considered. However, some customers were not happy with the booking process, mentioning confusion regarding attraction points and unclear information about visiting hours or closures. A few also experienced difficulties with bus services, citing long waits and hard-to-find stops. Additionally, some reviewers found it challenging to book time slots for certain attractions through the pass, leading to wasted time and missed opportunities.

What people talk about most

Location

Consumers generally find the location options to be positive, appreciating the wide variety of sights and... See more

Value for money

People report positive experiences with value for money. Many consumers found the pass offers great savings,... See more

User experience

Clients share positive opinions on user experience, highlighting its ease of use for accessing attractions... See more

Price

Customers generally had positive experiences with the price, finding that it offered great savings and... See more

Booking process

Users describe ambiguous interactions with the booking process. Many found it smooth and easy, appreciating... See more

Based on these reviews

Rated 4 out of 5 stars

Everything worked perfect - easy and fast access to very many attractive sightseeings and museums. The Uber Boat trip is great and gives you a free view from the river. Only the Hop-on/ Hop-off-bu... See more

Company replied

Rated 4 out of 5 stars

When I used the London Pass, everything worked perfectly, as it should. I was able to see all the sights I wanted to see at a cheaper price. The only thing that is a bit confusing is that in one p... See more

Company replied

Rated 4 out of 5 stars

We got into the muesums faster and we saved a lot of money and time. We are a bit dissapointed with the buses cause we waited long to get on a bus and the bus stops weren't visibile and hard to unde... See more

Company replied

Rated 5 out of 5 stars

There is a good range of activities available. I think however that's disingenuous to include free activities on the passport as it inflates its value artificially. Having said that, I DID find it e... See more

Company replied


Company details

  1. Travel Aggregator

Information provided by various external sources

Discover more & spend less with The London Pass! Visit over 80 attractions in one of the world's greatest cities, including Tower of London, Westminster Abbey, and Windsor Castle at no extra cost - all with one convenient pass. Take in the view from The Shard, sail down the Thames, or learn about London's fascinating Royal history with the only all-inclusive pass. Great savings on admission prices! Learn more on londonpass.com

Learn more about the London Pass

Written by the company

Save Money!
Free entry to your choice of over 80 top London attractions
Save Time!
Skip the lines at a number of selected attractions saving you time during busy periods
Save Stress!
The London Pass has everything you need for the perfect day out helping you make the most of your time in the city

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

24K reviews

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Rated 5 out of 5 stars

The Pass made it simple!

Was a bit worried with some comments about the pass but if you well organise your day, the London pass make things much easier to visit London main attractions! We had a 3 day pass+ and organise a route to include the main attractions in order to take the most value of the pass.
It made us run a bit but was worth it as we were able to save about 30% if we buy tickets directly in the attractions online. ( More if on site)
Had no issues with admission and time slot on any attractions.

September 10, 2025
Unprompted review
The London Pass logo

Reply from The London Pass

Hi Hugo,

This made our day. We are so grateful for your kind words. Thanks for sharing your review with us and the community. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

Very easy to use,good value for the…

Very easy to use,good value for the money!

September 16, 2025
The London Pass logo

Reply from The London Pass

Hi Camelia,

This made our day. We are so grateful for your kind words. Thanks for sharing your review with us and the community. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

Unmissable

Easy to use, always entered immediately…fantastic! Cannot ask for more!

September 16, 2025
The London Pass logo

Reply from The London Pass

Hi Giorgia,

We are thrilled to receive your feedback. It would certainly boost our confidence as we strive to provide hassle-free experience. Thank you for taking the time to write a review. We really appreciate the positive feedback. We're happy to hear you enjoyed using the pass while visiting one of our cities.

Regards,
Go City

Rated 5 out of 5 stars

Great value for the money

It was a great experience to visit basically every major attraction without having to buy separate tickets. There are a few places which require pre-booking but this was never a problem and changes can be made at fairly short notice. The best experience was that when we wanted to visit Westminster Abbey it first said "no more tickets available" but with the London Pass Plus they still allowed us to get in.

August 25, 2025
The London Pass logo

Reply from The London Pass

Hi Christian,

We are thrilled to receive your feedback. It would certainly boost our confidence as we strive to provide hassle-free experience. Thank you for taking the time to write a review. We really appreciate the positive feedback. We're happy to hear you enjoyed using the pass while visiting one of our cities.

