It's easy to create your project on the website- very easy. But the delivery service has not been good- not sure if that's a LULU or FedEx issue, but I still haven't gotten my book, so I find it funny... See more
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LULU has produced several books for me - and they ar eall consistently well done ! My only suggestion is that they create an easier way to change the "asthetics" of a document withoutredoing the comp... See more
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Fixing errors quickly needs better response and ease of delivery. For example, now I have 3 different names my books are registered under that I am sure I type the same name for each time. It causes a... See more
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Always amazing and helpful when it comes to publishing my work & have used for years. Shipping cost has always been an issue as I’ve had shipping cost more than my orders which is hard when all I n... See more
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Company details
About Lulu
Written by the company
Lulu is a global publishing technology company focused on digital book printing and fulfillment logistics.
Lulu’s all-in-one platform provides the infrastructure for creators, businesses, and publishers to create and sell print-on-demand books worldwide through direct ecommerce integrations, API-driven automation, on-demand production, and global fulfillment.
Lulu’s platform enables automated, scalable book production and fulfillment without inventory risk, offset minimums, warehousing, or manual logistics. The result is faster time to market, reduced waste, expanded margins, and ownership of the customer journey.
Lulu is built for individual creators monetizing ideas, businesses scaling direct-to-consumer book sales, and enterprises powering complex publishing operations. We support every step of the lifecycle:
- Create and upload book files with flexible tools
- Automate secure publishing workflows through API integrations
- Print premium, on-demand books with intelligent global routing
- Deliver direct to customers in 200+ countries and territories
- Access to data and analytics for forecasting and sales visibility
As a certified B Corporation, Lulu is committed to sustainable practices, ethical business standards, and community empowerment.
Lulu prints books, but more importantly, Lulu powers the infrastructure behind modern print-on-demand publishing.
Lulu’s team is committed to the success of our creators and businesses every step of the way, which is why we offer comprehensiveguides and resources and have a fantastic support team.
Contact info
United States
- www.lulu.com
4.4
Excellent
6K reviews
Asks customers to review
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Excellent in every way!
Lulu's online platform is easy to use, the pricing is reasonable, the turn-around time is impressive, and the quality is excellent. I've used Lulu for several books now and have become a loyal customer. I highly recommend Lulu!
August 21, 2026
Reply from Lulu
Thank you so much for your support! We’re glad to hear that you’ve had a great experience with Lulu, from our user-friendly platform to the quality and turnaround time.
We truly appreciate you choosing Lulu for your publishing journey!
Regards,
Taylor M.
Lulu
Quick turnaround
August 24, 2026
Reply from Lulu
Hi! Thank you! We're glad we could get your order printed and delivered to you so quickly.
Bryanna
Lulu
Does what it says on the tin
Does what it says on the tin, will continue to use to self publish in the future
November 3, 2025
Reply from Lulu
Hi there!
Thank you for the great review! We are delighted that we've met your expectations and look forward to helping you publish your future projects.
Bryanna
Lulu Support
Reply from Lulu
Hello!
Thank you so much! We are thrilled to hear that you find our platform easy to use, resourceful, and efficient. We appreciate your support!
Bryanna
Lulu
Reply from Lulu
Thank you for taking the time to post a review! We’re glad to hear your order arrived quickly and was well packaged. We appreciate you choosing Lulu!
Regards,
Taylor M.
Lulu
20 Years and Still Going Strong
I have been buying from and publishing with Lulu as my one of my valued printing partners since 2006 and their service and quality is amazing, which is why I never left. Tons of options for printing, great customer service. I am currently working with them for hardcover editions and spiral bound workbooks and journals. They have been an amazing company to work with.
August 18, 2026
Reply from Lulu
Thank you so much for your continued support since 2006! We’re honored and appreciate your loyalty over the years, as well as your kind words about our service, quality, and range of printing options.
We’re grateful to be part of your publishing journey and look forward to working with you for many more years to come!
Regards,
Taylor M.
Lulu
Unpaid commissions
I published 12 books with Lulu, they force you to buy a copy before they will publish it and when it goes 'live' the printing costs make the book unviable or competitive. Your commission is what gets reduced if you hope to sell a book and then when you do earn it, it's months before you see any payment. I closed my account with commission still owing. No response to my emails, absolute rip off, the only people making money is Lulu off the back of your creativity. I now sell on Amazon, much better than these clowns.
August 1, 2026
Unprompted review
Reply from Lulu
Thank you for sharing your feedback. We’re sorry to hear that your experience with Lulu did not meet your expectations. I’m happy to provide some clarification regarding the points you raised.
A proof copy is required when a print book is submitted to Global Distribution. This allows the author to review and approve the physical book before it is submitted to retail partners such as Amazon and other retailers. However, purchasing a proof copy is not required simply to publish a book or offer it for sale through the Lulu Bookstore.
Regarding pricing and earnings, Lulu’s print-on-demand model allows creators to set the retail price for eligible books, with printing costs and applicable retailer or distribution discounts taken into account when determining the creator’s revenue. Authors can review the available pricing and revenue information before publishing their projects. Global Distribution may also include additional fees or discounts set by retail partners, which can affect the revenue earned from a sale. If maintaining the highest possible revenue is a priority, authors may wish to consider selling exclusively through the Lulu Bookstore.
