On the Beach Reviews 

97,290
TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Looking at 19,206 reviews, reviewers had a great experience with this company overall. Customers frequently praise the straightforward booking process and competitive pricing options, noting how easy it is to manage reservations and secure great deals. Many people also share that their trips are wonderfully organized, providing smooth travel arrangements and memorable destinations from start to finish. Some reviewers were not happy with customer service, mentioning that reaching a human representative was extremely difficult when dealing exclusively with automated chat systems during problems. Consumers additionally pointed out that package costs sometimes unexpectedly increased after initial browsing sessions or when alterations to travel dates became necessary.

What people talk about most

Booking process

Customers had ambiguous experiences with booking_process. Many consumers praise the straightforward... See more

Holidays

People report ambiguous experiences with holidays, reflecting a wide range of differing opinions. While some... See more

Price

Consumers find price to be ambiguous, with some reviewers reporting great bargains and straightforward... See more

Service

Reviewers highlight ambiguous aspects of service, experiencing a mix of helpful interactions and frustrating... See more

Customer service

Customers consistently note negative experiences with customer service, highlighting that speaking to an... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Staff were nice and friendly Reception staff always helpful Food was plentiful and hot even though a little repetitive but was always something for everyone Lots of sunbeds All inclusive... See more

Company replied

Rated 4 out of 5 stars

The hotel was very clean with modern rooms. All staff were extremely helpful and made our holiday amazing. The food was outstanding with lots of choice and as we booked Coral the Faro restaurant was b... See more

Company replied

Rated 4 out of 5 stars

Overall the holiday was great. The only downside was we were given the wrong rooms on arrival. It clearly stipulated rooms with a sea view but ours were on the ground floor looking over the outside ba... See more

Company replied

Rated 4 out of 5 stars

The website and app are very easy to use and the booking experience was quick and simple. I do have an issue with how the pricing is done. It's obvious that once you have browsed a holiday and... See more

Company replied


Company details

  1. Travel Agency

About On the Beach

Written by the company

We’re On the Beach and we’re proud to be one of the UK’s leading online retailers of beach holidays. From humble beginnings in 2004 as a start-up business in a terraced house in Macclesfield, England, to our 2015 listing on the London Stock Exchange; we now send over 1.5 million happy customers away on their perfect beach holiday every year and have won lots of awards doing it.

We were one of the first online travel agents in the UK to have complete financial protection through ATOL, because we know how important peace of mind is to our customers when they book their holiday. That means, when booking a flight inclusive package holiday through us, you'll have complete peace of mind that your money is safe.

Visit our site

On the Beach Holidays

Written by the company


Contact info

  • The easiest way to reach us is through our handy Live Chat feature. You can find this under the 'Help and Contact' section of your My Bookings account, and one of our beach buddies will be happy to help you on your way., United Kingdom

  • www.onthebeach.co.uk
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3.8

Great

TrustScore 4 out of 5

97K reviews

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3.8

All reviews

(97,290)

19,058 reviews in the last 12 months

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Rated 5 out of 5 stars

Ive used this company lots of times

Ive used this company lots of times. The live chat is excellent ans always answers my queries. They are very reliable

August 21, 2026
On the Beach logo

Reply from On the Beach

Thanks Julie — brilliant to hear the live chat helps and we’re reliable. Come back soon! 😊 The Team at On the Beach

Rated 5 out of 5 stars

Easy to book

Easy to book, simple process. Good app with everything explained. My only critisism woukd be , i had a query which the chat bot could’nt answer & there is no tel number to speak to a human

August 21, 2026
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Reply from On the Beach

Thanks Jennifer — glad booking and the app were easy. Sorry the chatbot couldn’t help; we’ll pass your feedback on to improve support. Hope to see you back for your next trip 😊 The Team at On the Beach

Rated 5 out of 5 stars

Simplicity

Simplicity

August 18, 2026
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Reply from On the Beach

Thanks Steve — glad it was simple 😊. The Team at On the Beach

Rated 5 out of 5 stars

No issues atall

August 18, 2026
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Reply from On the Beach

Thanks for your kind words — glad there were no issues! 😊
The Team at On the Beach

Rated 5 out of 5 stars

Great prices

Great prices, lovely locations, easy to use and as a bonus you get a fantastic holiday

August 21, 2026
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Reply from On the Beach

Thanks Brian, glad you loved the prices, locations and ease ☀️
The Team at On the Beach