Regards,
Go City

Rated 4 out of 5 stars

Easy to use

I used this pass to visit many attractions that I would’t visit without. The admission to attractions is very quick and easy. No need to book in advance the majority of them

August 15, 2025
The London Pass logo

Reply from The London Pass

Hi Silvia,

We really appreciate your feedback and it will be used to help identify gaps and improve our service. It is great to hear that you enjoyed using the pass from Go City. We hope to serve you in near future.

Regards,
Go City

Rated 5 out of 5 stars

Highly recommended

The London Pass has enabled us to do a lot and saved us a lot. We were able to see a lot, and I would definitely use the pass again :)

September 16, 2025
The London Pass logo

Reply from The London Pass

Hi Sarah,

We are beyond thankful for your review, and we are so grateful for your kind words. Your feedback is extremely important to us. It is great to hear that you enjoyed using the pass from Go City. We hope to serve you in near future.

Regards,
Go City

Rated 5 out of 5 stars

Fantastic Passes

Because the passes were prepaid, it didn’t feel as if we were spending lots of money while in London. We never had to queue to get in places, because in effect we already had tickets. We took our grandchildren for two nights and packed in lots of sightseeing - Tower of London, West Minster Abbey, Uber boat on the Thames, Cutty Sark, Greenwich and more.

August 29, 2025
The London Pass logo

Reply from The London Pass

Hi Margaret,

We appreciate you taking the time to leave us a review. Your feedback is valuable to us as it gives us constant motivation to improve and provide the best services possible.

Regards,
Go City

Rated 3 out of 5 stars

It is only valid for a year.

It is only valid for a year, and is not refundable after one month of purchase.

September 15, 2025
The London Pass logo

Reply from The London Pass

Hi there, yes we can confirm Non-activated London Passes are valid for one year from the date of purchase. All the details about our passes are available on our website, and our support team is always happy to assist with any questions or help you plan your Go City experience. We’re here to make sure everything goes smoothly and that you get the most out of your pass.

Rated 3 out of 5 stars

Do a bicycle tour of London

You really have to motor to see everything and make the pass worthwhile. If you want to leisurely explore London then I would suggest not buying the pass. One day I did the Amy Winehouse tour, the Jack the Ripper tour, the Tower of London and the Shard. We were busy! It feels like you’re trying to pack everything in to get value for $$. The highlight was definitely the bicycle tour of London we would not have thought to otherwise done this and it was the best part of the trip. If it wasn’t for the London pass we would not have thought to book the bicycle tour.

September 16, 2025
The London Pass logo

Reply from The London Pass

Hi there, thank you for sharing your feedback! We’re delighted to hear that the bicycle tour of London was a highlight of your trip. One of the great things about the Go City London Pass is that it can help you discover experiences you might not have tried otherwise. We also offer a wide range of passes to suit different traveller needs, whether you prefer a busy schedule or a more leisurely pace. We appreciate your thoughts on pacing, and we hope your next Go City adventure gives you even more memorable experiences.

Rated 5 out of 5 stars

GREAT

The security knowing that I could get in places with the London pass was amazing. Bought the pass for one day and it was so worth it

September 16, 2025
The London Pass logo

Reply from The London Pass

Hi Daniel,

We are thrilled to receive your feedback. It would certainly boost our confidence as we strive to provide hassle-free experience. Thank you for taking the time to write a review. We really appreciate the positive feedback. We're happy to hear you enjoyed using the pass while visiting one of our cities.

Regards,
Go City

Rated 5 out of 5 stars

Perfect way to see London!!

This was the perfect way to visit London for a first time tourist in this city. So many choices and different ways to see all the main attractions. We saved so much money by using the London pass and saw way more. Highly recommend!

September 16, 2025
The London Pass logo

Reply from The London Pass

Hello,

This made our day! Your review means a lot to us. We hope to serve you again in the future.

