On the Beach Reviews 

97,161
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Looking at 19,206 reviews, reviewers had a great experience with this company overall. Customers frequently praise the straightforward booking process and competitive pricing options, noting how easy it is to manage reservations and secure great deals. Many people also share that their trips are wonderfully organized, providing smooth travel arrangements and memorable destinations from start to finish. Some reviewers were not happy with customer service, mentioning that reaching a human representative was extremely difficult when dealing exclusively with automated chat systems during problems. Consumers additionally pointed out that package costs sometimes unexpectedly increased after initial browsing sessions or when alterations to travel dates became necessary.

What people talk about most

Booking process

Customers had ambiguous experiences with booking_process. Many consumers praise the straightforward... See more

Holidays

People report ambiguous experiences with holidays, reflecting a wide range of differing opinions. While some... See more

Price

Consumers find price to be ambiguous, with some reviewers reporting great bargains and straightforward... See more

Service

Reviewers highlight ambiguous aspects of service, experiencing a mix of helpful interactions and frustrating... See more

Customer service

Customers consistently note negative experiences with customer service, highlighting that speaking to an... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Staff were nice and friendly Reception staff always helpful Food was plentiful and hot even though a little repetitive but was always something for everyone Lots of sunbeds All inclusive... See more

Company replied

Rated 4 out of 5 stars

The hotel was very clean with modern rooms. All staff were extremely helpful and made our holiday amazing. The food was outstanding with lots of choice and as we booked Coral the Faro restaurant was b... See more

Company replied

Rated 4 out of 5 stars

Overall the holiday was great. The only downside was we were given the wrong rooms on arrival. It clearly stipulated rooms with a sea view but ours were on the ground floor looking over the outside ba... See more

Company replied

Rated 4 out of 5 stars

The website and app are very easy to use and the booking experience was quick and simple. I do have an issue with how the pricing is done. It's obvious that once you have browsed a holiday and... See more

Company replied


Company details

  1. Travel Agency

About On the Beach

Written by the company

We’re On the Beach and we’re proud to be one of the UK’s leading online retailers of beach holidays. From humble beginnings in 2004 as a start-up business in a terraced house in Macclesfield, England, to our 2015 listing on the London Stock Exchange; we now send over 1.5 million happy customers away on their perfect beach holiday every year and have won lots of awards doing it.

We were one of the first online travel agents in the UK to have complete financial protection through ATOL, because we know how important peace of mind is to our customers when they book their holiday. That means, when booking a flight inclusive package holiday through us, you'll have complete peace of mind that your money is safe.

Visit our site

On the Beach Holidays

Written by the company


Contact info

  • The easiest way to reach us is through our handy Live Chat feature. You can find this under the 'Help and Contact' section of your My Bookings account, and one of our beach buddies will be happy to help you on your way., United Kingdom

  • www.onthebeach.co.uk
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3.8

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TrustScore 4 out of 5

97K reviews

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3.8

All reviews

(97,161)

18,896 reviews in the last 12 months

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Rated 1 out of 5 stars

We had a awful holiday hotel was dirty…

We had a awful holiday hotel was dirty and dangerous tried for 3 days out in spain to get on the beach to do something about it and 5 days later im still waiting even after my friend got her arm trapped in a elevator door in the hotel. You can't talk to a person properly it takes forever to get any reply, the write ups on holidays are all lies never booking with on the beach again

August 19, 2026
On the Beach logo

Reply from On the Beach

Hi Vic,

We’re truly sorry to hear about the distressing experience you had during your holiday, including the cleanliness and safety issues at the hotel and your friend’s injury with the elevator door. We understand how upsetting and frustrating this must have been, especially with the difficulties you faced trying to get assistance while away.

As your holiday has now ended, we want to ensure your concerns are fully investigated. Please could you submit your feedback using the feedback form

https://help.onthebeach.co.uk/hc/en-gb/requests/new?ticket_form_id=31071760293265

This will allow our dedicated team to review your booking and look into the issues you’ve raised with the hotel and the injury.

Thank you for sharing your experience with us.