Rated 3 out of 5 stars

Solo parent English traveller

I was genuinely struggling between 3 and 4 stars for this but unfortunately one rude member of staff on my last day solidified the lower rating.
Overall the experience was good.
The room was modern and clean and even though our view was out on to woodland, it was totally fine.
Food was great, a lot of variety and different themed nights although it could have been hotter. My son loved the snack bar, it just isn’t big enough for the amount of people staying.
The entertainment team were excellent during the day - activities round the pools etc. Evening was good but was let down by restricted language - it was 98% Spanish.
The hotel offers day passes for the pools so it does get extremely busy but there was plenty of seating. The one day me and my son managed to secure sun beds, we went in the pool for about half an hour and returned to find someone had moved our items. One of the very few English speaking people there said it was a lifeguard. I’m unsure why this would have happened considering sun beds were left completely empty by the majority of those who reserved them for most of the day and nobody else’s things were touched so for that I was slightly disgruntled.
The hotel is definitely mainly for Spanish people on holiday and I don’t think we encountered more than the one English person mentioned in our 5 days which felt very restrictive to me as a solo parent on holiday with an 11 year old, however they did play a lot of songs in English during the day.
The hotel is on a very busy highway and walking to the beach (a bus is available but we wanted to explore) was ok once we crossed over the bridge. There are a few shops and takeaways near by where you can buy essentials and souvenirs but if I’d done more research I would definitely have opted for somewhere closer to one of the towns.
Staff were great, it was just unfortunate that I encountered one who was rude on our last day.
Overall we both enjoyed the stay but I wouldn’t revisit simply because of the language barrier and it not being in an area that is close enough to walk to towns etc.

August 13, 2026
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Reply from On the Beach

Hi Cassie,

Thank you very much for taking the time to share your detailed feedback about your recent stay at the hotel. We truly appreciate your kind words about the modern and clean rooms, the variety and quality of the food, and the excellent daytime entertainment provided by the team. It’s wonderful to hear that your son enjoyed the snack bar and the activities around the pools.

We are sorry to learn that your overall experience was impacted by a few issues, particularly the language barrier during the evening entertainment and the incident with the sunbeds. We understand how important it is to feel comfortable and included, especially when travelling as a solo parent, and we regret that the predominance of Spanish-speaking guests and staff made this challenging for you. We also apologize for the inconvenience caused by the lifeguard moving your belongings, and we appreciate you bringing this to our attention.

Regarding the location, we acknowledge that being situated on a busy highway and a bit further from the towns may not suit everyone’s preferences, and we appreciate your honest comments about this.

As your holiday has now ended, we kindly ask that you submit your concerns using the feedback form on our website. This will allow our dedicated team to review your booking and investigate the issues you've raised.

Thank you again for your valuable feedback. We are glad you and your son enjoyed your stay overall, and we hope that despite these challenges, you have some good memories from your visit.

Kind regards,
On The Beach

Rated 4 out of 5 stars

Hotel was great

Hotel was great
On the beach very good

August 20, 2026
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Reply from On the Beach

Thanks Gary. The Team at On the Beach

Rated 5 out of 5 stars

Excellent

Excellent easy access to booking a holiday

August 19, 2026
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Reply from On the Beach

Thanks Jennifer. Team at On the Beach

Rated 4 out of 5 stars

Lovely basic clean well equipped rooms …

Lovely basic clean well equipped rooms .every member of staff we encountered were extremely friendly and helpful .
However I believe I paid extra for a panoramic sea view and we got a side lateral view which I would appreciate on the beach looking into please and would appreciate a response please

August 18, 2026
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Reply from On the Beach

Thanks for your kind words! Glad the rooms and staff were so helpful. Sorry you didn’t get the panoramic sea view you paid for — please contact us via your On the Beach account or booking message centre and we can help further. 🙂
The Team at On the Beach

Rated 1 out of 5 stars

Terrible from start to finish

Terrible from start to finish
Got there got put on 14th floor explained I had asthma and vertigo said come bk in morning change room next day said nothing attitude was terrible 6 lifts and only 3 worked ended up having major panic attack was really ill all night so went bk Wednesday morning said no didn't even look receptionist attitude was terrible so went see manager he was very helpful and by me seing him 9 clock he had my room changed by 2pm had to go out for food breakfast was terrible plus cues out door the hotel seemed to cater for and treat the Spanish guests better than english they had all lower floors when english with tiny babies got put above 8th and they got served first most entertainment could not understand I should just put money down grid and I have scabs between my fingers.never had them till went to bed and got up next morning with them

August 17, 2026
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Reply from On the Beach

Hi,

Thank you for taking the time to share your feedback. We are truly sorry to hear about the difficulties and discomfort you experienced during your stay. Your concerns regarding the room allocation, the attitude of the staff, the lift availability, and the overall service are taken very seriously. We sincerely apologize for the distress this caused, especially given your health conditions.

We regret that the initial room assignment and the handling of your requests did not meet your expectations, and that you felt there was unequal treatment among guests. We are glad to hear that the manager was able to assist you and arrange a room change, though we understand this was after considerable inconvenience.

