Beautiful high quality children’s clothing. Gorgeous designs and clothes wash well and look great. Accurate sizing as described. Quick delivery and well packaged.
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Ordering process was easy and smooth. Worker in the store (Rocca al Mare shopping center in Estonia) was really helpful and friendly. Only problem was that I couldn’t use a gift card bought from local... See more
Company replied
I love your products; however, my son is quite tall for his age, and unfortunately I’ll have to stop buying clothes from POP because the largest size you offer is 140 cm. I really wish you would produ... See more
Company replied
Well made, great designs and quality clothing which washes well lasts for ages as sizes allow for a growing child just love PoP. Excellent value when on sale.
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Company details
Written by the company
We create children’s clothing made to be loved, worn, washed, and passed on – from one child to the next. We call it design that lasts. Since 1976, our ambition has been to make high-quality, comfortable clothing that lets children be children. Our garments are designed for play, with soft fabrics and thoughtful construction – nothing that scratches, pinches, or gets in the way of everyday adventures. Function and safety are at the core of everything we do. Inspired by outdoor and sportswear, our outerwear is made to handle real life – climbing trees, crawling on the ground, and playing in all kinds of weather. Every detail, from materials to the smallest seam, is carefully tested to ensure durability, functionality, and above all, safety. We believe that the little details make a big difference. Whether it’s a well-considered fit, a durable fabric, or a small design feature that children love, each garment is created with care. Our iconic stripes, introduced in 1976, remain a timeless part of our collection and a symbol of our heritage. Sustainability is a natural part of our philosophy. We use organic and recycled materials and continuously work to improve our impact on the planet. But for us, the most important aspect is longevity – our goal is for every garment to be worn by at least three children. For us, the customer experience is just as important as the product itself. We strive to offer a smooth and reliable shopping experience, with clear communication, fast delivery, and easy returns. Our customer service team is always here to help – whether you have questions about products, orders, or anything else. We truly value our customers and all the feedback we receive. Your reviews help us improve and ensure that we can continue to deliver both great products and a great experience. Thank you for being part of our journey.
Contact info
Hälsingegatan 40, 113 43, Stockholm, Sweden
- Please contact us through our contact form, and we'll be happy to assist you further.
- www.polarnopyret.com
4.6
Excellent
8K reviews
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Not the best customer service
I ordered three items from the outlet section of their website, but only one was delivered. When I checked the delivery email, I noticed that the other two items had been removed from my order without any explanation.
I immediately went back to the website to see if they were out of stock, but both items were still available. I had justified the delivery cost in my mind based on receiving three items, so ending up with just one item—almost equal in value to the delivery fee—was disappointing.
I contacted customer service through their online form three days ago and have yet to receive a response. Overall, not a great experience.
February 19, 2026
Unprompted review
Reply from Polarn O. Pyret
Thank you for your feedback. We’re truly sorry to hear about your experience and understand your disappointment.
I can see that you contacted us on Saturday. Our current response time is 1–2 working days, and we replied to your email earlier today, prior to this review being posted.
As mentioned in our email, even if an item appears to be in stock on the website, discrepancies can unfortunately occur during the picking process in the warehouse. If an item cannot be located or does not pass quality control, it is automatically removed from the order and refunded.
We completely understand your point regarding the shipping cost, especially as you placed the order expecting to receive all three items.
Please feel free to reply directly to our email so we can continue the conversation there and work towards a suitable solution for you.
Kind regards,
Polarn O Pyret
Non-existant customer service
Ordered items in the childrens sale on December 16th. Did not recieve a working link to track my order from the company, they eventually provided this after I requested it three times. The tracking number they provided then showed no updates from the 13th of January onwards. When contacting the Merchant they provided a picture of delivery, provided to them from GLS, that displayed the package left outside on the ground beside a gate. I don't blame the Merchant for the delivery location, but they have provided no solution to the fact that I have not recieved my order and I've had to do a chargeback.
February 4, 2026
Unprompted review
Reply from Polarn O. Pyret
Dear customer,
Thank you for sharing your experience and taking your time to leave a review!
