While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 990 reviews, most reviewers were let down by their experience overall. Many people were dissatisfied with customer service, finding it unhelpful, difficult to reach, and often providing scripted or contradictory responses. Customers frequently reported issues with orders not arriving, being lost in transit, or receiving incorrect items. Furthermore, many struggled with the refund process, often not receiving their money back or facing significant delays. However, some customers also noted positive aspects regarding product quality, design, and comfort. Conversely, a small portion of people felt that delivery was fast and on time for their orders. Despite this, many experienced product defects, such as manufacturing issues or items falling apart prematurely.

What people talk about most

Product

Users describe ambiguous interactions with product, with some customers appreciating the design, comfort, and... See more

Customer service

Customers consistently note negative experiences with customer service, describing it as shockingly poor and... See more

Order

Reviewers highlight negative aspects of order, with many expressing disappointment and frustration. Customers... See more

Delivery service

Consumers find delivery service to be a source of frustration, with many reporting slow shipping times and... See more

Refund

Clients share negative opinions on refund, with many reviewers reporting significant difficulties and delays... See more

Reviews shaping this summary

Rated 1 out of 5 stars

If there was a zero stars it would be that. Ordered 4 pairs of trainers, never arrived, call customer services, they say we cant see anything, we will send a message to a supervisor and someone will c... See more

Rated 1 out of 5 stars

Only because I can’t give them 1-star! This store’s management is deplorable. Literally declined two returns that were preapproved and CONFIRMED BY NIKE FOR IN-STORE RETURNS. One manager approved one... See more

Rated 1 out of 5 stars

WARNING - Do not order anything from Nike.com. I ordered a football shirt for my Sons birthday, before i confirmed the order it said on their website it would be delivered by 14th June, today is 22... See more

Rated 1 out of 5 stars

I returned my order and was not refunded for one item, I contacted Nike and waited 8 days to then be told via email that I will not be receiving my refund!! £62 jacket that I returned and they will no... See more


Company details

  1. Activewear Store
  2. Clothing Store
  3. Shoe Store
  4. Sportswear Store

Information provided by various external sources

Experience sports, training, shopping and everything else that's new at Nike.


Contact info

1.5

Bad

TrustScore 1.5 out of 5

13K reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

1.5

All reviews

(12,871)

2,175 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

I will never ever buy nike shoes again

I will never ever buy nike shoes again. I dont care how nice they look. There own workers told me there quality went down on all there clothing and shoes. I sent a pair in for warranty not even 2 months and there claiming it is wear and tear from where its located its impossible, dont support this brand its garbage .

May 12, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

worst customer service…

I had one of the worst customer service experiences I’ve ever dealt with through Nike.

I purchased my kids’ shoes during Nike’s Cyber Monday sale for Christmas. They received them on Christmas Day, wore them for only 4 months, and the shoes completely fell apart. Since Nike advertises a 2-year manufacturer warranty, I contacted customer service about sending them in.

Before sending them back, I specifically asked a representative if I would be able to repurchase the exact same shoes for the Cyber Monday price I originally paid since the damage was due to a manufacturing issue. He assured me I would.

We sent the shoes in, they approved the claim, and I received a refund. Then, while trying to reorder the shoes, TWO different representatives told me they received approval for me to purchase the shoes at full price and that Nike would reimburse me the difference afterward.

So I trusted what I was told and placed the order at full price.

After the order was placed, Nike then told me they could not reimburse the difference after all.

At that point, I immediately requested a refund because I was absolutely livid. I was told the same thing by THREE different representatives, only for Nike to completely backtrack after the purchase was made.

The issue is not even just the money at this point. It’s the lack of communication, false promises, and wasting a customer’s time. I do NOT recommend Nike customer service based on this experience, and unfortunately, I will not be a returning customer.

May 11, 2026
Unprompted review
Rated 1 out of 5 stars

Scam

I bought a running shoes on 02/05 because the delivery was on Sunday. They do not deliver at that date.
I had to move the delivery date as I can’t receive deliveries during week, so, one week waiting, they changed the delivery date again.
I contacted Nike many times to ask them to contact the hauler to send the item back, what’s a normal procedure.
They did not care.
My delivery was cancelled, I’m going away, they have my money and don’t want to refund me.
It’s ridiculous how Nike abd DHL are terrible. Customer service useless, care with customer not at all.
Avoid Nike UK is a joke.

May 1, 2026
Unprompted review
Rated 1 out of 5 stars

Very disappointing experience with Nike…

Very disappointing experience with Nike customer service.

I placed an order through Nike’s official website and later found out there was a problem with my order only because I contacted support myself. Nike never proactively informed me about the issue, the delay, or the fact that the item could not be located in the original distribution center.

Even after contacting support, I still was not given a clear resolution or timeframe. No alternative products, replacement options, compensation, or proper assistance were offered.

What made the experience even worse was that the support agent ended the chat without properly addressing my concerns or continuing the conversation.

For a global company like Nike, I expected much better communication, transparency, and customer care. This felt extremely unprofessional and irresponsible.

Very poor customer support experience overall.

May 11, 2026
Unprompted review
Rated 1 out of 5 stars

Trump supporter

Just found out they are a big supporter of Trump. Just canceled my order because of it and will never buy Nike again. Hello Adidas.