For Global Distribution sales, print books and ebooks sold through retail sites such as Amazon, Barnes & Noble, and the Apple Books Store do not immediately appear on the Sales & Payments page. These sales are provided to Lulu through periodic sales statements received from each retail site, with retailer sales reported to Lulu on a monthly basis. Retail print book sales can take approximately six to eight weeks to post to your account, depending on when the sale occurs within the retailer’s reporting cycle.
We were unable to locate a support ticket associated with the information provided in this review. Our team would be happy to assist you further and look into any outstanding concerns regarding your account or payments. Please create a support ticket using the link below. Once you receive the confirmation email, you are welcome to reply directly to that email with any additional information regarding your account or outstanding revenue.
https://help.lulu.com/en/support/tickets/new
We appreciate the time you spent publishing with Lulu and look forward to the opportunity to assist you further.
Best regards,
Taylor M.
Lulu
Lulu forever!
Easy and fast! Love everything about Lulu. Quality and value are most appreciated.
August 11, 2026
Reply from Lulu
We’re glad to hear that you’ve found Lulu easy and fast to use, and that you’re happy with the quality and value we provide.
Thank you for choosing Lulu!
Regards,
Taylor M.
Lulu
I love using Lulu to publish my work
I love using Lulu to publish my work. The process is always straightforward, well documented, easy, versatile, and so affordable. Profits on sales are pretty good for in-house purchases (global retail is a different story but that's not Lulu's fault!), too. I trust Lulu, as they've always done right by me; even when I had a problem with my first project that was mostly my fault, they rushed in to help without any hesitation. Books I buy from Lulu are top notch printing quality, and the one time there was a defect they replaced it without hassle, instantly. I'm a Lulu fangirl for life at this point.
August 20, 2026
Reply from Lulu
Thank you for sharing your experience with Lulu! We’re so glad to hear that Lulu has consistently made publishing your work a positive experience, from the ease of creating your projects to the quality of your finished books.
We especially appreciate your kind words about our support team and the trust you’ve placed in us over the years. Hearing that you’re a “Lulu fangirl for life” truly made our day!
Thank you for being a valued part of the Lulu community.
Great site
Very easy to put your book on the site. The picture books I have made have, the pictures come out brilliantly.
August 19, 2026
Very fast turn around time and print…
Very fast turn around time and print quality is very high. Thanks!
August 15, 2026
The work done was excellent!
August 18, 2026
Growing pains…
The process was a little more confusing than I thought it would be. Once published I found mistakes after I ordered some copies. I guess I didn’t understand enough about formatting.
August 18, 2026
Reply from Lulu
Hello Curt
Thank you for sharing your experience. We understand that the publishing and formatting process can feel a little overwhelming, especially when you notice something after placing an order. We appreciate your feedback and hope your next project feels much smoother. Wishing you the best with your book!
Michael
Lulu
I have been working with Lulu as a self…
I have been working with Lulu as a self publisher since 2013 and I confirm the company delivers what it promises. The support team is always available to help all the way through with any issues you might face. Their free services are plenty to let you create an awesome project that will thrive, so, you can only imagine where the paid service might get your project to - skyrocket-.
May 23, 2026
They were very fast and easy to work…
They were very fast and easy to work with! Had no issues.
August 13, 2026
I love the templates for producing the…
I love the templates for producing the book and the cover. About 15 minutes to upload everything and send it off to print!
Top service and I recommend it to others.
August 14, 2026
Reply from Lulu
Hello Earle,
Thank you very much for your kind words and for taking the time to share your experience with Lulu on Trustpilot. We are delighted to hear that you found our book and cover templates easy to use and that you were able to get everything uploaded and sent to print so quickly.
We truly appreciate your recommendation and are glad to know that you have had such a positive experience with our service. We wish you continued success with your book and any future projects!
Best regards,
Michael
Lulu
To whom this may concern I am a Proud…
To whom this may concern I am a Proud Author, that just recently published two books with lulu.com looking forward to one of the most best selling books off of lulu So far this website has credit and sent me a few of my books and I like the way you look and everything so Lulu waiting on you to if you can help share some of my books with others thank you and you did an awesome job. Dorothy Price 🙏👏
August 12, 2026
Reply from Lulu
Hello Dorothy,
Thank you so much for taking the time to share your experience with Lulu! It is wonderful to hear how proud you are of your two newly published books, and we are glad to know that you have been happy with the books you have received. Congratulations on becoming a published author!
We are excited to see where your books take you, and we wish you the very best as you continue sharing your work with readers. While we are not able to directly promote individual books, we truly appreciate your choosing Lulu to bring your projects into print. Thank you again for your kind words and for being part of the Lulu author community, Dorothy!
Kind regards,
Michael
Lulu
nice quality of the books
August 10, 2026
I have been using Lulu for years
I have been using Lulu for years (10 to be precise) to publish books for my classes' writing and their service has always been top notch. Lovely company to work with.
August 9, 2026
Quality and response time
August 9, 2026
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