We apologize for the delayed delivery, as well as the lack of information provided in regards to it. Please be assured that we are currently working to resolve the issue with the tracking links.
Additionally, we are grateful for your understanding concerning the delivery location and regret that you felt our customer service did not meet your expectations. We always strive to assist our customers and provide solutions when issues arise, and we apologize that this was not your experience in this case.
Your feedback is very valuable and helps us improve, and we hope to have the opportunity to provide a more positive experience in the future.
Kind regards,
Polarn O. Pyret
Still waiting for my order of baby…
Still waiting for my order of baby clothes after 8 weeks. The delivery is so dreadful it really does seem like a scam.
Realistically with a newly arrived baby the clothes will soon be unwearable due to growth.
I have bought significant amounts of PO.P from Fenwick for three other children and the products are great. And I have bought things for the new baby PO.P this week from Fenwick. But I’ll never be suckered to using online again. Someone needs to be shown the exit at PO.P surely?
Compensation not mentioned.
I eventually received a refund after realising that the customer service agent , despite trying, couldn’t seem to get the warehouse to make the delivery. I think that she was really nonplussed by her experience with the warehouse. So yes a legitimate company. What is going wrong when there are such amazing products, which we still buy in the store- but not online.
Received a digital £10 gift card via the person who tried to get my delivery resolved- thanks!
January 23, 2026
Unprompted review
Reply from Polarn O. Pyret
Dear Customer,
Thank you for taking the time to leave a review and for choosing our clothing for your children over the years. We truly value your loyalty and are glad to know that you have enjoyed our products.
We are very sorry to hear that your recent order was affected by delays, and we sincerely apologize for the frustration and disappointment this has caused. We fully understand how important it is to receive baby clothes on time, especially given how quickly little ones grow. Please rest assured that PO.P is a legitimate company, and we are committed to fulfilling all orders with care and transparency.
If your case has not yet been resolved, our customer support team is more than happy to assist you further. We regret to hear that you felt the previous support was insufficient. Our intention is always to support our customers and find solutions, even in unfortunate situations such as delivery delays. Please don’t hesitate to reach out if you would like additional support with your order.
Kind regards,
Polarn O. Pyret
Great quality products but DONT BUY…
Great quality products but DONT BUY ONLINE! Customer service are disgraceful very bad I have order a lot clothes to my son 3 weeks already I don’t have a tracking link. And no answer to my emails. It seems like a SCAM
Terrible experience buying online. 0/0
Never again!
January 20, 2026
Unprompted review
Reply from Polarn O. Pyret
Hello Gessica,
thank you for sharing your feedback. We’re very sorry to hear that this was your experience.
We can see that you have received a response from our customer service, including further information regarding the tracking of your order. We apologise that this may not have been clear and that the delivery has taken longer than expected.
We’ve recently experienced an unusually high volume of enquiries, which has unfortunately led to longer response times than normal. We understand how frustrating this can be and truly apologise for the delay.
Please rest assured that we are very much a legitimate company, and we are more than happy to continue assisting you with your order and discuss how you would like to proceed with the shipment.
Thank you for taking the time to leave your feedback.
Kind regards,
Polarn O Pyret
Bad customer service
Good products, but generaly expensive and customer service is awful. It took them nearly a week to respond to my email, when I reported the issue.
January 14, 2026
Unprompted review
Reply from Polarn O. Pyret
Dear customer,
thank you for your feedback and for your kind words about our products.
We’re sorry to hear that you experienced a longer response time from our customer service. We’ve recently had an unusually high volume of enquiries, which has unfortunately resulted in longer reply times than normal. We are doing our very best to respond to all customers as quickly as possible, and we truly apologise for the delay.
Thank you for taking the time to share your experience.
Kind regards,
Polarn O Pyret
Great clothing but customer service is terrible
Great clothing but customer service is absolutely awful. Family member kindly gifted us a gift card but it won’t work in store or online. Have left a message with customer service and no response. Logged on to the online chat (only open from 8-10am!!!) and they say they can’t help me because it’s too busy. No phone number to reach anyone. If you are that busy then hire more staff! We are now left with a gift card we can’t use.
