It's easy to create your project on the website- very easy. But the delivery service has not been good- not sure if that's a LULU or FedEx issue, but I still haven't gotten my book, so I find it funny... See more
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LULU has produced several books for me - and they ar eall consistently well done ! My only suggestion is that they create an easier way to change the "asthetics" of a document withoutredoing the comp... See more
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Fixing errors quickly needs better response and ease of delivery. For example, now I have 3 different names my books are registered under that I am sure I type the same name for each time. It causes a... See more
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Always amazing and helpful when it comes to publishing my work & have used for years. Shipping cost has always been an issue as I’ve had shipping cost more than my orders which is hard when all I n... See more
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Company details
About Lulu
Written by the company
Lulu is a global publishing technology company focused on digital book printing and fulfillment logistics.
Lulu’s all-in-one platform provides the infrastructure for creators, businesses, and publishers to create and sell print-on-demand books worldwide through direct ecommerce integrations, API-driven automation, on-demand production, and global fulfillment.
Lulu’s platform enables automated, scalable book production and fulfillment without inventory risk, offset minimums, warehousing, or manual logistics. The result is faster time to market, reduced waste, expanded margins, and ownership of the customer journey.
Lulu is built for individual creators monetizing ideas, businesses scaling direct-to-consumer book sales, and enterprises powering complex publishing operations. We support every step of the lifecycle:
- Create and upload book files with flexible tools
- Automate secure publishing workflows through API integrations
- Print premium, on-demand books with intelligent global routing
- Deliver direct to customers in 200+ countries and territories
- Access to data and analytics for forecasting and sales visibility
As a certified B Corporation, Lulu is committed to sustainable practices, ethical business standards, and community empowerment.
Lulu prints books, but more importantly, Lulu powers the infrastructure behind modern print-on-demand publishing.
Lulu’s team is committed to the success of our creators and businesses every step of the way, which is why we offer comprehensiveguides and resources and have a fantastic support team.
Contact info
United States
- www.lulu.com
4.5
Excellent
6K reviews
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Reply from Lulu
Thank you for sharing your experience with Lulu! We’re thrilled to hear that you’re so pleased with the print quality and packaging.
It’s wonderful to know your books arrived looking their best. We truly appreciate your support and are delighted to be part of your publishing journey!
the cost effectiveness
August 30, 2026
Reply from Lulu
Hello
Thank you for taking the time to share your feedback. We are glad to hear that you found Lulu to be a cost-effective option for your publishing needs. We appreciate you choosing Lulu and wish you continued success with your book!
Michael
Lulu
I am very disappointed with my recent…
I am very disappointed with my recent Lulu online delivery service.
There were several problems with my order:
1. The delivery time was shown as 10:30 PM, but my order was delivered only after 11:00 PM.
2. Two items were missing from my order. The delivery person told me that the amount would be refunded within 7 days, but I still have not received the refund.
3. I ordered kiwi fruit, but the fruits were completely unripe and not ready to eat. I have been unable to eat them even after two days.
4. I contacted Lulu customer care and also tried the online chat, but I have not received any proper response. It seems the customer service is always busy.
This is very disappointing, especially from a well-known company like Lulu. I request you to please investigate my order, process the pending refund immediately, and provide compensation or a suitable resolution for the poor-quality fruit and delayed delivery.
Please take this complaint seriously and provide me with a proper response as soon as possible.
September 2, 2026
Unprompted review
Reply from Lulu
Hello!
Thank you for reaching out. We are sorry to hear about the poor experience you had with your delivery, but we wanted to kindly clarify that Lulu is a book publishing and printing company. We do not offer online grocery or produce delivery services.
Because we do not have access to grocery order systems, we are unable to look up your order or issue a refund. Please contact the customer support team of the specific retailer you ordered from so they can locate your account and assist you right away.
Bryanna
Lulu
Avoid like the plague
I want to be clear upfront: as a pure print engine, Lulu does good work. Their physical book options, binding variety, and trim specs are among the best in print-on-demand. But the moment you encounter an operational or compliance flag on their platform, the entire customer experience disintegrates into an automated nightmare.
I have been dragged through an endless, circular support loop regarding account and verification hurdles. Rather than connecting you with a human administrator who can diagnose a simple issue and apply logic, Lulu hides behind scripted ticketing gates, automated compliance flags, and bot-driven verification checks. You get generic, canned responses that fail to address the actual problem, leaving you stuck in place with zero real-time escalation path.