May 11, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

Waited months for a birthday promo code…

Waited months for a birthday promo code but nothing came. Clearly not spending enough to qualify. They love to advertise it and splash it all over their website but clearly they don't care about the working man/ the younger generation who need the code to make things a bit more affordable.
Customer service couldn't even speak english properly.

May 11, 2026
Unprompted review
Rated 1 out of 5 stars

Product not received

Product not received - one received out of 2 but nike is not willing to accept and not willing to provide any amicable option. Horrible customer care

May 10, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

NO WIDE FOOTBALL BOOTS

Its a disgrace that a child now a days cant get wide fitting nike football boots. Today I had a child tell me he hated his body because all the Nike football boots he tried on was too narrow for him for such a large company ye are a disgrace

May 8, 2026
Unprompted review
Rated 1 out of 5 stars

Air Force 1 '07

Bought a pair of Air Force 1 '07's. Owned a pair in 2008 along with a pair of SB Dunk High's (that I still own and wear to this day) which were the roomiest and comfiest shoes I've owned in my life. I was excited to get another pair of AF1's reminiscing on the experience I had with my Nike's of old. What a terrible let down, product quality and comfort has fallen off the face of the earth. The new AF1's are significantly narrower and stiffer, the toe box compresses my forefoot and pinches my toes, and the leather creases rigidly instead of softening. After breaking them in for a month they're still uncomfortable and disappointing. I look forward to the day when Nike truly takes consumer feedback seriously again and creates shoes with the comfort, craftsmanship, and authenticity that Sandy Bodecker would be proud of, built not just to sell, but for customers to genuinely enjoy wearing every day.

May 8, 2026
Unprompted review
Rated 1 out of 5 stars

I would rate 0 if I could

I would rate 0 if I could. Terrible experience with Nike customer service. I placed an order using my correct current address in Turin, but the package was delivered to an old address in Verona due to a clear logistics/courier mistake.

For more than two weeks I have been asking for either a replacement shipment or a refund, but the only solution offered was for me to personally go and recover the package from the wrong address.

It is unacceptable to make the customer responsible for a delivery error caused by the seller or courier. No real assistance, no concrete solution, and extremely disappointing customer support.

May 4, 2026
Unprompted review
Rated 1 out of 5 stars

Nike doesn't make wkde shoes for…

Nike doesn't make wkde shoes for children and it's very damned frustrating! Sick of their poor selection.
I aready started back wearing Reeboks and Sketchers. Switching the grandkids.

May 7, 2026
Unprompted review
Advertisement
Rated 4 out of 5 stars

As a frequent jogger

As a frequent jogger I have had an amazing experience with getting help online for information about the latest running shoes! They usually have great deals as well as the shipping is fast and reliable!

May 1, 2026
Unprompted review
Rated 1 out of 5 stars

If I could give 0

If I could give 0, trust me, I would.

I returned an item of clothing within the 30 day returns period. It was unworn etc. 2 weeks later, I received an email to say that my refund wouldn't be authorised. No explanation as to why. I spoke to an advisor on Live Chat - they couldn't tell me why either. My option? To request a 'human review'. So I replied to the email to request this. I received a copy and paste email back to advise that the 'investigation' would take 3-5 calendar days. After 8 calendar days, I contacted them again as I hadn't heard anything and was told to be patient and that I'd hear back. I ended up filing a dispute with PayPal and got my money back instantly.

This looks to be a very common occurrence with Nike based upon the reviews I've read. I can categorially say I'll never ever buy from them online again.

May 7, 2026
Unprompted review
Rated 1 out of 5 stars

Do not buy from them scammers

Do not buy from them – scammers

I returned 2 items – and only got refunded for 1. I have been blamed to be the liar and saying they only received 1 item back.
I asked them to send me footage of the journey of the parcel- nike has now stopped replying to me.
I have now lost money and the item.
Not happy at all.
Please avoid buying and returning items from them.

April 4, 2026
Unprompted review
Advertisement
Rated 1 out of 5 stars

Items were taken, no refund

Terrible experience- items were taken in transit as the package had been opened and resealed in a plastic bag, messaged nike and put it under investigation, within 2 minutes had an email saying 'after thorough review it has been rejected'
Down over £100 and no reply as yet from Nike
This will go further even legally if required

May 6, 2026
Unprompted review
Rated 1 out of 5 stars

My experience with Nike’s return…

My experience with Nike’s return process was extremely negative. I returned my product exactly as instructed, using the DPD Smart service that Nike provides for returns. This service does NOT send any emails, SMS messages, or electronic confirmations — the only proof a customer receives is a paper receipt from the drop‑off point. That is how DPD Smart officially works.

Despite this, after several weeks with no refund, Nike started demanding an “email confirmation of the return”, which simply does not exist in the DPD Smart system. This is misleading customers and shifting responsibility onto them for a document that this return method does not generate at all.

I provided Nike with every possible piece of evidence:
– the return number,
– the tracking number,
– a photo of the DPD drop‑off receipt,
– confirmation that the parcel was delivered to their warehouse.

Nike still rejected my claim and refused to issue my refund, ignoring all the facts and documents.

In the end, I got my money back not because of Nike, but because my bank (Zilch) had to intervene and recover the funds directly from their bank. Without that, I would have been left with no product and no money.

I do not recommend Nike. I will never buy from them again. The company acts dishonestly, lacks transparency, and puts the burden of their own return‑process failures on the customer.

April 8, 2026
Unprompted review

Is this your company?

Claim your profile to access Trustpilot’s free business tools and connect with customers.

Get free account

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look