Beautiful high quality children’s clothing. Gorgeous designs and clothes wash well and look great. Accurate sizing as described. Quick delivery and well packaged.
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Ordering process was easy and smooth. Worker in the store (Rocca al Mare shopping center in Estonia) was really helpful and friendly. Only problem was that I couldn’t use a gift card bought from local... See more
Company replied
I love your products; however, my son is quite tall for his age, and unfortunately I’ll have to stop buying clothes from POP because the largest size you offer is 140 cm. I really wish you would produ... See more
Company replied
Well made, great designs and quality clothing which washes well lasts for ages as sizes allow for a growing child just love PoP. Excellent value when on sale.
Company replied
Company details
Written by the company
We create children’s clothing made to be loved, worn, washed, and passed on – from one child to the next. We call it design that lasts. Since 1976, our ambition has been to make high-quality, comfortable clothing that lets children be children. Our garments are designed for play, with soft fabrics and thoughtful construction – nothing that scratches, pinches, or gets in the way of everyday adventures. Function and safety are at the core of everything we do. Inspired by outdoor and sportswear, our outerwear is made to handle real life – climbing trees, crawling on the ground, and playing in all kinds of weather. Every detail, from materials to the smallest seam, is carefully tested to ensure durability, functionality, and above all, safety. We believe that the little details make a big difference. Whether it’s a well-considered fit, a durable fabric, or a small design feature that children love, each garment is created with care. Our iconic stripes, introduced in 1976, remain a timeless part of our collection and a symbol of our heritage. Sustainability is a natural part of our philosophy. We use organic and recycled materials and continuously work to improve our impact on the planet. But for us, the most important aspect is longevity – our goal is for every garment to be worn by at least three children. For us, the customer experience is just as important as the product itself. We strive to offer a smooth and reliable shopping experience, with clear communication, fast delivery, and easy returns. Our customer service team is always here to help – whether you have questions about products, orders, or anything else. We truly value our customers and all the feedback we receive. Your reviews help us improve and ensure that we can continue to deliver both great products and a great experience. Thank you for being part of our journey.
Contact info
Hälsingegatan 40, 113 43, Stockholm, Sweden
- Please contact us through our contact form, and we'll be happy to assist you further.
- www.polarnopyret.com
4.6
Excellent
8K reviews
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Reply from Polarn O. Pyret
Hi Edward,
Thank you so much for your kind words, we really appreciate it.
Welcome back anytime!
Best regards,
Polarn O. Pyret
Reply from Polarn O. Pyret
Hi Mary,
Thank you so much for your feedback, it means a lot to us!
Best regards,
Polarn O. Pyret
God kvalitet og rask levering.
May 28, 2026
Reply from Polarn O. Pyret
Tack för ditt fina omdöme!
Det glädje oss att du känner dig nöjd med din beställning från oss!
Tveka inte på att kontakta vår kundservice om du har några frågor eller funderingar, vi hjälper gärna till!
Med vänliga hälsningar,
Polarn O. Pyret
Never disappoints
I’m always happy with my purchases. Lovely quality products and great service.
June 9, 2026
Reply from Polarn O. Pyret
Thank you for leaving us this kind feedback! We are so thrilled to hear that you are continuously happy with your orders from us!
We look forward to welcoming you back again!
Kind regards,
Polarn O. Pyret
Beautiful well-made clothes
Beautiful well-made clothes. Great range of basics and some quirkier pieces. Designed to last and be handed down
June 8, 2026
Reply from Polarn O. Pyret
Hi Janie,
Thank you so much for your kind words! We’re really happy to hear that you appreciate the quality and the design of our clothes.
Best regards,
Polarn O. Pyret
I love the grown-up nightie
I love the grown-up nightie. Very comfortable, no itchy labels, wash well. Speedy delivery.
June 8, 2026
Reply from Polarn O. Pyret
Hi Jacqueline,
Thank you so much for your kind words, we really appreciate it!
Best regards,
Polarn O. Pyret
Reply from Polarn O. Pyret
We are so happy to hear that you are continuously satisfied with your items from us! Thank you so much for sharing this kind feedback!
Looking forward to welcoming you back again!
Kind regards,
Polarn O. Pyret
Quality clothes - always
Just love the quality of these clothes. The website is easy to browse and to filter to the correct age. Been buying this brand for over 20 years and as well as my own children, I always use this brand to gift to newborns. It’s so sustainable too because each garment can be handed down to siblings and cousins. I also love the seasonal change of designs so the brand is always interesting. As I said, probably the highest quality children’s clothing brand there is. Love the adult’s pjs too! I have 3 pairs. Soft, cosy, keep their shape for years. Keep doing what you are doing!
May 26, 2026
Reply from Polarn O. Pyret
Dear Amanda,
thank you so much for your kind review! It truly means a lot to us.