If your project flows through their system without a single hiccup, Lulu works fine. But if you hit a technical glitch, verification flag, or account check, be prepared to waste days—or weeks—fighting a wall of automated scripts. High-grade paper quality doesn't make up for non-existent customer support.
Fix your support architecture and give your authors access to actual human beings who have the authority to resolve account issues.
Update: LuLu left a reply, deleted it, and then fired me as a client. They refunded money I didn’t even ask for and then left me with their administrative mess to clean up. This is what you can expect from Lulu. Avod them. I’d now make it one star if I could. They become children when you speak up and act out of spite.
August 30, 2026
Unprompted review
Reply from Lulu
Thank you for reviewing your experience with Lulu.
While we do have automated messaging in place to provide information to everyone as quickly as possible, there is always an option to reply to an automated message or to open a new ticket to speak with an agent.
Unfortunately, it appears that our platform was unable to provide the items that you requested, but we wish you the best of luck in your creative endeavors.
Lulu
idk its like lulu is better than kdp
idk its like lulu is better than kdp
September 1, 2026
Unprompted review
Reply from Lulu
Thank you so much for the shoutout! We are thrilled to hear that you are enjoying your experience with Lulu. We appreciate your support and are glad to be your platform of choice for your publishing journey!
Bryanna
Lulu
Publishing with Lulu has felt genuinely…
Publishing with Lulu has felt genuinely supportive. Their team is kind and quick to help, global distribution is smooth, and the cover design tool lets you create something professional without paying anyone else. It makes self‑publishing feel simple and encouraging.
September 1, 2026
Reply from Lulu
Thank you for such a thoughtful review! We are delighted to hear that our team, global distribution options, and cover design tool have helped make self-publishing a simple, encouraging, and professional experience for you. We truly appreciate your kind words and are so grateful to be a part of your publishing path!
Bryanna
Lulu
Good experience with lulu.com
Good experience with lulu.com, so far so good. I think there is a bit of delay in follow up and not enough tailored response.
July 13, 2026
Reply from Lulu
Thank you for your feedback! We are glad to hear that you are having a good experience overall, but we also appreciate your honest note regarding follow-up delays and response personalization.
We take this seriously as we work to improve our customer support, and we thank you for helping us grow!
Bryanna
Lulu
Reply from Lulu
Thank you for the wonderful review! We are so glad to hear that you had a great experience with us. We appreciate your support!
Bryanna
Lulu
Reply from Lulu
Thank you for your feedback! We are thrilled to hear that you found our publishing process straightforward and easy to use. Happy publishing!
Bryanna
Lulu
Lulu made it easy.
Lulu made it easy for me to print a book.
I still have problems with the cover.
That could use some improvement.
August 30, 2026
Reply from Lulu
Dear Customer,
Thank you for your feedback! We are glad to hear that Lulu made it easy for you to print your book.
If you are having trouble with your cover, please shoot us a message so we can further assist you. You can submit a ticket directly to our support team here: https://help.lulu.com/en/support/tickets/new?undefined
We appreciate your support and look forward to helping you get your cover just right!
Bryanna
Lulu
My book is invisible
My book has not appeared in the Lulu bookstore, which is disappointing.
August 30, 2026
Reply from Lulu
Hi Graham,
Thank you for sharing your feedback. We understand how important it is for your book to be visible and available to readers in the Lulu Bookstore.
We reviewed your account and can confirm that your most recently published book is available in the Lulu Bookstore, along with several of your other published books.
If you are referring to a specific project that is not appearing in the bookstore, we’d be happy to take a closer look and help ensure it is available for sale. Please submit a support ticket here: https://help.lulu.com/en/support/tickets/new?undefined
We appreciate you bringing this to our attention and look forward to assisting you.
Kind Regards,
Darlene
GREAT EXPERIENCE!
August 28, 2026
Reply from Lulu
Thank you so much for the enthusiastic review! We are delighted to know you had such a great experience with us. We truly appreciate your support!
Bryanna
Lulu
Excellent product quality quickly…
Excellent product quality quickly delivered. Helpful support.
August 30, 2026
Reply from Lulu
Thank you for sharing your experience! We are delighted to hear that you are happy with our product quality, fast delivery, and helpful support team. We appreciate your business and look forward to working with you again!
Bryanna
Lulu
Super fast service and a quality…
Super fast service and a quality product every time.
August 29, 2026
Reply from Lulu
Thank you for the fantastic review! We are SO glad to hear that you consistently receive high-quality products and super fast service.
Bryanna
Lulu
Satisfaction guaranteed!
