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LV=Reviews 

85,644
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Looking at 6,041 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the competitive pricing, often finding quotes significantly lower than other providers for similar coverage. The service is consistently praised for being smooth, professional, and hassle-free, with many appreciating the efficiency in handling claims and repairs. People also find the website easy to use, clear, and straightforward, making the process of getting a quote or managing policies quick and simple. However, some people mentioned issues with customer service, experiencing slow response times, being cut off during calls, or receiving conflicting information. A few other people also felt that while buying a policy was easy, support was lacking when they actually needed to make a claim, and some reported unexpected premium increases.

What people talk about most

Price

Customers had positive experiences with price, finding quotes competitive and often better than previous... See more

Service

Customers consistently note positive experiences with service, often highlighting the ease, efficiency, and... See more

User experience

People report positive experiences with user experience, finding the process quick, easy, and straightforward... See more

Website

Reviewers mention positive feedback about the website, with many finding it easy to use, straightforward, and... See more

Customer service

Users describe ambiguous interactions with customer service, with some reviewers praising the helpfulness,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Straight forward to read and adjust any car insurance requirements on their website prior to the purchase.Not the cheapest but competitive.No body knows how good an insurance company is until you unfo... See more

Company replied

Rated 5 out of 5 stars

Emma called politely and professionally apologised for the stress caused, admitted they should have done better. She has rectified the account, nothing owing and while systems can get in the way every... See more

Company replied

Rated 5 out of 5 stars

I am blown away by the prompt processing of my pet insurance claim. My cat had her surgical procedure on 19th June. The claim was submitted by the vet, 8 days later on Saturday 27th June. By Tuesday 3... See more

Company replied

Rated 5 out of 5 stars

After someone drove into my car contacted LV and once I got through, they were helpful, polite and understanding. The repair was organised and car picked up as not drivable. Repairers got car repaired... See more

Company replied


Company details

  1. Insurance Agency

Written by the company

LV= General Insurance, part of the Allianz Group, help over 4.5 million customers to look after the things they love such as cars, homes and pets. LV= Life and Pensions help support over a million customers and members to protect futures, families and finances through products such as life insurance and retirement solutions. 💚


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

86K reviews

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1-star

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4.5

All reviews

(85,644)

5,566 reviews in the last 12 months

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Rated 1 out of 5 stars

I wrote two reports about LV at different times.

I wrote two different reports about LV at different times. However, when they replied, twice, but by different people, they simply sent ver batim the same answer both times. That just tells me that they don't think about individual complaints. They simply give, say answer number 10 on this one, and then maybe answer number 13 for this one. They do nothing which takes the clients complaints and answers them individually. As I have already stated, there has been an unbelievable increase in my insurance for my two cars. I am allowing for changing one of my cars, and, even taking that into account, there has been no justification in the extortionately high level of the increase. My wife and I are OAPs and cannot afford increases of that magnitude, especially when LV are not giving any real reason for the level of the increase.
It has left me thinking that they do not want drivers at the age we are at now. 79. Even allowing for over 20 years of no claims, no crashes, no fines for driving offences and only 5,000 miles per year each. I would say that we are a much safer bet than half the youngsters that fly past us on motorways everyday with their music on full blast whilst they text on their mobile phones. In fact, I have noticed, more and more, that the youngsters that are speeding past us in the outside lane, are generally driving small cars which would cause them serious injuries in a crash. But they don't care, they just fly past you time after time. I am now leaving you to read all this as I surf the net for better prices.

June 29, 2026
Unprompted review
Rated 5 out of 5 stars

Very easy to set up

Very easy to set up, great prices.

June 29, 2026
LV= logo

Reply from LV=

Thanks for your feedback Amy, it's good to hear we were competitive for you. ^Phil

Rated 3 out of 5 stars

Competitive pricing

Competitive pricing, but clumsy, glitchy website. Took my money for a change but then the website failed, on more than one occasion. Had to call, got a helpful person to assist me. If you want to rely on a decent website then best to avoid.

June 24, 2026
LV= logo

Reply from LV=

Thanks for getting in touch about your experience. We're sorry you feel this way. We appreciate your feedback, and we’ll review our processes to see where improvements can be made. ^Phil

Rated 5 out of 5 stars

Easy application process

Online application process was very easy and the premium was very competitive with my existing insurer's renewal. I'd insured with AA for over 30 years but every year their renewal quote would be high but when I phoned to question it they would reduce it. This year I tried LV and their quote was 40% lower for the same cover.