Kind regards,
On the Beach Team

Rated 5 out of 5 stars

A very good experience with Caitlan

Today I’ve contacted Live Chat and I got in touch to Caitlan, who is a very professional employee, because she helped to solve my issue very quickly and efficiently. Thank you for your support, Caitlan. Iulian

August 20, 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thanks Iulian, glad Caitlan on Live Chat could help quickly and efficiently. We'll pass on your praise. Hope to help with your next holiday soon 😊

The Team at On the Beach

Rated 5 out of 5 stars

Had an issue with my booking

Had an issue with my booking, but spoken to Caitlin via the chat and she sorted the problem straight away,

Fantastic customer service a credit to the On the beach team

August 19, 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thanks for your kind words! Glad Caitlin sorted this on chat — lovely to hear. Enjoy your trip, and we’d love to help again 😊

The Team at On the Beach

Rated 5 out of 5 stars

This is the 1st time ever in my life…

This is the 1st time ever in my life ive not book at a travel company, we go Tenerife in September, i had help of my daughters friend ,then we ,me an my daughter have just booked Egypt for next June, very easy to do ,I won't be going anywhere else in the future to book an holiday,

August 19, 2026
On the Beach logo

Reply from On the Beach

Thanks for your kind words! We're thrilled you found booking Tenerife for September and Egypt next June so easy (great to hear your daughter's friend helped). Delighted to be your go-to for holidays — we look forward to helping you book more sunny escapes 🌞.

The Team at On the Beach

Rated 5 out of 5 stars

Went last year and went back again…

Went last year and went back again (party of 8 of us) this year so need I say more? It suits my family the staff are wonderful the location is perfect. We don’t like hotels so casas del sol is great for us. No mass of brits in football shirts reserving sun beds at five in the morning, no drag acts or entertainment no drunks perfect for us) yes I know I am a snob) I will be going back.

August 11, 2026
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Reply from On the Beach

Thanks Stephen — brilliant to hear Casas del Sol suits you and the whole family (party of eight!) so well. Delighted the staff, location and relaxed vibe hit the spot — sounds like your perfect kind of break. We’ll look forward to helping you book your next return trip when you’re ready 😊

The Team at On the Beach

Rated 2 out of 5 stars

The acomodation was not great

The acomodation was not great, the room was not very clean and had a sweaty smell for the duration of our stay. On our last day, we had to vacate our room by 11:00 and were told we could use a spare room to have a shower, but when we got to the room there was no hot water, they tried to tell us that this was not their fault, it had been cloudy that day.

August 16, 2026
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Reply from On the Beach

Hi,

Thank you for sharing your feedback. We’re truly sorry to hear that your accommodation did not meet your expectations, especially regarding the cleanliness of the room and the unpleasant smell you experienced throughout your stay. We also understand how frustrating it must have been to find no hot water available in the spare room on your last day.

We acknowledge how disappointing these issues must have been for you. While these matters are managed by the hotel during your stay, we want to ensure your concerns are properly investigated. As your holiday has now ended, please submit your detailed feedback using the official feedback form on our website - https://help.onthebeach.co.uk/hc/en-gb/requests/new?ticket_form_id=31071760293265.
This will allow our dedicated team to review your booking and raise the issues with the hotel on your behalf.

Thank you again for bringing this to our attention. We hope to assist you further through the feedback process.

Kind regards,

On the Beach Team

Rated 5 out of 5 stars

The service at on the beach is perfect…

The service at on the beach is perfect and professional the members of staff are amazing my customer agent caitlin was so professional a credit to your company many thanks

August 20, 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thanks Anthony — lovely to hear Caitlin looked after you so well. We’ll pass this on. Hope to help with your next trip soon 😊

The Team at On the Beach

Rated 1 out of 5 stars

Horrendous experience

Horrendous experience. Want to ask a simple question about my booking and impossible to speak to a human being.

Never again. And will be expressing this on various online platforms also.

August 16, 2026
On the Beach logo

Reply from On the Beach

Hi Daniel,

Thank you for taking the time to share your feedback. We're very sorry to hear about your frustrating experience trying to get in touch with a member of our team regarding your booking. We completely understand how important it is to speak to a travel advisor when you have questions.

