Ordering process was easy and smooth. Worker in the store (Rocca al Mare shopping center in Estonia) was really helpful and friendly. Only problem was that I couldn’t use a gift card bought from local... See more
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I love your products; however, my son is quite tall for his age, and unfortunately I’ll have to stop buying clothes from POP because the largest size you offer is 140 cm. I really wish you would produ... See more
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As always first class service from Polarn O Pyret. Prompt delivery within 48 hours. My latest purchases are winging their way to Canada as I write this review!!! The children love the clothes & design... See more
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I have managed to buy some lovely clothes for my 7-year old grandson to keep him going for the next few years thanks to your very competitive sale offers. POP clothes are well designed, of good qualit... See more
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Company details
Written by the company
We create children’s clothing made to be loved, worn, washed, and passed on – from one child to the next. We call it design that lasts. Since 1976, our ambition has been to make high-quality, comfortable clothing that lets children be children. Our garments are designed for play, with soft fabrics and thoughtful construction – nothing that scratches, pinches, or gets in the way of everyday adventures. Function and safety are at the core of everything we do. Inspired by outdoor and sportswear, our outerwear is made to handle real life – climbing trees, crawling on the ground, and playing in all kinds of weather. Every detail, from materials to the smallest seam, is carefully tested to ensure durability, functionality, and above all, safety. We believe that the little details make a big difference. Whether it’s a well-considered fit, a durable fabric, or a small design feature that children love, each garment is created with care. Our iconic stripes, introduced in 1976, remain a timeless part of our collection and a symbol of our heritage. Sustainability is a natural part of our philosophy. We use organic and recycled materials and continuously work to improve our impact on the planet. But for us, the most important aspect is longevity – our goal is for every garment to be worn by at least three children. For us, the customer experience is just as important as the product itself. We strive to offer a smooth and reliable shopping experience, with clear communication, fast delivery, and easy returns. Our customer service team is always here to help – whether you have questions about products, orders, or anything else. We truly value our customers and all the feedback we receive. Your reviews help us improve and ensure that we can continue to deliver both great products and a great experience. Thank you for being part of our journey.
Contact info
Hälsingegatan 40, 113 43, Stockholm, Sweden
- Please contact us through our contact form, and we'll be happy to assist you further.
- www.polarnopyret.com
4.6
Excellent
8K reviews
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Fantastic experience from start to…
Fantastic experience from start to finish beautiful children’s clothes and great quality and super fast delivery . If you want quality and great service shop here ❤️
June 15, 2026
Reply from Polarn O. Pyret
Thank you so much for your wonderful review!
We are absolutely delighted to hear that you had a fantastic experience from start to finish. It means so much to us that you appreciate the quality of our children's clothing, our service, and the fast delivery.
Thank you for taking the time to share your experience and we hope to welcome you back again soon!
Best regards,
Polarn O. Pyret
Reply from Polarn O. Pyret
We are delighted to hear that everything has been perfect. Your kind words truly mean a lot to us and inspire us to continue creating high-quality, long-lasting children's clothing. Thank you for choosing Polarn O. Pyret – we really appreciate your support!
Best regards,
Polarn O. Pyret
Fast delivery and really happy with my…
Fast delivery and really happy with my purchase. Thank you. I really like the quality of the clothes and the design.
Being Scandinavian in England, it is something from “home”.
June 15, 2026
Reply from Polarn O. Pyret
We are so happy to hear you love the quality and design of your purchase! It's wonderful that our clothes bring a touch of home to you. Thank you for your kind words.
All the best,
Polarn O. Pyret
Delivery was very fast 👍
June 12, 2026
Reply from Polarn O. Pyret
We're so pleased to hear that you are satisfied with your delivery from us! Thank you for this kind review!
Kind regards,
Polarn O. Pyret
Good
Good, but not following fashion trends. My boys came to the playground wearing the shirts I got them, and they looked funny. Other boys were wearing football club shirts or similar shirts representing countries. The dogs on skateboards pattern on my boys shirts looked a bit out of time and too childish. :(
June 15, 2026
Reply from Polarn O. Pyret
Dear customer,
Thank you for taking the time to share your feedback.
We're glad to hear that your overall experience was good, but we're sorry that the shirts didn't match your expectations. We understand that children's fashion preferences can vary, and what appeals to one family may not appeal to another.
At Polarn O. Pyret, we aim to offer a mix of playful prints, classic stripes, and timeless designs that allow children to be children while still providing high-quality, durable clothing.
We appreciate your honest feedback and will take it into consideration as we continue developing our collections.
Kind regards,
Polarn O. Pyret
Quick delicery and nice quality
June 1, 2026
Reply from Polarn O. Pyret
Thank you so much for your kind review! We’re so happy to hear that you are pleased with both the delivery and the quality of our products.
You are always welcome back to us.
Kind regards,
Polarn O. Pyret
Excellent products
Excellent products, so I buy regularly. The only issue so far is that the wind fleece has very tight cuffs, which can make it hard for little people to take off. If it's attached to a shell jacket, then taking it off will also undo some of the poppers that join it to the jacket.
June 11, 2026
Reply from Polarn O. Pyret
Thank you so much for your kind review and for being a returning customer, it really means a lot to us. We’re so happy to hear that you’re pleased with the quality of our products.