June 25, 2026
LV= logo

Reply from LV=

We're happy to hear we were competitive for you :) ^Sam

Rated 5 out of 5 stars

Professional service

Easy to use and professional interaction with LV staff and the repair company they used to fix my car.

June 19, 2026
LV= logo

Reply from LV=

Thank you for your kind words, we're so pleased we could help :)

Rated 5 out of 5 stars

LV Car Insurance

Excellent price and easy to set up.

June 16, 2026
LV= logo

Reply from LV=

Thanks for getting in touch, Will, it's good to hear we were competitive for you.

Rated 1 out of 5 stars

Disappointed

Was advised two years ago from the vet that my dogs lump was too small and didn’t need treatment but if it changed we should come back. I was with LV for 1.5 years and didn’t make a claim. Now his lump has changed significantly LV wont pay out as they class it as pre existing, even though we never had treatment for it and it’s a completely different lump to what it was 2 years back. Felt let down by the vets and LV.

May 22, 2026
Unprompted review
LV= logo

Reply from LV=

Hi, thanks for bringing this to our attention. Please send an email to
LVGIcares@lv.co.uk and we'll get the right team in touch with you.

Rated 5 out of 5 stars

very quick

very quick, easy and reasonably priced policy

June 17, 2026
LV= logo

Reply from LV=

It's great to read your feedback William, it's good to hear we were competitive for you. ^Lisa

Rated 5 out of 5 stars

spot on

Information
Speed
Service
Price

June 17, 2026
LV= logo

Reply from LV=

It's great to read your feedback, it's good to hear we were competitive for you. ^Lisa

Rated 5 out of 5 stars

Perfect service

Had a 'not my fault' accident and LV were superb. Spoke to an English person (so I could understand them easily !) and all was sorted out quickly and efficiently with an excellent local repair garage being assigned the work.
Everything went smoothly.

June 17, 2026
Unprompted review
LV= logo

Reply from LV=

Thanks for leaving us a review, we're so pleased we could help :)  ^Lisa

Rated 1 out of 5 stars

What the hells going on with their…

What the hells going on with their website? I tried to buy my insurance all afternoon knowing it was about to expire, it could not take any payment. I rang up the next day and the only person who could take my call had no sales experience. He didn't seem to think it was important to report the problems I had had with the website even though I was tearing my hair out!

June 26, 2026
Unprompted review
LV= logo

Reply from LV=

We’re sorry to hear you’re unhappy with the experience you’ve had with us. We’ll definitely look into it for you. Please drop us an email with your details and we’ll take it from there. Our email address is LVGICares@lv.co.uk. ^Lisa

Rated 5 out of 5 stars

Very easy and straightforward,could…

Very easy and straightforward,could pick out exactly what I want with the add ons,and all details easy to find.Not only saved me money,but time in finding the right cover,very good site.

June 23, 2026
LV= logo

Reply from LV=

It's always nice to hear lovely feedback like this David, we're pleased we could help! ^Lisa

Rated 1 out of 5 stars

LV pet insurance

LV pet insurance. Do not insure your pet. For years I’ve been with LV. we did have issues with our dog and LV paid £5000 we paid £9000. Insurance went up to £53 per month then £85 per month then recently £123 per month I’ve cancelled and gone with Nape £33 monthly.
When I called to cancel they couldn’t give a toss. Absolutely disgusting. Never ever. They are a con company.

June 26, 2026
Unprompted review
LV= logo

Reply from LV=

Hi, thanks for getting in touch. We’re really sorry to hear about this and would like to look into it for you. If you would like to contact us so we can investigate, please email LVGICares@lv.co.uk and we'll look into it. ^Lisa

Rated 3 out of 5 stars

No App??

I could give 5 stars purely for the price of the car insurance but I’ve had to reduce it to 3 because although I had a text telling me the paperwork is on its way that’s all I’ve had. No email confirming the purchase of the policy or anything, and there’s no App, unlike my last insurer.

June 26, 2026
LV= logo

Reply from LV=

We’re sorry to hear you’re unhappy with the experience you’ve had with us. We’ll definitely look into it for you. Please drop us an email with your details and we’ll take it from there. Our email address is LVGICares@lv.co.uk. ^Lisa

Rated 5 out of 5 stars

A swift quote received online

A swift quote received online, no hassle & a simple process. I highly recommend this company 👌

June 16, 2026
LV= logo

Reply from LV=

That's great! Thanks for your comment Michele, glad it went smoothly for you :) ^Joe

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