January 5, 2026
Unprompted review
Reply from Polarn O. Pyret
We're sorry you're having trouble using the gift card and that our customer service hasn't met your expectations. We appreciate your feedback and will investigate the issues you raised to improve our service and response times. We'll also review our support hours and staffing.
The customer experience support is 0…
The customer experience support is 0 (zero). They respond after 4 days with an automatic robotic message. very disappointing.
December 19, 2025
Unprompted review
Appalling customer service
Appalling customer service. Long delays when answering queries. Order did not arrive. No resolution. No replacement order. Emails
Not replied to for days. Am not sure whether their customer service is now purely AI.
November 26, 2025
Unprompted review
Reply from Polarn O. Pyret
Hi,
thank you for sharing your feedback. We’re sorry to hear that this was your experience.
We have experienced a period of unusually high enquiry volumes, which unfortunately led to longer response times than normal. We understand how frustrating this can be and apologise for the delay in our communication.
We can confirm that we have been in contact with you and have worked to assist and resolve the matter. Our customer service is handled by our customer care team, supported by digital tools, but all cases are reviewed and managed by our colleagues.
We regret that this situation left you dissatisfied and appreciate you taking the time to share your experience.
Very poor communication ..
I have never previously had a problem with this company but this time I have not received the order I placed a month ago and although there was an email immediately after the order to say there would be a delay the payment was taken and there is no way to contact the company although I tried to email for a refund or at least more information I just get a standard response . This is very disappointing and I will not risk using them again .
October 30, 2025
Unprompted review
Reply from Polarn O. Pyret
We regret to hear about the trouble with your order and the lack of communication. We apologize for the delay and frustration this has caused. We are looking into this issue to improve our processes. Thank you for bringing this to our attention.
No update on my order
The items looked amazing online and I paid for Royal Mail 48hr service however there is no sign of the item having been dispatched yet (order placed 5 days ago) and no one is replying to my email requesting an update on the order or delivery. When paying a premium for goods, you kind of hope the service matches.
November 16, 2025
Unprompted review
Reply from Polarn O. Pyret
We appreciate your feedback and are sorry to hear about the dispatch and communication issues you experienced. We aim to provide a service that matches the quality of our items. We're looking into the reasons for the delay and will use your comments to improve our processes.
Disgusting customer service
After being a loyal customer of this company for over 9 years I was absolutely horrified at the customer service I have been given over the past 10 days .
In September I bought two ski coats from POP and one of them is faulty . The stitching on the inside of the coat as come apart. I have sent multiple messages and images to the customer service team and they take a ridiculous amount of time to respond back . I repeatedly stated that I either would like a refund or an exchange . The customer service advisor I have been speaking with completely ignores what I say each time and states that because it’s a “sustainable company” they recommend repair . I was told that I needed to go out and find a repairer and get it repaired . This is simply unacceptable to expect the customer to go out and repair a faulty item when it is their responsibility and they have admitted the item was faulty.
I am both shocked and appalled by the service I have received and horrified that I spent £115 on a coat that is faulty and I am expected to repair it myself !
Avoid buying from this company!
November 13, 2025
Unprompted review
Reply from Polarn O. Pyret
Thank you for taking the time to share your feedback, I’m truly sorry to hear how disappointed you feel. It’s of course never our intention for any customer, especially someone who has been with us for so many years, to feel this way.
I completely understand how frustrating it must be to experience a fault on a coat that was purchased so recently. The last thing we want is for you to feel ignored, and I’m sorry if our communication has come across that way.
As part of our sustainability work, we sometimes recommend a repair when a garment is fully functional and the issue can be easily fixed without affecting performance. In this case our intention was simply to offer a practical and environmentally friendly solution not to dismiss your request or place the responsibility on you.
We’re not insisting on a repair, and I’m really sorry if it felt like your wishes were being ignored. We have also provided alternative solutions in case a repair doesn’t suit you.
Have a lovely day!
Polarn O. Pyret
Helpful customer service
Customer service was helpful when I needed advice. Ordered a lovely puddle suit.