As your holiday has now ended, we kindly ask that you submit your concerns using the feedback form on our website. This will allow our dedicated team to review your booking and investigate the issues you've raised.

Thank you again for your honest review. We value your feedback as it helps us work with our partners to enhance guest experiences.

Kind regards,
On The Beach

Rated 5 out of 5 stars

Holiday

So easy to use

August 20, 2026
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Reply from On the Beach

Thanks David — glad it was easy to use. Hope we can help with your next holiday 😊

The Team at On the Beach

Rated 5 out of 5 stars

Really happy

Really happy with my holiday booked through On the Beach. The booking process was simple and everything ran smoothly from start to finish. The hotel was exactly as described and great value for money. I’d definitely recommend booking through this site. I’ve booked another holiday for next year and everything looks to be okay as of right now, hope it goes as smoothly as my last holiday did.

August 18, 2026
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Reply from On the Beach

Thanks for your kind words! We’re so pleased your holiday ran smoothly and the hotel was just as described. Thanks for recommending us, and brilliant that you’ve already booked for next year — here’s to another hassle-free trip. We look forward to helping you again 🙂
The Team at On the Beach

Rated 1 out of 5 stars

Absolutely appalling experience

Absolutely appalling experience

1 star only because I can’t give zero.

This has been an absolutely terrible experience with On the Beach. I would strongly advise anyone, especially families travelling with young children, to think twice before booking with them.

Firstly, the flight. The flight we were given was not the flight I selected when making the booking. When I tried to correct this, I was told I would have to pay around £400 in fees, PLUS whatever the airline charges. How can a customer be expected to pay hundreds of pounds to correct a booking when the flight provided is not the one selected?

Secondly, the transfers have been an absolute disaster.

I paid for a transfer from the hotel to the airport. When we arrived, the transfer dropped us at the wrong hotel. At first, we assumed it was simply a mistake. Because it was around 2am and we had two young children with us, we had no choice but to pay €10 for a private taxi to take us to our actual hotel.

Now, on the day of our return, I received a phone call from the transfer company telling me to come out to the high street at 4am with two young children because the coach apparently cannot come to our hotel because it is “too big for the road.”

How on earth was I supposed to know that when I booked and paid for a hotel-to-airport transfer?

If the coach cannot access the hotel, that should have been clearly explained to us when the transfer was booked, not at the last minute at the end of our holiday.

As a result, I now have no choice but to take another taxi to the airport, meaning yet another unexpected expense for a service I have already paid for.

This is not what I expect when booking a holiday. I paid for flights and transfers and expected the services I selected and paid for to actually be provided.

The whole experience has been stressful, expensive and completely unacceptable, particularly when travelling with two young children.

I will certainly never book with On the Beach again, and based on this experience I cannot recommend them to anyone else.

August 21, 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Hi there,
Thank you for sharing your feedback. We are truly sorry to hear about the difficulties you experienced with your flight and transfers, especially while travelling with young children. We understand how stressful and upsetting these issues must have been for you and your family.
Please be assured that we take your concerns very seriously. We are looking into the matters you raised regarding the flight change and the transfer arrangements. We want to understand exactly what happened and how we can help.
If you would like us to investigate further, we encourage you to submit your feedback through the feedback form on our website. This allows our dedicated team to review your booking in detail and work with our suppliers to address the problems.
We appreciate your patience and are sorry that your holiday did not meet your expectations. Thank you again for bringing this to our attention.
Kind regards,
On the Beach Team

Rated 5 out of 5 stars

Great customer service

Great customer service

August 20, 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thanks for your kind words! Delighted our customer service hit the mark 😊 Hope to see you back soon. The Team at On the Beach

Rated 5 out of 5 stars

I needed to extend my payment with a…

I needed to extend my payment with a week to go and Rob H helped me right away. He was super efficient. Thank you so much!! :)

August 21, 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thanks Katrina — delighted Rob H sorted your payment so quickly. Enjoy your holiday! ☀️

The Team at On the Beach

Rated 4 out of 5 stars

Overall the process was straight…

Overall the process was straight forward with the following exceptions.
~The rooms types have zero description or photos.
~The aircraft cabin class upgrade is a ping pong match between OtB & the airline.
The worst thing is the AI chat bot which continually asks you to rephrase the question. I find it ironic that you cannot contact a person on their website but a person responds to comments on this website.

August 21, 2026
Unprompted review
On the Beach logo

Reply from On the Beach

Thanks for your kind words! Glad the process was straightforward, and we appreciate you flagging the room descriptions/photos, the cabin-upgrade ping-pong and the chatbot frustrations. We’ll pass your comments to the teams so they can look at improving things. Hope we can make your next booking even smoother 😊

The Team at On the Beach

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