Straight forward to read and adjust any car insurance requirements on their website prior to the purchase.Not the cheapest but competitive.No body knows how good an insurance company is until you unfo... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Emma called politely and professionally apologised for the stress caused, admitted they should have done better. She has rectified the account, nothing owing and while systems can get in the way every... See more
Company replied
I am blown away by the prompt processing of my pet insurance claim. My cat had her surgical procedure on 19th June. The claim was submitted by the vet, 8 days later on Saturday 27th June. By Tuesday 3... See more
Company replied
After someone drove into my car contacted LV and once I got through, they were helpful, polite and understanding. The repair was organised and car picked up as not drivable. Repairers got car repaired... See more
Company replied
Company details
Written by the company
LV= General Insurance, part of the Allianz Group, help over 4.5 million customers to look after the things they love such as cars, homes and pets. LV= Life and Pensions help support over a million customers and members to protect futures, families and finances through products such as life insurance and retirement solutions. 💚
Contact info
County Gates, BH1 2NF, Bournemouth, United Kingdom
- lvgicares@lv.co.uk
- www.lv.com
4.5
Excellent
86K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Being able to contact an agent rather…
Being able to contact an agent rather than having to use online only. Having an option of both is much better.
June 23, 2026
Reply from LV=
Thank you, that's what we like to hear! ^Joe
Reply from LV=
Glad to hear you found our website easy to use :) ^Joe
Three experiences after taking out our…
Three experiences after taking out our second
car insurance policy with LV.
1) Whilst I received electronic copy of my wife's policy no hard copy was forthcoming. This was done automatically for my policy with LV.
2) I cannot see both policies within one account as confirmed by yourselves. I tried multiple times to set up a separate account without success.
3) Contact details seem to be buried in FAQ's and I have other administrative tasks to deal with.
Kind Regards
Ian Williamson
June 25, 2026
Reply from LV=
We’re sorry to hear you’re unhappy with the experience you’ve had with us. We’d like to look into this for you, so please drop us an email to LVGICares@lv.co.uk and we’ll take it from there. Many thanks, David.
Best price
This was my best quote an renewal and was very easy to arrange my car insurance
June 25, 2026
Reply from LV=
That's great! Thanks for your comment Laura, it's good to hear we were competitive for you. Many thanks, David.
The site was easy to use
The site was easy to use, so simple to navigate through the process
July 3, 2026
Reply from LV=
It's great to read your feedback Stephen, glad to hear the website was easy to use! Many thanks, David.
Took out insurance on line
Took out insurance on line, was very easy to do. Excellent service. Thank you.
July 3, 2026
Reply from LV=
That's great! Thanks for your comment Elaine, glad to hear the website was easy to use! Many thanks, David.
Easy to understand and seems to ask…
Easy to understand and seems to ask relevant questions.
July 3, 2026
Reply from LV=
Thanks for leaving us a review Melvyn, we're happy to hear that went well for you :) Many thanks, David.
Everything was explained to me .
July 2, 2026
Reply from LV=
That's great! Thanks for your comment, we're glad it went smoothly! Many thanks, David.
Good cover for my family.
Good cover for my family.
Always shop around for car insurance, this year LV ticked off all the boxes.
May 25, 2026
Reply from LV=
Thank you, that's what we like to hear! ^Sam
Reply from LV=
That's great to hear! Thank you :)^Kayleigh
Excellent service from LV and the…
Excellent service from LV and the garage Halo , Eastbourne. Good communications.
Fast and efficient service.
July 3, 2026
Reply from LV=
Thank you, that's what we like to hear! ^Sam
Avoid them! 3 years of loyalty mean nothing to them
As a loyal customer of three years, I am deeply disappointed with how I have been treated. Recently, my aluminium balcony door was damaged. The company sent out a technician to assess the damage, and his report was completely ridiculous—he described the state of the aluminium door as if it had been "eaten by woodworms" just to find an excuse to deny my claim.The company did absolutely everything they could to avoid paying out. In the end, they only paid £350 for a cracked glass pane, completely ignoring the fact that the door itself cost £2,200 and needs to be replaced.Be very careful with them. When you are buying a policy, they are incredibly nice and helpful. But the moment you actually need them, they leave you out in the cold. Do not trust them!
April 1, 2026
Unprompted review
Reply from LV=
Hi, thanks for getting in touch. We’re really sorry to hear about this and would like to look into it for you. If you would like to contact us so we can investigate, please email LVGICares@lv.co.uk and we'll look into it. ^Sam
What a pleasure to arrange my car…
What a pleasure to arrange my car insurance with. I highly recommend 👌
July 3, 2026
Reply from LV=
We love to hear this :) ^Sam
Very competitive quote £800 less than…
Very competitive quote £800 less than my renewal quote.Online form filling was straightforward and ivreall a very easy process, A plus over most insurers is that there is a phone number and if a chat boy.
July 3, 2026
Unprompted review
Reply from LV=
We're happy to hear we were competitive for you :) ^Sam
Not happy 😒
Been insured with LV (house insurance) for many years to be honest I was too complacent and allowed the policy to just renew. I like many others am struggling financially and have even received help from our local food bank as its so bad. I really could have done without the whopping increase in my policy by £73.40 a month!!
Re the below response I have already spoken to someone as I kept receiving calls from LV even though I had advised I do not like speaking on the phone. Apparently the policy I have is the best option for me, the price rise is due to rising costs of products or whatever...oh, that's OK then I will just carry on not eating or having any kind of luxuries
March 31, 2026
Unprompted review
Reply from LV=
Hi Anon, thanks for getting in touch. We’re really sorry to hear about this and would like to look into it for you. If you would like to contact us so we can investigate, please email LVGICares@lv.co.uk and we'll look into it. ^Sam
Excellent service by insurer and other companies involved
Process explained clearly by insurance company (LV) and the repair company (HALO) kept me informed through out repair and standard of work is excellent.
Small problem with car hire company but that also generally went well and satisfied with everything overall.
July 3, 2026
Reply from LV=
Thank you, that's what we like to hear! ^Sam
Just cancelled pet insurance
Just cancelled pet insurance. LV increased premium by over 60%. No recent claims??? Then when I complained their caring customer service team emailed me someone else’s details. And they want over £1200 to insure a fit and healthy animal. Gone elsewhere.
July 3, 2026
Unprompted review
Reply from LV=
Hi Tony, thanks for getting in touch. We’re really sorry to hear about this and would like to look into it for you. If you would like to contact us so we can investigate, please email LVGICares@lv.co.uk and we'll look into it. Many thanks, David.
This was the first time to have to use…
This was the first time to have to use the service and it was excellent
July 3, 2026
Reply from LV=
It's great to read your feedback, Jeff, we're glad it went smoothly!
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.