I never thought I would find a company that I would be able to publish for personal use until I decide to put my book for sale, awesome service, simple and easy to use. Highly recommend! Very very very happy and satisfied. Words cannot express how much gratitude I have for this publishing company. High quality printing, delivery service is great!
August 28, 2026
Reply from Lulu
WOW!
Thank you so much for such an incredible, heartfelt review! We are honored to be the publishing platform that fits your personal and future sales goals. Hearing how happy you are with our print quality, delivery, and user-friendly tools means the world to us.
Bryanna
Lulu
Reply from Lulu
Thank you for sharing your experience with Lulu! We’re pleased to hear you’re happy with the quality of your product.
We appreciate your support and look forward to being part of your future publishing projects. Thank you for choosing Lulu!
Print Book templates
when setting up my book for publishing a hard copy (print book) you do not offer a template for a back of book blurb - also no place to put a self pic of the author - need to set it up more like Amazon's self publishing - expand your templates please
August 24, 2026
Reply from Lulu
Hi Terry,
We appreciate you sharing your feedback regarding our publishing templates.
For creating your book cover, Lulu offers two options: you can download a custom cover template based on your book’s specifications, or use our Create Your Cover tool within the Lulu project. The tool makes it easy to add a back-cover blurb in the designated text box and upload an image file, such as an author photo, so you can create a cover with the features you’re looking for.
We’d be glad to assist with your cover if you need any further assistance. Please create a support ticket here: https://help.lulu.com/en/support/tickets/new?undefined
Thank you for helping us enhance the publishing experience.
Kind regards,
Darlene
Distribution I never authorized — they tell me it’s withdrawn, yet it keeps selling
I never authorized the distribution of one of my projects on Amazon. Instead, they removed it from my Lulu account — it was no longer visible to me, nor could I manage it — and put it up for sale on Amazon without notifying me, despite my express wish not to sell it there. On top of that, they listed it with a cover I never approved.
I only found out because the book was already on sale. I reported it immediately. At that point they restored the project to my account, and I withdrew it from distribution entirely.
Here's the real problem: support keeps telling me the book is no longer available — but it isn't gone. The book is still being bought (I have evidence of actual purchases) and it's still purchasable as a new copy. For print-on-demand this is impossible: there is no stock to deplete, since every copy is printed only when someone orders it.
No one has ever explained how a project I never authorized was distributed and sold under my name with a cover I never uploaded. They reply with canned messages, close tickets without resolving anything, and never provide written confirmation. I would not recommend them to anyone who cares about keeping control of their own work.
August 28, 2026
Unprompted review
Reply from Lulu
Dear Customer,
Thank you for sharing your feedback with us. We take concerns regarding content distribution, copyright management, and account control very seriously, and we truly understand your frustration regarding how this situation with your book listing has been handled.
We can see that you currently have an open support thread regarding this issue. To ensure all your details, evidence, and history are kept in one place for our team to properly investigate and assist you, please reach out or follow up directly within that thread. We are more than happy to look into this further and work toward a clear resolution with you.
Thank you for your patience as we continue to work on this together.
Bryanna
Lulu
Thorough Resources/Total Control
I like that thorough resources are provided, but I am totally in control. The only issues I have ever had is that some of my books have not been given global coverage because of silly little things. However, this is a minor, minor issue. The service is great. I love it.
August 26, 2026
Reply from Lulu
Hi, we are so glad to hear you appreciate the thorough resources and the control you have! We understand your concern about some books not receiving global coverage due to minor issues. We are always working to improve our processes and appreciate you bringing this to our attention. If you'd like to address this together, please feel free to reach out to us and we can offer guidance as needed from there.
Thank you again for your wonderful feedback.
Bryanna
Lulu Support
First
First, as a Canadian, I was concerned about crossing borders and sought out a good Canadian authored website. Unimpressed.
Then I looked at Lulu based on the fact that you have grown to the extent that you can utilize printers around the world.
Your website is well-written and (so far) not infested with overdone marketing A.I. It was very helpful for a newbie like myself to create a book quickly with minimal effort at the publishing end.
Finally, I was gobsmacked at the speed with which the order arrived, conforming to my own business ethic of under-promising and over-delivering.
August 23, 2026
Reply from Lulu
Thank you so much for sharing your experience! We’re glad to hear that Lulu made the publishing process feel user-friendly for a first-time author.
It’s wonderful to know that our global print network helped ease your concerns about ordering from Canada, and even better that your book arrived faster than expected.
We truly appreciate your kind words about Lulu.
Regards,
Taylor M.
Lulu
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