November 1, 2025
Unprompted review
Reply from Polarn O. Pyret
Thank you for taking the time to share your feedback. We completely understand your concern and take this very seriously.
We’re already in contact with you via email, and our quality department is reviewing the case. As several messages have been sent in the same thread, your email unfortunately moved further back in our inbox, which is why our reply has taken a little longer than usual.
Before drawing any conclusions, we of course need to investigate this properly together with our quality team. We kindly ask for your patience while we do so, and we’ll get back to you as soon as possible.
Kind regards,
Polarn O Pyret
Used to love, but will not shop again
Used to love their adult pyjamas, bought every year. However last year got pyjamas as present from my husband in my usual size s and the waist was so tiny that was not comfortable to wear. The pyjamas are not cheap either.
Contacted cs and was told that their pyjamas sizes change, sometimes due to customer feedback? Was given following information -relaxed fit of more snug pyjamas waist is 31cm, the ones I received was 28cm at most. In size xs maybe, but not in size s(8-10).
You can not find the measurements on website either. Very misleading.
October 20, 2025
Unprompted review
Reply from Polarn O. Pyret
Thank you for taking the time to share your feedback!
I completely understand your frustration, especially when sizing differs from what you’ve previously bought and loved.
You’re right that our pyjama fit can vary slightly between collections, as adjustments are sometimes made based on fabric or customer feedback. I’ll make sure to pass along your comments to our product and web teams, as I fully agree that having a size guide with garment measurements on the website would make it much clearer for our customers.
Thank you again for sharing this feedback like yours really helps us improve!
Refused to exchange or refund a faulty…
Refused to exchange or refund a faulty item
September 29, 2025
Unprompted review
love the organic pyjamas just the best…
love the organic pyjamas just the best and such good value quality is just superb
November 29, 2024
Reply from Polarn O. Pyret
We're happy to hear that you love our organic pyjamas and find them to be of superb quality and value. Thank you for your positive feedback!
High quality
Love this make - usually buy their jackets which is of excellent quality. It is on the pricier size but I'd rather quality that I can hand down. Ive not tried their buy back scheme but love the concept.
I have reached out to their customer service once and they were efficient.
My only recommendations are to have extras for hoods of jackets as sometimes, especially with kids, they can get lost, for purchase!
March 28, 2025
Reply from Polarn O. Pyret
We're happy to hear that you love our jackets' quality and the buy-back concept. We appreciate your feedback regarding the availability of extra hoods for jackets. Your suggestion is valuable, and we will consider it for future improvements. We're glad our customer service was efficient for you.
Amazing Products
Quality products that would last a long time. On the pricey spectrum but worth the money.
October 26, 2024
Reply from Polarn O. Pyret
We're happy to hear that you find our products to be of high quality and long-lasting. We appreciate you acknowledging the value they provide.
Love this company and their quality of…
Love this company and their quality of children’s clothes. Highly recommend. Their organic cotton is just lush!
February 27, 2025
Repeat happy customer
Repeat customer - very hard to buy outerwear from other brands again… the quality and durability is exceptional.
March 13, 2025
12 days since ordering, and no way to track the package!
I ordered 10 or so items almost two weeks ago, including a few holiday items (swimsuits and stuff). I got a confirmation for the order leaving their warehouse on the same day - happy days! The next day, an email mentioned there's a delay, but it suggested it should be with Click and Collect point 'today or tomorrow'. This was 11 days ago, and the last I ever heard from PoP. Only way to contact them is via ContactUs on the website (the 'chat' is not available this week), which i did a few days ago, and still nothing. I sent another message today. It's very frustrating to not be able to speak with anyone when something goes wrong.
Terrible customer service, despite the much-loved products... Please fix this!
Update - after 2 more weeks, no response from the website, but a few back and forth messages from Ida, from the UK team, it turns out that they cannot locate the parcel and there’s also no way to just resend the order, to fulfill their sale obligation. They offered a refund, which I took, and invited me to order what I need again - which I won’t. Unbelievably poor process for an online shop!
July 30, 2025
Unprompted review
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