On the Beach Reviews 

97,321
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Looking at 19,206 reviews, reviewers had a great experience with this company overall. Customers frequently praise the straightforward booking process and competitive pricing options, noting how easy it is to manage reservations and secure great deals. Many people also share that their trips are wonderfully organized, providing smooth travel arrangements and memorable destinations from start to finish. Some reviewers were not happy with customer service, mentioning that reaching a human representative was extremely difficult when dealing exclusively with automated chat systems during problems. Consumers additionally pointed out that package costs sometimes unexpectedly increased after initial browsing sessions or when alterations to travel dates became necessary.

What people talk about most

Booking process

Customers had ambiguous experiences with booking_process. Many consumers praise the straightforward... See more

Holidays

People report ambiguous experiences with holidays, reflecting a wide range of differing opinions. While some... See more

Price

Consumers find price to be ambiguous, with some reviewers reporting great bargains and straightforward... See more

Service

Reviewers highlight ambiguous aspects of service, experiencing a mix of helpful interactions and frustrating... See more

Customer service

Customers consistently note negative experiences with customer service, highlighting that speaking to an... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Staff were nice and friendly Reception staff always helpful Food was plentiful and hot even though a little repetitive but was always something for everyone Lots of sunbeds All inclusive... See more

Company replied

Rated 4 out of 5 stars

The hotel was very clean with modern rooms. All staff were extremely helpful and made our holiday amazing. The food was outstanding with lots of choice and as we booked Coral the Faro restaurant was b... See more

Company replied

Rated 4 out of 5 stars

Overall the holiday was great. The only downside was we were given the wrong rooms on arrival. It clearly stipulated rooms with a sea view but ours were on the ground floor looking over the outside ba... See more

Company replied

Rated 4 out of 5 stars

The website and app are very easy to use and the booking experience was quick and simple. I do have an issue with how the pricing is done. It's obvious that once you have browsed a holiday and... See more

Company replied


Company details

  1. Travel Agency

About On the Beach

Written by the company

We’re On the Beach and we’re proud to be one of the UK’s leading online retailers of beach holidays. From humble beginnings in 2004 as a start-up business in a terraced house in Macclesfield, England, to our 2015 listing on the London Stock Exchange; we now send over 1.5 million happy customers away on their perfect beach holiday every year and have won lots of awards doing it.

We were one of the first online travel agents in the UK to have complete financial protection through ATOL, because we know how important peace of mind is to our customers when they book their holiday. That means, when booking a flight inclusive package holiday through us, you'll have complete peace of mind that your money is safe.

Visit our site

On the Beach Holidays

Written by the company


Contact info

  • The easiest way to reach us is through our handy Live Chat feature. You can find this under the 'Help and Contact' section of your My Bookings account, and one of our beach buddies will be happy to help you on your way., United Kingdom

  • www.onthebeach.co.uk
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3.8

Great

TrustScore 4 out of 5

97K reviews

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3.8

All reviews

(97,321)

19,058 reviews in the last 12 months

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Rated 5 out of 5 stars

Great price!

Great price!! Easy booking

August 18, 2026
On the Beach logo

Reply from On the Beach

Thanks — glad it was easy! 😊

The Team at On the Beach

Rated 5 out of 5 stars

Easy booking of package holiday

Easy process, clear pricing

August 20, 2026
On the Beach logo

Reply from On the Beach

Thanks for your kind words! Delighted the process and pricing were clear — we’d love to help with your next getaway 😊. The Team at On the Beach

Rated 5 out of 5 stars

Easy to book and understand

Easy to book and understand

August 18, 2026
On the Beach logo

Reply from On the Beach

Thanks Jay — glad booking was easy 😊 Hope to see you back soon. The Team at On the Beach

Rated 4 out of 5 stars

First time booker!

First time I've booked with On The Beach and it was easy to navigate the site and then go on and book a holiday. Flight change options was helpful and easy to use too. Hopefully the holiday will go just as smooth now!

August 21, 2026
On the Beach logo

Reply from On the Beach

Thanks Jenni — glad the site and flight change options were easy to use. We hope your holiday goes smoothly and you have a lovely time! Looking forward to helping with your next trip ☀️

The Team at On the Beach

Rated 1 out of 5 stars

PLEASE READ BEFORE BOOKING!!

I booked a holiday to the Dominican Republic the Sunday before last.
Minutes after the call i was scammed for in excess of £2661.
The scammers had hacked my booking to On The Beach within minutes.
I told On the Beach immediately and they said there is absolutely nothing they can do,it’s my loss.
Although they did not listen to the recordings of the scammers and how it was On The Beaches Security that was hacked to get my booking details.
I have now tried to cancel my original booking,as I now havnt got the money to pay for it….On The Beach have now said they want £1400.08 to cancel my booking…..the holiday isn’t until April 2027.
I emailed them numerous times to say I would now have to cancel because of their lack of security and they have ignored me.
PLEASE PLEASE be aware!
I have lost everything and have now lost over £4000 and have absolutely nothing to show for it.l am absolutely crushed and am a vulnerable adult.
I believed in On The Beach and they have completely let me down.
‘Does anyone know how to help me Please’???

August 9, 2026
Unprompted review
Rated 5 out of 5 stars

I know exactly what I get

I know exactly what I get, communication is spot on and simple process to book. All in one place, flight, accommodation and transfers!