Regards,
Go City

Rated 3 out of 5 stars

Chocolate cocktail not for children

I went with m'y 2 children under 18 years old at the Chocolate cocktail and tey couldn't enter, even they couldn't have a chocolate cocktail without alcoohol. That wasn't specify in their pass

September 16, 2025
The London Pass logo

Reply from The London Pass

Hi there, thank you for your review. We’re very sorry for the confusion during your visit to the Chocolate Cocktail experience. For safety and legal reasons, this attraction is for adults only and cannot accommodate children under 18, even with non-alcoholic options. This is stated in our “Know Before You Go” information to help guests plan ahead, and we appreciate your feedback. We hope your next Go City adventure is smooth and enjoyable for the whole family.

Rated 5 out of 5 stars

Found lots of things I loved doing

Easy to use. Booked many things online. It also opened me to a lot of things I enjoyed doing but didn’t even know were options.

September 16, 2025
The London Pass logo

Reply from The London Pass

Hi Kathryn,

This made our day! Your review means a lot to us. We hope to serve you again in the future.

Regards,
Go City

Rated 3 out of 5 stars

It’s quite expensive

It’s quite expensive

September 16, 2025
The London Pass logo

Reply from The London Pass

Hi there, thank you for your review. We understand that value for money is important, and we’re sorry to hear you felt it was quite expensive. With Go City, our aim is to give customers the best possible experience while saving money. The more attractions you visit, the more you save compared to buying individual tickets, and we offer flexible passes to suit different itineraries. We hope your next adventure with Go City shows just how much value and convenience our passes can provide.

Rated 5 out of 5 stars

This was the best way to see as much of…

This was the best way to see as much of London in a short space of time. We had the 4 day pass and utilised it to the max.

August 16, 2025
The London Pass logo

Reply from The London Pass

Hi Debra,

We are thrilled to receive your feedback. It would certainly boost our confidence as we strive to provide hassle-free experience. Thank you for taking the time to write a review. We really appreciate the positive feedback. We're happy to hear you enjoyed using the pass while visiting one of our cities.

Regards,
Go City

Rated 5 out of 5 stars

Great deal if you plan to visit 4-5 places per day

It's a good deal overall as long as you plan your journey well and get to see at least 4-5 attractions per day.

September 2, 2025
The London Pass logo

Reply from The London Pass

Hello,

This made our day! Your review means a lot to us. We hope to serve you again in the future.

Regards,
Go City

Rated 4 out of 5 stars

London Pass - Good Value

When I used the London Pass, everything worked perfectly, as it should. I was able to see all the sights I wanted to see at a cheaper price.

The only thing that is a bit confusing is that in one part of the sales information, it says you can see as many attractions as you can fit into the day, but in a different part it says that your pass has a certain amount of points which you use up as you go. It doesn’t tell you at any time how many points an attraction is worth or how many points you have left. Anyway, I apparently didn’t use up my points because I wasn’t refused entry to anything.

September 2, 2025
The London Pass logo

Reply from The London Pass

Hello,

This made our day! Your review means a lot to us. We hope to serve you again in the future.

Regards,
Go City

Rated 5 out of 5 stars

YOU ALL

YOU ARE GENIOUS AND SPECIALISTS

August 12, 2025
The London Pass logo

Reply from The London Pass

Hello,

This made our day! Your review means a lot to us. We hope to serve you again in the future.

Regards,
Go City

Rated 1 out of 5 stars

Stay Away! Reservation system does not work and horrible customer service!

Flew over 4000 miles, purchased the London pass PLUS for $400. Because their reservation system was not working, we were unable to reserve and see London sites like The Chard, London eye, Madame Tussauds - any attraction that required a reservation! Since then customer service has ignored me and when they do reply they just say no refund! Crooks!!!! 
Do NOT buy this!!!

August 19, 2025
Unprompted review
The London Pass logo

Reply from The London Pass

Thank you for sharing your feedback and we sincerely apologise again for the trouble you experienced. We can see that your case has now been resolved, but please don’t hesitate to reach out to our team if you need any further assistance. Your feedback is very important to us and helps us continue improving the experience for all our customers. Thank you again for taking the time to share your thoughts.

Rated 5 out of 5 stars

Simple to use!

Simple to use!

September 5, 2025
The London Pass logo

Reply from The London Pass

Hi Alexandra,

This made our day. We are so grateful for your kind words. Thanks for sharing your review with us and the community. We hope to serve you again in the future.

Regards,
Go City

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