We also truly appreciate you taking the time to share your feedback about the wind fleece. It is something we truly value and we will take your feedback with us moving forward.
You are always warmly welcome back to us.
Kind regards,
Polarn O. Pyret
Fantastic quality!
I have been buying from Polarn O.Pyret for at least 6 years and very good quality in everything! The first clothes for my daughter were bought here and today still buy because she loves them! Never had any problems with the delivery service so 5 stars in everything!
June 1, 2026
Reply from Polarn O. Pyret
Thank you so much for your lovely review, it truly means a lot to us. We are so happy to hear that you have been shopping with us for several years, and that both you and your daughter continue to enjoy our clothes.
Kind regards,
Polarn O. Pyret
I really like these products they're…
I really like these products they're high quality and comfortable to wear which is one of my top priorities
June 12, 2026
Reply from Polarn O. Pyret
Thank you for your kind review! We’re so happy to hear that our clothes meet your expectations and suit your needs.
You are always welcome back!
Kind regards,
Polarn O. Pyret
The clothes are excellent quality as…
The clothes are excellent quality as usual. However, I ordered two of the same item in error and POP does not allow you to cancel. It isn't worth returning the duplicate because I would have my postage costs deducted. Will be more careful next time.
June 11, 2026
Reply from Polarn O. Pyret
Thank you for your kind review!
We’re truly sorry that we’re unable to cancel orders once they’ve been placed, and we completely understand how frustrating it must have been in this case with a duplicate order.
We really hope you’re happy with the items despite this, and we greatly appreciate you taking the time to share your feedback with us, it means a lot, and we’ll take it with us moving forward.
Kind regards,
Polarn O. Pyret
Reply from Polarn O. Pyret
Hi Edward,
Thank you so much for your kind words, we really appreciate it.
Welcome back anytime!
Best regards,
Polarn O. Pyret
Reply from Polarn O. Pyret
Hi Mary,
Thank you so much for your feedback, it means a lot to us!
Best regards,
Polarn O. Pyret
God kvalitet og rask levering.
May 28, 2026
Reply from Polarn O. Pyret
Tack för ditt fina omdöme!
Det glädje oss att du känner dig nöjd med din beställning från oss!
Tveka inte på att kontakta vår kundservice om du har några frågor eller funderingar, vi hjälper gärna till!
Med vänliga hälsningar,
Polarn O. Pyret
Never disappoints
I’m always happy with my purchases. Lovely quality products and great service.
June 9, 2026
Reply from Polarn O. Pyret
Thank you for leaving us this kind feedback! We are so thrilled to hear that you are continuously happy with your orders from us!
We look forward to welcoming you back again!
Kind regards,
Polarn O. Pyret
Beautiful well-made clothes
Beautiful well-made clothes. Great range of basics and some quirkier pieces. Designed to last and be handed down
June 8, 2026
Reply from Polarn O. Pyret
Hi Janie,
Thank you so much for your kind words! We’re really happy to hear that you appreciate the quality and the design of our clothes.
Best regards,
Polarn O. Pyret
I love the grown-up nightie
I love the grown-up nightie. Very comfortable, no itchy labels, wash well. Speedy delivery.
June 8, 2026
Reply from Polarn O. Pyret
Hi Jacqueline,
Thank you so much for your kind words, we really appreciate it!
Best regards,
Polarn O. Pyret
Reply from Polarn O. Pyret
We are so happy to hear that you are continuously satisfied with your items from us! Thank you so much for sharing this kind feedback!
Looking forward to welcoming you back again!
Kind regards,
Polarn O. Pyret
Quality clothes - always
Just love the quality of these clothes. The website is easy to browse and to filter to the correct age. Been buying this brand for over 20 years and as well as my own children, I always use this brand to gift to newborns. It’s so sustainable too because each garment can be handed down to siblings and cousins. I also love the seasonal change of designs so the brand is always interesting. As I said, probably the highest quality children’s clothing brand there is. Love the adult’s pjs too! I have 3 pairs. Soft, cosy, keep their shape for years. Keep doing what you are doing!
May 26, 2026
Reply from Polarn O. Pyret
Dear Amanda,
thank you so much for your kind review! It truly means a lot to us.
We’re so happy to hear that you’ve been with us for so many years and that our clothes have been loved and passed down, that’s exactly what we strive for. It’s also wonderful to hear that you enjoy both our designs and our adult pyjamas 😊
Thank you again for your continued support. You are always warmly welcome back!
Kind regards,
Polarn O. Pyret
Very good quality and good price for…
Very good quality and good price for this quality
I highly recommend it
May 26, 2026
Reply from Polarn O. Pyret
Hi!
Thank you for your feedback! We are so pleased to hear that you had a nice experience in out store PO.P Skövde. Looking forward to welcoming you back!
Kind regards,
Polarn O. Pyret
Perfect nightdresses
The winter nightdresses are what I have been looking for for many years, warm cosy and the right length. I have just bought the summer ones which are just as good but cooler with short sleeves, cool even in a heatwave.
May 25, 2026
Reply from Polarn O. Pyret
Thank you so much for your feedback! We are so happy that you are satisfied with your nightdress! We hope that you will be just as satisfied with your recently ordered ones!
We look forward to welcoming you back again in the future!
Kind regards,
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