August 21, 2026
On the Beach logo

Reply from On the Beach

Thanks for your kind words! Great to hear the booking and communication were straightforward. Enjoy your trip ✈️. The Team at On the Beach

Rated 2 out of 5 stars

Disappointed stay

Helpful Receptionist, but Overall Disappointing Stay with Hidden Fees and Substandard Hygiene
​We recently completed a 7-night stay at Club Viva as two families traveling together with children. While there were major issues with management and facilities, I want to start by giving well-deserved praise to Mehmet at reception. He was incredibly cooperative, proactive, and efficient at resolving our issues—including contacting Love Holidays directly and arranging for our rep to visit so we could get a refund for a canceled buggy trip. Mehmet’s professionalism and dedication were outstanding and a rare highlight of our stay.
​Unfortunately, the rest of our experience fell far short of acceptable standards:
​Spa Services & Hygiene: We were badgered into booking massages on our first day, only to find the facilities uncomfortable and unhygienic. The massage table headrest was improperly fitted and painful, and the towels provided were hard, crusty, and foul-smelling. When I raised this with the manager the next day, he completely brushed off my concerns.
​Overcharged Poolside Meal: My son had a light lunch at the pool bar with his sister and friend, only to be charged £54—a price vastly higher than what was displayed on the menu.
​Unfair Room Charges: We emailed back in June requesting rooms on the same floor for our two families, which went entirely ignored. When I called prior to arrival, I was told the hotel was full. Although they managed to place us on the same floor when we arrived, they charged us an extra £70 just to honor the request.
​Unprofessional Management & Pool Incident: When an altercation broke out between children in the pool area, my friend asked the manager to step in for safety. Instead of handling the situation, he was remarkably abrupt and simply told her to "calm down."
​While Mehmet on reception was fantastic and did an incredible job advocating for us, the overall poor management, hygiene issues, and extra charges mean we would not recommend this hotel to other families

August 18, 2026
Rated 1 out of 5 stars

Booked a holiday to Turkey months ago

Booked a holiday to Turkey months ago, leaving from Norwich Airport next Friday.

Air Traffic Controllers are now on strike which I appreciate is completely out of OnTheBeach's hands but at times like these they need a number available for people to call.

I've raised a ticket via the bot on their livechat and a member of the team will get back to me in 14 days! I leave in 6 days time.

The number on their official Facebook page is invalid. Absolute crock of *****

August 21, 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thank you for your review! We've sent you a request for some additional details to help us better understand your experience. Once we receive those, we'll follow up with a full response.

Rated 3 out of 5 stars
On the Beach logo

Reply from On the Beach

Hi Christine,

Thank you for your feedback. We appreciate your suggestion for an easier login process. Making access to your account simple and hassle-free is important to us, and we are continuously looking for ways to improve. Your comments will be shared with our development team as we work to enhance the user experience. Thank you for helping us improve, and we hope your next visit is much smoother.

Kind regards,
On the Beach

Rated 1 out of 5 stars

No help when it goes wrong.....14 day wait

Cheaper holidays for sure but when it goes wrong it is impossible to sort anything out. We have booked a full package holiday with On the Beach and our flight outbound has been cancelled due to airport strikes. They have no phone number to speak to anyone. The so called helpful AI chat just generates a ticket so they get back to you in 14 days and our holiday is on 6 days.
We have spent over £3000 on this holiday and now we are left with no way to sort out if we can change flights or have to cancel the holiday altogether. This will then leave us with no holiday this year.
We will not book with On the Beach again. Imagine if you were stuck aboard and your flight was cancelled with no help. Such poor service.

August 21, 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thank you for your review! We've sent you a request for some additional details to help us better understand your experience. Once we receive those, we'll follow up with a full response.

Rated 4 out of 5 stars

The holiday was amazing but….golf NOT included as stated

The holiday was amazing, however on your website you state that there is complimentary green fees (golf) included but in resort it was not. This is a false representation and should be changed to prevent other experiencing the same disappointment.

August 21, 2026
On the Beach logo

Reply from On the Beach

Thanks Richard — glad you had an amazing holiday, but sorry the complimentary green fees weren’t available. We’ll pass this on so listings are clearer. Hope to help with your next trip. The Team at On the Beach

Rated 5 out of 5 stars

Ive used this company lots of times

Ive used this company lots of times. The live chat is excellent ans always answers my queries. They are very reliable

August 21, 2026
On the Beach logo

Reply from On the Beach

Thanks Julie — brilliant to hear the live chat helps and we’re reliable. Come back soon! 😊 The Team at On the Beach

Rated 5 out of 5 stars

Easy to book

Easy to book, simple process. Good app with everything explained. My only critisism woukd be , i had a query which the chat bot could’nt answer & there is no tel number to speak to a human

August 21, 2026
On the Beach logo

Reply from On the Beach

Thanks Jennifer — glad booking and the app were easy. Sorry the chatbot couldn’t help; we’ll pass your feedback on to improve support. Hope to see you back for your next trip 😊 The Team at On the Beach

Rated 5 out of 5 stars

Simplicity

Simplicity

August 18, 2026
On the Beach logo

Reply from On the Beach

Thanks Steve — glad it was simple 😊. The Team at On the Beach

Rated 5 out of 5 stars

No issues atall

August 18, 2026
On the Beach logo

Reply from On the Beach

Thanks for your kind words — glad there were no issues! 😊
The Team at On the Beach

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