I can see the query raised and can confirm that flights are non-refundable and that the costs are on your holiday paperwork. You can also check these costs on you Manage my booking account by following the steps to cancel your hotel or booking, where it will give you a full price break-down.

Please know that we are committed to providing the best possible support and are continuously working to improve our contact channels. If you would like us to assist you further with your booking query, please reach out to us again via our live chat or the contact options on our website, and our team will be ready to help you as quickly as possible.

Thank you again for your feedback. We hope to have the opportunity to provide you with a better experience in the future.

On the beach.

Rated 1 out of 5 stars

Never ever use this company!!!

Due to go on holiday next week with the family, and due to safety reason for my family we have had to change our surname.
We have been in contact with on the beach and they have straight up told us that they will have to cancel our holiday and re-book the same rooms but now at the cost of over 2x the price we have already paid for our holiday.

To put it into context they are charging me just shy off £6000 just to change our surname on the booking, again we have already paid nearly £3000 that my and my wife have work are socks of to pay to then be told this.
So not only are we losing all that money and holiday we have just has to sit down and tell out kids we are no longer able to go on holiday next week.

We even rung directly through to the hotel and theh have no issue with changing our names for free but because we booked through on the beach they have to put the request through.

Absolute greed at its finest from you lot when the hotel are happy to do it for free your have decided to come up
With this ridiculous out come and now we have lost our family holiday for your utter greed.

Never ever use this company!

August 19, 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thank you for your review! We've sent you a request for some additional details to help us better understand your experience. Once we receive those, we'll follow up with a full response.

Rated 5 out of 5 stars

First family holiday.

This holiday was so easy to organise for us all looking forward for a great time.

August 19, 2026
On the Beach logo

Reply from On the Beach

Thanks Colin — glad organising was easy. Enjoy your holiday together! The Team at On the Beach

Rated 5 out of 5 stars

This was a well earned family holiday…

This was a well earned family holiday to Crete, somewhere we had never been but it was fabulous, the hotel, the resort, the people, the food & the sea were all 5star!
Our hotel was a small family run place but was absolutely out of this world, the attention to detail was wonderful!
The staff were so attentive and friendly, from Debbie the manager to Vanessa and the kitchen staff but a special mention must go to Marko who was so friendly and helpful nothing was to much trouble, giving suggestions and advice, arranging taxis and he was very knowledgeable, telling us all about the island and it’s wonderful and amazing history!
The breakfast at this hotel was also well arranged and the food was fabulous something to suit everyone and plenty of it!
I would recommend Aqua City water park to anyone visiting the area we had a full day there and had a wonderful experience
All in all I would certainly recommend this place, the hotel is called Aqua Blu and it’s near Annisarras which is north of the island

August 19, 2026
On the Beach logo

Reply from On the Beach

Thanks so much, Rhiannon — what a lovely review! We're thrilled your family holiday in Crete was fabulous and that little family-run Aqua Blu exceeded expectations. It’s brilliant to hear Debbie, Vanessa, Marko and the kitchen team looked after you so well — sounds like Marko was a superstar with island tips. Glad you enjoyed the breakfast spread and a fun day at Aqua City water park too. Thanks for recommending Aqua Blu and Annisarras — we’d love to help plan your next getaway ☀️

The Team at On the Beach

Rated 1 out of 5 stars

STAY CLEAR

Booked last week been trying to amend or speak to somebody since Friday. Now trying to cancel and go direct as on the the beach customer service non existing. Had an email back last night saying the issue was resolved so the matter was closed, certainly isn’t not by a long stretch. Impossible to speak to a human, live chat that’s a joke it’s an automated poor quality AI that is no help whatsoever.

AVOID AT ALL COSTS

August 19, 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi Jonathan, 

I’m really sorry to hear about your experience so far — that’s definitely not what we want for you. Thank you so much for bringing this to our attention. I’ve asked one of our travel advisers to reach out to you today so we can understand your situation better and see how we can best help you. We really appreciate your patience and want to make things right for you.

Thanks
On The Beach

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