We’re so happy to hear that you’ve been with us for so many years and that our clothes have been loved and passed down, that’s exactly what we strive for. It’s also wonderful to hear that you enjoy both our designs and our adult pyjamas 😊
Thank you again for your continued support. You are always warmly welcome back!
Kind regards,
Polarn O. Pyret
Very good quality and good price for…
Very good quality and good price for this quality
I highly recommend it
May 26, 2026
Reply from Polarn O. Pyret
Hi!
Thank you for your feedback! We are so pleased to hear that you had a nice experience in out store PO.P Skövde. Looking forward to welcoming you back!
Kind regards,
Polarn O. Pyret
Perfect nightdresses
The winter nightdresses are what I have been looking for for many years, warm cosy and the right length. I have just bought the summer ones which are just as good but cooler with short sleeves, cool even in a heatwave.
May 25, 2026
Reply from Polarn O. Pyret
Thank you so much for your feedback! We are so happy that you are satisfied with your nightdress! We hope that you will be just as satisfied with your recently ordered ones!
We look forward to welcoming you back again in the future!
Kind regards,
Second hand
Love the second hand service. Great quality coat for an amazing price. Very quick delivery.
June 5, 2026
Reply from Polarn O. Pyret
Hi!
We are so glad to hear that you enjoy our secondhand! Thank you for taking the time to leave this kind feedback!
Looking forward to welcoming you back again!
Kind regards,
Polarn O. Pyret
I love PO.P
I love PO.P! Their kids GOTS organic cotton clothes are so nice, amazing quality and their sales are great too! I buy for my 2 year old girl and 5 year old boy and love that there’s plain options rather than always bright colours, diggers etc.
June 4, 2026
Reply from Polarn O. Pyret
Hi!
Thank you for your lovely review. We’re very proud to offer many GOTS-certified pieces, and it’s wonderful to hear that you appreciate them.
We look forward to welcoming you back!
Kind regards,
Polarn O. Pyret
Lovely company
Lovely company. No problems with my order and I appreciate being able to collect from multiple collection points!
June 2, 2026
Reply from Polarn O. Pyret
Thank you so much for your kind words! We’re really happy to hear everything went smoothly and that you appreciated the flexible collection options!
Hope to welcome you back again soon!
Kind regards,
Polarn O.Pyret
good service all round
May 12, 2026
Reply from Polarn O. Pyret
Thank you for your review! We're so happy to hear you had a great experience with our service.
Kind regards,
Polarn O. Pyret
Reply from Polarn O. Pyret
Thank you for your kind feedback!
We hope to see you again soon!
Kind regards,
Polarn O. Pyret
One of my favourite shops for my kids
I personally love the clothes, great quality material and the designs are super cute and comfortable for my kids. The price can be pretty high for some of the products but sales come round frequently enough so you can get lots of discounts.
May 28, 2026
Reply from Polarn O. Pyret
Hi Valentina,
Thank you for your kind words! We’re so happy to hear that you love the quality and designs. We also appreciate your thoughts on pricing. Welcome back!
Best regards,
Polarn O. Pyret
Reply from Polarn O. Pyret
Hi Anne Marie,
Thank you for your kind feedback! We’re so happy to hear that you’re pleased with our products and service.
Best regards,
Polarn O. Pyret
5* always
Experience here is always great. I haven’t got a bad thing to say about this brand. The children’s wardrobes are full of their clothes, jackets, accessories, socks! One jacket we owned for almost 1 year, the zip broke and they took it back, repaired it free of charge and sent it back to me. The customer care are always kind lovely. The loyalty scheme is great. I love P.OP
May 28, 2026
Reply from Polarn O. Pyret
Hi Carrie,
Thank you so much for your wonderful feedback! We’re so happy to hear that you’ve had such a great experience with us, it really means a lot. Welcome back!
Best regards,
Polarn O. Pyret
The best kinds brand
I have dressed both of my kids with PoP already for 17 years from the age 2 till 10 (plus matching pyjamas for the whole family). Definitely one of my favorite brands of all times with excellent quality and sustainability!
May 26, 2026
Reply from Polarn O. Pyret
Hi Ines!
Thank you so much for your kind words. We are so proud to be one of your favourite brands!
We hope we’ll have the opportunity to continue providing sustainable, durable clothing and matching sets for your whole family! We look forward to welcome you back in the future!
Warm regards,
Polarn O. Pyret
Nice clothes, high quality
Keep going! I cannot imagine my grandchild’s wardrobe without your brand 😊 i’m particularly fond of your animal-print pyjamas and soft pink and purple tone dresses for babies and toddlers. Tiny floral-print fabrics are also lovely!
May 26, 2026
Reply from Polarn O. Pyret
Dear customer,
Thank you so much for your lovely review!
It truly means a lot to hear that you appreciate our clothes. We’re so happy you enjoy our animal prints, soft colours and floral patterns!
Best regards,
Polarn O. Pyret
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